Thursday, May 28, 2009

Re-Cap of Yesterdays News (oldest to newest)

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Wednesday, May 27, 2009

EA - EA Have Reelased The Games That They are Showing At E3. It Is A Long List Consisting of 27 Titles! - Press Release

The games at this years E3 by EA are:

Army Of Two: The 40th Day, Battlefield: Bad Company™ 2, Brütal Legend™, Dante’s Inferno™,

Dead Space™ Extraction, Dragon Age™: Origins ,EA SPORTS Active™,

EA SPORTS™ Grand Slam® Tennis, FIFA 10, Fight Night Round 4, Games from EA Mobile,

G.I. JOE™ The Rise of Cobra™, Harry Potter and the Half-Blood Prince™,

LITTLEST PET SHOP ONLINE, Madden NFL 10, Mass Effect™ 2, MySims™ Agents,

NCAA® Football 10, NHL 10, Need for Speed™ NITRO, Need for Speed™ SHIFT,

Spore™ Hero, Spore™ Hero Arena, The Sims TM 3, Tiger Woods PGA TOUR® 10,

Battlefield 1943, And The Saboteur



Press Release

REDWOOD CITY, Calif. --(Business Wire)-- May 27, 2009 Electronic Arts Inc. (NASDAQ: ERTS) today revealed the games it will present at the Electronic Entertainment Expo (E3) at the Los Angeles Convention Center (LACC) June 2 - 4. The year’s lineup features blockbuster franchises, new intellectual property as well as ten titles for the Wii.

“This year at E3, we have an incredible slate of games for the Nintendo Wii, PS3, Xbox 360, PC, Mac and mobile devices,” said EA’s CEO John Riccitiello. “Our creative teams are developing some of the most innovative experiences on any platform. We couldn’t be more proud of the games we’re presenting this year.”

EA will kick off E3 with a press briefing hosted by John Riccitiello to highlight many of the company’s creative leaders and top titles from EA. For all the latest information on EA’s games, plus photos, videos, and interviews from the EA booth during E3 2009, visit www.ea.com/e3

Titles which will be previewed in EA’s booth (#1501) at the Los Angeles Convention Center include:

ARMY OF TWO™: THE 40th DAY

The ultimate two-man private military team of Salem and Rios return in ARMY OF TWO: THE 40th DAY, where they must fight to survive a carefully orchestrated series of catastrophes that are dragging the city of Shanghai to the brink of disaster. The game has been built from the ground up with a focus on an incredible cooperative experience. A bigger playbook of features and a new arsenal of co-op moves are available to both players to perform at any time, opening up fresh strategies and choices. The result is a bigger, deeper, more organic and immersive co-op experience that lets players put their best two-man tactics to use whenever and wherever they want.

  • Platforms – Xbox 360®, PLAYSTATION®3 and PSP®

  • Ship Date – Winter

  • ESRB Rating – Rating Pending

Battlefield: Bad Company™ 2

Specializing in online vehicle warfare since 1942 – In Battlefield: Bad Company 2, DICE brings its best-in-class online vehicle warfare to a spectacular new level. By pushing destruction to new heights and delivering a host of land, sea and air vehicles, players will experience all-out-warfare like never before. Whether its intense battles online or in the single player campaign, players must use every weapon and vehicle at their disposal to survive and conquer. This unprecedented action unfolds on the battlefield to bring a new level of excitement to vehicular warfare never before experienced in a modern warfare action game.

  • Platforms – Xbox 360, PLAYSTATION 3 and PC

  • Ship Date – Q1 2010 (calendar year)

  • ESRB Rating – Rating Pending

Brütal Legend™

From the mind of Tim Schafer and Double Fine Productions comes Brütal Legend, a 3rd person action game starring Jack Black as the ultimate roadie Eddie Riggs. Rich in combat, imagery and storytelling, Brütal Legend delivers lighter-flicking fun sure to melt your face off, and will be playable for the first time in the EA booth.

  • Platforms – PLAYSTATION 3 and Xbox 360

  • Ship date – Rocktober 13th in North America, Rocktober 16th in the UK and Europe

  • ESRB – Rating Pending


Dante’s Inferno™

From Visceral Games™, award-winning creators of last year’s critically-acclaimed Dead Space™, comes one of 2010’s most highly anticipated 3rd person action adventure games, Dante’s Inferno. Based on part one of Dante Alighierei’s classic poem “The Divine Comedy,” EA’s Dante’s Inferno takes gamers on an epic adventure through Dante’s nine circles of hell – limbo, lust, gluttony, greed, anger, heresy, violence, fraud and treachery. The game features a highly responsive, addictive combat system, which players will need to take Dante through a gauntlet of unimaginable evils as he fights to recapture the soul of his beloved Beatrice.

  • Platforms – Xbox 360, PLAYSTATION 3 and PSP

  • Ship Date – Q1 2010 (calendar year)

  • ESRB – Rating Pending


Dead Space™ Extraction

From Visceral Games comes Dead Space Extraction, the thrilling prequel to last fall’s award-winning Dead Space, built from the ground up exclusively for the Wii. In Dead Space Extraction gamers will experience the panic before the terror through the eyes of a handful of space colonists desperately struggling to escape from a horrific infection on the Aegis VII mining colony. The game introduces Lexine, a new heroine in the Dead Space universe, and it quickly becomes clear that protecting her may be the crew’s only hope for survival in one of the most cinematic action-horror game experiences ever made for the Wii.

