Showing posts with label Need For Speed. Show all posts
Showing posts with label Need For Speed. Show all posts

Friday, June 22, 2012

EA Announce DreamWorks Studios Has Acquired The Feature Film Rights To Need For Speed

EA have announced DreamWorks Studios have acquired the film rights to the Need For Speed franchise. the movie will be based on the Need For Speed series but not based on an individual game, making it sound more like a car movie called Need For Speed. the script has been developed by George And John Gatins and work on the film is set to start next year, with the movie coming out in 2014.

Press Release

Saturday, October 8, 2011

EA Have Released A New Need For Speed: The Run Traciler Showing Action From Million Dolloar Highway

EA have released a new Need For Speed: The Run trailer showing action from Million Dollar Highway, Colorado. this trailer shows how you can use other traffic on the road to your advantage.


Watch Need For Speed: The Run - On The Edge Trailer in Tech & Gaming  |  View More Free Videos Online at Veoh.com

Friday, April 2, 2010

EA Announce 5 New Titles For The iPad Are Out Now

EA have announced that they have released 5 games specially designed for the iPad.

Scrabble can be played either landscape or portrait. the game has multiplayer capabilities and multiplayer matches can be played with other iPad or iPod Touch/iPhone gamers.

Tetris comes with new high resolution graphics and a new d-pad control scheme. the iPad version comes with a Endless mode.

Need For Speed Shift comes with 18 tracks, 28 cars, and a variety of race modes. the game features 3D graphics optimised for the iPad.

Mirror's Edge comes with 14 levels and a new mutiplayer mode that brings split screen gaming to the iPad.

Command & Conquer Red Alert has 3 finger multi touch controls where gamers can control army movements, camera, inventory and more. there is a Head to Head multiplayer mode that can be played with an other iPad or iPhone/iPod Touch.

SCRABBLE


Tetris


Need for Speed SHIFT


Mirror’s Edge


Command & Conquer Red Alert


Press Release

LOS ANGELES--(BUSINESS WIRE)--EA Mobile™, a division of Electronic Arts Inc. (NASDAQ:ERTS), today announced five best-selling titles available immediately for Apple’s iPad. These include SCRABBLE, under license from Hasbro in the U.S. and Canada only, Tetris®, Need for Speed™ SHIFT, Mirror’s Edge, andCommand & Conquer™ Red Alert™.

“As one of the leading publishers on the App Store, EA is delivering five games today that take advantage of the unique capabilities of iPad for a broad range of gamers, from the casual to the hardcore, and today’s product slate is just the beginning,” said Travis Boatman, Vice President of Worldwide Studios, EA Mobile. “For example, with SCRABBLE, we have modernized this family favorite game by developing a fun, interactive ‘Party Play’ mode. For our more hardcore fans, Need for Speed SHIFT becomes the ultimate immersive driving experience. We are thrilled to offer EA games with the launch of iPad — a device that is like no other."

SCRABBLE Offers Players a Modern Twist to the Classic Word Play Experience
SCRABBLE for iPad spells F-U-N! EA Mobile has created fans’ favorite crossword game, with a fresh interface uniquely designed for iPad that lets players pass ‘n’ play or go solo, in portrait or landscape mode. Social and multiplayer capabilities also enable players to challenge friends on Facebook, or through a local Wi-Fi network. In the all new “Party Play” mode, up to four iPhone or iPod touch players can connect their devices to be used as private tile racks and seamlessly play their words onto the iPad “game board” with a simple flick. And for newcomers, the exclusive “Teacher Feature” shows players the best word choice for the previous play.

Tetris, the Most Popular Mobile Game of All-time Now Available on iPad
Celebrating 25 years and more than 100 million paid downloads, the world famous Tetris game launches on iPad with all-new, high resolution graphics and exclusive features including highly anticipated D-Pad controls which give players the option to play the way they want and stay in control of the game. The iPad version also introduces an all-new “Endless” mode for the ultimate extension in game play. Tetris is a must have for any iPad user.

Need for Speed SHIFT Brings the True Driver’s Experience to iPad
The award-winning leader in the racing genre, Need for Speed SHIFT races to the App Store with exclusive features, multiplayer capability, 18 unique tracks and a variety of race modes. Players can feel the adrenaline rush of an immersive experience when they choose from 28 of the fastest, hottest cars and enjoy physics-based 3D graphics optimized for iPad. New driving controls include the addition of visual accelerator and brake pedals, manual shifting, and a rearview mirror to see who’s coming from behind. The most visceral, aggressive simulation racing game on iPad will make hearts pound!

Mirror’s Edge Brings Players an Intense, Interactive World Exclusively to iPad
EA’s award-winning action adventure game, Mirror’s Edge, debuts on iPad with a graphically rich, addictive experience, and 14 nail-biting levels of unrivalled 3D action. Unique to iPad is a multiplayer feature which utilizes a split-screen interface, letting players battle against each other face to face in two thrilling modes. Exciting gameplay has players running on walls, sliding down ramps and leaping between rooftops as they out-maneuver enemies in pursuit of their mission.

Command & Conquer Red Alert Expands its Universe on iPad
With more than 30 million units sold across the Command & Conquer franchise, Command & Conquer Red Alert optimizes iPad’s Multi-Touch controls, large screen and high-fidelity graphics to create an expansive experience. Three-finger, Multi-Touch controls let players select and maneuver their armies, manage inventory and make maximum use of camera zooming to navigate battlefields with photorealistic visuals. Players command units across a wide variety of maps and levels with different environmental conditions which add more layers of strategic depth. Players can challenge friends in Head-to-Head multiplayer mode via Wi-Fi and Bluetooth between iPad and iPhone devices.

SCRABBLE, Tetris, Need for Speed SHIFT, Mirror’s Edge and Command & Conquer Red Alert apps for iPad are available from the App Store or at www.itunes.com/appstore.

In addition to these five titles designed specifically for iPad, gamers can access more than 40 EA titles already available on the App Store for iPhone and iPod touch. Any previously purchased iPhone or iPod touch game can run on iPad in its original size or can be expanded to fill the iPad screen. All games will be available in Europe with the worldwide launch of iPad later this month. For information on pricing for all EA Mobile games, please visit www.eamobile.com.

About SCRABBLE
A family favorite since 1948, the SCRABBLE Brand Crossword game has sold has sold more than 100 million sets worldwide since its debut more than 60 years ago. Today there are between one and two million SCRABBLE games sold each year in North America and it can be found in one out of every three homes in America. Through an alliance forged between Hasbro and Electronic Arts (EA) in 2007, SCRABBLE has also landed on digital gaming platforms including mobile phones, iPad, iPhone, iPod, iPod touch, Facebook and Pogo.com, EA’s popular online gaming destination.

About the Tetris® Brand
The Tetris® brand is one of the leading and most distinctive video game brands and franchises in the world. In the game's 25-year history, hundreds of millions of players have experienced the Tetris effect. Loved globally by people of all ages and all cultures, the Tetris game continues to be one of the most widely recognized video games of all time. Released on over 30 gaming platforms and translated into more than 50 languages, the Tetris game is and will continue to be the game that can be played anytime, anywhere! Tetris Holding, LLC is the owner of Tetris rights worldwide and The Tetris Company, LLC is its exclusive licensee. The Tetris Company, through its agent Blue Planet Software, Inc., licenses and manages the Tetris intellectual property and franchise worldwide. Today, Blue Planet Software continues to work with licensees to deliver top quality Tetris products that are relevant, fun and challenging for its millions of players. For the latest information about the Tetris brand and Tetris products, please visit www.tetris.com.

About Hasbro
Hasbro (NYSE:HAS) is a worldwide leader in children's and family leisure time entertainment products and services, including the design, manufacture and marketing of games and toys ranging from traditional to high-tech. Both internationally and in the U.S., its PLAYSKOOL, TONKA, MILTON BRADLEY, PARKER BROTHERS, TIGER, CRANIUM and WIZARDS OF THE COAST brands and products provide the highest quality and most recognizable play experiences in the world. ©2009 Hasbro, Inc. All Rights Reserved.

About EA Mobile
EA Mobile™ is the world’s leading wireless entertainment publisher with award-winning games such asTetris®, Bejeweled®, The Sims™, and Need For Speed™. The EA Mobile portfolio also includes casual games based on the company’s partnership with Hasbro, Inc. including MONOPOLY, YAHTZEE and SCRABBLE (in the U.S. and Canada) as well as sports blockbusters from the EA SPORTS™ brand, including Madden NFL Football, FIFA Soccer and NASCAR®. EA Mobile develops games for multiple mobile platforms including mobile phones, smartphones, the iPhone™, iPad™ and iPod®. For more information about EA Mobile, please visit www.eamobile.com.

About Electronic Arts
Electronic Arts Inc. (EA), headquartered in Redwood City, California, is the world's leading interactive entertainment software company. Founded in 1982, the company develops, publishes, and distributes interactive software worldwide for video game systems, personal computers, cellular handsets and the Internet. Electronic Arts markets its products under four brand names: EA™, EA SPORTS™, EA Mobile™ and POGO™. In fiscal 2009, EA posted GAAP net revenue of $4.2 billion and had 31 titles that sold more than one million copies. EA's homepage and online game site is www.ea.com. More information about EA's products and full text of press releases can be found on the Internet at http://info.ea.com.

