Thursday, June 11, 2009

Study Exposes Considerable Gaps in Player Engagement Between Game Developers and Target Consumers - Press Release

A Study On Men and Women has shown how people can get different experiences from a game. the study focused on a popular first person shooter, one with story cut scenes and running and gunning moments. they used people at GDC, those familiar with games, as well as people not familiar with games.

The study showed that those who were familiar with the First Person shooter type game showed high engagement during the game with the story, cut scenes and combat encounters.
People not familiar with Fist Person Shooters were more engaged with simpler elements like Running And Gunning.

The survey suggests that a focus on slick graphics and well developed characters is more for the developers than the target consumers. throughout the development process, they should keep analysing user data for greater success in the market.

Press Release

SANTA CLARA, Calif. --(Business Wire)-- Jun 11, 2009 Absolute Quality, an e4e Company, today released the results of research that indicated game developers and publishers have an opportunity to more closely align game features with the preferences of target customers. The study also highlighted the difference between experiences of men and women while playing the same game, which has implications on the marketing of any new game title.
The bio-sensory study commissioned by e4e was performed in conjunction with EmSense on one of the industry’s top First Person Shooter (FPS) game titles. The study tested both attendees at the Game Developers Conference in March 2009 in San Francisco, and a sampling of target consumers for the popular shooter game. Interpreting the results of the study, market research and consulting firm Techaisle concluded the following:
Participants from the game developers group who were familiar with the FPS genre showed a much higher level of engagement during elements of the game, such as the overall story, cut-scenes, and highly scripted combat encounters. Target consumers, however, were much more engaged during simpler aspects of the game, enjoying running and gunning through the experience in nearly two-thirds of the cases.
Also significant was the difference in gender reaction, which indicated games that are developed primarily for women would benefit from a focus on storyline and cut-scenes. Men were only engaged by cut-scenes 37 percent of the time, while women showed directionally above average engagement to the same events.

Implications for the Game Development Industry
Production elements such as video cut-scenes, which focus on slick graphics and well developed characters, can carry significant costs for game developers. Additional elements like complex vehicles and weapons can also run up the expense of creating new games. This study clearly shows that these elements of games tend to reflect the preferences of the developers themselves and not the preferences of the target consumer.

“The success of a game depends on several factors including age, gender and cultural influences, making it more challenging to deliver the right gaming experience to the right audience,” said Shirish Netke, President, Interactive Entertainment, e4e. “A rigorous analysis of user data throughout the development cycle can help mitigate the risk associated with the publishing and marketing of games and improve predictability of success of new titles in the market.”
Study Methodology

Over the course of several days, 15 minute gameplay sessions were held with conference attendees, simultaneously recording participant game play and their bio-sensory responses. GDC attendees include those employed in game development, testing and associated businesses. The target consumer group is comprised of those owning or having access to an Xbox 360 and who play first-person shooters on a regular basis, but are not employed as game testers or developers.
While playing the game, participants wore EmSense's patent pending wireless headset leveraging robust bio-sensing technology, combining multiple sensors measuring everything from viewer's brainwaves (EEG) to the moments when they blush into a unit the size of a headband. The system measures objective and continuous emotional and cognitive responses.
"Brainwave and bio-sensory measurement technologies give developers insight into the visceral engagement and emotion of gamers, all with the precision of real-time measurement,” said Tim Hong, SVP Product Development and Analytics, EmSense. “Traditional focus groups or surveys have their fair share of biases and only try to get at the thrill and fun of a gamer experience, but using this powerful technology clients have quantitative, benchmarked measures for game engagement."

In future studies, Absolute Quality and EmSense will continue to explore gamer experiences in other genres of the video game industry, and will probe deeper into the issue of developing games which are engaging for women, who now represent more than 40 percent of gaming consumers.
For more information, and to obtain a copy of the white paper and report, visit www.absolutequality.com/biosurvey2009.html.

About Absolute Quality
Absolute Quality, an e4e Company, provides Consult, Implement Operate (CIO) Services for the interactive entertainment marketplace, addressing critical operational problems across the entire business cycle. This includes crucial aspects such as market perception of new game concepts, localization, testing and quality management of new games, and finally revenue generation and support of games that are released in the market. To learn more about Absolute Quality, please visit: www.absolutequality.com.

About e4e
e4e is a global business services company, delivering business value through services in our chosen vertical markets. The company provides customers with utility services based on a combination of domain knowledge, relevant technologies and a reliable global service delivery model and help our customers increase business value through cost reduction, process re–engineering and most importantly through revenue enhancement in existing and new markets. For more information please visit www.e4e.com.
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Sega - Trailer for Xbox Live Arcade Vintage Collection 2

Sega have released a trailer showing the games coming out on the Xbox 360 Live Arcade this summer in their Vintage Collection 2. Expect Snic 3, Sonic & Knuckles, Shinobi Arcade, Phantasy Star II, Altered Beast, Comix Zone and Gunstar Heroes.