  • Platforms – Wii

  • Ship Date – Fall 2009

  • ESRB – Rating Pending


Dragon Age™: Origins

Award-winning RPG developer, BioWare™ invites players to experience their deepest RPG to date. For thousands of years, the Grey Wardens have been the guardians of the land. Now with an ancient evil on the rise again, it is up to players to unite the shattered lands and slay the corrupted dragon known as the Archdemon. In Dragon Age: Origins, players must make ruthless decisions and be willing to sacrifice their friends and loved ones for the greater good of mankind. At E3 2009, BioWare will be debuting one of the deadliest creatures in the game and will reveal how romance can have a significant impact on the adventure.

-- Platforms – PC, Xbox 360 and PLAYSTATION 3

-- Ship Date – Fall 2009

-- ESRB – Rating Pending


EA SPORTS Active™

EA SPORTS Active is an innovative, virtual fitness product that offers personalized, customizable workouts that can be done from the comfort of home. Developed in collaboration with fitness experts, EA SPORTS Active is a fun and cost-effective way to achieve a healthy lifestyle. Users will get their heart pumping through interactive circuit workouts from more than 25 different activities and exercises that target the upper and lower body, as well as cardio. Similar to a personal trainer, the program provides clear instruction, feedback on technique and encouragement, while also providing calories burned in real time. To help get started users can also choose to take the 30-Day Challenge, a fitness road map designed to provide tangible fitness goals with the guidance of the virtual trainer. EA SPORTS Active includes software, a specially-designed leg strap that holds the Wii Nunchuk™ controller to track lower body movements, as well as a resistance band to increase the intensity to upper body exercises. The program can support two players at one time, and is compatible with the Wii Balance Board™, which will add components to the sports drills.

  • Platforms – Wii

  • Shipped – May 19, 2009

  • ESRB – E for Everyone


EA SPORTS™ Grand Slam® Tennis

EA SPORTS Grand Slam Tennis, launching first on the Wii, makes users feel like they are playing championship tennis in the comfort of their living rooms. The Wii MotionPlus™ accessory elevates the authentic tennis experience to a higher level with precise ball placement and added shot depth. With the accessory, tennis fans will appreciate the freedom to control the backswing of champions like John McEnroe, Serena Williams, Roger Federer or any one of the in-game players, as well as have the ability to run around a forehand or backhand. EA SPORTS Grand Slam Tennis is developed by EA Canada in Vancouver, B.C.

  • Platforms – Currently on Wii; additional platforms later in the year

  • Ship Date – June 8, 2009 in North America; Street Date – June 12, 2009 in Europe

  • ESRB – E for Everyone


FIFA 10

From EA Canada, FIFA 10 will deliver what matters most to fans by refining the critical fundamentals in gameplay, responding to feedback from more than 250 million online games played and innovating player control.

  • Platforms – PLAYSTATION 3, Xbox 360, Wii, PC, PlayStation®2, Nintendo DS PSP® (PlayStation®Portable) and mobile

  • Available in October 2009 in North America and Europe (Europe’s street date is in Q2 FY10)

  • ESRB – Rating Pending


Fight Night Round 4

The champ is here! EA SPORTS challenges you to step into the ring with Fight Night Round 4. This highly anticipated iteration of the critically acclaimed franchise has perfected every jab, slip, and punch in the sport of boxing to bring you the most realistic fighting experience to date. With an advanced physics system, stunning graphics, and deep gameplay and feature enhancements, Fight Night Round 4 is putting the science back in the sweet science.

  • Platforms – PLAYSTATION 3 and Xbox 360

  • Ship Date – June 30, 2009 in North America; Street Date in the UK – June 26, 2009, rest of Europe July 3, 2009 (Europe’s street date is in Q1 FY10)

  • ESRB – T for Teen


Games from EA Mobile

EA Mobile’s iPhone™ and iPod® touch games have consistently made it into Apple’s top 25 apps, and will be showcased at E3! The first is the highly-anticipatedThe Sims™ 3, which lets players manipulate their Sims destinies on the go. EA will also be giving sneak peeks into two thrilling action titles that have yet to be released – save the galaxy from peril in Mass Effect™ Galaxy, or use the touch screen to conquer enemies in Command & Conquer™ Red Alert™. And lastly, swing by the booth to line up a perfect putt on the green with Tiger Woods PGA TOUR®.

  • Platforms – iPhone and iPod touch


G.I. JOE™ The Rise of Cobra™

G.I. JOE The Rise of Cobra for all major video game consoles features an exclusive storyline that picks up where the live-action movie, from Paramount Pictures and Spyglass Entertainment, in association with Hasbro, leaves off, allowing players to re-create and re-live the greatest moments from the film, cartoon series and action figure toy line. The game offers 16 playable characters – four of which are unlockable COBRA characters – each with unique abilities and weapons. Adding to the adrenaline rush is an intense single-screen co-op mode allowing two players to easily unite as a team in a classic struggle between good and evil to defeat the powers of COBRA.

  • Platforms – Xbox 360, PLAYSTATION 3, Wii, PlayStation 2, PSP, Nintendo DS and mobile devices

  • Ship Date – August 2009

  • ESRB Rating – E10+ for Nintendo DS; Rating Pending for console and PSP versions


Harry Potter and the Half-Blood Prince™

Relive the thrills, action, and excitement of the Harry Potter and the Half-Blood Prince™ movie this summer! From EA and Warner Bros. Interactive Entertainment, the Harry Potter and the Half-Blood Prince video game takes you to Hogwarts to help Harry survive a fraught sixth year. Engage in exciting wizard duels, mix and brew magical ingredients in Potions class, and take to the air to lead the Gryffindor Quidditch team to victory.

