EA Have Released New Screenshots And A Trailer For FIFA 10 Ultimate Team DLC

EA Have released new screenshots for the upcoming Ultimate Team DLC for FIFA 10. the screenshots are from both the Playstation 3 and Xbox 360 versions of the game, whilst the trailer is from the Playstation 3 version only.

Both the Playstation 3 and Xbox 360 screenshots are in-game, but they both show off the same thing. here menus, squads, and card transfers are shown. in the Trailer, the focus is on tournaments. the trailer goes through some of the different types of tournaments and the different entry requirements for them. the trailer is also made from in-game footage.



PS3 Screenshots


360 Screenshots

EA Have Released A Trailer For FIFA 10 DLC Ultimate Team

EA Have released a new trailer for FIFA 10. this trailer shows the Ultimate Team DLC for FIFA and goes through all the main features of Ultimate Team, explaining in depth each part of Ultimate Team.

EA Reveal FIFA 10 Ultimate Team DLC For FIFA 10

EA Has revealed that FIFA 10 has sold more than 4.5 Million units worldwide. this is a 26% increase over the FIFA 09 game released last year. EA have also revealed that FIFA 10 is the fastest selling Sports videogame in the world with 1.7 Million copies sold in Europe in just its first week. Online has been equally as popular with an average 3 Million games played daily, totalling 113 Million since launch.

Ultimate Team builds on last years version and improves on it, making it more Deeper, more authentic and more dynamic. you can create more than 1 squad consisting of the best football stars in the game, and take them online and compete in tournaments. there are also more options aimed at enabling the gamers to play like a real life coach or manager. the player relationship system has also been revamped meaning players and squads need to be managed carefully.

EA has announced that they will continue to update Ultimate Team regualry with new tournaments and other updates. FIFA 10 Ultimate Team is coming out in Febuary 2010 and will cost 400 MS Points on the Xbox 360, No price was given for the PS3 version which also comes out February.

FIFA 10 Ultimate Team


Press Release

GUILDFORD, UK., – 1st December 1, 2009 – Electronic Arts Inc. (NASDAQ: ERTS) today announced the continued record-setting sales pace for FIFA 10 as well as the development of FIFA 10 Ultimate Team, a game mode expansion and new way of playing FIFA 10, the highest rated sports game* ever on the PlayStation®3 and Xbox 360®.

Based on internal sales projections, FIFA 10 has sold through more than 4.5 million units worldwide since launch, a 26 percent increase over the same period a year ago (eight weeks in Europe and five weeks in North America). FIFA 10 also became the fastest-selling sports videogame in the world with 1.7 million units sold through at European retail in its first week after its launch on October 1, and it’s the top selling game overall in Europe in 2009.

FIFA 10 has achieved new franchise records for online play as well, averaging 3 million** games played daily and over 113 million^ total online games played on the PlayStation 3 and Xbox 360 over the past two months, and will launch FIFA 10 Ultimate Team in the new year. FIFA 10 Ultimate Team is a deeper, more authentic, more dynamic version of the game mode successfully introduced last year and enables fans to customize the way they build their Ultimate Team.

Take on the challenge of building an Ultimate Team of the best football stars in the world, manage one or multiple squads simultaneously, and compete against other gamers in dynamically updated online tournaments. For the record number of football fans playing FIFA 10 online, FIFA 10 Ultimate Team provides a new challenge to put a personally crafted team up against the rest of the world.

“FIFA 10 Ultimate Team adds a lot more authenticity to a unique game that will update with new challenges and content over time,” said Producer Paul Hossack. “We now have over 7,000 players from 27 leagues available, from which gamers will craft one or multiple squads to show their mastery of the revamped, more realistic chemistry system, and compete in tournaments with exciting requirements and rewards. On top of that, we’ll release new tournaments and other updates regularly to keep the experience fresh and exciting.”

FIFA 10 Ultimate Team has more options and players that enable gamers to emulate the way real-world coaches and managers build the truly great football teams. Choose how to manage your team–-focusing on creating one formidable squad, or managing multiple squads to match dynamic requirements for tournaments and competitions. Buy, sell, trade and acquire the biggest stars to build your dream team. Be strategic and tactical in preparing your squads for the various in-game competitions. A completely redesigned chemistry system built around player relationships on the pitch, means that managing teams and squads to their full potential is even more critical to success. Take carefully assembled squads into standard tournaments and themed competitions against the most formidable teams from around the world – and then out wit and out play them.

Test your skills as a player and manager to claim global football supremacy with FIFA 10 Ultimate Team, available to purchase for 400 Microsoft points and the PlayStation Network to FIFA 10 beginning this February, 2010. FIFA 10 and an internet connection is required for play. FIFA 10 Ultimate Team is developed by EA Canada in Vancouver, B.C. It is not yet rated.

Source www.metacritic.com as of November 27, 2009
** based on average daily online users between Oct. 1, 2009 and November 19, 2009.
^ as of November 30, 2009.

About Electronic Arts
Electronic Arts Inc. (EA), headquartered in Redwood City, California, is a leading global interactive entertainment software company. Founded in 1982, the Company develops, publishes, and distributes interactive software worldwide for video game systems, personal computers, wireless devices and the Internet. Electronic Arts markets its products under four brand names: EATM, EA SPORTSTM, EA Mobile TM and POGOTM. In fiscal 2009, EA posted GAAP net revenue of $4.2 billion and had 31 titles that sold more than one million copies. EA's homepage and online game site is www.electronicarts.co.uk. More information about EA's products and full text of press releases can be found on the Internet at www.electronicarts.co.uk/press..

EA, EA SPORTS, EA Mobile and POGO are trademarks or registered trademarks of Electronic Arts Inc. in the U.S. and/or other countries. Official FIFA licensed product “© The FIFA name and OLP Logo are copyright or trademark protected by FIFA. All rights reserved.” Manufactured under license by Electronic Arts Inc. Player names and likenesses used under license from FIFA, International Federation of Professional Footballers "(FIFPro)" and national teams. Microsoft, Xbox, and Xbox 360 are registered trademarks of the Microsoft group of companies. “PlayStation” is a registered trademark of Sony Computer Entertainment Inc. All other trademarks are the property of their respective owners.

FIFA 10 Trailer Given The Directors Cut Treatment.

EA Has released a new version of their official FIFA 10 trailer. in this version, Gary Patterson, the games director, has taken apart the trailer and highlights area's of interest. things such as new features, improvements, and commonly asked questions are highlighted, discussed, and shown. the trailer is done similar to "Pop Up Video" with speech bubble popping up at appropriate moments.

EA Announce That FIFA 10 Sells 1.7 Million Copies In Its First Week In Europe

EA Has announced that in its first week of being on sale in Europe, FIFA 10 sold 1.7 Million copies. EA also announced that, according to Metacritic, FIFA 10 is the highest rated sports videogame ever. there have been 10 Million games played online, with up to 155,000 gamers playing simultaneously.

Press Release

Guildford, UK, October 7, 2009 - Electronic Arts Inc. (NASDAQ: ERTS) today announced the record-breaking launch of EA SPORTS™ FIFA 10. With 1.7 million copies sold through at European retail in the first week, the game is the fastest selling sports game ever and EA’s biggest European launch in history.

“We were confident that FIFA 10 would be a hit, and this week fans across Europe have shown just how much they love this game,” said Peter Moore, President of EA SPORTS. “We are incredibly proud of FIFA 10 and this kick-off for great, authentic football competition.”

