Sony Announce Over Half A Billion Video's Have Been Streamed Using VidZone

Sony have announced that over half a billion videos have been streamed using the Vidzone service on the PS3. Sony have also revealed that over 3.7 million people have downloaded and used the application.

Press Release

London, 26 Oct 2010: VidZoneT - the free online music streaming service for PlayStation®3 (PS3T) can reveal that in just over a year its music video service 'VidZoneT' has delivered more than half a billion RTSP  music videos streams via PS3, to more than 3.7 million fans and delivered in excess of 3 billion ad impressions.

VidZone is available in 18 countries in seven languages and offers over 30,000 music videos to view for free to the PS3 user. VidZone recently added 120 pre-programmed linear TV channels from 'EMI TV' to 'Rock Legends TV' to add to the comprehensive on-demand offering where users can create party playlists, rewind, fast-forward, pause and skip to the next music video.

VidZone provides a non-intrusive ad-funded service that includes innovative advertising formats such as sponsored TV-channels and branded playlists as well as full site takeovers, 10 - 30 second pre-roll video ads, banners, MPU and leader boards. The advertising on VidZone is highly targeted including by age, location, what music video the viewer is watching and where the user resides within the application.

The VidZone team credits the service's enormous popularity to the enhanced technical proficiency recently introduced over a JAVA and SQL framework promoting an effective and flexible speed of service coupled with a diverse selection of content on offer covering thousands of Independent labels as well as Major record labels. The service also offers dozens of world exclusives including music video premieres, live concerts, more than 100 interviews, sessions and behind the scenes video footage from artists including Usher, Ciara, Kasabian, Neyo, Taio Cruz, Sia, Faithless, Groove Armada and The Prodigy.

Sony Announce Vidzone Update 1.15 And Reveal EMI Music Has Joined Vidzone Bringing 8,000 New Music Videos

Sony have announced that EMI Music have joined Vidzone, meaning there are now over 8,000 new music videos from EMI Music artists. This applies to all 18 countries where Vidzone is available. Sony have also announced that the VidZone application has been updated to 1.15. this update, which is out now, brings the following:

• Speedy updates: The VidZone application will start-up exceptionally faster and content refreshes will be processed and downloaded quicker.
• Optimised search: Search is now better than ever before. You can find more of what you want as virtual keyboard becomes default.
• Advanced settings: Our videos are multibitrate with hi, med and lo quality settings. You can now control your bandwidth use by fixing these settings
• Overall experience: We have fixed a few minor bugs which will make a big difference to your music experience.

From EU Playstation Blog

Sony Reveal Vidzone Update And Introduce Vidzone TV

Sony have announced that a update for Vidzone is out now. Version 1.11 comes in at 17 MB and brings many changes to Vidzone. one major change is that Vidzone has been renamed VidZone On Demand. another big addition is Vidzone TV, over 100 different pre-programmed music channels to watch.

Other new features and improvements include:
New main menu carousel – Sparkly brand new look carousel screen for selecting links to VidZone: TV, Featured, On Demand, Settings and upcoming other new upcoming features.
Search function is improved – It is now possible to perform ‘like’ searches – e.g. “Kill” for The Killers.
In-store game purchasing – Purchase selected PlayStation Store games / content advertised in VidZone without exiting the VidZone application.
Full screen experience enhanced – It’s now possible to see which video is coming up next. There is also a key for all functions and ticker bar available to provide valuable information to users about new/must see content.
Video of The Day TV – The music industry is helping us offer one ultimate video of the day, every day. It will play immediately after opening the application.
Clickable pre-rolls – Some pre-roll advertisement videos are now clickable and launch the Internet Browser.
Title changes – “Related Videos” has been renamed to “More by this Artist” “Home Page” renamed to “Featured”.
Email settings – It’s now possible to sign up or unsubscribe to emails in Settings > Help menu. If you want to receive updates or competitions from VidZone you need to be registered by email.

Screenshots


Sony have also revealed that over 3 Million users have used Vidzone and over 350 Million videos have been streamed.

From EU Playstation Blog