  • Platforms – Wii, PLAYSTATION 3, Xbox 360, PlayStation 2, PSP, Nintendo DS, PC, Mac and mobile devices

  • Ship Date – June 30, 2009 in North America; Street Date – July 3, 2009 in Europe (Europe’s street date is in Q1 FY10)

  • ESRB Rating: E 10+ (ESRB)


LITTLEST PET SHOP ONLINE

New from the EA Play Label is LITTLEST PET SHOP ONLINE, an innovative, beautifully designed, safe online entertainment and community destination for girls based on the globally popular LITTLEST PET SHOP brand. The web-based LITTLEST PET SHOP ONLINE world is a girl’s gateway to fun and exciting online games and tons of activities, tools to customize and play with her favorite LITTLEST PET SHOP pets, and daily events to connect with friends and make new ones, too. LITTLEST PET SHOP ONLINE is a fun online community that stretches the imagination and allows girls to enter the coolest LITTLEST PET SHOP world ever.

  • Platforms – Online

  • Ship Date – Fall 2009

  • ESRB – Rating Pending


Madden NFL 10

Experience first-hand what it’s like to Fight for Every Yard in Madden NFL 10 for Xbox 360 and PLAYSTATION 3. With the all-new Pro-Tak animation technology, players have more control over the outcome of each play. Whether driving a receiver towards the first down, or battling for a fumble at the bottom of a pile, the play won’t end until the whistle blows. Add to that the most immersive broadcast presentation and online innovation in franchise history, and Madden NFL 10captures the authenticity and emotion of the NFL like never before. This year, Madden NFL 10 arrives on the Wii with breath-taking visuals that will captivate both seasoned veterans and newcomers to the franchise. Completely redesigned and built from the ground up Madden NFL 10 introduces a unique art style that will define the look of sports games on the Wii. All-new player models embody characteristics of your favorite athletes, plus new larger-than-life stadiums showcase the unique details found at each of the 32 NFL fields. Madden NFL 10 epitomizes what fun looks like on the Wii, delivering the most social and dynamic experience from the franchise to date. Quick, exciting game modes ensure that anytime is the right time for Madden NFL 10 on the Wii.

  • Platforms – Xbox 360, PlayStation 2, PLAYSTATION 3, PSP and Wii™

  • Street Date – August 14, 2009

  • ESRB Rating – E for Everyone


Mass Effect™ 2

Mass Effect 2 is the gripping dark second chapter in the Mass Effect Trilogy, where players must recruit a diverse team of specialists who possess their own distinct and powerful skill sets as they embark on a suicide mission to save mankind. At E3 2009, Commander Shepard’s fate will finally be revealed in the explosive debut of Mass Effect 2.

  • Platforms – Xbox 360 and PC

  • Ship Date – Early 2010

  • ESRB – Rating Pending


MySims™ Agents

In MySims Agents on the Wii, players take on the role of a special agent hired to foil the sinister plans of Morcubus, lord of the criminal underworld. By recruiting different MySims, each with their own special characteristics, players can build up their very own crime-busting dream team. From tracking footprints and using forensics to picking locks, hacking into computers, following leads and collecting clues, players must rely on their wits, skills and trusty gadgets to piece together the clues to solve the mystery. Jump aboard the jet to reach an ancient temple, a spooky mansion or an icy mountaintop chalet in search of clues that lead players closer to the sinister Morcubus. Return from the adventure with cool treasures that players can use to construct and customize their headquarters and make it their own.

  • Platforms – Wii and Nintendo DS

  • Ship Date – Fall 2009

  • ESRB Rating – Rating Pending


NCAA® Football 10

NCAA Football 10 brings an unparalleled college game day experience to football fans across the nation. True to the tradition of the award-winning franchise,NCAA Football 10 continues to push the bar on innovation with new online modes. NCAA Football 10 will bring the excitement of college football to fans across the nation like never before with the all-new Season Showdown. In this new mode, every game counts as fans declare their loyalty to a favorite school and give the ultimate show of support in a nationwide competition for pride. In addition to Season Showdown, NCAA Football 10 introduces TeamBuilder, an all-new, online create-a-school feature that will revolutionize the user’s ability to produce personalized content. A football fan’s dream, TeamBuilder will enable users to experience the excitement and pageantry of college football, defined by their own personalized creations.

  • Platforms – Xbox 360, PlayStation 2, PLAYSTATION 3 and PSP

  • Street Date – July 14, 2009

  • ESRB Rating – E for Everyone


NHL 10

From EA Canada, NHL®10 delivers a new, physical brand of hockey that includes first-person fighting to match the physical and emotional intensity real-world players endure in pursuit of a Stanley Cup™ Championship. The franchise that has won 19 sports game of the year awards since 2007 begins a new era with gameplay innovations that include all-new board play that lets you shield the puck with your body along the boards, kick-pass it to teammates, or pin an opponent, post-whistle action to instigate scrums, draw penalties, and fight, spectacular new ways to score like shooting from the knees and a new 360° precision passing mechanic that delivers precise control over the speed and direction of passes.