FIFA 10 has launched to widespread critical acclaim. It is presently the highest rated sports videogame ever* on PLAYSTATION®3 and Xbox 360® with review scores of 92 and 91, respectively.

The game received perfect review scores from Eurogamer Italy and Total Video Games. Official Xbox Magazine Italy calls FIFA 10 “the best football game ever” while Official UK PlayStation Magazine hails it “the best football game on PS3”, and ConsolPlus Germany says it’s “the best football game the world has ever seen”.

Fans across Europe have been drawn to experience FIFA 10’s deep online feature set in record numbers. Since launch, more than 10 million gaming sessions have been played online, with over 155,000 gamers playing online simultaneously during peak playing hours.

FIFA 10 will be in stores throughout North America on October 20, 2009.

Other EA SPORTS titles that have received 80+ scores** from critics this year include EA SPORTS™ Active, NHL®10, Fight Night Round 4, Madden NFL 10, Tiger Woods PGA TOUR® 10 and NCAA® Football 10.

For more information about FIFA 10 visit www.easports.co.uk/fifa10

FIFA 10 is developed under the EA SPORTS brand by EA Canada in Burnaby, B.C. Localized into 18 languages and sold in 37 countries, it is the most popular EA SPORTS franchise globally. The game is rated “E” for Everyone by the ESRB and 3+ by PEGI in Europe.

EA SPORTS™ is the leading interactive sports software brand in the world, with top-selling titles and franchises including Madden NFL football, FIFA Soccer, NHL® hockey, NBA LIVE basketball, NCAA® Football, and Tiger Woods PGA TOUR®.
according to Metacritic.com as of Oct. 5, 2009
** Source www.metacritic.com

About Electronic Arts
Electronic Arts Inc. (EA), headquartered in Redwood City, California, is a leading global interactive entertainment software company. Founded in 1982, the Company develops, publishes, and distributes interactive software worldwide for video game systems, personal computers, wireless devices and the Internet. Electronic Arts markets its products under four brand names: EATM, EA SPORTSTM, EA Mobile TM and POGOTM. In fiscal 2009, EA posted GAAP net revenue of $4.2 billion and had 31 titles that sold more than one million copies. EA's homepage and online game site is www.easports.co.uk. More information about EA's products and full text of press releases can be found on the Internet at www.easports.co.uk/press.

EA, EA SPORTS, EA Mobile and POGO are trademarks or registered trademarks of Electronic Arts Inc. in the U.S. and/or other countries. Official FIFA licensed product “© The FIFA name and OLP Logo are copyright or trademark protected by FIFA. All rights reserved.” Manufactured under license by Electronic Arts Inc. Player names and likenesses used under license from FIFA, International Federation of Professional Footballers "(FIFPro)" and national teams. John Madden, NFL, NHL, NBA, NCAA, Tiger Woods and PGA TOUR are trademarks of their respective owners and used with permission. Microsoft, Xbox, and Xbox 360 are registered trademarks of the Microsoft group of companies. “PlayStation”, “PLAYSTATION” and “PSP” are registered trademarks of Sony Computer Entertainment Inc. All other trademarks are the property of their respective owners.

Sony Europe And EA Sports Announce The New FIFA Interactive World Cup Season

Sony Computer Entertainment Europe and EA Sports have announced the start of the sixth season of the FIFA Interactive World Cup. the Interactive World Cup is a season long tournament in which people participate by playing FIFA 10 on the Playstation 3.

this years tournament will be split into two seasons. the first season starts with FIFA 10's launch on 2nd October and concludes on 18th December 2009. from this, the 10 best players from across the FIFA Confederations will go through to the final. the second season starts on 4 January 2010 and concludes on 31 March 2010. the 10 best players, not all ready into the final will, will go through to the final. the final is set to be held at Port Olympic in Barcelona on 1st May 2010.

The winner receives a USD 20,000 cash prize. The runner up will receive USD 5,000, while the player coming third will be awarded USD 1,000.

Sony Europe and EA Sports have also announced that last season over 500,000 players entered into the FIFA Interactive World Cup. you can get more information from www.FIFA.com/FIWC.

Press Release

Guildford, UK, 06 October 2009 – FIFA, the world’s governing body of football, Electronic Arts Inc (NASDAQ: ERTS) and Sony Computer Entertainment Europe (SCEE) today announced the new season of the FIFA Interactive World Cup (FIWC), the world’s only official FIFA global football gaming competition. The FIWC is a season-long tournament mirroring the real world of football in which competitors from all around the world participate playing EA SPORTS™ FIFA 10 on PlayStation®3 (PS3™).

This year marks the sixth FIWC season, which kicks off today inside EA SPORTS FIFA 10. Players will be able to compete for their spot in the Grand Final at one of 10 FIWC Live Qualifier Events across the globe, taking place in Australia, Brazil, Denmark, France, Italy, Japan, Poland, Russia, South Africa and the UK, or by playing online. For the first time in the tournament’s history, the online competition of the FIWC via PlayStation®Network will be split into two seasons. Season one starts with the launch of FIFA 10 on 2nd October and concludes on 18th December 2009. The ten best players of season one from across the FIFA confederations will go through to the Grand Final, which will take place at Port Olympic in Barcelona on 1st May 2010*. Players who didn’t make it during season one have another shot at their spot in the Grand Final in season two, which kicks off on 4 January 2010 and concludes on 31 March 2010. Registration for participating in the online leg of the FIWC 10 tournament will take place directly inside the retail version of FIFA 10 on PS3 from 2 October across Europe and Asia and from 20 October in North America.

Alongside the 2009 FIWC champion, Bruce Grannec from France, the 31 finalists will compete to be crowned FIFA Interactive World Champion of the Year, rewarded with an invitation to the FIFA World Player Gala along with a USD 20,000 cash prize. The runner up will receive USD 5,000, while the player coming third will be awarded USD 1,000.

“More than 500,000 players vied for a spot in the Grand Final at last year’s FIFA Interactive World Cup. This makes it the FIFA tournament with the most competitors,” highlights Chuck Blazer, member of the FIFA Executive Committee and patron of the FIFA Interactive World Cup (FIWC). “The FIWC is becoming more and more popular among all age groups and the great thing is that everybody can participate. Players can face each other whenever they want and wherever they are – this is truly unique.”

“With the real life football season already underway, FIFA fans the world over are itching to show off their skills in this year’s FIFA Interactive World Cup tournament and they won’t be disappointed ,” said Matt Bilbey, VP Marketing, EA SPORTS. “The FIFA development team in Vancouver have worked incredibly hard to deliver players the most authentic football gaming experience ever with FIFA 10. With the game out now, we’re excited for players around the world to start their journey to the top of the FIFA Interactive World Cup league on the PlayStation 3.”

”The FIFA Interactive World Cup 2009 was a truly incredible tournament, with over half a million people competing, many of which via PlayStation Network,” said Darren Carter, VP for Brand and Consumer Marketing, SCEE. “The FIWC is a great example of what can happen when you take one of the worlds best selling games, mix it together with the world’s favourite games console, and open it up to the community. We are very excited about this year’s tournament and wish everybody competing the best of luck.”

EA SPORTS™ FIFA 10 for the PlayStation®3 is powered with the first-ever true 360° dribbling system that gives players finer control of the ball, enabling them to find spaces between defenders that previously were not possible. Additionally the new Skilled Dribbling – an all new animation wrapping technology – provides unprecedented control. The all-new Virtual Pro will let players live out their fantasy of playing as a professional footballer. By using the Photo Game Face function, they can put themselves into the game and embark on a career with more than 200 accomplishments to master across all games modes. Based on consumer feedback from more than 400 million online games played, FIFA 10 refines an already potent game engine, combined with authentic club and league licenses, to continue to set the benchmark as the most complete simulation of football which also features an completely overhauled Manager Mode with more than 50 major improvements, a New Practice Arena and Customisable Set Pieces.

