Nintendo Announce Deréon Clothing Line DLC For The Nintendo DS Game Style Savvy

Nintendo has announced that 5 designs from the Deréon clothing line, which was co-created by Beyoncé and her mother, will be available for download as DLC for Style Savvy.

Nintendo have also announced that there will be 2 new TV Spots featuring Beyoncé and Style Savvy. both will be shown the week prior to the Nickelodeon Kids' Choice Awards as well as during the event itself. Nintendo has released some photographs from the filming of the Tv Spots.

Beyoncé And Stlye Savvy

Hit the speech bubble to read the captions provided by Nintendo.

Press Release

Fans of Nintendo's fashion-themed Style Savvy™ game for the Nintendo DS™ and Nintendo DSi™ systems will have access to some hot new designs this year, thanks to an expanded partnership between Nintendo and renowned entertainment icon Beyoncé. Style Savvy players with broadband Internet access will soon be able to download five designs from the real-life Deréon clothing line co-created by Beyoncé and her mother, designer Tina Knowles. As managers of their own virtual boutiques, players can incorporate these chic Deréon fashions as they create one-of-a-kind looks for their in-game clientele.

"Style Savvy is all about creativity and fashion, both of which are really important to me," says Beyoncé. "I love that I get to become a stylist and take over my own boutique, and it's so much fun to see some of my Deréon designs added to the mix."

The burgeoning partnership between Nintendo and Beyoncé began in 2009 with a memorable ad campaign for Rhythm Heaven™, a music-themed game for Nintendo DS and Nintendo DSi. Known for her innovative sense of style, the talented musician and actress is an apt spokeswoman for the imaginative, fashion-forward fun of Style Savvy. Fans will get a unique glimpse into this relationship with the launch of two new Style Savvy TV spots starring Beyoncé, both scheduled to begin airing on Nickelodeon the week prior to this year's Nickelodeon Kids' Choice Awards and during the event itself.

After launching in November, Style Savvy enjoyed a warm reception among holiday consumers, giving fashion buffs and female gamers of all ages a remarkable new way to experience the portable fun of Nintendo DS and Nintendo DSi. Beyoncé's upcoming promotional efforts and downloadable Deréon designs are set to sustain the game's momentum well into 2010.

Style Savvy invites players of any age to express their individual sense of style by managing a virtual clothing boutique. Choosing from more than 10,000 items in a wide variety of styles, designer labels and price points, players can create distinctive looks to satisfy customers with various tastes and budget constraints. Using the simple controls of the hand-held Nintendo DS or Nintendo DSi systems, players can enjoy Style Savvy anytime, anywhere.

Nintendo Release Photographs And Video From The Style Savvy Launch Event

Nintendo have released a couple of Photographs and a video from a Launch Event Nintendo Held for the Nintendo DS/DSi game Style Savvy. The Video shows many of the events and competitions that were held at the event, as well as video of the game and interviews with parents.





Press Release

NEW YORK --(Business Wire)-- Oct 30, 2009
Photo one:
Dontaya McDonald, of the Bronx borough of New York, participates in a runway competition at Nintendo’s Style Savvy“Fashion Fest” at JCPenney Thursday, Oct. 29, 2009 in New York. Mother-daughter teams modeled fashionable styles that they selected within a set budget, similar to the challenges in the upcoming Style Savvy video game, which launches Nov. 2 for the portable Nintendo DS and Nintendo DSi systems. (Jason DeCrow/AP Images for Nintendo)

Photo two:
Denise Kaigler, left, of Nintendo of America, fashion designer Charlotte Ronson, center, and Cynthia Maxwell, right, of JCPenney, judge a runway competition at Nintendo’s Style Savvy “Fashion Fest” at JCPenney Thursday, Oct. 29, 2009 in New York. Style Savvy for Nintendo DS and Nintendo DSi launches Nov. 2 and features downloadable items from Charlotte Ronson’s fall 2009 collection. (Jason DeCrow/AP Images for Nintendo)

Video:
Style Savvy Launch with Charlotte Ronson.