  • Platforms – PLAYSTATION 3 and Xbox 360

  • Ship Date – September 2009

  • ESRB – Rating Pending


Need for Speed™ NITRO

Developed specifically for the Wii and Nintendo DS, Need for Speed NITRO delivers the fun and exhilaration of high-speed racing, combining the franchise’s trademark attitude and car culture with deep and thrilling gameplay. Hitting retailers worldwide in November, gamers must battle through the mayhem of aggressive cops, master the art of drifting to gain boost at 150 mph, and prove themselves across five mega cities at a silky smooth 60 FPS. With a nearly limitless visual customization system, not only can players design their dream car, but they can also create a personal graffiti style to attach to their ride. As they edge out competitors, their graffiti will dominate the world, vibrantly painting a story of racing supremacy. All this combined with fresh modes, tracks and locations make Need for Speed NITRO one of this Fall’s most innovative and exciting arcade racers for the Nintendo platforms.

  • Platforms – Wii and Nintendo DS

  • Ship Date – November 2009

  • ESRB – Rating Pending


Need for Speed™ SHIFT

Need for Speed SHIFT combines a groundbreaking cockpit experience, world-class physics, stunning pixel-perfect car models, and authentic race tracks to create one of the most intense racing experiences ever. Players are thrust into the loud, visceral, intense, athletic experience of racing a car on the edge of control through the combination of perception based G-forces, the hyper reality of the cockpit view and the brutal experience of a first person crash dynamic. A highly sophisticated AI system ensures that AI opponents will react and perform based on the player’s aggression and overall driving skill thus creating race experiences for all skill sets. Need for Speed SHIFT is the first racing game to accurately reflect the true driver’s experience.

  • Platforms – Xbox 360, PLAYSTATION 3, PC and PSP

  • Ship Date – September 17 in Europe and September 22 in North America

  • ESRB Rating – Rating Pending


Spore™ Hero

Created exclusively for the Wii, Spore Hero delivers the unmatched creative freedom of Spore in an accessible, story-driven action-adventure. Set in a rich and vibrant 3D world, Spore Hero empowers players to create their own Hero as they embark on an epic quest to fight to save their new home world from destruction as a dark force threatens the planet. Taking full advantage of the Wii controls, Spore Hero engages players in heated battles, humorous missions, curious puzzles and more. Throughout the game, players will collect more than 250 parts with unique abilities and experience the unparalleled customization of the revolutionary Spore Creature Creator enhanced for the Wii. A combative multiplayer mode will be unveiled at the EA booth at this year’s E3 and available for hands-on play.

  • Platforms – Wii

  • Ship Date – Fall 2009

  • ESRB – Rating Pending


Spore™ Hero Arena

Spore Hero Arena catapults Nintendo DS players into a 3D galaxy filled with fun, intense arena-based combat. Players create a unique gladiator Hero creature and guide it from planet to planet as they fight dangerous enemy creatures and complete special missions, collecting new parts and abilities to gain upgrades along the way. By combining special abilities, parts, and upgrades, players create a fighting style of their own in hopes of stopping an evil force and save the galaxy. Built with multiplayer capabilities in mind, Spore Hero Arena allows players to battle with up to three friends locally or play with a friend over Wi-Fi. Players will have hands-on time with Spore Hero Arena for the first time at the EA booth at this year’s E3.

  • Platforms – Nintendo DS

  • Ship Date – Fall 2009

  • ESRB – Rating Pending


The Sims TM 3

Let there be Sims! InThe Sims 3 you can create lifelike Sims with a unique personality and take them anywhere in the neighborhood. The powerful Create-a-Sim tool allows you to create Sims that are more realistic that ever. Select from dozens of personality traits such as brave, artistic, kleptomaniac, clumsy, paranoid and romantic. With Create-a-Sim, you can create a limitless number of truly unique Sims. The Sims 3 allows for infinite possibilities to design the interior and exterior of your Sims’ surroundings using the Create-a-style feature. Additionally, you can enjoy the challenge of short-term and long-term goals and then reap the rewards! Based on personality traits, skills and career choices, your Sims have short and long term Wishes that provide constant fun challenges and so many things to do and achieve. You have the ultimate freedom to choose whether to fulfill their destiny, giving them lifetime happiness and rewards or not! Register your copy of The Sims 3 for PC and Mac at www.TheSims3.com to enjoy the robust online and community features unique to your game including an all-new town called Riverview that you can download for no additional charge once you register*. You will also gain access to 1,000 free SimPoints to purchase items from The Sims 3 Store to customize your Sims appearance and houses in all-new ways. Be the director of your Sims’ movies by capturing clips during your gameplay, visiting the official site, and editing the soundtrack, story, and transitions, then share it with the world. See what you can create with The Sims 3.

  • Platforms – PC, Mac, iPhone, iPod touch and mobile devices

  • Street Date – June 2, 2009

  • ESRB Rating – T for Teen


* INTERNET CONNECTION required. See product pack or digital distribution rules for details.

Tiger Woods PGA TOUR® 10

Tiger Woods PGA TOUR® 10 on the Wii will support the innovative Wii MotionPlus accessory and give players a near-perfect 1:1 swing. Golf fans will experience an authentic swing motion and be able to work the ball from tee box to green. For the first time in franchise history, take on one of the toughest tests in golf – the U.S. Open at Bethpage Black. All-new to Tiger Woods PGA TOUR 10 is EA SPORTS Live Tournaments, where gamers go to prove themselves against the best players online and play alongside actual PGA TOUR pros during real-world tournament events. Fight a multitude of tough courses, real-time weather conditions, the challenge of online tournaments, and more – Tiger Woods PGA TOUR 10 provides an inside-the-ropes experience like never before.