Details about the live qualifier events will be made available over the coming weeks at www.FIFA.com/FIWC, so check in regularly to keep your fingers on the pulse of the FIFA Interactive World Cup 2010.
For full FIWC 2010 tournament terms & conditions, please seewww.fifa.com/fiwc

About Electronic Arts
Electronic Arts Inc. (EA), headquartered in Redwood City, California, is a leading global interactive entertainment software company. Founded in 1982, the Company develops, publishes, and distributes interactive software worldwide for video game systems, personal computers, wireless devices and the Internet. Electronic Arts markets its products under four brand names: EATM, EA SPORTSTM, EA Mobile TM and POGOTM. In fiscal 2009, EA posted GAAP net revenue of $4.2 billion and had 31 titles that sold more than one million copies. EA's homepage and online game site is www.easports.co.uk/fifa . More information about EA's products and full text of press releases can be found on the Internet at http://www.easports.co.uk/press .

EA, EA SPORTS, EA Mobile and POGO are trademarks or registered trademarks of Electronic Arts Inc. in the U.S. and/or other countries. FIFA 10 is an official licensed product. All other trademarks are the property of their respective owners.


About Sony Computer Entertainment Europe Ltd.

Sony Computer Entertainment Europe (SCEE), based in London, is responsible for the distribution, marketing and sales of PLAYSTATION®3, PlayStation®2, PSP™ (PlayStation®Portable) and PLAYSTATION®Network software and hardware in 99 territories across Europe, the Middle East, Africa and Oceania. SCEE also develops, publishes, markets and distributes entertainment software for these formats, and manages the third party licensing programs for the formats in these territories. Since the launch of PLAYSTATION 3 in November 2006, over 14.4 million units have been sold globally and continue to be sold at a record level. Maintaining its position as one of the most successful consumer electronic products in history, PlayStation 2 has sold over 131.3 million systems worldwide. Since its launch at the end of 2004, over 41.3 million PSPs have been sold globally, highlighting the importance of the portable entertainment market. With the huge increase in interest and accessibility of network applications and network gaming, over 10 million people have registered to the PLAYSTATION Network, the free-to-access interactive environment, and 200 million items have been downloaded.

More information about PlayStation products can be found atwww.playstation.com or visit the Virtual Press Office atwww.scee.presscentre.com.

PlayStation, PLAYSTATION, PSP and the PlayStation logo are registered trademarks of Sony Computer Entertainment Inc.

About FIFA
For more than 100 years, the Fédération Internationale de Football Association, founded on 21 May 1904 in Paris and better known as FIFA, has continued to provide the essential leadership role to the international football family. Headquartered in Zurich, Switzerland, the eighth FIFA President, Joseph S. Blatter guides the organisation today with a commitment to the evolution of FIFA as a modern and dynamic association. The basis of the world’s football family is formed by FIFA’s members. From the founding seven, the family has today grown to 208 affiliated football associations, also organised into six confederations spanning the globe.

FIFA’s worldwide activities go well beyond its various competitions, such as the world’s biggest single-sport event, the FIFA World Cup™. In football development projects such as the FIFA GOAL Programme as well as in corporate social responsibility activities (including the Football for Hope movement to support through football social and human development) FIFA makes material, financial and promotional contributions to develop the game and make the world a better place. For the Game. For the World. To find out more about FIFA and its initiatives please check out www.FIFA.com.

EA Sports And British Band The Enemy Team Up To Offer "Be Somebody" For 50p

EA Sports has teamed up with Britsh band The Enemy. the team up for the bands newest single "Be Somebody" means that fans can buy the single for 50p from (http://www.7digital.com/artists/the-enemy/be-somebody).
the video for the song was filmed at the Rich Arena, home ground for Coventry Football Club, and the band were also playing FIFA 10.

FIFA 10 - The Enemy


Press Release

EA SPORTS and The Enemy have teamed-up as the band look to secure their fifth top twenty single with the release of their third single, and UK hero track for FIFA 10, 'Be Somebody' from the platinum selling album, Music For The People.

The video for the single was shot on the band's home soil at the Ricoh Arena, Coventry with Tom, Andy and Liam captured locking horns in some highly charged games of FIFA 10. The boys describe the video as the best one yet.

FIFA fans can download the single for only 50p here (http://www.7digital.com/artists/the-enemy/be-somebody) and watch the official video for the single on their website now http://www.theenemy.com/video,be-somebody_23.htm?eml=wb/enemy/fifa).

Following a hectic summer in which they've played a prestigious headline date at Somerset House, a full stadium tour with Oasis, the V Festival and T4 on the Beach, The Enemy's November headline tour will be the last chance for fans to catch the band in action for a while as they push forwards with work on their third album. For a full list of dates and where to purchase tickets visit the site here.http://www.theenemy.com/gigs.htm?eml=wb/enemy/fifa

EA Announces That The Dutch National Team Is In FIFA 10

EA has announced that they and the Dutch Football Association have agreed that the Dutch National team will be included in FIFA 10. in previous games, it was only possible to play a fictitious Dutch team in FIFA games.

FIFA 10 Dutch Team


Press Release

GUILDFORD, UK - 21 September 2009 – Electronic Arts Inc. (NASDAQ:ERTS), in cooperation with the Royal Netherlands Football Association, announced today that the Dutch national football team is now included in EA SPORTS FIFA 10.

The Royal Netherlands Football Association and Electronic Arts reached an agreement regarding all players of the Dutch selection in FIFA 10. Football players like Wesley Sneijder, Robin van Persie, Arjen Robben, Klaas-Jan Huntelaar and Mark van Bommel can be selected in their real national team kits!

Previously it was only possible to play a fictitious Dutch national team without real player likenesses and the official kits – but this is now history.

FIFA 10 will be available as from 2nd of October in Europe and October 20 in North America.

EA Announce A 2 Minute FIFA 10 Advert Will Play During Sundays Manchester Derby

EA has announced that during Sundays Manchester derby (UK Football) there will be a showing of a 2 minute advert. the advert is titled ‘How Big Can Football Get’ and features Wayne Rooney, Karim Benzema, Xavi,Theo Walcott, Tim Cahill, and Bastian Schweinsteiger.

FIFA 10 Advert


Press Release

Guildford, UK.,18th September 2009, This Sunday EA SPORTS will kick-off its FIFA 10 marketing campaign with a one-off TV screening of the full two minute advert entitled ‘How Big Can Football Get’. An all-star football cast will showcase their FIFA skills during the second half-time break of the Manchester derby, live on Sky Sports 1 this Sunday. On the final whistle the advert can be viewed at www.easports.co.uk/fifa.

The advert starts pre-match with Wayne Rooney, Karim Benzema, Xavi, a host of other pro football players including Theo Walcott, Tim Cahill, Bastian Schweinsteiger, FIFA gamers, and football fans preparing to kick-off in locations all over the world. The intensity of their matches grows and the pace quickens, leading ultimately to huge celebrations, huge disappointments, and all of the emotions typical of Richter Scale-sized football matches. With gamers, pros, and fans all taking part, the campaign shows how FIFA10 connects people throughout all levels of football and gaming culture.

