Screenshots
Press Release
Minneapolis, MN
– September 8, 2011 –
Activision
Publishing, Inc.
(Nasdaq: ATVI)
and Rapala, the world’s leading fishing brand, announced today that
Rapala®
for Kinect will
be available this November on Kinect™ for Xbox 360®. Featuring
total-body motion controls, players will be able to cast, reel, set
the hook and more as though there was an actual fishing rod in their
hands.
Rapala for
Kinect features
an arcade style fishing experience controlled completely by a
player’s movements with intuitive commands that creates a sport
fishing title never before seen on Kinect for Xbox 360. One to four
players will compete in exciting contests in a race against the
clock. Traveling between fishing hot spots will boil down to fast
paced, motor mashing player versus player races. A rapid fire, forty
five seconds from cast to catch, ensures fun, quick and intense
angling action. Players will drop in and out of the action with
barely a pause.
“Pro-anglers and
family gamers will go crazy for the immersive fishing experience
presented in a familiar arcade style format,” said
David Oxford, Executive Vice President of Activision Publishing.
“Rapala
for Kinect captures
a simple and straightforward aesthetic with an emphasis on play!”
The arcade sheen
lends a light heartedness to the sport fishing presentation. Bright,
eye catching colors and cel-shaded models are geared towards a
realistic and distinct Kinect for Xbox 360 title. Humorous features
add replayability and user-generated content such as recording your
face to paste it onto one of the game’s boss fish. Additionally,
all in-game Rapala branded lures have unique personalities and will
communicate with hilariously entertaining jibber jabber. Social
connectivity will extend beyond online gameplay with complete
Facebook integration to share the best catches with friends.
“We’ve been
incredibly pleased with the previous successes of our Activision
partnership,” said Tom Mackin, Rapala. “Rapala
for Kinect allows
us to integrate the worldwide familiarity with Rapala into the living
room in a game tailor made for a fun, family oriented, fishing
extravaganza.”
Rapala for
Kinect will
be available this November on Kinect for Xbox 360. The game is rated
E for Everyone by the ESRB. For more information visit
www.Activision.com.
About
Rapala
Rapala
is a leading fishing tackle company and the global market leader in
the fishing lures, treble hooks and fishing related knives and tools.
The Group also has a strong global position in other fishing
categories. The Group has its own distribution companies in all the
main markets and the largest distribution network in the industry.
The main manufacturing facilities are located in Finland, France,
Estonia, Russia and China. The Group brand portfolio includes the
leading brands in the industry, Rapala, and other global brands like
VMC, Storm, Blue Fox, Luhr Jensen, Williamson, Terminator, Trigger X,
Sufix and Marttiini. The Group employs more than 4,000 people in 30
countries.
About
Activision Publishing, Inc.
Headquartered
in Santa Monica, California, Activision Publishing, Inc. is a leading
worldwide developer, publisher and distributor of interactive
entertainment and leisure products.
Activision
Publishing maintains operations in the U.S., Canada, the United
Kingdom, France, Germany, Ireland, Italy, Sweden, Spain, Norway,
Denmark, the Netherlands, Australia, Russia, Japan, South Korea,
China and the region of Taiwan. More information about Activision and
its products can be found on the company’s website,
www.activision.com.
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