  • Platforms – Wii, Xbox 360, PLAYSTATION 3, PlayStation 2 and PSP

  • Ship Date – June 8, 2009 in North America; Street Date – July 3, 2009 in Europe (Europe’s street date is in Q1 FY10)

  • ESRB Rating – E for Everyone

In addition to the titles on the show floor, several titles will be shown in meeting rooms 406 and 407 on the second level in the concourse hall in the LACC, which is accessible to anyone with Exhibitor, VIP Retailer, Second-level Meeting Room or Press Badges. Titles shown in room 406 include The Sims 3, Harry Potter and the Half Blood Prince, Need for Speed Nitro, Tiger Woods PGA TOUR 10, Need for Speed Shift and EA SPORTS Grand Slam Tennis. Titles shown in room 407 include Dragon Age: Origins, Brutal Legend, Mass Effect 2, Dante’s Inferno as well as The Saboteur™:


Also featured at E3 will be:

Battlefield 1943

Battlefield 1943 is a premium arcade title that delivers endless hours of 24-player First-Person Shooter action on popular maps inspired by Battlefield 1942™. The game will have players battling over three tropic locations: Wake Island, Guadalcanal and Iwo Jima. These maps have now been updated with the DICE Frostbite™ engine, providing destructibility to the battlefield and leaving players with almost nowhere to hide. Gamers play as the US Marines or the Imperial Japanese Navy, competing by land, air and sea. They have the freedom to pick their path in battle - be it as a rifleman crawling through the trenches, a steel fisted tank commander, or a dog fighting ace pilot that rules the skies!

  • Platforms – Xbox 360, PLAYSTATION 3 and PC

  • Ship Date – Summer 2009 on console; September 2009 on PC

  • ESRB Rating – T for Teen

* Battlefield 1943 will be playable at the Electronic Entertainment Expo (E3 Expo) at the intersection of West Hall & Concourse Walkway.


The Saboteur

Fight, climb, and race your way through a uniquely stylized version of Nazi-occupied France in Pandemic Studios’ upcoming action sandbox game The Saboteur. Meet Sean Devlin, the daredevil hero of The Saboteur – a street-tough Irish racecar driver turned resistance fighter in 1940s Paris, where the women are sexy and the missions are epic.

  • Platforms – PLAYSTATION 3, Xbox 360 and PC

  • Ship date – Fall/ Winter FY10

  • ESRB – Rating Pending

About Electronic Arts

Electronic Arts Inc. (EA), headquartered in Redwood City, California, is a leading global interactive entertainment software company. Founded in 1982, the Company develops, publishes, and distributes interactive software worldwide for video game systems, personal computers, wireless devices and the Internet. Electronic Arts markets its products under four brand names: EA™, EA SPORTS™, EA Mobile™ and POGO™. In fiscal 2009, EA posted GAAP net revenue of $4.2 billion and had 31 titles that sold more than one million copies. EA's homepage and online game site is www.ea.com. More information about EA's products and full text of press releases can be found on the Internet at http://info.ea.com.

EA, EA SPORTS, EA Mobile, POGO, Army of Two, Need for Speed, The Sims, MySims, Dead Space, Dante’s Inferno, The Saboteur, EA SPORTS Active, Charm Girls Club, Visceral Games and Spore are trademarks or registered trademarks of Electronic Arts Inc. in the U.S. and/or other countries.

Battlefield: Bad Company Battlefield 1943, Battlefield 1942 and Frostbite are a trademarks or registered trademarks of EA Digital Illusions CE AB in the U.S. and/or other countries.

Mass Effect, Dragon Age and BioWare are trademarks or registered trademarks of EA International (Studio and Publishing) Ltd. in the U.S. and/or other countries.

Brütal Legend is a trademark of DoubleFine Productions, Inc.

LITTLEST PET SHOP and GI JOE The Rise of the Cobra are trademarks of Hasbro and are used with permission.

Grand Slam is a registered Trademark jointly owned by Australian Open, US Open, French Open and Wimbledon.

The mark "John Madden" is a trademark or other intellectual property of Red Bear, Inc. or John Madden, subject to license to Electronic Arts Inc., and may not be otherwise used in whole or in part without the prior written consent of Red Bear or John Madden. NFL is a registered trademark of the National Football League.

NCAA is a registered trademark of the National Collegiate Athletic Association.

NHL and Stanley Cup are registered trademarks of the National Hockey League.

The mark ‘TIGERWOODS’ is a trademark of ETW Corp. and may not be used, in whole or in part, without the prior written consent of ETW Corp PGA TOUR is a trademark of PGA TOUR, INC. and used by permission.

FIFA 10 is an Official FIFA licensed product

HARRY POTTER characters, names and related indicia are trademarks of and © Warner Bros. Entertainment Inc. Harry Potter Publishing Rights © JKR. WBIE LOGO, WB SHIELD: ™ & © Warner Bros. Entertainment Inc. (s09)

“PLAYSTATION”, “PlayStation” and “PSP are registered trademarks of Sony Computer Entertainment Inc. Wii, Wii MotionPlus, Nunchuk, Wii Balance Board and Nintendo DS are trademarks of Nintendo. Xbox and Xbox 360 are trademarks of the Microsoft group of companies. iPhone and iPod touch are trademarks of Apple Computer.

