Press Release
BURBANK & REDWOOD CITY,
Calif.--(BUSINESS WIRE)--The Walt Disney Company (NYSE: DIS) and
Electronic Arts Inc. (NASDAQ: EA) today announced a new multi-year
exclusive licensing agreement to develop and publish globally new
games based on Star Wars characters and storylines.
Under the agreement, EA will develop
and publish new Star Wars titles for a core gaming
audience, spanning all interactive platforms and the most popular
game genres, while Disney will retain certain rights to develop new
titles within the mobile, social, tablet and online game categories.
“This agreement demonstrates our
commitment to creating quality game experiences that drive the
popularity of the Star Wars franchise for years to come,”
said John Pleasants, Co-President of Disney Interactive.
“Collaborating with one of the world’s premier game developers
will allow us to bring an amazing portfolio of new Star
Wars titles to our fans around the world.”
“Every developer dreams of creating
games for the Star Wars universe,” said EA Labels President Frank
Gibeau. “Three of our top studios will fulfill that dream, crafting
epic adventures for Star Wars fans. DICE and Visceral will produce
new games, joining the BioWare team which continues to develop for
the Star Wars franchise. The new experiences we create may borrow
from films, but the games will be entirely original with all new
stories and gameplay.”
Financial terms of the agreement were
not disclosed.
About The Walt Disney Company
The Walt Disney Company, together with
its subsidiaries and affiliates, is a leading diversified
international family entertainment and media enterprise with five
business segments: media networks, parks and resorts, studio
entertainment, interactive media, and consumer products. Disney is a
Dow 30 company with revenues of over $42 billion in its Fiscal Year
2012.
About Electronic Arts
Electronic Arts (NASDAQ:EA) is a
global leader in digital interactive entertainment. The Company's
game franchises are offered as both packaged goods products and
online services delivered through Internet-connected consoles,
personal computers, mobile phones and tablets.
EA has more than 275 million registered
players and operates in 75 countries. Headquartered in Redwood
City, California, EA is recognized for critically acclaimed,
high-quality blockbuster franchises such as The Sims™, Madden NFL,
FIFA Soccer, Need for Speed™, Battlefield™, and Mass Effect™.
More information about EA is available at http://info.ea.com.
Visceral, The Sims and Need for Speed
are trademarks of Electronic Arts Inc. Battlefield is a trademark of
EA Digital Illusions CE AB. BioWare and Mass Effect are trademarks of
EA International (Studio and Publishing) Ltd. John Madden, NFL and
FIFA are the property of their respective owners and used with
permission.
About Lucasfilm Ltd.
Lucasfilm Ltd., a wholly owned
subsidiary of The Walt Disney Company, is a global leader in film,
television and digital entertainment production. In addition to its
motion-picture and television production, the company's activities
include visual effects and audio post-production, cutting-edge
digital animation, interactive entertainment software, and the
management of the global merchandising activities for its
entertainment properties including the legendary STAR
WARS and INDIANA JONES franchises. Lucasfilm Ltd. is
headquartered in northern California.
Lucasfilm, the Lucasfilm logo, STAR
WARS and related properties are trademarks and/or copyrights, in
the United States and other countries, of Lucasfilm Ltd. and/or its
affiliates. TM & © 2013 Lucasfilm Ltd. All rights reserved.
All other trademarks and trade names are properties of their
respective owners.
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