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EA - Spore Galactic Adventures Expansion Pack Trailer

EA Have released a trailer for Spore expansion pack, Spore Galactic Adventures.
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Re-Cap of Yesterdays News (oldest to newest)

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Wednesday, June 10, 2009

Twitter Post Retraction - Post Regarding Namco And iPhone Was Wrong, It Was Ngmoco. Many Apologies for this Mistake

I would like to apologise to Namco, i wrongly twittered "iPhone: Namco won't do games exclusively for iPhone 3GS, will do them for all iPhone models using Scaling tech. http://tinyurl.com/m39w6q"

The article i got the news from clearly stated that it was Ngmoco and Not Namco that was going to use scaling technology for their iPhone games. i made the error when typing the story and I would like to Apologise for this mistake and hope that no harm has been done because of it.
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EA - G.I Joe Trailers for DS and Consoles.

EA have released two trailers for G.I. Joe movie adaptations. one is for the DS game and the other is for the console games.

DS


Consoles
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Sony Online Entertainment - Everquest Celebrates its 10th Anniversary with Documentary By Jace Hall - Press Release

Sony Online Entertainment have announce4d a collaberation with The Jace Hall show to celebrate the 10th anniversary of EverQuest. EverCracked! Will debut in Las Vegas at the 2009 Fan Faire Film Festival.
This is the trailer for EverCracked!



Press Release

SAN DIEGO, CALIF. – June 10, 2009 – Sony Online Entertainment LLC (SOE) and The Jace Hall Show are pleased to announce the creation of the epic documentary based on the monumental entertainment property, EverQuest®. EverCracked! The Phenomenon of EverQuest chronicles the trials and tribulations leading to the development, launch and success of the hit massively multiplayer online game which celebrated its tenth anniversary in March 2009. The full-length film will debut at the 2009 Fan Faire in Las Vegas, NV on June 26. The film’s trailer is available for download online at: www.soepress.com.

“When we began mapping out ideas for EverQuest, we never anticipated it would endure to create such a powerful cultural impact over the next decade and beyond,” said John Smedley, president of Sony Online Entertainment. “As part of the continued 10th anniversary celebration, this film does a fantastic job at revealing the story behind the game and how the team created a franchise that forever changed the landscape of online entertainment.”

EverCracked! celebrates EverQuest’s legacy by taking a look at the past, present and future of the franchise. The film, hosted by veteran video game developer and personality Jace Hall, includes never-before-seen footage and interviews with industry moguls and longtime players. EverCracked! details the events, products, personalities and art that graced the world of Norrath over the years, with many tongue-in-cheek moments that befit EverQuest’s own sense of fun and humor.

“EverQuest was such an influential title; many people don’t realize just how daunting of a task it was to create,” said Jace Hall, President of HD Films. “With this documentary we were able to tell the epic story of the game and the people behind it while incorporating the light-hearted signature of the Jace Hall Show.”

In addition to the film’s premier screening, SOE will host numerous EverQuest 10th Anniversary activities throughout Fan Faire in Las Vegas, NV from June 25-28. Online registration is open now. Please visithttp://www.soefanfaire.com for more information.

To download the trailer visit http://www.soepress.com.

About Sony Online Entertainment
Sony Online Entertainment LLC (SOE) is a recognized worldwide leader in massively multiplayer online games, with hundreds of thousands of subscribers around the globe. SOE creates, develops and provides compelling entertainment for the personal computer, online, game console and wireless markets. Known for its blockbuster franchises and hit titles including EverQuest®, EverQuest® II, Champions of Norrath®, Untold Legends™, and PlanetSide®, as well as for developing Star Wars Galaxies™, SOE continues to redefine the business of online gaming and the creation of active player communities while introducing new genres on various entertainment platforms. Headquartered in San Diego, CA, with additional development studios in Austin, TX; Seattle, WA; Denver, CO; Tucson, AZ and Taiwan, SOE has an array of cutting-edge games in development.

SOE, the SOE logo, EverQuest and PlanetSide are registered trademarks of Sony Online Entertainment LLC. Untold Legends and Legends of Norrath are trademarks of Sony Online Entertainment LLC. All other trademarks and trade names are properties of their respective owners.

About HD Films
HDFILMS, Inc. is a production company with a first-look producing deal with Warner Bros. Studios devoted to creating film, television, videogame and online content spanning multiple mediums. Founded by Jason “Jace” Hall, HDFilms works closely with writers, directors and actors to develop concepts utilizing the most cutting-edge techniques, equipment and formats. www.hdfilms.com for more info.
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