All other trademarks are the property of their respective owners.

EA Corp. Comm.
Holly Rockwood, 650-628-7323
hrockwood@ea.com
or
EA Games Label PR
Tammy Schachter, 650-628-7223
tschachter@ea.com
or
EA Play Label PR
Trudy Muller, 650-628-2926
tmuller@ea.com
or
EA SPORTS PR
David Tinson, 650-628-5189
dtinson@ea.com
or
EA Investor Relations
Tricia Gugler, 650-628-7327
tgugler@ea.com


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Activison - E3 Games Announced, Blur, DJ Hero, Tony Hawk Ride, And Modern Warfare 2 - Press Release

Activison has many games at this years E3, some can be played, others are being presented. these games include Infinity Ward's Modern Warfare 2, DJ Hero and Guitar Hero 5, Bizarre Creations' Blur and Tony Hawk: RIDE. Marvel: Ultimate Alliance 2, Transformers: Revenge of the Fallen, Wolfenstein, Singularity and PROTOTYPE will have new Presentations.

Press Release

SANTA MONICA, Calif., May 27, 2009 /PRNewswire-FirstCall via COMTEX News Network/ -- Activision Publishing, Inc. (Nasdaq: ATVI) will debut a robust slate of new titles based on some of the largest video game franchises at the 2009 Electronic Entertainment Expo (E3 Expo) taking place at the Los Angeles Convention Center on June 2 - 4, 2009.

Headlining the slate is Infinity Ward's highly anticipated sequel to Call of Duty(R) 4: Modern Warfare(TM), Modern Warfare(R) 2, which is expected to be one of the best-selling games of the year. Additionally, the company will debut its groundbreaking new DJ Hero(TM) game and rock-based title Guitar Hero(R) 5, both of which will once again transform the way consumers enjoy and engage with music by offering the largest array of contemporary artists ever featured in music-based games.

Attendees will also be able to play Bizarre Creations' Blur(TM) which marries intense wheel-to-wheel racing action with spectacular power-ups and real-world cars and locations, as well as Tony Hawk(R): RIDE(TM), which will redefine skateboarding through an innovative motion sensing skateboard controller that allows for unprecedented freedom and movement.

"At this year's E3, we will debut the largest and strongest lineup in our company's history," said Mike Griffith, President and CEO, Activision Publishing, Inc. "Our innovative slate features games based on some of the industry's largest franchises, as well as exciting new offerings in the music, racing and action-sports genres that are poised to redefine the interactive entertainment experience. We are also very excited to showcase two new intellectual properties Singularity(TM) and PROTOTYPE(TM) which are already garnering a tremendous amount of interest and excitement."

Activision's Full E3 Game Slate Includes:

Blur is set to revolutionize the racing genre as the ultimate wheel-to-wheel racing action experience with spectacular power-ups, real-world locations and over 60 licensed cars. The pick-up and play game drops players into heart-pumping, electrified racing action with 20 cars on track all targeting the finish line and battling each other as they trade paint and collect intense power-ups, including the ability to blast other cars out of the way with huge bursts of energy, boost their speed and more. Gamers can also engage in competitive and team-based multiplayer with up to 20 racers online, or on a single console via 4-player split-screen; plus create custom groups to design their own complete game mode. (Xbox 360(R) video game and entertainment system from Microsoft, PLAYSTATION(R)3 computer entertainment system and Games for Windows(R); not yet rated by the ESRB).

In DJ Hero, faces in the crowd are transformed into the life of the party as the game's turntable controller - created exclusively for DJ Hero and featuring familiar DJ tools including a fully-rotating turntable, sample buttons, effects dial and cross fader - immerses fans into the authenticity of DJ culture and a sea of music. (Xbox 360, PLAYSTATION 3 system, PlayStation(R)2 computer entertainment systems and Wii(TM) system from Nintendo; not yet rated by the ESRB).

Guitar Hero 5 features the strongest, most varied set list to-date comprised of master tracks from 85 of the hottest bands of today and the biggest classic acts including Kings of Leon, The Rolling Stones, The White Stripes, Santana, Vampire Weekend, Tom Petty, Johnny Cash, Bob Dylan, plus more than 25 artists from a variety of music genres that will be making their music video game debut. (Xbox 360, PLAYSTATION 3 system, Wii and PlayStation 2 system; not yet rated by the ESRB).

The greatest Super Hero(TM) action/RPG of all time is back with the world's largest army of heroes and villains in Marvel(TM): Ultimate Alliance 2. Incorporating elements of the acclaimed Marvel Civil War storyline, the game allows players to choose their side and team up with revered heroes and villains, including Spider-Man, Wolverine, Hulk, Iron Man, Deadpool, Venom, Green Goblin and Captain America. Players can combine characters' powers and unleash astonishing new attacks. (Xbox 360, PLAYSTATION 3 system, Wii, PlayStation 2 system, PSP(R) (PlayStation(R) Portable) system and Nintendo DS(TM); not yet rated by the ESRB).

On November 10, 2009, Infinity Ward will make its return with the release of Modern Warfare 2, the most-anticipated game of the year and the sequel to the best-selling first-person action game of all time, Call of Duty(R) 4: Modern Warfare(TM), which has sold more than 13 million copies to date. Modern Warfare 2 continues the gripping and heart-racing saga with an unprecedented level of action as players face off against a new threat dedicated to bringing the world to the brink of collapse. (Xbox 360, PLAYSTATION 3 system and Games for Windows; not yet rated by the ESRB).