EA, EA SPORTS, EA Mobile, POGO, Need for Speed, Mirror’s Edge and Command & Conquer are trademarks or registered trademarks of Electronic Arts Inc. in the U.S. and/or other countries. Tetris is a registered trademark of Tetris Holding, LLC. SCRABBLE is a trademark of Hasbro in the U.S. and Canada and used with permission. iPad, iPhone and iPod are trademarks of Apple Inc. All other trademarks are the property of their respective owners.

Wednesday, March 10, 2010

EA Announce A Exotic Racing Series DLC Pack For Need For Speed Shift

EA Have announced that a new DLC pack is coming for Need For Speed Shift. The Exotic Racing Pack is set to come out on 18th March on the Playstation 3 and Xbox 360, for 800 MS Points. The Pack also adds 125 new MS Points, 5 Playstation 3 trophies, to the game.

As well as new cars, the pack also adds 50 new events to the game that are designed specifically for these cars. EA have released a trailer for this Car pack that shows off each car and some of the events.
The Exotic Racing Series pack cars include:

1. Alfa Romeo 8C Competizione
2. BMW M1 Procar
3. GUMPERT apollo
4. Honda NSX
5. McLaren MP4-12C
6. Maserati GranTurismo S
7. Mercedes-Benz SLR McLaren Stirling Moss



Press Release

Need for Speed SHIFT Expands the True Driver's Experience With Exotic Racing Series Pack

Get in the Race with Seven Celebrated New Cars on the New Riviera Track

Guildford, UK., Mar 10, 2010 -- Electronic Arts Inc. (NASDAQ:ERTS) today announced the all-new Exotic Racing Series pack for Need for Speed SHIFT. On March 18th, gamers will have access to seven phenomenal new cars and an amazing new track in the game. Highlighting this exclusive pack of cars are the McLaren MP4-12C and the legendary BMW M1. Players won't find more brilliance, innovation, or drama than in these magnificent machines, where each is a potent mix of race car and road car. The Exotic Racing Series pack will be available worldwide on the PlayStation®3 computer entertainment system or the Xbox 360® video game and entertainment system for 800 Microsoft Points*.

Over 50 exciting new events have also been created specifically for these cars including time challenges, endurance and sprint races. The challenging and spectacular new Riviera track boasts four unique layouts, each with daring corners, multiple blazing straight-aways and a few hairpins that will push these cars to the limit. Players that complete the package will receive an additional 125 Microsoft gamerpoints or 5 PlayStation Trophies as a reward for undertaking various exciting challenges.

The Exotic Racing Series pack cars include:
1. Alfa Romeo 8C Competizione
2. BMW M1 Procar
3. GUMPERT apollo
4. Honda NSX
5. McLaren MP4-12C
6. Maserati GranTurismo S
7. Mercedes-Benz SLR McLaren Stirling Moss

Need for Speed SHIFT features an intense first-person crash dynamic and a signature cockpit view that delivers a true driver's experience. The game further personalizes the experience through the all-new driver profile -- a unique persona based on the driving skill and style of each player. With a perfect '10' score from GameSpy.com and G4TV.com, and 90+ scores from IGN.com, Official Xbox Magazine, PlayStation: The Official Magazine, Team Xbox.com, Game Daily.com, Gametrailers.com and more, Need for Speed SHIFT is the highest rated Need for Speed game in years.

Need for Speed SHIFT is now available on the PlayStation®3, Xbox 360, PC, PSP® (PlayStation®Portable) system, mobile and the iPhoneTM. More information can be found at www.needforspeed.comor follow us on Twitter at NeedforSpeed.

Press can download assets at www.eagames.co.uk/press
*Need for Speed SHIFT and Xbox LIVE® or PlayStation Network account required

About Electronic Arts
Electronic Arts Inc. (EA), headquartered in Redwood City, California, is a leading global interactive entertainment software company. Founded in 1982, the Company develops, publishes, and distributes interactive software worldwide for video game systems, personal computers, wireless devices and the Internet. Electronic Arts markets its products under four brand names: EA SPORTSTM, EATM, EA MobileTM and POGOTM. In fiscal 2009, EA posted GAAP net revenue of $4.2 billion and had 31 titles that sold more than one million copies. EA's homepage and online game site is www.electronicarts.co.uk. More information about EA's products and full text of press releases can be found on the Internet at www.eagames.co.uk.
EA, EA SPORTS, EA Mobile, POGO and Need for Speed are trademarks or registered trademarks of Electronic Arts Inc. in the U.S. and/or other countries. The names, designs, and logos of all products are the property of their respective owners and used by permission. Microsoft, Xbox and Xbox 360 are trademarks of the Microsoft group of companies. "PlayStation" and "PSP" are registered trademarks of Sony Computer Entertainment Inc. All other trademarks are the property of their respective owners.

Saturday, February 20, 2010

EA Have Released A Trailer For Need For Speed Shift Showing The Ferrari DLC

Following the release of the latest DLC pack for Need For Speed Shift, EA have released a trailer showcasing the Ferrari DLC Pack. the trailer starts by showing some of the major cars in Need For Speed Shift, then it moves to showing the Ferrari cars that come with the DLC Pack. the trailer features in-game action fron inside the cock-pit and replays. the trailer also explains some of the additional features that this DLC pack brings to Need For Speed Shift.




Tuesday, February 9, 2010

EA Announce Ferrari Is Returning To Need For Speed With The Ferrari Racing Pack For Need For Speed Shift

EA Has announced that, after a 7 year hiatus, Ferrari is returning to the Need For Speed franchise. The Ferrari Racing Pack is coming to Need For Speed Shift and is out now on the Xbox 360 for 800 MS Points, and out on other consoles on 16th February.

The Ferrari Racing Pack comes with 10 new cars as well as a Ferrari Racing Series, which extends Shifts Career mode by adding Ferrari challenges like hot laps, eliminators, endurance races, and a world tour. a additional 125 gamerpoints can be earned from this Racing Pack.

The Ferraris included in this pack include:
1. 1996 Ferrari F50 GT
2. 2005 Ferrari F430 Spider
3. 2005 Ferrari FXX
4. 2005 Ferrari Superamerica
5. 2006 Ferrari 599 GTB Fiorano
6. 2006 Ferrari F430 Challenge (Online/Quick event only)
7. 2006 Ferrari F430 GTC (Online/Quick event only)
8. 2007 Ferrari 430 Scuderia
9. 2008 Ferrari California
10. 2008 Ferrari 16M Scuderia Spider

Ferrari Pack


Press Release

Guildford, UK. – February 9th, 2010 – Electronic Arts Inc. (NASDAQ: ERTS) today announced that, after a seven year hiatus, the venerable automaker and elite racing brand Ferrari is returning to Need for Speed. On February 16th, players of Need for Speed™ SHIFT will be able to download a content pack that delivers 10 extraordinary Ferrari cars including the 430 Scuderia and the ultra-rare FXX and F50 GT. Now, Need for Speed SHIFT players will feel the rush of being in the driver’s seat, realizing the true driver’s experience of being behind the wheel of a Ferrari car.

The Ferrari Racing pack is the latest downloadable content for Need for Speed SHIFT and will be available worldwide today on the Xbox 360® video game and entertainmentsystem for 800 Microsoft Points (Need for Speed SHIFT and Xbox LIVE® account required).

In addition to 10 new cars, the Ferrari Racing Series will also extend SHIFT’s career mode with 46 new Ferrari specific challenges designed for the Ferrari cars to participate in including hot laps, eliminators, endurance races and a world tour. Completing the perfect Ferrari package are an additional 125 gamerpoints as a reward for undertaking various exciting challenges. All Ferrari cars can also be taken online where players can prove who has the skills to master these high-performance Italian racing machines.

The Ferraris available include:
1. 1996 Ferrari F50 GT
2. 2005 Ferrari F430 Spider
3. 2005 Ferrari FXX
4. 2005 Ferrari Superamerica
5. 2006 Ferrari 599 GTB Fiorano
6. 2006 Ferrari F430 Challenge (Online/Quick event only)
7. 2006 Ferrari F430 GTC (Online/Quick event only)
8. 2007 Ferrari 430 Scuderia
9. 2008 Ferrari California
10. 2008 Ferrari 16M Scuderia Spider

“Need for Speed is recognized globally for showcasing amazing cars, including some of the world’s most desirable high-performance vehicles,” said Keith Munro, vice president at EA. “We are thrilled to be partnering again with Ferrari.”

Need for Speed SHIFT features an intense first-person crash dynamic and a signature cockpit view that delivers a true driver’s experience. The game further personalizes the experience through the all-new driver profile -- a unique persona based on the driving skill and style of each player.

Need for Speed SHIFT is now available on the PlayStation®3 computer entertainment system, Xbox 360, PC, PSP® (PlayStation®Portable) system, mobile and the iPhone™. More information can be found at www.needforspeed.com or follow us on Twitter at NeedforSpeed.

###
About Electronic Arts
Electronic Arts Inc. (EA), headquartered in Redwood City, California, is a leading global interactive entertainment software company. Founded in 1982, the Company develops, publishes, and distributes interactive software worldwide for video game systems, personal computers, wireless devices and the Internet. Electronic Arts markets its products under four brand names: EA SPORTSTM, EATM, EA Mobile TM and POGOTM. In fiscal 2009, EA posted GAAP net revenue of $4.2 billion and had 31 titles that sold more than one million copies. EA's homepage and online game site is www.electronicarts.co.uk. More information about EA's products and full text of press releases can be found on the Internet at wwww.eagames.co.uk/press.