The TV campaign from Wieden+Kennedy Amsterdam asks the question ‘How Big Can Football Get?’ inspired by staggering game-play statistics which illustrate the vast number of people already participating in football through the EA SPORTS’ FIFA franchise. The campaign encourages more people to join the football movement through the invitational proposition “LET’S FIFA” that has been carried over from the successful FIFA 09 campaign.

FIFA 10 will be available in stores across Europe from October 2nd 2009 and in stores throughout North America on October 20. It is developed under the EA SPORTS brand by EA Canada in Burnaby, B.C., FIFA 10 is localized into 18 languages and sold in 37 countries–-it is the most popular EA SPORTS franchise globally.

New Screenshots For FIFA 10 On PC Showing Seasons Mode

EA has released more screenshots today for FIFA 10 on the PC. these screenshots focus on the Season Mode, showing some of the menu screens and options and general look of the mode.

FIFA 10

New Screenshots For FIFA 10 On PC.

EA Has released new screenshots for the PC version of FIFA 10. the screenshots focus on Barcelona's Xavi, showing some gameplay as well as some of the games menus and tasks in the game that players can aim to accomplish with a specific player or team.

FIFA 10

EA Announces FIFA 10 Will Have A Live Season Premium Service, Demo Coming Tomorrow

EA Has announced that FIFA 10 will have a live season premium service. the service means that players who pay for it, £3.99 on the Playstation 3 and 400 MS Points on the Xbox 360, will get weekly updates to their game. the updates will include player forms, transfers, injuries, suspensions, fixtures, results and league standings.

EA has also announced that Game Face is also now online. the service lets users upload their faces to the EA Service and use it to create a virtual player who looks like you. when FIFA 10 comes out, that created player can be downloaded into the game.

From Tomorrow, a FIFA 10 demo will be available in Europe for the PS3, Xbox 360, And PC. a USA release of the demo is coming September 17th. Chelsea, Barcelona, Juventus, Bayern Munich, Marseille and Chicago Fire will be the playable teams.

Press Release

GUILDFORD, UK. – September 9th , 2009 – EA SPORTS today announced that the Live Season premium service has been expanded into a new game mode for FIFA 10 enabling subscribers to feel the weekly pulse of football with dynamic updates of real-world information to make the game as close to real life as possible.

The new My Live Season premium service in FIFA 10 will feature weekly updates of player form, transfers, injuries, suspensions, fixtures, results and league standings, creating a mode that mirrors the real world, where gamers play their favourite real-world teams’ games in complete authenticity in any of the following leagues: Barclay’s Premier League, La Liga BBVA, Ligue 1, Bundesliga, Serie A and Mexican Primera Division. The game mode enables you to visually track your results against real life as you progress.

“Every Wednesday is Live Season day where dynamic real-world data and analytics will be updated in FIFA 10 to match the weekly rhythm of real-world football and subscribers will have the chance to rewrite their clubs’ history,” said David Rutter, producer of FIFA 10.

My Live Season is available for the PLAYSTATION 3 and Xbox 360. The service is valued at a recommended retail price of £3.99 for the ongoing season on PlayStation Network and 400 points on Xbox Live Marketplace for each individual league. A package of all leagues will be available for the recommended retail price £7.99 for the ongoing season on PlayStation Network and 800 points on Xbox Live Marketplace.

EA SPORTS FOOTBALL WORLD RE- LAUNCHED

Today marks the re-launch of EA SPORTS Football World, the premier online destination for the latest football game news and inside information from the people making EA SPORTS football games. At EA SPORTS Football World, users can connect with other EA SPORTS football fans, talk to the developers, share their favourite video highlights uploaded directly from the game and much more! Football World is available in English, French and German.

GAME FACE AVAILABLE NOW

Beginning today, fans can log-on to the redesigned EA SPORTS Football World and EASPORTS.com to access Game Face, a new and innovative face creation tool that lets users upload photos of their face to EA SPORTS Football World and EA SPORTS.com to create their virtual likeness on the sites. Further, users can then download their Game Face to be their Virtual Pro in FIFA 10. Game Face takes FIFA 10’s player creation to the next level with unrivalled physical likeness. Fans will be able to download their own face into FIFA 10 when it ships to stores in October and then complete more than 200 on-the-pitch accomplishments to unlock attribute upgrades, skill moves, new player traits, celebrations and extra kit. Virtual Pro is available in any offline or online mode in FIFA 10. On 17th September. Game Face will be localized and available in German and French.

FIFA 10 DEMO

A full playable demo of FIFA 10 for the PLAYSTATION3 will be available for download at the PLAYSTATION Store, for the Xbox 360 on Xbox Live Marketplace and for the PC at WWW.EASPORTS.CO.UK/FIFA10 as of 10th September in Europe and 17th September in North America. Play as Chelsea, Barcelona, Juventus, Bayern Munich, Marseille and Chicago Fire and discover a soccer experience that will deliver a new standard for authenticity with gameplay refinements and innovations that will make it the most complete and intelligent simulation of football. In addition to playing an exhibition match, for the first time in a FIFA demo users will be able to upload created in-game videos to EA SPORTS Football World.

FIFA 10 will be available in stores across Europe from 2nd October 2009 and in stores throughout North America on 20th October. It is developed under the EA SPORTS brand by EA Canada in Burnaby, B.C. FIFA 10 is localized into 18 languages and sold in 37 countries–-it is the most popular EA SPORTS franchise globally. The game is rated “E” for Everyone by the ESRB and 3+ by PEGI in Europe.

Visit WWW.EASPORTS.CO.UK/FIFA10 for more information.

EA SPORTS™ is the leading interactive sports software brand in the world, with top-selling titles and franchises including Madden NFL football, FIFA Soccer, NHL® hockey, NBA LIVE basketball, NCAA® Football, and Tiger Woods PGA TOUR®.

About Electronic Arts
Electronic Arts Inc. (EA), headquartered in Redwood City, California, is a leading global interactive entertainment software company. Founded in 1982, the Company develops, publishes, and distributes interactive software worldwide for video game systems, personal computers, wireless devices and the Internet. Electronic Arts markets its products under four brand names: EATM, EA SPORTSTM, EA Mobile TM and POGOTM. In fiscal 2009, EA posted GAAP net revenue of $4.2 billion and had 31 titles that sold more than one million copies. EA's homepage and online game site is www.easports.co.uk . More information about EA's products and full text of press releases can be found on the Internet at www.easports.co.uk/press.
EA, EA SPORTS, EA Mobile and POGO are trademarks or registered trademarks of Electronic Arts Inc. in the U.S. and/or other countries. Official FIFA licensed product “© The FIFA name and OLP Logo are copyright or trademark protected by FIFA. All rights reserved.” Manufactured under license by Electronic Arts Inc. Player names and likenesses used under license from FIFA, International Federation of Professional Footballers "(FIFPro)" and national teams. John Madden, NFL, NHL, NBA, NCAA, Tiger Woods and PGA TOUR are trademarks of their respective owners and used with permission. Microsoft, Xbox, and Xbox 360 are registered trademarks of the Microsoft group of companies. “PlayStation”, “PLAYSTATION” and “PSP” are registered trademarks of Sony Computer Entertainment Inc. Nintendo DS and Wii are trademarks of Nintendo. All other trademarks are the property of their respective owners.

Two New FIFA 10 Video's From EA

EA has released two new video's for FIFA 10. the first video is for the PC version, and discusses 360 ball dribbling on the PC, with comparisons to how limited it was in FIFA 09, and actual gameplay of the 360 movement in action.
The second trailer is for the PS3 and Xbox 360 versions. it is a tutorial on how to do Basic attacking in the game, covering dribbling, passing, and shooting. the tutorial is quite indepth, showing what buttons to press, the pro's and cons, and showing examples in gameplay.