An all-new, third-person open-world/action game, PROTOTYPE lets gamers feel the power of being the ultimate shape-shifting weapon. You are the PROTOTYPE: Alex Mercer - a genetically mutated man without memory, armed with amazing shape-shifting abilities, hunting your way to discover what created you and determined to make those responsible pay. As Alex, gamers tear through a densely populated contemporary New York City with Parkour-style agility, consuming anybody that gets in their way...assuming their physical identity, memories and abilities. (Xbox 360, PLAYSTATION 3 system and Games for Windows; the game is rated "M" by the ESRB).

Singularity pits shooter and sci-fi fans against a devastating fracture in time. As players attempt to unravel a conspiracy, they must fight their way through ever-shifting epic sci-fi environments, occupied by Russian soldiers and time-ravaged creatures, while sudden time waves hurl them back and forth between 1950 and the present day. Use time as a weapon as you attempt to unravel the mystery and prevent a catastrophic event that threatens all humanity. (Xbox 360, PLAYSTATION 3 system and Games for Windows; not yet rated by the ESRB).

Featuring an innovative skateboard-shaped controller, Tony Hawk: RIDE redefines the sports genre by offering a dynamic hands-free gaming experience. Using full motion sensing technology, players physically control the action by performing various movements and gestures on the board that directly translate into amazing tricks in the game in a variety of settings and half pipes. The new wireless skateboard controller provides an accessible and social gaming experience that allows players to feel what it's really like to skate. Without complex button combinations or analog sticks, gamers can literally step on the board to play the game. (Xbox 360, PLAYSTATION 3 system and Wii; not yet rated by the ESRB).

Based on Hasbro's legendary TRANSFORMERS property and Paramount Pictures and DreamWorks Pictures' upcoming feature film, Transformers(TM): Revenge of the Fallen, the video game thrusts players into a battle for supremacy across the globe as either AUTOBOTS or DECEPTICONS to drive, fly, fight and blast their way through intense, pressure-packed levels. Delivering more control than ever before, players can select from an extremely diverse range of playable TRANSFORMERS characters and jump straight into action as they instantly switch between robot, vehicle and weapon modes to fight for the preservation or annihilation of all mankind. Players can also fight the epic war between the AUTOBOTS and DECEPTICONS online in explosive, multiplayer combat. (Xbox 360, PLAYSTATION 3 system, Wii, PlayStation 2 system PSP system, Nintendo DS and Games for Windows; the game is rated "T" for the console and PC versions and "E10+" for the handheld versions by the ESRB).

Wolfenstein(TM) brings the Nazi's dark obsession with the occult to life, by intertwining fast-paced, intense story-driven combat with a diverse sci-fi experience. As BJ Blazkowicz, a highly decorated member of the Office of Secret Actions (OSA), you are sent on a special mission into the heart of the Third Reich to investigate evidence that the SS hierarchy may possess a new and mysterious power. Wolfenstein is scheduled to be on store shelves on August 4, 2009. (Xbox 360, PLAYSTATION 3 system and Games for Windows; not yet rated by the ESRB; the game is rated "M" by the ESRB).

For assets and more information on Activision's E3 videogame line-up, please visit virtualpressoffice.com/public/kit/activision.

About Bizarre Creations

Bizarre Creations is a medium sized video game developer, based in Liverpool, England. Established in 1994, the company is famed for such high profile franchises as Formula 1, Fur Fighters, Geometry Wars, The Club, and the Project Gotham Racing series. With 160+ staff working out of a custom-built development studio, the company now simultaneously develops several next-gen projects across various platforms.

About Hasbro, Inc.

Hasbro, Inc. (NYSE: HAS) is a worldwide leader in children's and family leisure time products and services with a rich portfolio of brands and entertainment properties that provides some of the highest quality and most recognizable play and recreational experiences in the world. As a brand-driven, consumer-focused global company, Hasbro brings to market a range of toys, games and licensed products, from traditional to high-tech and digital, under such powerful brand names as TRANSFORMERS, PLAYSKOOL, TONKA, MILTON BRADLEY, PARKER BROTHERS, CRANIUM and WIZARDS OF THE COAST. Come see how we inspire play through our brands at http://www.hasbro.com. (C) 2009 Hasbro, Inc. All Rights Reserved.

About id Software

id - defined by Freud as the primal section of the human psyche; id Software, located in Mesquite, Texas, was founded in 1991. From inception to present day, id Software has relentlessly provided technical, design and artistic leadership as an independent game developer and technology provider. Transcending the games industry, id's iconic brands such as Wolfenstein, DOOM, QUAKE and Enemy Territory have become staples of popular culture for generations of gamers. More information on id Software can be found at www.idsoftware.com.

About Marvel Entertainment, Inc.

Marvel Entertainment, Inc. is one of the world's most prominent character-based entertainment companies, built on a proven library of over 5,000 characters featured in a variety of media over seventy years. Marvel utilizes its character franchises in licensing, entertainment (via Marvel Studios and Marvel Animation) and publishing (via Marvel Comics). Marvel's strategy is to leverage its franchises in a growing array of opportunities around the world, including feature films, consumer products, toys, video games, animated television, direct-to-DVD and online. For more information visit www.marvel.com.

About Tony Hawk, Inc.