EA, EA SPORTS, EA Mobile, POGO and Need for Speed are trademarks or registered trademarks of Electronic Arts Inc. in the U.S. and/or other countries. The names, designs, and logos of all products are the property of their respective owners and used by permission. Microsoft, Xbox and Xbox 360 are trademarks of the Microsoft group of companies. "PlayStation" and “PSP” are registered trademarks of Sony Computer Entertainment Inc. All other trademarks are the property of their respective owners.

Friday, November 20, 2009

EA Has Announced The Team Racing Pack DLC For Need For Speed Shift

EA has announced that Team Racing Pack will be the first DLC for Need For Speed Shift. the pack will be available for download worldwide on the Xbox 360 on December 1st, and On the Playstation 3 in Europe on December 3rd. the N.American release for the Playstation 3 pack is December 10th. it will be a free download.

The Team Racing Pack brings a new online mode to the game as well as 5 legendary cars. The Team Racing Mode puts players into two teams of 6 and they race against each other to win. you have to play as a team, not as an individual. The Legendary cars also included in this DLC are:

  • 1967 Chevrolet Corvette Stingray 427
  • 1967 Shelby GT-500
  • 1969 Dodge Charger R/T
  • 1971 Dodge Challenger R/T
  • 1998 Toyota Supra Mark IV

Legendary Racers


Press Release

REDWOOD CITY, Calif.--(BUSINESS WIRE)--Electronic Arts Inc. (NASDAQ: ERTS) today announced an all-new Team Racing pack for the critically-acclaimed Need for Speed SHIFT™. The content pack takes online racing to the next level with an action-packed new race mode and five renowned racing cars - all for free (Need for Speed SHIFT and Xbox LIVE® or PlayStation®Network account required). The Team Racing pack is the first downloadable content for Need for Speed SHIFT and will be available worldwide on December 1st on the Xbox 360® video game and entertainment system. The pack will be released for the PlayStation®3 computer entertainment system on December 3rd in Europe and on December 10th in North America.

The Team Racing mode brings a fresh new challenge to SHIFT by completely redefining online racing. In this mode, two teams of up to six racers will battle against each other for online supremacy. Individual driving strategy and playing it safe won’t work as team tactics and 200 mph split-second decisions are required to push your team to the podium.

As part of the new content, players will also get access to these legendary racers:

1967 Chevrolet Corvette Stingray 427
1967 Shelby GT-500
1969 Dodge Charger R/T
1971 Dodge Challenger R/T
1998 Toyota Supra Mark IV

The Team Racing content pack is custom-made for Need for Speed SHIFT, a spectacular racing game originally released in September 2009. The game introduces a brutal first-person crash dynamic and a signature cockpit view that delivers a true driver’s experience. The game further personalizes the experience through the all-new driver profile -- a unique persona based on the driving skill and style of each player. With a perfect ‘10’ score from GameSpy.com and G4TV.com, and 90+ scores from IGN.com, Official Xbox Magazine, PlayStation: The Official Magazine, Team Xbox.com, Game Daily.com, Gametrailers.com and more, Need for Speed SHIFTis the highest rated Need for Speed game in years.

Need for Speed SHIFT is now available on the PlayStation3, Xbox 360, PC, PSP® (PlayStation®Portable) system, mobile and coming soon on the iPhone™. More information can be found at www.needforspeed.com or follow us on Twitter at NeedforSpeed.

About Electronic Arts
Electronic Arts Inc. (EA), headquartered in Redwood City, California, is a leading global interactive entertainment software company. Founded in 1982, the Company develops, publishes, and distributes interactive software worldwide for video game systems, personal computers, wireless devices and the Internet. Electronic Arts markets its products under four brand names: EA SPORTSTM, EATM, EA Mobile TM and POGOTM. In fiscal 2009, EA posted GAAP net revenue of $4.2 billion and had 31 titles that sold more than one million copies. EA's homepage and online game site is www.ea.com. More information about EA's products and full text of press releases can be found on the Internet at http://info.ea.com.

EA, EA SPORTS, EA Mobile, POGO and Need for Speed are trademarks or registered trademarks of Electronic Arts Inc. in the U.S. and/or other countries. The names, designs, and logos of all products are the property of their respective owners and used by permission. Microsoft, Xbox and Xbox 360 are trademarks of the Microsoft group of companies. "PlayStation" and “PSP” are registered trademarks of Sony Computer Entertainment Inc. All other trademarks are the property of their respective owners.

Wednesday, October 21, 2009

EA Announce The Need For Speed Series Has Now Sold Over 100 Million Units


EA Has announced that the Need For Speed series has sold over 100 Million units. this equates to $2.7 Billion in life to date sales.
to celebrate this, EA has released some stats that cover the franchises history from its first game in 1994 to now.


* Launched 15 blockbuster titles across more than 14 platforms

* Released in 22 languages in over 60 countries

* Players have raced over 279 billion miles of roads & race tracks

* Generated over 17 trillion user-generated vehicle customizations

* Featured actors, models & musicians including: Brooke Burke (Wild On), Christina Milian (Ghosts of Girlfriends Past), Emmanuelle Vaugier (Two and a Half Men), Josie Maran (Sports Illustrated swimsuit model and actress), Maggie Q (Mission: Impossible III), Kanye West, Yeah Yeah Yeahs and The Prodigy

* Debuted exclusive remix from Snoop Dogg of The Door’s classic song Riders on the Storm

* Sold more games than all new passenger cars sales in the U.S since 1994**

* If Need for Speed boxes were laid out end-to-end, it would span 173,609 football fields

* 100M units represents nearly every household in the United States and is 3x the population of Canada


Press Release

REDWOOD CITY, Calif. --(Business Wire)-- Oct 21, 2009 Electronic Arts Inc. (NASDAQ:ERTS) is proud to announce today that the Need for Speed™ franchise has surpassed 100M units sold life to date.* The newest release, Need for Speed SHIFT, pushes the franchise over the 100M mark, making it the best-selling racing brand in the gaming world. Need for Speed has become a driving force for innovation in the racing genre. Known for delivering unparalleled white-knuckle racing, creative customization and street style, the Need for Speed series has generated over $2.7B in life-to-date sales and has become a powerful pop culture phenomenon.

“Few videogame franchises ever reach the 100M units mark, so this is a huge honor. We have millions of fans to thank for driving us to this milestone,” said Frank Gibeau, president, EA Games Label. “With the launch of Need for Speed SHIFTand the upcoming release of Need for Speed NITRO, we hope to continue to deliver the most entertaining, action-packed racing experiences.”
Since the release of Need for Speed in 1994, the franchise has…

  • Launched 15 blockbuster titles across more than 14 platforms
  • Released in 22 languages in over 60 countries
  • Players have raced over 279 billion miles of roads & race tracks
  • Generated over 17 trillion user-generated vehicle customizations
  • Featured actors, models & musicians including: Brooke Burke (Wild On), Christina Milian (Ghosts of Girlfriends Past), Emmanuelle Vaugier (Two and a Half Men), Josie Maran (Sports Illustrated swimsuit model and actress), Maggie Q (Mission: Impossible III), Kanye West, Yeah Yeah Yeahs and The Prodigy
  • Debuted exclusive remix from Snoop Dogg of The Door’s classic song Riders on the Storm
  • Sold more games than all new passenger cars sales in the U.S since 1994**
  • If Need for Speed boxes were laid out end-to-end, it would span 173,609 football fields
  • 100M units represents nearly every household in the United States and is 3x the population of Canada

This year, there are three titles being launched under the Need for Speed franchise. Need for Speed SHIFT delivers a true driver’s experience and has been heralded by press worldwide for being the most exciting and polished Need for Speedgame in years. SHIFT is available on the PlayStation®3 computer entertainment system, Xbox 360® video game and entertainment system, PC, and PlayStation®Portable system. Shipping in November, Need for Speed NITRO has been developed specifically for the Wii™ and Nintendo DS to capture the fun and exhilaration of arcade racing at 200 MPH. Need for Speed World Online for the PC is the largest open world game in the history of Need for Speed, with an extensive roster of licensed cars and game modes – all for free online. The game follows the free to play business model which generates revenue through advertising and in-game item sales. World Online will begin the beta process in Taiwan this winter and will open to players around the world in fall 2010.

More information about the Need for Speed franchise can be found at www.needforspeed.com, or follow us on Twitter at NeedforSpeed. Press can download assets at http://info.ea.com.

*According to internal EA data

**93.8 Million according to Bureau of Transportation Statistics

About Electronic Arts
Electronic Arts Inc. (EA), headquartered in Redwood City, California, is a leading global interactive entertainment software company. Founded in 1982, the Company develops, publishes, and distributes interactive software worldwide for video game systems, personal computers, wireless devices and the Internet. Electronic Arts markets its products under four brand names: EA SPORTSTM, EATM, EA Mobile TM and POGOTM. In fiscal 2009, EA posted GAAP net revenue of $4.2 billion and had 31 titles that sold more than one million copies. EA's homepage and online game site is www.ea.com. More information about EA's products and full text of press releases can be found on the Internet at http://info.ea.com.

