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In Response to the Survey GameStop did, GameStop have announced a new initiative that will run from June until September. Titled Tuesdays Family Night In, it offers discounts and chances to win free dinners. other incentives include a 20% bonus on trade-in credit that can be applied to Family Night In Games, and $3 off coupons for Baskin Robbins, whilst coupons last.
Gamestop have also launched a New Site,
Press Release
GRAPEVINE, Texas --(Business Wire)-- Jun 23, 2009 GameStop (NYSE: GME) today proclaimed summer Tuesdays as Family Night In to help families create fun and affordable in-home gatherings. The world’s largest video game and entertainment software retailer is rolling out special summer offers, discounts and chances to win free dinners while helping families strengthen their bond and extend their budgets.
This commitment recognizes that most families are looking for smart ways to stretch their entertainment dollars while increasing their fun. According to a Harris survey conducted for the retailer, 92 percent of families will be trying to maximize their dollars, with 4 in 5 cutting back on expensive summer leisure activities. Instead the majority (62 percent) will be choosing simple indulgences like eating ice cream or sharing family dinner together (42 percent) while one in three parents expect to play video games with their kids.
To help fulfill those desires, GameStop is extending a special value offer and a Family Fun sweepstakes to consumers who make their purchases on Summer Tuesdays from June 23-Sept. 1. GameStop’s Family Night In summer fun incentives include:
A 20-percent bonus trade-in credit on summer Tuesdays. Families looking to trade in older games will receive extra currency that can be applied to selectFamily Night In titles;
A Family Night In sweepstakes that celebrates 100 nights of summer by awarding 100 families a free dinner. Ten families each week will be awarded a $25 gift card redeemable at a food purveyor or restaurant of their choice, a Baskin-Robbins® Brownie a la Mode® ice cream cake for dessert and four TWIX® Caramel Cookie Bars; and
To help make Family Night In even sweeter, coupons for $3 off any Baskin-Robbins® cake purchase of $15 or more will be given to all GameStop customers making purchases on summer Tuesdays (while supplies last) and to those who enter the Family Night In sweepstakes online.
“Family Night In is a terrific way for families to share fun, quality time together,” explained Hillary Mendelsohn, a well-known author, shopping guru and mother of two whose family already holds its own weekly gaming nights. “As a mom, I love the fact that playing video games brings us together, lets us learn from one another and just laugh and laugh. As a smart shopper, I appreciate GameStop for responding to the times by making gaming more affordable.”
“In our house, we have three generations who love to play games,” said Paul Raines, Chief Operating Officer for GameStop. “Gaming is a family tradition that helps us stay connected and have fun together even in the midst of everyone’s busy lives. We hope Family Night In will help bring families closer together, while allowing them to save money and have fun at the same time.”
The company is also launching a special web site, www.gamestop.com/familynightin, offering fun tips and pointers for families to consult in enhancing their ownFamily Night In gatherings, such as:
A list of hot new and pre-owned family-friendly titles (rated “E”, “E10” and “T”) including NASCAR Kart Racing, Up!, Guitar Hero Smash Hits and Tiger Woods PGA Tour 2010;
A guide to the Entertainment Software Ratings Board’s (ESRB) rating symbols and content descriptors to help parents make informed decisions about which games are appropriate for their own kids;
Ways families can stretch budgets without sacrificing fun by taking advantage of GameStop’s trade-in program to buy new titles or other items using older games as currency; and
Ideas for how to make Family Night In fun, creative and inexpensive.
For additional information about GameStop’s Family Night In please visit www.gamestop.com/familynightin.
The Harris Interactive Omnibus poll was conducted online from May 14 through May 18, 2009, among 639 parents/legal guardians of a child/children under the age of 18 living in their home.
About GameStop Corp.
Headquartered in Grapevine, TX, GameStop Corp., a Fortune 500 and S&P 500 company, is the world's largest video game and entertainment software retailer. The company operates 6,244 retail stores in 17 countries worldwide. The company also operates an e-commerce site, GameStop.com, and publishes Game Informer(R) magazine, a leading multi-platform video game publication. GameStop Corp. sells new and used video game software, hardware and accessories for video game systems from Sony, Nintendo, and Microsoft. In addition, the company sells PC entertainment software, related accessories and other merchandise. General information on GameStop Corp. can be obtained at the company's corporate website: http://www.gamestopcorp.com.
About Baskin-Robbins
Named the top ice cream and frozen dessert franchise in the United States by Entrepreneur magazine’s 29th annual Franchise 500® ranking, Baskin-Robbins is the world’s largest chain of ice cream specialty shops. Baskin-Robbins creates and markets innovative, premium ice cream, specialty frozen desserts and beverages, providing quality and value to consumers at more than 6,000 retail shops in 35 countries. Baskin-Robbins was founded by two ice cream enthusiasts whose passion led to the creation of more than 1,000 ice cream flavors and a wide variety of delicious treats. Headquartered in Canton, Mass., Baskin-Robbins is part of the Dunkin’ Brands, Inc. family of companies. For further information, visit www.baskinrobbins.com.
About Mars Snackfood US
Mars Snackfood US is the United States snack operations of Mars, Incorporated. Mars, Incorporated is a private, family-owned company founded in 1911 and employing 70,000 associates at 250 sites, including 151 factories, in 67 countries worldwide. Headquartered in McLean, Virginia, U.S.A., Mars, Incorporated is one of the world’s largest food companies, generating global revenues of more than $30 billion annually and operating in six business segments: Chocolate, Petcare, Wrigley, Food, Drinks, and Symbioscience. These segments produce some of the world’s leading brands: Chocolate – M&M’S®, SNICKERS®, DOVE®, GALAXY®, MARS®, MILKY WAY® and TWIX®; Petcare – PEDIGREE®, WHISKAS®, SHEBA®, CESAR® and ROYAL CANIN®; Wrigley – ORBIT®, EXTRA®, STARBURST®, DOUBLEMINT® and SKITTLES®; Food – UNCLE BEN’S®, DOLMIO®, EBLY®, MASTERFOODS® and SEEDS OF CHANGE®; Drinks – KLIX® and FLAVIA®; Symbioscience – WISDOM PANELTM MX, SERAMIS®, and COCOAPROTM. For more information, please visit www.mars.com.
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