Microsoft have announced “Birth of a Spartan”. This is a live action short that will be played in the UK and USA on TV as well as appearing in cinemas in the USA. “Birth of a Spartan” has been directed by Noam Murro and tells the story of Carter 259, the leader of "Noble Team" in Halo Reach. This 60 second add is going to premier in the UK on 27th April on Sky Sports 2, at full time during the Champions League match between Lyon and Bayern Munich. The add will also be available on Sky Player and will also be shown on 28th April on ITV 1 after the Barcelona vs Inter Milian Champions League Match. The Video will appear on www.welcometonobleteam.com on 27th April, and the site will also allow users to upload a photo of themselves and turn it into a Spartan III. Xbox Live Gold Members will get the chance to download a 2 minute 3 second long version of the video on 28th April.
Press Release
LONDON – 26 April 2010 - Brace yourselves for a riveting glimpse into one of the darkest secrets of the “Halo” universe. This week is the premiere of “Birth of a Spartan,” a live-action short directed by award-winning director Noam Murro. Airing on multiple U.K. and U.S. TV networks and also showing in cinemas across North America, “Birth of a Spartan” is a stirring depiction of the transformation of Carter 259, the future leader of Noble Team in “Halo: Reach,” from an ordinary young man to a superhuman Spartan warrior.
The highly classified bio-augmentation procedure is a Spartan candidate’s final and most difficult ordeal before joining the ranks of the legendary soldiers. The dramatic interpretation of Carter’s rebirth as a Spartan embodies the themes of courage, sacrifice and honor in “Halo: Reach” and gives viewers a unique look into the origins of a central character in the upcoming blockbuster game.
The 60 second ad short premieres in the U.K. on Tuesday, April 27 via Sky Sports 2 at the full time whistle of the Champions League semi-final between Lyon and Bayern Munich. Watch it live or on demand on Sky Player, Sky’s online TV service on Xbox 360 via Xbox LIVE. And if you miss it, catch it again on Wednesday 28th April on ITV 1 after the Champions League Semi Final between Barcelona vs Inter Milan. The short will also air on multiple shows across sixteen other U.K. and U.S. TV networks, including Comedy Central, Spike TV, Bravo, FX, TNT and TBS.
The short will be available on www.welcometonobleteam.com on Tuesday, April 27 at 5.00 am GMT. In addition to being able to view the short, users can also upload a photo of themselves and get an image created of them as a Spartan III. On the following day a special, extended two minute 30 second version will be available for download on Xbox LIVE exclusively for Gold members. The ad short will also premiere on April 28 in cinemas across North America in select theaters with screenings through the opening weekend of “Iron Man 2” and concludes on May 13.
“Birth of a Spartan” was directed by Noam Murro, the director of the 2008 feature film “Smart People” and numerous award-winning ad spots for Toshiba, Saturn, Volkswagen and more. The recipient of the Director’s Guild of America’s 2005 Director of the Year award, Murro was also recently named the U.K.’s #1 director by Campaign magazine. For production of the short, Microsoft partnered with Biscuit Filmworks Co., a production company Murro founded in 2000.
Developed by acclaimed studio Bungie, “Halo: Reach” launches this autumn exclusively on Xbox 360, and is available for pre-order today in standard, Limited and Legendary editions. The “Halo: Reach” multiplayer beta, which is poised to be the definitive Xbox LIVE event of this spring, kicks off in one week on May 3. Players can access the beta via the “Halo 3: ODST” campaign disc.
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