EA, EA SPORTS, EA Mobile, POGO and Need for Speed are trademarks or registered trademarks of Electronic Arts Inc. in the U.S. and/or other countries. The names, designs, and logos of all products are the property of their respective owners and used by permission. Microsoft, Xbox and Xbox 360 are trademarks of the Microsoft group of companies. "PlayStation" and “PSP” are registered trademarks of Sony Computer Entertainment Inc. Wii and Nintendo DS are trademarks of Nintendo. All other trademarks are the property of their respective owners.

EA Has Released A New Trailer For Need For Speed Shift On The Nintendo Wii

EA Has released a new trailer for Need For Speed Shift. this mock documentary, from Eye Witness, focuses on Rio De Janeiro, Brazil, and the street racing there. they also have an interview with one of the drivers and a cop.




Monday, October 19, 2009

EA Announce That Need For Speed Nitro Has Gone Gold And Reveal The Games Music


EA Has announced that Need For Speed Shift has gone gold and will be released in N.America on November 3rd. the game is set to come out in Europe on November 6th.
EA Has also revealed the full track list for the Nintendo Wii version of the game, a Nintendo DS version of the game is also available.

Alex Metric - What Now
Bloody Beetroots feat. Cool Kids - Awesome
Crookers feat. Wiley and Thomas Jules - Business Man
Crystal Method feat. LMFAO - Sine Language
Danko Jones - Code Of The Road
Dizzee Rascal and Armand Van Helden - Bonkers
Drumagik - Make It Rock
Earl Greyhound - Oye Vaya
edIT feat. Wale and Tre’ - Freaxxx
Evil 9 - All The Cash (Alex Metric Remix) Feat. El-P
Hollywood Holt - Can’t Stop
k-os - FUN!
Lady Sovereign - I Got You Dancing
Major Lazer feat. Mr.Lex & Santigold - Hold The Line
Matt & Kim - Daylight (Troublemaker Remix)
Mickey Factz - Yeah Yeah
Pint Shot Riot - Not Thinking Straight
Placebo - Breathe Under Water
Rise Against - Kotov Syndrome
Roots Manuva - Buff Nuff
Rye Rye - Hardcore Girls
Street Sweeper Social Club - Fight! Smash! Win!
Taking Back Sunday - Lonely Lonely
The Enemy UK - No Time For Tears
The Gay Blades - O Shot (Dmerit Remix)
Two Fingers feat. Sway - Jewels And Gems


Press Release

REDWOOD CITY, Calif. --(Business Wire)-- Oct 19, 2009 Electronic Arts Inc. (NASDAQ:ERTS) today announced that the award-winning Need for Speed™ NITROhas gone gold and will be in stores early, arriving to retailers on November 3rd in North America and on November 6th in Europe. Developed specifically for the Wii and Nintendo DS, Need for Speed NITRO captures the fun and exhilaration of arcade racing, thrusting players into a world of blazing speed where they must dominate the competition at 200 MPH. Complementing the thrilling gameplay is an adrenaline-charged soundtrack that features songs from some of the world’s most celebrated and innovative artists including k-os, Placebo and Crystal Method.

“This soundtrack musically exemplifies the intensity, attitude and adrenaline of Need for Speed NITRO,” said Steve Schnur, Worldwide Executive of Music and Music Marketing at EA. “This energetic collection of rock, electronic and hip hop, matches the incredible speed and intensity of a game experience players will never forget.”

“Our vision was to create something unique on the Nintendo platforms,” said Joe Booth, Senior Producer. “Need for Speed NITRO combines the franchise’s trademark attitude, sense of speed and addictive gameplay with the approachability and pick up and play of Nintendo.”

Need for Speed NITRO delivers the thrill of high-speed racing to all types of gamers with exciting gameplay, accessible controls, and competitive multiplayer events. Recently crowned IGN’s Best Racing Game on the Wii™ and Nintendo DS™ at this year’s Electronic Entertainment Expo, Need for Speed NITRO is one of this holiday’s most fun and exciting arcade racers.

The complete soundtrack is listed below. To hear samplings of each song, please visit www.ea.com/eatrax/.

Alex Metric - What Now
Bloody Beetroots feat. Cool Kids - Awesome
Crookers feat. Wiley and Thomas Jules - Business Man
Crystal Method feat. LMFAO - Sine Language
Danko Jones - Code Of The Road
Dizzee Rascal and Armand Van Helden - Bonkers
Drumagik - Make It Rock
Earl Greyhound - Oye Vaya
edIT feat. Wale and Tre’ - Freaxxx
Evil 9 - All The Cash (Alex Metric Remix) Feat. El-P
Hollywood Holt - Can’t Stop
k-os - FUN!
Lady Sovereign - I Got You Dancing
Major Lazer feat. Mr.Lex & Santigold - Hold The Line
Matt & Kim - Daylight (Troublemaker Remix)
Mickey Factz - Yeah Yeah
Pint Shot Riot - Not Thinking Straight
Placebo - Breathe Under Water
Rise Against - Kotov Syndrome
Roots Manuva - Buff Nuff
Rye Rye - Hardcore Girls
Street Sweeper Social Club - Fight! Smash! Win!
Taking Back Sunday - Lonely Lonely
The Enemy UK - No Time For Tears
The Gay Blades - O Shot (Dmerit Remix)
Two Fingers feat. Sway - Jewels And Gems

Developed by EA Montreal, Need for Speed NITRO is available on the Wii and Nintendo DS and is rated E10+ by ESRB and 7+ by PEGI.

About Electronic Arts
Electronic Arts Inc. (EA), headquartered in Redwood City, California, is a leading global interactive entertainment software company. Founded in 1982, the Company develops, publishes, and distributes interactive software worldwide for video game systems, personal computers, wireless devices and the Internet. Electronic Arts markets its products under four brand names: EATM, EA SPORTSTM, EA MobileTM and POGOTM. In fiscal 2009, EA posted GAAP net revenue of $4.2 billion and had 31 titles that sold more than one million copies. EA’s homepage and online game site is www.ea.com. More information about EA’s products and full text of press releases can be found on the Internet at http://info.ea.com.

EA, EA SPORTS, EA Mobile, POGO and Need for Speed are trademarks or registered trademarks of Electronic Arts Inc. in the U.S. and/or other countries. Wii and Nintendo DS are trademarks of Nintendo. All other trademarks are the property of their respective owners.

Tuesday, September 29, 2009

EA Announces That A Demo For Need For Speed Shift Will Be Available On October 1st For Playstation 3 And Xbox 360


EA Has Announced that a demo for Need For Speed Shift will be available on October 1st to download for both the Playstation 3 and Xbox 360. there are 4 playable cars, BMW M3 (E46), 2008 Dodge Viper SRT10, 2006 Lotus Elise 111R, 2008 Nissan GT-R. there is also a unlockable 5th car, a 2006 Pagani Zonda F. you can race these cars on either the Circuit de Spa-Francorchamps or the London River street track.

Press Release

GUILDFORD, UK – September 29, 2009 – Electronic Arts Inc. (NASDAQ: ERTS) today announced that the console demo of the highly rated Need for Speed SHIFT will be available for download on October 1 on PlayStation®Network and Xbox LIVE. The demo gives players a chance to see for themselves just how SHIFT delivers on the Need for Speed promise of speed, adrenaline and precision racing. Need for Speed SHIFT has been commended by AOL GameDaily as “one of 2009's best racing games” and as “outstanding” by IGN.

Players will sample this year’s most intense authentic racing game by pushing one of four cars to its limits on the world-famous Circuit de Spa-Francorchamps and the tight city circuit of London River. Players that dominate each track and collect enough stars will also unlock the ultimate racing machine; the Pagani Zonda F.

Jump into the cockpit of one of these five cars and find out how Need for Speed SHIFT combines real-world physics with perception based G-forces to deliver a supercharged on-the-track experience.

1. BMW M3 (E46)
2. 2008 Dodge Viper SRT10
3. 2006 Lotus Elise 111R
4. 2008 Nissan GT-R
5. 2006 Pagani Zonda F (unlockable)

The PC demo is currently available for download atwww.needforspeed.com.

The game introduces a brutal first-person crash dynamic that creates an unparalleled immersive experience. The signature cockpit view delivers a true driver’s experience. Need for Speed SHIFT further personalizes the experience through the all-new driver profile -- a unique persona based on the driving skill and style of each player.Need for Speed SHIFT is the most realistic and intensive authentic racing game ever.

With a perfect score from GameSpy.com and G4TV.com, and 90+ scores from IGN.com, Official Xbox Magazine, PlayStation: The Official Magazine, Team Xbox.com, Game Daily.com, Gametrailers.com and more, Need for Speed SHIFT is the highest rated Need for Speed game in years.

Need for Speed SHIFT is now available on the PlayStation®3 computer entertainment system, Xbox 360® video game and entertainment system, PC, PSP® (PlayStation®Portable) system, mobile and coming soon on the iPhone™. More information can be found atwww.needforspeed.com or follow us on Twitter at NeedforSpeed.

