2K Sports - Kobe Bryant is Cover Athlete For NBA 2K10. Choose Your Cover - Press Release

2K Sports have announced, with Spike Lee, that Kobe Bryant, Of The Los Angeles Lakers, is going to be the Cover Athlete for NBA 2K10. They also announced that people get to choose which cover they want until June 15th and on June 16th, the one that has the most votes will be the official cover for the game.





Press Release


NEW YORK --(Business Wire)-- Jun 05, 2009 2K Sports, the sports publishing label of Take-Two Interactive Software, Inc. (NASDAQ: TTWO), announced today that 11-time NBA All-Star Kobe Bryant of the Los Angeles Lakers, will be featured as the cover athlete and spokesman for the highly anticipated basketball video game, NBA 2K10. After leading the Los Angeles Lakers to a remarkable 65-17 regular season record, Bryant’s star power was a natural fit for the 10th anniversary of the hugely popular NBA 2K franchise, the #1 selling basketball video game* and #1 rated NBA simulation **.

“I’ve been playing sports video games for as long as I can remember and honestly, I’ve never seen one come so close to replicating real basketball. What 2K Sports has done is truly incredible and I’m proud to be a partner with them and on the cover of NBA 2K10,” said Bryant, currently seeking his fourth career NBA championship. “2K Sports is constantly improving and adding something new to their game every year that makes them better and better, and that’s exactly what I try to do each season with my game. It’s as if 2K Sports has been on a sports video game championship run for several years now, and I’m not even sure there’s a word for that kind of dominance.”

To support this announcement, 2K Sports brought on legendary, award-winning film director and die-hard New York Knicks fan, Spike Lee, to produce an exclusive TV spot that aired last night to reveal Kobe Bryant as the cover athlete for NBA 2K10. Lee, who recently directed the highly publicized documentary on Kobe Bryant, Kobe Doin’ Work (ESPN Films), is famously known for his intense love and passion for the game of basketball.

“It's quite obvious why 2K Sports put Kobe Bryant on the cover of NBA 2K10, which is the best NBA video game,” said Lee, whose recent documentary on Bryant has earned high praise. “One day Kobe and I will go 1 on 1 playing NBA 2K10.”

In conjunction with the reveal of Bryant as the cover athlete for NBA 2K10, 2K Sports will invite fans to vote on their choice for the official box cover. A dedicated voting site will offer fans a selection of NBA 2K10 box covers to choose from, and the voting period is open now through June 15. The box cover that receives the most votes at the end of the voting period will be unveiled as the cover of NBA 2K10 on June 16. More information on voting can be found at the official NBA 2K10 voting site, www.2ksports.com/vote.

Bryant’s star power was evident at an early age when he was drafted out of high school in 1996 from Lower Merion HS (PA). He is widely regarded as one of the best players in NBA history. Given the nickname “Black Mamba,” Bryant has won three NBA Championships with the Los Angeles Lakers, was named the Most Valuable Player in the 2007-08 NBA season, and most recently, won a gold medal as a member of the 2008 Summer Olympics U.S. Men’s Basketball Team. During his career, Bryant has also led the league in scoring twice, and has been elected to every All-NBA team since 1999, along with being named to nine All-Defensive teams. Since his second year in the league, Bryant has started in every NBA All-Star Game that has been hosted, including winning the All-Star MVP award in 2002, 2007, and 2009.

Developed by Visual Concepts, NBA 2K10 is not yet rated by the ESRB and will be available this fall for Xbox 360® video game and entertainment system from Microsoft, PLAYSTATION®3 computer entertainment system, PlayStation®2 computer entertainment system, PSP® (PlayStation®Portable) system, Wii™ system from Nintendo, and Windows PC. For more information, please visit www.2ksports.com/games/nba2k10.

* According to The NPD Group estimates of U.S. retail video game sales of Xbox 360 and PLAYSTATION 3 NBA titles from October 2008 through April 2009.
** The NBA 2K series, published by 2K Sports, outranked competitors based on GameRankings.com average scores of 2001-2008 NBA video games.

About Take-Two Interactive Software
Headquartered in New York City, Take-Two Interactive Software, Inc. is a global developer, marketer, distributor and publisher of interactive entertainment software games for the PC, PLAYSTATION®3 and PlayStation®2 computer entertainment systems, PSP® (PlayStation®Portable) system, Xbox 360® video game and entertainment system from Microsoft, Wii™ and Nintendo DS™. The Company publishes and develops products through its wholly owned labels Rockstar Games, 2K Games, 2K Sports and 2K Play; and distributes software, hardware and accessories in North America through its Jack of All Games subsidiary. Take-Two's common stock is publicly traded on NASDAQ under the symbol TTWO. For more corporate and product information please visit our website at www.take2games.com.
About the NBA

The NBA and individual NBA member team identifications used on or in this product are trademarks, copyrighted designs and other forms of intellectual property of NBA Properties, Inc. and the respective NBA member teams and may not be used, in whole or in part, without the prior written consent of NBA Properties, Inc. (C) 2008 NBA Properties, Inc. All rights reserved.
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Sony - Singstar Take That Announced - Press Release

Sony have announced a new addition to the Singstar series on Playstation 2 and Playstation 3. Singstar Take That is set for a late 2009 release and will feature songs new and old from them. there will also be a "taster" Take That Singstar Download pack before the games released.


Press Release

London, 5th June 2009: Sony Computer Entertainment Europe today announced SingStar® Take That is coming to PLAYSTATION®3 (PS3™) on Blu-ray Disc and PlayStation 2. Take That fans are in for a treat this year as one of Europe’s hottest acts comes to SingStar. Set to launch late 2009, SingStar Take That will have fans and music lovers singing along to classic pop hits and soulful ballads that span the group’s hugely successful career. You can get practising this summer when the Take That SongPack comes to SingStore™, giving you five exclusive tracks so you’ll be ready to impress when SingStar Take That arrives later this year!

Featuring a collection of new and classic tracks from their multi-million album selling career, SingStar Take That is packed full of those tunes that will tug on your heartstrings and have you delivering the performance of your life. Grab your Wireless SingStar Microphones and get your mates together for a harmonious performance of uplifting, chart topping single Shine - or serenade your loved one with the heartfelt Back for Good and Could it be Magic.

Whether Take That stole your heart in their early days or won you over with their latest releases, prepare to put on a performance you’ll Never Forget and perform the hit ballads of one of the world’s hottest groups when SingStar Take That launches on PS3 and PlayStation 2 later this year.

As proud sponsors of the band’s record breaking UK stadium tour which sees the band perform to an audience of some 1.2 million people in just twenty shows, there’ll be the opportunity for fans across the country to warm up their vocal chords early, in dedicated SingStar sampling areas, at many of the concert venues.

For those with a PS3 there will be a taster Take That SongPack to download from SingStore, these tracks will be on the disc, but for those that just can’t wait – this SongPack is sure to get you singing.

To find out how you can unleash the SingStar in you and get the latest SingStar news, visit singstargame.com or please contact your local PR Manager:

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