FIFA 10 Character Renders, Box Art Players, And Demo Announcement

EA has released some character renders for some of the cover athletes for the game. the renders are for Sacha Kljestan, Frank Lampard, Ronaldinho, Wayne Rooney, And Bastian Schweinsteiger.

A Demo for FIFA 10 will be coming to the PS3/PC and Xbox 360. Europe will see it on September 10th whilst America will get it on September 17th. Chelsea, Barcelona, Juventus, Bayern Munich, Marseille, and Chicago Fire will be playable.

EA has also announced the Following cover athletes for the following regions.

Global
Wayne Rooney, Frank Lampard

UK
Wayne, Rooney, Theo Walcott, Frank Lampard

France
Karim Benzema, Stave Mandanda, Guillaume Hoarau

Italy
Giorgio Chiellini, Ronaldinho

Spain
Xavi Hernandez, Karim Benzema

Germany
Bastian Scweinsteiger, Wayne Rooney, Frank Lampard

North America/Mexico
Quauctemoc Blanco, Sacha Kljestan, Frank Lampard

Switzerland
Tranquillo Barnetta, Frank Lampard

Austria
Andreas Ivanshitz, Wayne Rooney

Hungary
Balázs Dzsudzsák, Wayne Rooney

Poland
Robert Lewandowski, Frank Lampard, Wayne Rooney

FIFA 10 Character Renders


Press Release

GUILDFORD, UK. – August 14th, 2009 – Electronic Arts Inc. (NASDAQ: ERTS) today unveiled the global cover athletes for EA SPORTS™ FIFA 10. Chelsea midfielder Frank Lampard joins Manchester United striker Wayne Rooney as the face of FIFA 10 worldwide on each available platform— the PLAYSTATION®3 computer entertainment system, Xbox 360® video game and entertainment system, Wii™, PC, PlayStation®2 computer entertainment system, Nintendo DS™, PSP® (PlayStation®Portable) system and mobile.

FIFA 10 marks the fifth year the 23-year-old Rooney has been featured on the global pack cover of the FIFA franchise while the 31-year-old Lampard is on the cover for the first time in the FIFA franchise history.

“It is an honour to be part of the EA SPORTS FIFA franchise. Being on the cover of this fantastic football video game with such a rich history is really a great achievement for me”, said Lampard.

The two football greats will be joined by numerous stars from all over the world on regional packaging, including Karim Benzema in France, Xavi Hernandez in Spain, Giorgio Chiellini in Italy, Bastian Schweinsteiger in Germany and many others all over the world.


A full playable demo of FIFA 10 for the PLAYSTATION3 will be available for downloadable at the PLAYSTATION Store, for the Xbox 360 on Xbox Live Marketplace and for the PC atWWW.EASPORTS.CO.UK/FIFA10 as of September 10 in Europe and September 17 in North America. Play as Chelsea, Barcelona, Juventus, Bayern Munich, Marseille, and Chicago Fire (MLS) and discover a football experience that will deliver a new standard for authenticity with gameplay refinements and innovations that will make it the most complete and intelligent simulation of football. In addition to playing an exhibition match, for the first time in a FIFA demo users will be able to upload created in-game videos to EA Football World.



FIFA 10 will be available in stores across Europe from October 2nd 2009 and in stores throughout North America on October 20. It is developed under the EA SPORTS brand by EA Canada in Burnaby, B.C., FIFA 10 is localized into 18 languages and sold in 37 countries–-it is the most popular EA SPORTS franchise globally. The game is rated “E” for Everyone by the ESRB and 3+ by PEGI in Europe.

EA SPORTS™ is the leading interactive sports software brand in the world, with top-selling titles and franchises including Madden NFL football, FIFA Soccer, NHL® hockey, NBA LIVE basketball, NCAA® Football, and Tiger Woods PGA TOUR®.

Visit WWW.EASPORTS.CO.UK/FIFA10 for more information.


About Electronic Arts
Electronic Arts Inc. (EA), headquartered in Redwood City, California, is a leading global interactive entertainment software company. Founded in 1982, the Company develops, publishes, and distributes interactive software worldwide for video game systems, personal computers, wireless devices and the Internet. Electronic Arts markets its products under four brand names: EATM, EA SPORTSTM, EA Mobile TM and POGOTM. In fiscal 2009, EA posted GAAP net revenue of $4.2 billion and had 31 titles that sold more than one million copies. EA's homepage and online game site is www.easports.co.uk.. More information about EA's products and full text of press releases can be found on the Internet at www.easports.co.uk/press.
EA, EA SPORTS, EA Mobile and POGO are trademarks or registered trademarks of Electronic Arts Inc. in the U.S. and/or other countries. Official FIFA licensed product “© The FIFA name and OLP Logo are copyright or trademark protected by FIFA. All rights reserved.” Manufactured under license by Electronic Arts Inc. Player names and likenesses used under license from FIFA, International Federation of Professional Footballers "(FIFPro)" and national teams. John Madden, NFL, NHL, NBA, NCAA, Tiger Woods and PGA TOUR are trademarks of their respective owners and used with permission. Microsoft, Xbox, and Xbox 360 are registered trademarks of the Microsoft group of companies. “PlayStation”, “PLAYSTATION” and “PSP” are registered trademarks of Sony Computer Entertainment Inc. Nintendo DS and Wii are trademarks of Nintendo. All other trademarks are the property of their respective owners.

FIFA 10 Virtual Pro Screenshots

EA Has released screenshots for their recently announced Virtual Pro part of FIFA 10. the screenshots show the players skills/stats and available traits, which need to be unlocked.

FIFA 10 Virtual Pro

New FIFA 10 PC Developer Blog Discussing Improvements To The Gameplay Engine

EA Has released a new FIFA 10 developer blog, this time it focuses on the PC version and the improvements to the PC Game Engine.
As well as 5 main gameplay improvements, including 360⁰ dribbling, 360⁰ defensive movement, AI Team Styles, Custom Team Styles, and Scout Report, alot of work has been done on the AI of you team and the opponents AI.

FIFA 10 PC Blog

FIFA 10 PC – Gameplay Innovations
Many of you would have seen the improvements being made to the gameplay engine in FIFA 10 PC from the news being released from the media following our European media tour, which took us FIFA Producers to London, Madrid, Milan, Paris, Munich, Warsaw and Moscow. Some of you who read the forums would have seen some details that I have been sharing with you over there.

Throughout the development of FIFA 10 PC I have been saying that our focus for FIFA 10 PC was the gameplay engine and to deliver a game that you would all enjoy playing. You have also heard me say that FIFA 10 PC is not NG or CG but that we were focusing on bringing some of the best bits from NG to PC and taking the PC in its own direction. I hope that reading the blog will illustrate some of the ways in which we are doing this.

We have been approaching the development of the FIFA PC gameplay engine with 2 main focuses in mind, Gameplay Innovation and developing the Core Gameplay. This blog will cover off details of our Gameplay Innovations.

Game Play Innovation
This year we really wanted to change the way you played FIFA 10 PC. In order to do this we had to change the way you play and control the game and also change the way the AI plays against you. Looking at our Gameplay engine with this in mind gave us our 5 gameplay innovations that are unique to FIFA 10.

First off all, we’re pleased to announce the inclusion of 360⁰ Dribbling and 360⁰ defensive Movement for FIFA 10 PC.