About Electronic Arts
Electronic Arts Inc. (EA), headquartered in Redwood City, California, is a leading global interactive entertainment software company. Founded in 1982, the Company develops, publishes, and distributes interactive software worldwide for video game systems, personal computers, wireless devices and the Internet. Electronic Arts markets its products under four brand names: EA SPORTSTM, EATM, EA Mobile TM and POGOTM. In fiscal 2009, EA posted GAAP net revenue of $4.2 billion and had 31 titles that sold more than one million copies. EA's homepage and online game site is www.ea.com. More information about EA's products and full text of press releases can be found on the Internet at www.eagames.co.uk/press

EA, EA SPORTS, EA Mobile, POGO and Need for Speed are trademarks or registered trademarks of Electronic Arts Inc. in the U.S. and/or other countries. The names, designs, and logos of all products are the property of their respective owners and used by permission. Microsoft, Xbox and Xbox 360 are trademarks of the Microsoft group of companies. "PlayStation" and “PSP” are registered trademarks of Sony Computer Entertainment Inc. All other trademarks are the property of their respective owners.

Tuesday, September 22, 2009

EA Announces A Need For Speed Shift USA Twitter Competition To Win A 2010 BMW M3


EA Has announced a USA Twitter Competition giving people a chance to win a 2010 BMW M3. to a chance to win, you need to be 18 years or older and follow @NeedforSpeed on twitter. there will be 5 daily missions, needing you to complete various challenges, and the more you complete, the more entries you get. there will also be other prizes which could be won including copies of need for Speed SHIFT, an Xbox 360 and wireless racing wheel, concert tickets, and more.

Press Release

REDWOOD CITY, Calif. --(Business Wire)-- Sep 22, 2009 Electronic Arts Inc. (NASDAQ:ERTS) today announced that it is giving away a brand new 2010 BMW M3 via Twitter. Need for Speed is posting five daily Twitter missions challenging followers to complete various challenges to win the BMW M3 as well as other great prizes including copies of Need for Speed SHIFT, an Xbox 360 and wireless racing wheel, concert tickets, and more.

The rules are simple – the more missions you complete, the greater your chances are of winning the BMW M3 (up to five entries per person if you complete all five missions). To be eligible to win the Need for Speed M3 Missions Sweepstakes, you need to be 18 years or older and a resident of the United States. You also need to follow @NeedforSpeed on Twitter and complete at least one of the five missions. For a complete breakdown of the rules, visit www.needforspeed.com.

With a perfect score from GameSpy.com and G4TV.com, and 90+ scores from IGN.com, Official Xbox Magazine, PlayStation: The Official Magazine, Team Xbox.com, Game Daily.com, Gametrailers.com and more, Need for Speed SHIFT redefines the racing genre by combining real world physics with perception based G-forces. The game introduces a brutal first-person crash dynamic that creates an unparalleled immersive experience. The signature cockpit view delivers a true driver’s experience. Need for Speed SHIFT further personalizes the experience through the all-new driver profile -- a unique persona based on the driving skill and style of each player. Need for Speed SHIFT is the most realistic and intensive authentic racing game ever.

Need for Speed SHIFT is now available on the PlayStation®3 computer entertainment system, Xbox 360® video game and entertainment system, PC, PSP® (PlayStation®Portable) system and coming soon on the iPhone™. More information can be found at www.needforspeed.com or follow us on Twitter at NeedforSpeed. Press can download assets at http://info.ea.com.

About Electronic Arts
Electronic Arts Inc. (EA), headquartered in Redwood City, California, is a leading global interactive entertainment software company. Founded in 1982, the Company develops, publishes, and distributes interactive software worldwide for video game systems, personal computers, wireless devices and the Internet. Electronic Arts markets its products under four brand names: EA SPORTSTM, EATM, EA Mobile TM and POGOTM. In fiscal 2009, EA posted GAAP net revenue of $4.2 billion and had 31 titles that sold more than one million copies. EA's homepage and online game site is www.ea.com. More information about EA's products and full text of press releases can be found on the Internet at http://info.ea.com.

EA, EA SPORTS, EA Mobile, POGO and Need for Speed are trademarks or registered trademarks of Electronic Arts Inc. in the U.S. and/or other countries. Microsoft, Xbox and Xbox 360 are trademarks of the Microsoft group of companies. "PlayStation" is a registered trademark of Sony Computer Entertainment Inc. All other trademarks are the property of their respective owners.

Thursday, September 10, 2009

EA Has Released The Music Tracks In Need For Speed Shift And A UK Release Of 18th September


EA Has announced that Need For Speed Shift has a UK release date of September 18th.
they have also released information on the 24 music tracks in the game.

Buraka Som Sistema feat. Pongolove: Kalemba (Wegue-Wegue)
Chase And Status feat. Plan B: Pieces
Deadmau5: Ghosts N Stuff
Eagles Of Death Metal: Anything 'Cept the Truth
Fort Knox 5 feat. Asheru: Insight (The Nextmen Remix)
Gallows: I Dread The Night
In Case Of Fire: This Time We Stand
Jamal: Pull Up
Kanye West: Paranoid (Part 2)
Kasabian: Underdog
The King Blues: The Streets Are Ours
Mala Rodriguez: Te Convierto
Mando Diao: Mean Street
MSTRKRFT feat. E-40: Click Click
N.A.S.A. feat. Spank Rock, MIA, Santigold and Nick Zinner: Whachadoin?
The Prodigy: Run With The Wolves
The Qemists feat Mike Patton: Lost Weekend
Regular John: Transmitter
Rootbeer: Under Control
Shinichi Osawa: Electro 411 (Lies In Disguise Mix)
Spoon Harris & Obernik: Baditude
TOKIO: Dogonim
Twisted Wheel: Oh, What Have You Done?
Two Fingers feat. Sway: High Life

Press Release

Guildford, UK – September 10, 2009 – Electronic Arts Inc. (NASDAQ: ERTS) today announced the track list that will propel players to the finish line in Need for Speed™ SHIFT when it hits retail stores in the UK on September 18. The SHIFT soundtrack features some of today’s most influential hip hop and rock artists including Kanye West, The Prodigy, Kasabian, and MSTRKRFT. Each song was hand selected to provide a pounding score that matches the intensity and bone-crushing power of this year’s Need for Speed.

The game has already received several positive reviews including one from Official Xbox Magazine which referred to Need for Speed SHIFT as a “brilliant turn in a new direction” and “deep and addictive.”

“Intense music has always fueled the sound of Need For Speed,” said Steve Schnur, Worldwide Executive of Music and Music Marketing at EA. “For SHIFT, we truly went underground to bring together some of the edgiest new tracks in electronic music, hip-hop and rock from around the world. These artists are the radical equivalents of real outlaw racing. The result is a white-knuckle soundtrack of pure global adrenaline.”

The complete soundtrack is listed below. To hear samplings of each song, please visit www.ea.com/eatrax/.

Buraka Som Sistema feat. Pongolove: Kalemba (Wegue-Wegue)
Chase And Status feat. Plan B: Pieces
Deadmau5: Ghosts N Stuff
Eagles Of Death Metal: Anything 'Cept the Truth
Fort Knox 5 feat. Asheru: Insight (The Nextmen Remix)
Gallows: I Dread The Night
In Case Of Fire: This Time We Stand
Jamal: Pull Up
Kanye West: Paranoid (Part 2)
Kasabian: Underdog
The King Blues: The Streets Are Ours
Mala Rodriguez: Te Convierto
Mando Diao: Mean Street
MSTRKRFT feat. E-40: Click Click
N.A.S.A. feat. Spank Rock, MIA, Santigold and Nick Zinner: Whachadoin?
The Prodigy: Run With The Wolves
The Qemists feat Mike Patton: Lost Weekend
Regular John: Transmitter
Rootbeer: Under Control
Shinichi Osawa: Electro 411 (Lies In Disguise Mix)
Spoon Harris & Obernik: Baditude
TOKIO: Dogonim
Twisted Wheel: Oh, What Have You Done?
Two Fingers feat. Sway: High Life

Need for Speed SHIFT is the first racing game that accurately reproduces the intense physical and emotional experience of being behind the wheel of a race car. SHIFT’s true driver’s experience redefines the racing genre with the combination of real world physics and perception based G-forces including the brutal first person crash dynamic, to create a cockpit view that is easily the most realistic and intensive racing perspective ever.
Need for Speed SHIFT is available for the PlayStation®3 computer entertainment system, Xbox 360® video game and entertainment system, PC and PSP® system. More information can be found atwww.needforspeed.com or follow us on Twitter at NeedforSpeed. Press can download assets at http://info.ea.com.

###

About Electronic Arts
Electronic Arts Inc. (EA), headquartered in Redwood City, California, is a leading global interactive entertainment software company. Founded in 1982, the Company develops, publishes, and distributes interactive software worldwide for video game systems, personal computers, wireless devices and the Internet. Electronic Arts markets its products under four brand names: EA SPORTSTM, EATM, EA SPORTS Freestyle TM and POGOTM. In fiscal 2009, EA posted GAAP net revenue of $4.2 billion and had 31 titles that sold more than one million copies. EA's homepage and online game site is www.ea.com. More information about EA's products and full text of press releases can be found on the Internet at http://info.ea.com.
EA, EA SPORTS, EA Mobile, POGO and Need for Speed are trademarks or registered trademarks of Electronic Arts Inc. in the U.S. and/or other countries. Microsoft, Xbox and Xbox 360 are trademarks of the Microsoft group of companies. "PlayStation" is a registered trademark of Sony Computer Entertainment Inc.