Tony Hawk, Inc. is a world leader in its field with the unprecedented ability to bring alternative sports and their unique lifestyle to the masses while maintaining an indispensable edge of authenticity with the market's hard-core, trendsetting audience. Founded by Tony Hawk in 1998 and based in Vista, CA, the company is organized into five segments: Merchandising, Events, Endorsements, Film and Digital Media. These lifestyle sports include skateboarding, BMX, Motocross, surfing and snowboarding. Consumer goods bearing the Tony Hawk brand have dominated several markets, including interactive games, skateboard hard goods, lifestyle apparel, toys, publications and more.

About Activision Publishing, Inc.

Headquartered in Santa Monica, California, Activision Publishing, Inc. is a leading worldwide developer, publisher and distributor of interactive entertainment and leisure products.

Activision maintains operations in the U.S., Canada, the United Kingdom, France, Germany, Ireland, Italy, Sweden, Spain, the Netherlands and Australia. More information about Activision and its products can be found on the company's website, www.activision.com.

Cautionary Note Regarding Forward-looking Statements: Information in this press release that involves Activision Publishing's expectations, plans, intentions or strategies regarding the future are forward-looking statements that are not facts and involve a number of risks and uncertainties. Activision Publishing generally uses words such as "outlook," "will," "could," "would," "might," "remains," "to be," "plans," "believes," "may," "expects," "intends," "anticipates," "estimate," future," "plan," "positioned," "potential," "project," "remain," "scheduled," "set to," "subject to," "upcoming" and similar expressions to help identify forward-looking statements. Factors that could cause Activision Publishing's actual future results to differ materially from those expressed in the forward-looking statements set forth in this release include, but are not limited to, sales levels of Activision Publishing's titles, shifts in consumer spending trends, the impact of the current macroeconomic environment, the seasonal and cyclical nature of the interactive game market, Activision Publishing's ability to predict consumer preferences among competing hardware platforms (including next-generation hardware), declines in software pricing, product returns and price protection, product delays, retail acceptance of Activision Publishing's products, adoption rate and availability of new hardware and related software, industry competition, rapid changes in technology and industry standards, protection of proprietary rights, litigation against Activision Publishing, maintenance of relationships with key personnel, customers, vendors and third-party developers, domestic and international economic, financial and political conditions and policies, foreign exchange rates, integration of recent acquisitions and the identification of suitable future acquisition opportunities, Activision Blizzard's success in integrating the operations of Activision Publishing and Vivendi Games in a timely manner, or at all, and the combined company's ability to realize the anticipated benefits and synergies of the transaction to the extent, or in the timeframe, anticipated, and the other factors identified in Activision Blizzard's most recent annual report on Form 10-K and any subsequent quarterly reports on Form 10-Q. The forward-looking statements in this release are based upon information available to Activision Publishing and Activision Blizzard as of the date of this release, and neither Activision Publishing nor Activision Blizzard assumes any obligation to update any such forward-looking statements. Forward-looking statements believed to be true when made may ultimately prove to be incorrect. These statements are not guarantees of the future performance of Activision Publishing or Activision Blizzard and are subject to risks, uncertainties and other factors, some of which are beyond its control and may cause actual results to differ materially from current expectations.

"PlayStation", "PLAYSTATION", "PS" Family logo and "PSP" are registered trademarks of Sony Computer Entertainment Inc. PSP(R) system - Memory Stick Duo(TM) may be required (sold separately). Used with Permission. Microsoft, Xbox, Xbox 360, Xbox LIVE, and the Xbox logos are trademarks of the Microsoft group of companies.

Wii and Nintendo DS are trademarks of Nintendo.

Guitar Hero 5, DJ Hero (C) 2009 Activision Publishing, Inc. Guitar Hero, Activision and RedOctane are registered trademarks and DJ Hero is a trademark of Activision Publishing, Inc. The ratings icon is a registered trademark of the Entertainment Software Association.

Marvel, and all related characters: TM & (C) 2008 Marvel Entertainment, Inc. and its subsidiaries. Licensed by Marvel Characters B.V. www.marvel.com. All rights reserved. Super Hero(s) is a co-owned registered trademark.

(C) 2009 Activision Publishing, Inc. Activision is a registered trademark and Ride is a trademark of Activision Publishing, Inc. All rights reserved. Tony Hawk is a registered trademark of Tony Hawk, Inc.

HASBRO and its logo, TRANSFORMERS and all related characters are trademarks of Hasbro and are used with permission. (C) 2009 Hasbro. All Rights Reserved. (C) 2009 DreamWorks, LLC and Paramount Pictures Corporation. Paramount and the Paramount logo are trademarks of Paramount. TM (C) 2009 Paramount.

(C) 2009 Activision Publishing, Inc. Activision is a registered trademark and Prototype and Singularity are trademarks of Activision Publishing, Inc. All rights reserved.

Wolfenstein (C) 2009 Id Software, Inc. All rights reserved. Published and distributed by Activision Publishing, Inc. under license. Wolfenstein(TM) is a trademark and ID(R) is a registered trademark of Id Software, Inc. in the United States and some other countries.

All other trademarks and trade names are the property of their respective owners.

For Information, Contact:

Michelle Schroder

Senior Director, Public Relations

Activision Inc.

310.255.2508

michelle.schroder@activision.com

Ryh-Ming C. Poon

Director, Public Relations

GUITAR HERO

310.255.2226

ryh-ming.poon@activision.com

SOURCE Activision Publishing, Inc.

http://www.activision.com

Copyright (C) 2009 PR Newswire. All rights reserved

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