GAME And Gaikai Announce Streaming Demos Are Coming To GAME.co.uk This Spring

GAME have announced they have partnered with Gaikai to bring streaming game demos to the GAME website from this Spring. This move is a part of GAME's strategy to grow revenues from its web and digital business.

Press Release
LOS ANGELES, CA – March 2nd, 2012 - Gaikai Inc., the innovative cloud gaming service, and Europe’s leading computer and video games retailer  The GAME Group plc. (‘GAME’, LSE: GMG) today announced the signing of an agreement which will see the retailer offer streaming game demos to European consumers from its website beginning Spring 2012.

Gaikai’s cloud gaming service forms a significant part of GAME’s strategy to grow revenues from its web and digital business. GAME’s initiatives include an expanded multichannel strategy to increase online market share, exclusive digital products unique from other online and brick-and-mortar offerings, and new purchase methods to increase customer participation and loyalty.

“We are extremely pleased to be working with GAME across Europe to help them expand their digital presence and engagement with online consumers by streaming Gaikai’s portfolio of high quality content,” said Robert Stevenson, EVP at Gaikai. “As gamers continue to increase their digital consumption of the industry’s best games, GAME will be well positioned to lead the way.”

“Gaikai's ground-breaking game streaming technology fits in well with our strategy of delivering the very best range of games and gaming products to our customers,” said Ian Shepherd, GAME CEO. “We are thrilled to offer our consumers the ability to instantly preview game titles right at that critical moment of the purchase decision making and checkout process.”

Gaikai has spent three years building the fastest interactive cloud gaming network in the world, instantly capable of delivering cutting-edge games without the need for any custom hardware or software.  Coupled with relationships with the top video game and platform partners around the world, Gaikai is capable of delivering a broad catalog of the world’s most exciting games of every genre straight to consumers on any Internet connected device, from web browsers and PCs to IP-enabled televisions.

GAME joins major computer and video game industry publishers, media and retail affiliates who have partnered with Gaikai to stream game content to millions of gamers through their sites. GAME is the largest European retailer to become a member of Gaikai’s network, which includes several major video game retail outlets.

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About The Game Group plc
GAME Group plc is Europe's leading retailer of PC and video games, video game consoles and related accessories. We operate over 1,300 stores, websites and digital operations in the UK, Eire, Scandinavia, Iberia, Australia and the Czech Republic. Our aim is to be the destination of choice for every consumer.

About Gaikai Inc
Gaikai is the world's first open interactive cloud platform that provides its partners with the ability to deliver state-of-the-art video game and software application experiences instantly to any internet-connected device. Gaikai's global cloud streaming network is fully managed and live in dozens of countries with top-tier partners. Gaikai's robust service layer is specifically designed to allow Gaikai's partners to grow their online and offline revenues by improving customer acquisition while extending their reach to new channels previously unavailable through physical media. Headquartered in Southern California, Gaikai is backed by Benchmark Capital, TriplePoint Capital, Rustic Canyon 

Partners, Limelight Networks and Intel Capital.

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