New Need For Speed Shift Trailer Showing Racing Around Spa Francorchamps

EA has released a new trailer for their upcoming game Need For Speed Shift. the trailer shows racing around Spa Francorchamps, as well as some tips on how to get round the service.




Thursday, August 27, 2009

EA And Game Announce A UK Need For Speed Shift Championship


EA And Game have announced the UK Need For Speed Shift Championships. From August 28th, participants have to post the fastest lap on a track from the upcoming Need For Speed Shift game. Then On September 26th, the top 49, 1 from each of the 49 GAME shops, will compete At Time Trial events at Thorpe park. The Winner of the event gets a Brand New Nissan 350Z GT. there will be other spot prizes for participants at GAME stores.

The Need For Speed: Shift UK Championship tour will visit the following GAME stores:
LONDON and SOUTH EAST
Tunbridge Wells, Royal Victoria Place – 28th August
Maidstone, Week St. – 29th August
Bluewater, Upper Rose Gallery – 30th August
Thurrock, Lakeside – 31th August
Chelmsford, Exchange Way – 4th September
Ilford, Exchange Shopping Centre – 5th September
Romford, Liberty 2 Centre – 6th September
Chatham, Pentagon Centre – 11th September
Bromley, The Glades – 12th September
Beckton, Gallions Reach – 13th September
London Oxford St, Oxford St – 18th September
Brent X, Brent X – 19th September
Walthamstow, Walthamstow – 20th September

SOUTH
Plymouth, New George Street – 28th August
Taunton, Fore Street – 29th August
Cardiff, Queen Street – 30th August
Carmathen, Greyfriars – 31st August
Bedford, Midland Road – 4th September
Luton, Arndale Centre – 5th September
Slough, Queensmere Centre – 6th September
Basingstoke, Festival Place – 18th September
Reading, The Oracle – 19th September
Swindon, Regent Street – 20th September

MIDLANDS
Banbury, Castle Centre – 28th August
Coventry, Arena Park – 29th August
Merry Hill 123, Brierly Hill – 30th August
Merry Hill 217, Merry Hill Shopping Centre – 31st August
Walsall, Park St – 4th September
Wolverhampton, Dudley Street – 5th September
Chesterfield, Vicar St – 6th September
Hanley, The Potteries – 11th September
Telford, Telford Shopping Centre – 12th September
Lichfield, Spires Shopping Centre – 13th September
Nottingham 2 569, Victoria Shopping Centre – 18th September
Nottingham 1 524, Listergate – 19th September
Sheffield Meadowhall, Meadowhall – 20th September

NORTH
Fort Kinnaird, Edinburgh, Kinnard Shopping – 28th August
The Fort, Glasgow, Provan Walk – 29th August
Braehead, Glasgow, Braehead – 30th August
Silverburn, Glasgow, Silverburn – 31st August
Burnley, James Street – 4th September
Stockport, Princes Street – 5th September
Ashton Under Lyme, The Arcade – 6th September
Bradford, Darley Street – 11th September
Trafford 144, Manchester, Trafford Centre – 12th September
Manchester 231 The Fort, The Fort – 13th September
Manchester 502 Arndale, Arndale Centre – 18th September
Middlesborough, Linthorpe Road – 19th September
Metro Centre, Gateshead – 20th September

Press Release

Guildford, UK – August 27, 2009 – Electronic Arts has teamed up with retailer GAME to create the ultimate videogame driving challenge: the Need For Speed™ SHIFT UK Championships. Starting on August 28, gamers will be able to put their racing skills to the test as they compete in GAME stores across the UK to post the fastest lap times on new video game Need for Speed SHIFT, the latest edition of EA Games’ renowned Need for Speed series.

Heats will take place at 49 GAME stores, with the fastest winners going on to face off in a final set of time trials to be held at Thorpe Park, Surrey, on September 26th.
The 49 finalists will then compete to set a quick lap time worthy of being crowned the Need for Speed SHIFT UK Champion, with the winner receiving the keys to a brand new Nissan 350Z GT sports car. There will also be a host of other spot prizes for participants in individual stores.

“With Need for Speed SHIFT, we set out to create a racing game that pushes the genre and delivers something never before seen in a Need for Speed title,” said Stuart Lang, EA UK Marketing Director. “By focusing on the driver’s experience through the first-person view, we are able to capture the high-speed intensity and gripping emotions of racing. This contest will allow thousands of gamers across the UK to experience that feeling and reward them for their skill.”

Martyn Gibbs, Customer and Brand Director at GAME, said: “This is a great chance for GAME customers to come in store and try an exciting new game before it’s released. The gameplay is fast and incredibly realistic. Lots of budding racers are going to be really excited to come in and test their racing skills against other racers around the country. And to top it all, the prize is amazing. It’s another example of GAME going the extra mile for customers.”

Players are thrust into the loud, intense, and athletic experience of racing a car from the driver’s perspective through the combination of perception based G-forces, the hyper reality of the cockpit view, and the all-new brutally disorienting crash dynamic. Need for Speed SHIFT features an accurate, accessible physics-based driving model that allows you to feel every impact, every change of track surface and every last bit of grip as you push yourself to the edge.
Need for Speed SHIFT will be released on PLAYSTATION®3 computer entertainment system, Xbox 360® video game and entertainment system, PC and PSP® (PlayStation® Portable) in fall 2009. More information can be found at www.needforspeed.com. Press can download assets at http://info.ea.com

Notes To Editors:
The Need For Speed: Shift UK Championship tour will visit the following GAME stores:
LONDON and SOUTH EAST
Tunbridge Wells, Royal Victoria Place – 28th August
Maidstone, Week St. – 29th August
Bluewater, Upper Rose Gallery – 30th August
Thurrock, Lakeside – 31th August
Chelmsford, Exchange Way – 4th September
Ilford, Exchange Shopping Centre – 5th September
Romford, Liberty 2 Centre – 6th September
Chatham, Pentagon Centre – 11th September
Bromley, The Glades – 12th September
Beckton, Gallions Reach – 13th September
London Oxford St, Oxford St – 18th September
Brent X, Brent X – 19th September
Walthamstow, Walthamstow – 20th September

SOUTH
Plymouth, New George Street – 28th August
Taunton, Fore Street – 29th August
Cardiff, Queen Street – 30th August
Carmathen, Greyfriars – 31st August
Bedford, Midland Road – 4th September
Luton, Arndale Centre – 5th September
Slough, Queensmere Centre – 6th September
Basingstoke, Festival Place – 18th September
Reading, The Oracle – 19th September
Swindon, Regent Street – 20th September

MIDLANDS
Banbury, Castle Centre – 28th August
Coventry, Arena Park – 29th August
Merry Hill 123, Brierly Hill – 30th August
Merry Hill 217, Merry Hill Shopping Centre – 31st August
Walsall, Park St – 4th September
Wolverhampton, Dudley Street – 5th September
Chesterfield, Vicar St – 6th September
Hanley, The Potteries – 11th September
Telford, Telford Shopping Centre – 12th September
Lichfield, Spires Shopping Centre – 13th September
Nottingham 2 569, Victoria Shopping Centre – 18th September
Nottingham 1 524, Listergate – 19th September
Sheffield Meadowhall, Meadowhall – 20th September

NORTH
Fort Kinnaird, Edinburgh, Kinnard Shopping – 28th August
The Fort, Glasgow, Provan Walk – 29th August
Braehead, Glasgow, Braehead – 30th August
Silverburn, Glasgow, Silverburn – 31st August
Burnley, James Street – 4th September
Stockport, Princes Street – 5th September
Ashton Under Lyme, The Arcade – 6th September
Bradford, Darley Street – 11th September
Trafford 144, Manchester, Trafford Centre – 12th September
Manchester 231 The Fort, The Fort – 13th September
Manchester 502 Arndale, Arndale Centre – 18th September
Middlesborough, Linthorpe Road – 19th September
Metro Centre, Gateshead – 20th September

###


About Electronic Arts
Electronic Arts Inc. (EA), headquartered in Redwood City, California, is a leading global interactive entertainment software company. Founded in 1982, the Company develops, publishes, and distributes interactive software worldwide for video game systems, personal computers, wireless devices and the Internet. Electronic Arts markets its products under four brand names: EA SPORTSTM, EATM, EA SPORTS Freestyle TM and POGOTM. In fiscal 2009, EA posted GAAP net revenue of $4.2 billion and had 31 titles that sold more than one million copies. EA's homepage and online game site is www.ea.com. More information about EA's products and full text of press releases can be found on the Internet at http://info.ea.com

EA, EA SPORTS, EA Mobile, POGO and Need for Speed are trademarks or registered trademarks of Electronic Arts Inc. in the U.S. and/or other countries.

Thursday, August 13, 2009

Need For Speed Nitro to Feature Car Designs And Artwork From tokidoki, Upper Playground and i am 8-bit.



EA Have announced that okidoki, Upper Playground and i am 8-bit have provided artwork and car designs. the variety of vehicles that have custom skins made for them include the Lamborghini Gallardo, Dodge Challenger, Dodge Charger R/T, Volkswagen Type 2 and Subaru Impreza WRX.
As Well as their own custom skins, they have also added over 140 stylistic brushes to the car customisation.