Our complete list of gameplay innovations are:
1.360⁰ dribbling
2.360⁰ defensive movement
3.AI Team Styles
4.Custom Team Styles
5.Scout Report
360⁰ dribbling

Those of you experienced with FIFA 09, are fully aware that the players could only move in 8 directions. This actually restricted movement to Up, Down, Left, Right and the Diagonals in between, and for those who noticed it, it made for a somewhat frustrating and unrealistic experience. With 360⁰ Dribbling you now have the freedom to move using all 360⁰ angles, which gives you the freedom to move anywhere you want. This is the first time this is being offered in any football game and means that you will have a much smoother and fluid experience. With the right amount of practice you will be able to dribbling around players like never before. Dribbling is not the only benefit you will get from 360⁰ Dribbling, it now makes passing much more realistic and controllable. Basically you will find yourself making passes not possible before simply because you can now point to anyone on the pitch.

360⁰ Defensive Movement
Like 360⁰ Dribbling, the 360⁰ Defensive Movement allows all off the ball players the freedom to move and defend using 360⁰ awareness. This makes for more accurate slide tackles (being able to pick the exact angle of the challenges), more shoulder to shoulder defending (subtle movements allow you to press against shoulders more easily), and ability to chase and close down opponents.

Team Styles (CPU)
All CPU Team’s will use 26 different team styles, 9 attacking, 5 defensive and 12 team specific plays. I will be writing a blog going into specific details but here is a list of the attacking and defensive styles:
Attacking team styles
Wingplay
Target Man
Counter Attack
Attacking Full backs
Total Football
The Hole
Box Overload
Side Overload
3rd Man Release
Defensive Team Styles
Offside Trap
Pressing
Zonal Marking
Flat Back
Clearance (Long ball)
Man Marking (as per FIFA 09)
Custom Team Styles

Like CPU team styles, I will be writing a blog on this. However, the user will be able to use a combination of the 9 attacking and 5 defensive styles, as seen above, to create their preferred playing styles. Use these styles to your advantage.

Scout Report
Full details of the scout report will also be in the Team Style blog, but to give you a quick insight the scout report will provide information on the Team style, formation and key players.
The Gameplay innovations are only part of what we have in store for you in FIFA 10. Over the coming weeks and months I will be putting together blogs on Core Gameplay, Team Styles, Online Refinements and Game Modes.

I’m looking forward to reading your feedback on what we’ve been doing for FIFA 10.
Cheers
Luke

Frank Lampard, Theo Walcott and Wayne Rooney Are The Faces Of FIFA 10 In The UK

EA has announced that Wayne Rooney, Theo Walcott and Frank Lampard will be the faces of the UK FIFA 10 BoxArt. this is Theo Walcotts first time on a FIFA box, whilst Rooney has been on the previous 5 and Frank Lampard was on the 2006 FIFA World Cup.

FIFA 10 UK Boxart


Press Release

GUILDFORD, UK. – August 5th, 2009 – Electronic Arts Inc. (NASDAQ: ERTS) today unveiled the UK cover athletes for EA SPORTS™ FIFA 10. Chelsea FC midfielder Frank Lampard and Arsenal’s rising star, Theo Walcott, join Manchester United striker Wayne Rooney as the faces of FIFA 10 in the UK. FIFA 10 will be available from October 2nd on PLAYSTATION®3 computer entertainment system, Xbox 360®™ video game and entertainment system, Wii™ home video game system, PC, PlayStation®2 computer entertainment system, Nintendo DS™, PSP® (PlayStation®Portable) system and mobile.

FIFA 10 marks the fifth year the 23-year-old Rooney has been featured on the UK pack cover while Walcott makes his debut. Lampard previously featured on the UK cover for 2006 FIFA World Cup.

“FIFA is definitely the best football game on the market, and I am delighted to be featured on the cover again,” said Manchester United and England striker, Wayne Rooney. “I play the game regularly online and against a lot of the lads at the club and I’m looking forward to the 360 degree control as it will make FIFA even more realistic than any other football game out there.”

“I’m really pleased to be part of the EA SPORTS FIFA franchise. Being on the cover of this great football video game with such a long history is really special for me”, said Lampard. “

"To join the likes of Wayne Rooney and Frank Lampard on the cover of FIFA is a huge honour for me" said Theo Walcott. "FIFA is the game of choice in the Arsenal dressing room so I'll have to keep on top of my game to make sure I’m the best FIFA 10 player at the club."

“We’re delighted to welcome both Frank and Theo to the EA SPORTS FIFA franchise for the 2009-2010 season,” said Trevor Uzice – Marketing Manager for FIFA 10. “Along with Wayne, they represent the very best of English football talent and we’re proud to have them join us for FIFA 10”.

FIFA 10 will deliver a new standard for authenticity with gameplay refinements and innovations that will make it the most complete and intelligent simulation of football to date. On the pitch, critical gameplay fundamentals have been enhanced to ensure that FIFA 10 mirrors real-world football, providing more sophisticated ball control, and physical interaction between players. The first-ever true 360° dribbling system gives players finer control of the ball, enabling them to find spaces between defenders that previously were not possible. FIFA 10 also features a deeper iteration of the ever-popular Manager Mode with more than 50 major improvements.

FIFA 10 will be available in stores worldwide from October 2nd 2009. It is developed under the EA SPORTS brand by EA Canada in Burnaby, B.C., FIFA 10 is localized into 17 languages and sold in 37 countries–-it is the most popular EA SPORTS franchise globally. FIFA 10 has not been rated yet.

Visit WWW.EASPORTS.CO.UK/FIFA for more information.

About Electronic Arts
Electronic Arts Inc. (EA), headquartered in Redwood City, California, is a leading global interactive entertainment software company. Founded in 1982, the Company develops, publishes, and distributes interactive software worldwide for video game systems, personal computers, wireless devices and the Internet. Electronic Arts markets its products under four brand names: EATM, EA SPORTSTM, EA Mobile TM and POGOTM. In fiscal 2009, EA posted GAAP net revenue of $4.2 billion and had 31 titles that sold more than one million copies. EA's homepage and online game site is www.easports.co.uk More information about EA's products and full text of press releases can be found on the Internet at www.easports.co.uk/press.
EA, EA SPORTS, EA Mobile and POGO are trademarks or registered trademarks of Electronic Arts Inc. in the U.S. and/or other countries. John Madden, NFL, NCAA, NBA, FIFA, NASCAR, Tiger Woods and PGA TOUR are trademarks of their respective owners and used with permission. Xbox 360 is a trademark of the Microsoft group of companies and is used under license from Microsoft. PlayStation and PLAYSTATION are registered trademarks of Sony Computer Entertainment Inc.

EA Has Revealed The Full Soundtracks For Madden NFL 10, NBA Live 10, NHL 10, And FIFA 10

For the first time in its history, EA has announced the full soundtracks for 4 of it's upcoming sport franchises, NHL 10, FIFA 10, Madden NFL 10, and NBA Live 10. Madden has big songs from big bands, whilst FIFA 10 features many international tracks, NFL 10 is full of Metal tracks, and NBA 10 has soul tracks. The idea behind giving the games different types of music was to match the type/style of music to the games unique styles, to give the player a unique experience every time.

Press Release/Music Tracks Per Game


MADDEN NFL 10
Since 2001, the annual Madden NFL soundtrack has become music’s most essential launching pad for such artists as Avenged Sevenfold, Franz Ferdinand, Lupe Fiasco and Fallout Boy. This year, Madden NFL 10 makes the ultimate surprise play with a front-line of classics that includes Black Sabbath, 2Pac, Iron Maiden, Kid Rock, Nirvana, Public Enemy, System Of A Down and Rage Against The Machine; tracks by breakout bands Airbourne, Mastodon, and Killswitch Engage; and an exclusive new song by Cypress Hill.