Press Release

REDWOOD CITY, Calif. --(Business Wire)-- Aug 13, 2009 EA Montreal, an Electronic Arts Inc. studio (NASDAQ:ERTS), announced today that it is collaborating with lifestyle brands tokidoki, Upper Playground and i am 8-bit to create exclusive in-game car designs and artwork for Need for Speed™ NITRO on the Wii™. Each brand has created custom skins for a wide variety of vehicles including the Lamborghini Gallardo, Dodge Challenger, Dodge Charger R/T, Volkswagen Type 2 and Subaru Impreza WRX. They have also provided over 140 stylistic brushes that players can use to paint and personalize their ride. The cars in Need for Speed NITRO have style, personality and edge unlike any racing game.

The tokidoki brand is one of today’s most popular lines of apparel, accessories, toys, skateboard decks and other merchandise. The brand is characterized by a colorful, high-energy artistic style, while the word tokidoki means “sometimes” in Japanese. The name represents the company’s world view around identity and destiny. tokidoki was founded by Simone Legno and his partners and started as a personal web site before it evolved into an internationally celebrated brand.

Upper Playground is a cutting-edge, San Francisco based brand that brings graffiti culture to all types of street wear such as t-shirts, hats and hoodies as well as housewares and wall art. The Upper Playground punk rock art style has defined it as one of today’s hottest brands among musical tastemakers and Hollywood trendsetters.
i am 8-bit is an artistic collective that brings together over 100 artists reinterpreting their favorite old-school video game characters in a variety of media, including paintings, plush, sculpture, and even interactive pieces. The art is showcased at an annual exhibition held in Los Angeles, California every year since 2005.

“tokidoki, Upper Playground and i am 8-bit create art with distinct and cutting edge personalities,” said Gil Rimmer, Art Director, EA Montreal. “With Need for Speed NITRO, we wanted to give players a variety of ways to customize their vehicles, introducing vivid and fresh urban art styles that have never been seen in racing games before.”

Developed specifically for the Wii and Nintendo DS™, Need for Speed NITRO delivers the fun and exhilaration of high-speed racing with blazing visuals and deep gameplay. Need for Speed NITRO features a deep and intuitive visual customization system that lets gamers trick out their car’s appearance as well as design a unique art style to attach to their ride. Ultimate bragging rights are at stake as the player’s personalized art style overtakes the world when they edge out their competitors for first place, vibrantly painting their story of racing dominance.
Shipping on November 17, 2009, Need for Speed NITRO recently received IGN’s “Best Racing Game” award for the Wii and Nintendo DS. Need for Speed NITRO is developed by EA Montreal and is not yet rated by the ESRB and PEGI.

About Electronic Arts
Electronic Arts Inc. (EA), headquartered in Redwood City, California, is a leading global interactive entertainment software company. Founded in 1982, the Company develops, publishes, and distributes interactive software worldwide for video game systems, personal computers, wireless devices and the Internet. Electronic Arts markets its products under four brand names: EATM, EA SPORTSTM, EA MobileTM and POGOTM. In fiscal 2009, EA posted GAAP net revenue of $4.2 billion and had 31 titles that sold more than one million copies. EA's homepage and online game site is www.ea.com. More information about EA's products and full text of press releases can be found on the Internet at http://info.ea.com.

About tokidoki
tokidoki, the design driven lifestyle brand started by Italian artist Simone Legno and his partners, Pooneh Mohajer-Arnold and Ivan Arnold, is a study in contrasts. Roman born Legno is both fascinated and charmed by Japanese culture, so the name tokidoki, which means “sometimes” in Japanese, was chosen because “everyone waits for moments that change one’s destiny.” tokidoki products include apparel, accessories, footwear, eyewear, watches, stationery and toys. tokidoki is sold internationally at retailers such as Nordstrom, Macy's, Fred Segal, Karmaloop and in its own retail stores in Milan, Italy and SoHo, New York. For more information, please visit www.tokidoki.it

About Upper Playground
Based in San Francisco, CA, Upper Playground is the leader in today’s progressive art movement with its innovative apparel and accessories line and FIFTY24 art galleries. Since 1999, Upper Playground has been recognized as a catalyst for the fusion of fashion with fine art. UP apparel and accessories are designed by local and international artists including Sam Flores, Jeremy Fish, Estevan Oriol, David Choe, and Alex Pardee. The Upper Playground collection is sold in over 300 boutiques worldwide and online. In addition, Upper Playground has stores and galleries in San Francisco, Berkeley, Sacramento, Los Angeles, Portland, Seattle, New York, Mexico City and London.

About i am 8-bit
Founded in 2004, i am 8-bit Productions is a burgeoning lifestyle brand. Originally conceived as an annual group art exhibition held in Los Angeles, California, i am 8-bit has since produced an array of custom, headline-grabbing promotional items, merchandise and specialty consumer events for Nintendo of America, Electronic Arts, 20th Century Fox, The Walt Disney Company, Capcom Entertainment, New Line Cinema, and many others. www.iam8bit.com

EA, EA SPORTS, EA Mobile, POGO and Need for Speed are trademarks or registered trademarks of Electronic Arts Inc. in the U.S. and/or other countries. Wii and Nintendo DS are trademarks of Nintendo. The trademarks, copyrights and design rights in and associated with Lamborghini, Lamborghini with Bull and Shield Device, are used under license from Lamborghini ArtiMarca S.p.A., Italy. Dodge and HEMI® are trademarks of Chrysler LLC. Dodge Challenger, Dodge Charger Super Bee, Dodge Viper and their trade dress are used under license by Electronic Arts, Inc. © Chrysler LLC 2009. SUBARU trademarks and body designs are properties of FUJI HEAVY INDUSTRIES, LTD. and used under license to Electronic Arts Inc. Trademarks, design patents and copyrights are used with the permission of the owner VOLKSWAGEN AG. The names, designs, and logos of all products are the property of their respective owners and used by permission. All other trademarks are the property of their respective owners.

Wednesday, July 22, 2009

Need For Speed Nitro Is Set For November 17th Release On Nintendo Wii And Nintendo DS

EA has annoucned that Need For Speed Nitro will be coming out on the Nintendo DS and Nintendo Wii on November 17th.


Press Release

Need for Speed NITRO Brings Adrenaline-Fueled Racing to Retailers on November 17
Get in Gear for the Fun and Exhilaration of High-Speed Racing this Holiday
REDWOOD CITY, Calif. --(Business Wire)-- Jul 22, 2009 Electronic Arts Inc. (NASDAQ: ERTS), announced today that Need for Speed™ NITRO, the first ever Need for Speed title made exclusively for the Wii™ and Nintendo DS™ will ship to retailers worldwide on November 17th. This holiday, gamers must battle through the mayhem of relentless cops, master the art of drifting to gain boost at 200 mph, and prove themselves across five exotic cities at blistering speeds.

"Need for Speed NITRO offers fun and intense competition for every type of gamer, “said Joe Booth, Senior Producer, EA Montreal. "The varied track designs, deep controls, and intuitive drift and nitro mechanics give players something to come back to for months on end. We wanted to fuse together attitude with car culture and the best of arcade racing, to create a new and unique racing experience for the Wii and NDS this November.”

Boasting support for the Wii Remote, Nunchuk, racing wheel, classic controller, GameCube controller and DS stylus, Need for Speed NITRO lets players decide exactly how they want to dominate the competition. For the ultimate bragging rights, gamers can’t just win the race, they must own it. With a nearly limitless visual customization system, gamers can design a unique art style to attach to their ride. As they edge out competitors in driving finesse, their art will overtake the world, vibrantly painting the story of racing supremacy. All this combined with fresh modes, tracks and exotic real world locations make Need for Speed NITRO one of the most exciting, heart-pounding arcade racers for the Wii and Nintendo DS.

Need for Speed NITRO recently received IGN’s “Best Racing Game” award for the Wii and Nintendo DS. Need for Speed NITRO is developed by EA Montreal in Montreal and is not yet rated by the ESRB and PEGI.

About Electronic Arts
Electronic Arts Inc. (EA), headquartered in Redwood City, California, is a leading global interactive entertainment software company. Founded in 1982, the Company develops, publishes, and distributes interactive software worldwide for video game systems, personal computers, wireless devices and the Internet. Electronic Arts markets its products under four brand names: EATM, EA SPORTSTM, EA MobileTM and POGOTM. In fiscal 2009, EA posted GAAP net revenue of $4.2 billion and had 31 titles that sold more than one million copies. EA's homepage and online game site is www.ea.com. More information about EA's products and full text of press releases can be found on the Internet at http://info.ea.com.

EA, EA SPORTS, EA Mobile ,POGO and Need for Speed are trademarks or registered trademarks of Electronic Arts Inc. in the U.S. and/or other countries. Wii and Nintendo DS are trademarks of Nintendo. All other trademarks are the property of their respective owners.



Friday, July 10, 2009

EA - Screenshots for Need For Speed Nitro On Wii and DS

EA have released some screen shots for Need For Speed Nitro on both the Nintendo Wii and Nintendo DS.

DS


Wii




Monday, June 15, 2009

EA - Need For Speed Shift Driver Profiles Detailed - Press Release

EA have released information regarding driver profiles in their upcoming game Need For Speed Shift.
The Driver Profile runs through the single player and multiplayer games that is unique to each player as it's based on the way the player plays the game. It measures the players driving personality, basically their driving style, the players success, whether they go for wins or positions, and the badges earned, these relate to "achievements" that can be obtained during a race.
The Driver Profile then creates rivalries, challenges and customisation options relevant to the player alone.

Press Release

Guildford, UK – June 15, 2009 – Electronic Arts Inc. (NASDAQ: ERTS) today announced details on the exclusive driver profile system in Need for Speed™ SHIFT. Driver profile is the ultimate extension of the true driver’s experience. Extending through the single player career and online multiplayer modes, driver profile gives each player a unique game experience based on the way each player drives on the track. This exclusive driver profile system pushes the entire racing genre forward.

Driver profile is a tailor-made career mode based on four key game play components:
1. Personality - a player’s driving style determines whether they are an aggressive or precise driver.
2. Success - as in every race, the ultimate goal is to finish at the top of the podium.
3. Profile points - every car passed, every corner mastered, every opponent taken out generates profile points.
4. Badges - these unique icons bring individuality and style to each player’s driver profile, as each player races and completes top achievements.
As a player’s driver profile develops through the course of the game, it creates rivalries, triggers specific challenges and even unlocks vehicles and customization options. Need for Speed SHIFT’s multiple reward systems keeps players in each race regardless of their position.

“The new driver profile feature in Need for Speed SHIFT gives players full control of how they progress through game,” said Patrick Soderlund, Senior Vice President of EA Games Europe. “In SHIFT, how you drive is who you are behind the wheel.”

Need for Speed SHIFT is being developed by Slightly Mad Studios in collaboration with Black Box and Patrick Soderlund. Slightly Mad Studios includes developers and designers that worked on the critically acclaimed games GT Legends and GTR 2. The PSP® (PlayStation® Portable) version is being developed by EA’s Bright Light studio.

Need for Speed SHIFT is scheduled for release in the UK on September 18 on the PLAYSTATION®3 computer entertainment system, Xbox 360® video game and entertainment system, PC and PSP® system. More information can be found atwww.eagames.co.uk/shift or follow us on Twitter at NeedforSpeed. Press can download assets at www.eagames.co.uk/press

About Electronic Arts
Electronic Arts Inc. (EA), headquartered in Redwood City, California, is a leading global interactive entertainment software company. Founded in 1982, the Company develops, publishes, and distributes interactive software worldwide for video game systems, personal computers, wireless devices and the Internet. Electronic Arts markets its products under four brand names: EA SPORTSTM, EATM, EA SPORTS Freestyle TM and POGOTM. In fiscal 2009, EA posted GAAP net revenue of $4.2 billion and had 31 titles that sold more than one million copies. EA's homepage and online game site is www.ea.com. More information about EA's products and full text of press releases can be found on the Internet at http://info.ea.com

EA, EA SPORTS, EA Mobile, POGO and Need for Speed are trademarks or registered trademarks of Electronic Arts Inc. in the U.S. and/or other countries.

Friday, May 29, 2009

EA - Need For Speed Shift Cars and Tracks announced.

EA have released the Cars in Need for Speed Shift, as well as the tracks in the game. in total that makes 18 race tracks and 65 cars. of those 18 tracks, 50 unique layouts are available to be raced on. They have also announced that the one of a kind BMW M3 GT2 will be on the packshot.
More will be shown of the game at E3.





Press Release

Guildford, UK – May 29, 2009 – Start your engines! Electronic Arts Inc. (NASDAQ: ERTS) today announced that Need for Speed™ SHIFT will feature 18 authentic race tracks and over 65 pixel-perfect cars including the one-of-a-kind BMW M3 GT2 that will grace the cover. The spectacular SHIFT cover car is one of the fastest, most powerful cars ever to be featured in a Need for Speed game. Designed to deliver a true drivers experience, SHIFT boasts legendary cars from the past 35 years, each one modeled to deliver an incredible sense of speed and realism.

At Electronic Entertainment Expo (E3) in Los Angeles, gamers will also get a first look at a wide spectrum of the seminal performance machines in the game, including classic cars like the 1972 Nissan Skyline 2000GT-R, renowned tuners like 1995 Mazda RX-7, and ultra-exclusive exotic cars like the 2007 Lamborghini Reventón. The best way to show off these hot rides is to take them for a spin on the track. Need for Speed SHIFT features over 50 unique layouts across 18 tracks including real-world locations and fictional circuits. Players can race on world-renowned tracks like the grueling 20 km Nordschleife or meticulously-designed fictional circuits found in Glendale with its steep grades, hairpin corners and blind crests.

“Need for Speed SHIFT is about the intense power and emotion of being behind the wheel and this carefully selected list of cars and tracks was chosen to give players the ultimate driving moment,” said Patrick Soderlund, Senior Vice President at EA Games Europe. “SHIFT is the evolution of racing genre. We’re delivering the first truly immersive driving game by combining perfectly modelled cars and tracks with the dramatic realism of the true driver’s experience.”

Need for Speed SHIFT car roster:
2006 Aston Martin DBR9
2009 Audi R8 LMS
2008 Audi R8
2008 Audi RS 4
2007 Audi S3
2007 Audi TT 3.2 quattro
2006 Audi S4
BMW M3 E36
BMW M3 E46
BMW M3 E92
2008 BMW 135i Coupé
2009 BMW M3 GT2
2007 BMW Z4 M Coupé
2008 Bugatti Veyron 16.4
2006 Dodge Challenger Concept
2008 Dodge Viper SRT10
Falken Tire 2010 Ford Mustang GT
2010 Ford Shelby GT500
2007 Ford Focus ST
2006 Ford GT
2006 Need For Speed Shelby Terlingua
1996 Ford Escort RS Cosworth
2009 Chevrolet Camaro SS
2006 Chevrolet Cobalt SS
2006 Chevrolet Corvette Z06
2006 Honda Civic Si
2000 Honda S2000
2006 Koenigsegg CCX
2008 Lamborghini Gallardo LP560-4
2007 Lamborghini Murciélago LP640
2007 Lamborghini Reventón
2006 Lotus Elise 111R
2007 Lotus Exige S
2005 Maserati MC12 GT1
2008 Mazda MX-5
2006 Mazda RX-8
1995 Mazda RX-7
1994 McLaren F1
2007 Mercedes-Benz SLR McLaren 722 Edition
2007 Mercedes-Benz SL65 AMG
2008 Mitsubishi Lancer EVOLUTION
2006 Mitsubishi Lancer EVOLUTION IX MR-edition
2003 Infiniti G35 (V35)
1997 Nissan 200SX (S14)
2009 Nissan 370Z (Z34)
2006 Nissan 350Z (Z33)
2009 Nissan GT-R SpecV (R35)
2008 Nissan GT-R (R35)
2000 Nissan Silvia (S15) spec.R AERO
1999 Nissan Skyline GT-R (R34)
1972 Nissan Skyline 2000GT-R
1992 Nissan 240SX (S13)
2006 Pagani Zonda F
2010 Pagani Zonda R
2008 Porsche 911 GT2
2009 Porsche 911 GT3 RSR
2006 Porsche 911 GT3 RS
2004 Porsche Carrera GT
2007 Porsche Cayman S
2008 Renault Mégane RS
2007 SEAT Leon CUPRA
2006 Subaru Impreza WRX STi
2007 Lexus LF-A Concept
2008 SCION tC
1986 Toyota Corolla GTS (A86)
2008 Volkswagen Scirocco
2006 Volkswagen Golf GTI

Need for Speed SHIFT track list:
1. Alpental
2. Autopolis International Racing Course
3. Ambush Canyon
4. Brands Hatch
5. Dakota
6. Ebisu Circuit
7. Glendale
8. Hazyview
9. Mazda Raceway Laguna Seca
10. London
11. Miytomi
12. Nordschleife
13. Road America
14. Rustle Creek
15. Silverstone
16. Circuit de Spa Francorchamps
17. Tokyo
18. Willow Springs

Need for Speed SHIFT is being developed by Slightly Mad Studios in collaboration with Black Box and Patrick Soderlund. Slightly Mad Studios includes developers and designers that worked on the critically acclaimed games GT Legends and GTR 2. The PSP® (PlayStation® Portable) version is being developed by EA’s Bright Light studio.
Need for Speed SHIFT is scheduled to ship in Europe on September 17 and in North America on September 22 on the PLAYSTATION®3 computer entertainment system, Xbox 360® video game and entertainment system, PC and PSP. More information can be found at
www.needforspeed.com or follow us on Twitter at NeedforSpeed. Press can download assets at www.eagames.co.uk/press

About Electronic Arts
Electronic Arts Inc. (EA), headquartered in Redwood City, California, a leading global interactive entertainment software company. Founded in 1982, the Company develops, publishes, and distributes interactive software worldwide for video game systems, personal computers, wireless devices and the Internet. Electronic Arts markets its products under four brand names: EA SPORTSTM, EATM, EA SPORTS Freestyle TM and POGOTM. In fiscal 2009, EA posted GAAP net revenue of $4.2 billion and had 31 titles that sold more than one million copies. EA's homepage and online game site is
www.ea.com. More information about EA's products and full text of press releases can be found on the Internet at www.eagames.co.uk/press

EA, EA SPORTS, EA SPORTS Freestyle, POGO and Need for Speed are trademarks or registered trademarks of Electronic Arts Inc. in the U.S. and/or other countries.