2Pac - Can't C Me
Airbourne - Heads Are Gonna Roll
Alice In Chains- Them Bones
B.o.B - Created A Monster
Bang Camaro - Revolution
Beastie Boys - Sabotage
Black Sabbath - Paranoid
Cypress Hill - Get ‘Em Up
Helmet - Unsung
Iron Maiden - Aces High
Judas Priest - Painkiller
Kid Rock - I Am The Bullgod
Killswitch Engage - Reckoning
Korn - Blind
Mastodon - Divinations
Nas feat. Puff Daddy - Hate Me Now
Nirvana - Breed
Pantera - Walk
Public Enemy - Shut Em Down
Rage Against The Machine - Guerrilla Radio
Set Your Goals - Gaia Bleeds (Make Way for Man)
Slipknot - Duality
System Of A Down - Sugar
The Vanity Plan - Before I Die
Young Dre The Truth - Cheah Beah

NBA LIVE 10
Long recognized as the premiere showcase for diverse and innovative new music, NBA LIVE 10 features more than 80% exclusive tracks, including reinvented classics from Afrika Bambaataa, Dead Prez and Snoop Dogg, along with ground-breaking collaborations by indie-rockers Matt & Kim with the legendary De La Soul, and newcomers Mickey Factz & B.o.B. The soundtrack also spotlights never-before-heard songs from Beastie Boys and Wyclef Jean.

88 Keys feat. Colin Munroe - Wake Up Call
Afrika Bambaataa feat. Why G, Mickey Factz &The Fort Knox Five - Zulu! (We Don't Stop Yawl)
B.o.B. - Champion
Beastie Boys - Pop Your Balloon
David Banner GQ - S.P.I.T.
De La Soul - La La La
Dead Prez - Still Bigga Than
Embassy Music Board - Overtime
Grand Puba - Get It
Laza - Crank It Up
Matt & Kim feat. De La Soul - Daylight (Troublemaker Remix)
Matt & Kim - Daylight
Mick Boogie feat. Kidz In The Hall, Donnis & Daytona - Class Of Our Own
Mickey Factz & B.o.B. - Mind Got Blown
Mos Def feat. Talib Kweli - History
Murs feat. Kurupt & Jay Rock - We Ballin'
Pete Rock - When I Need It
Reflection Eternal - Get Lite
Rye Rye feat. Busy Signal - Get Like This
Snoop Dogg - Lodi Dodi (LIVE 10)
Wale feat. Jazmine Sullivan - World Tour
Wyclef Jean feat. Haitian Fresh - Ballin'
Xzibit feat. BJ The Chicago Kid & Poo Bear - Fanatic
Young Dre The Truth & 2Pac feat. BJ The Chicago Kid - All Eyez On Me (The Truth)
Zion I - Go Hard

NHL 10
NHL 10 boasts a crunching line-up of metal, indie-punk and rapcore tracks from both legendary platinum bands – including Megadeth, Scorpions, Green Day and Rancid – and breakthrough new acts such as Cancer Bats and Metalkpretty.

Alexisonfire - Young Cardinals
Cancer Bats - Deathsmarch
CKY - Hellions On Parade
Disco Ensemble - Golden Years
Drangonforce - Heroes Of Our Time
Eagles Of Death Metal - Anything 'Cept The Truth
Earl Greyhound - Oye Vaya
Green Day - Know Your Enemy
Megadeth - Peace Sells
Metalkpretty - Wake Up! Wake Up!
Ministry & Co-Conspirators - Keys To The City (Chicago Blackhawks Theme Song)
MxPx - Kids In America
Nickelback - Burn It To The Ground
Papa Roach - Into The Light
Priestess - Raccoon Eyes
Rancid - The Bravest Kids
Scorpions - Rock You Like A Hurricane
Thousand Foot Krutch - Fire It Up

FIFA 10
For the latest edition of the most influential global soundtrack in the world today, EA SPORTS FIFA 10 brings together genre-spanning tracks from 39 different artists representing more than 25 nations, including England, Spain, Germany, Sweden, Mexico, Brazil, Norway, New Zealand, Israel, USA and Nigeria.

Adiam Dymott - Miss You - Sweden
Afrobots - Favela Rock - Brazil
Alex Metric - Head Straight - England
Auletta - Meine Stadt - Germany
Balkan Beat Box feat. Tomer Yosef and Saz - Ramallah-Tel Aviv - Israel
BLK JKS - Lakeside - South Africa
Bomba Estéreo - Fuego - Mexico
The BPA feat. Ashley Beedle - Should I Stay Or Should I Blow - England
Buraka Som Sistema feat. Pongolove - Kalemba (Wegue - Wegue) - Portugal
CasioKids - Fot I Hose - Norway
Children Collide - Skeleton Dance - Australia
Crookers feat. The Very Best, Two Fingers & Marina Gasolina - Birthday Bash - Italy
Cut Off Your Hands - Happy As Can Be - New Zealand
Dananananaykroyd - Black Wax - Scotland
Datarock - Give It Up - Norway
Fabri Fibra - Donna Famosa - Italy
Fidel Nadal - International Love - Argentina
Los Fabulosos Cadillacs - La Luz Del Ritmo - Argentina
Macaco - Hacen Falta Dos - Spain
Major Lazer - Hold The Line - USA
Marcio Local - Soul Do Samba - Brazil
Matt & Kim - Daylight (Troublemaker Remix feat. De La Soul) - USA
Metric - Gold Guns Girls - Canada
Mexican Institute Of Sound - Alocatel - Mexico
Nneka - Kangpe - Nigeria
Passion Pit - Moth's Wings - USA
Peter Bjorn And John - Nothing To Worry About - Sweden
Pint Shot Riot - Not Thinking Straight - England
Playing For Change - War / No More Trouble - WORLD
Rocky Dawuni - Download The Revolution - Ghana
Röyksopp - It's What I Want - Norway
Soshy - Dorothy - France
The Answering Machine - It's Over! It's Over! It's Over! - England
The Enemy UK - Be Somebody - England
The Temper Trap - Science of Fear - Australia
Tommy Sparks - She's Got Me Dancing - England
The Whitest Boy Alive - 1517 - Germany
Wyclef Jean - MVP Kompa - Haiti
Zap Mama - Vibrations - Belgium

EA SPORTS™ is the leading interactive sports software brand in the world, with top-selling titles and franchises including Madden NFL Football, FIFA Soccer,NHL® hockey, NBA LIVE basketball, NCAA® Football and Tiger Woods PGA TOUR®.

About Electronic Arts
Electronic Arts Inc. (EA), headquartered in Redwood City, California, is a leading global interactive entertainment software company. Founded in 1982, the Company develops, publishes, and distributes interactive software worldwide for video game systems, personal computers, wireless devices and the Internet. Electronic Arts markets its products under four brand names: EA SPORTSTM, EATM, EA MobileTM and POGOTM. In fiscal 2009, EA posted GAAP net revenue of $4.2 billion and had 31 titles that sold more than one million copies. EA's homepage and online game site is www.ea.com. More information about EA's products and full text of press releases can be found on the Internet at http://info.ea.com.
EA, EA SPORTS, EA Mobile and POGO are trademarks or registered trademarks of Electronic Arts Inc. in the U.S. and/or other countries. John Madden, NFL, FIFA, NBA, NHL, NCAA, Tiger Woods, and PGA TOUR are trademarks of their respective owners and used with permission. All other trademarks are the property of their respective owners.

FIFA 10 PC Screenshots

EA has released some screenshots for the PC Version of FIFA 10.

FIFA 10

New FIFA 10 Developer Blog, Responding To Community Feedback.

The latest FIFA 10 developer blog looks at how they respond to feedback and what changes have been made.

Forums are a good place to find ideas, complaints and suggestions. they do stress that some issues cannot be fixed in one game cycle, which means not all problems are fixed, but by using forums they can see what pressing issues can be fixed before the next game is released. for FIFA 10, one of the biggest issues that they managed to fix was that Goalkeepers couldn't get cards in FIFA 09, now they can.
Forums can be limiting, players don't have the newest code/build of the game, so another way they get feedback is to bring players to their studios to try out the new code and comment.

One possible game breaking issue was that the midfield could be useless if you had a fast striker and a good through ball. as this was unbalancing the game offline and online, they have worked to resolve the issue. Defenders got better AI, dribbling speed was reduced, and goalkeepers now quickly try to reduce the angle when such a ball comes through.
A list of changes made, from feedback, for FIFA 10 are:

• Ability to change kick taker on set pieces
• Ability to move the wall
• Preventing goals being scored from kick-off
• Making offsides less frequent and improving our advantage logic
• Quick Free Kicks
• Fewer ‘cut scenes’ replaced by on-the-field player reactions
• ‘Super Long Throws’ – Players like Rory Delap will be able to throw the ball into the heart of the box from afar
• New ‘Ball Avoidance’ logic so teammates and the referee will get out of the way of passes and shots
• And many more!

Developer Blog

FIFA 10 – Blog 3
Gameplay Producer Blog – Responding to Community Feedback

Before becoming part of the FIFA Development team, I was a FIFA fan for as long as I can remember. Growing up in Bogota, Colombia, I bought a copy of FIFA 96 when I was about 13 years old, and have played every subsequent title since. Back then I played countless hours of FIFA on the only desktop computer we had at the house. Unfortunately, it was in my sister’s room…I don’t think she likes FIFA very much.

Each FIFA title has given me innumerable moments of joy and football glory, accompanied by numerous pet peeves that frustrated my gaming experience – I mean, why does my defender stop on through balls? And why does the CPU always score the same goal? And why is it so easy for me to score the same goal over and over again?

When I joined the FIFA team as a Gameplay Producer for Xbox 360 and PS3 in 2007, I was glad to find out that part of my job consisted of visiting the forums and other online sites in order to find out what was frustrating FIFA gamers around the world. For FIFA 10, making sure we responded to fan feedback was paramount. From fixing bugs and exploits to refining and innovating in response to requests from fans, we have involved the community in our attempt to make the best football game ever.

The Value of Feedback
The forums are full of really good ideas and suggestions. The true value of feedback, however, lies not in these original ideas, but rather in helping us realize what the most important things for the community are. In other words, I think we are very good at knowing what is wrong with the game and what we need to do to improve it. Unfortunately, we cannot fix everything in one (or several!) production cycles. Knowing what the most pressing and important issues are for our fans helps us prioritize the countless things we want to fix.

For example, we’ve always known that the Goalkeeper could not get sent off in FIFA 09. Ever since I joined the team, we’ve wanted to fix this. However, technical difficulties made fixing this trivial problem anything but simple. We knew the problem was there, we wanted to fix it, but we never thought it was important enough to merit the several days of production time it required. Then, a few months following the release of FIFA 09, I kept running into more and more people upset about the Goalkeeper being impervious to cards. They argued, quite rightly, that it was unrealistic and it rendered the backup Goalkeepers useless. Late in the production cycle, I decided to investigate what it would take to fix it. I got the different game areas together – one of the challenges for this feature is that it requires rendering, front end, audio, and gameplay support – and set out a plan to implement it. A couple of weeks later, I was happy to go on the forums and let everyone know that in FIFA 10, the Goalkeeper will be able to get red carded. Had it not been for the community feedback, it is unlikely this feature would have made it into FIFA 10. Now everyone will have to think twice before leaving the keeper out of the lineup!

It’s not just about the forums
We take a proactive approach when it comes to getting feedback on our game. The forums are extremely important, but the feedback we find there is limited to the title we already released. Just as critical is getting fans to play the most up-to-date version of FIFA. To do this, we find several people from around the world who love football video games to come to our studio in Vancouver, BC and play the latest version of the game – the one with the latest code, features, game modes, etc. We do this several times during the production cycle, and not just in Vancouver but also in EA offices overseas. As a Gameplay Producer, I play FIFA every day to make sure we deliver against the vision set out for the game. However, when you play the game every day it is easy to lose perspective on how it is changing – how different it is from the previous iteration and whether we are on the right track. These ‘playtests’ give us a valuable opportunity not just to ask specific questions and get feedback on new features, but also to make sure our fans are excited about the direction we are taking FIFA in year after year.

So what can you expect in FIFA 10?
Along with innovating and refining our game, responding to feedback from the community was one of the paramount goals for FIFA 10. We will never be able to address all of the issues in any given year, but I think we took great strides in getting rid of some of the frustrations expressed by the community.

One such frustration that I wanted to make sure we addressed this year is how easy it is in FIFA 09 to play through balls for your fast striker to run onto and get a one-one-one with the goalkeeper. Lots of people on the forums were complaining that there was no need for midfield build-up play and that teams with strong and fast strikers had too big of an advantage – a problem that made online games very one-dimensional, as there seem to be no way of defending against the through balls. I am South American, so I’m all about midfield build-up! Remember Carlos Valderrama? Oh, how I miss him…

For FIFA 10, we have spent a significant amount of time addressing issues like this one in order to ship a game as balanced as possible. For this particular case, some of the improvements we made to fix the problem included: tuning our covering and positioning logic so that defenders can be in a better position to cope with ground and lofted through balls; we slowed down the dribblers’ speed a bit more when they touch the ball while dribbling so fast defenders will be able to catch up to dribblers more often (it makes sense, since you cannot sprint as fast off the ball as you would if you have to be taking consecutive dribble touches!); and we improved the Goalkeepers’ positioning and behavior during breakaways so they narrow down the angle better during one-on-ones.

There are many more examples like this one that illustrate how important it has been for us this year to use the feedback from the community in our development of FIFA 10. As I mentioned earlier, it is not just about fixing bugs and exploits. It is also about responding to requests. We have gone through countless forum threads, and many of the requests we have found there will be addressed in FIFA 10. Perhaps one of the best examples is that we will include a Practice Mode this year. Using the Back/Select button from the 1 on 1 arena, you’ll be able to bring up a menu allowing you to choose to play a practice match or set pieces, as well as the number of players you want on the field. You asked for it, you got it!

I should wrap this up now, but I will leave you with a taste of some of the other Gameplay features that will be in FIFA 10 as a result of feedback from the community.
Ability to change kick taker on set pieces

Ability to move the wall

Preventing goals being scored from kick-off

Making offsides less frequent and improving our advantage logic

Quick Free Kicks

Fewer ‘cut scenes’ replaced by on-the-field player reactions

‘Super Long Throws’ – Players like Rory Delap will be able to throw the ball into the heart of the box from afar

New ‘Ball Avoidance’ logic so teammates and the referee will get out of the way of passes and shots

And many more!

I hope you enjoy playing FIFA 10 as much as I did making it. Looking forward to visiting the forums and getting your feedback – keep it coming!

Santiago Jaramillo
Gameplay Producer
FIFA10 – Xbox 360, PS3