EA Reveal The Next Expansion For The Sims 3 is Called Late Night

EA have announced that the next expansion for The Sims 3 is called Late Night and its expected to come out this fall on PC's. Late Night adds a downtown scene to the game where you can go to parties, bars, tour the scene with your Sims band, or just hang out at a Hot Tub. EA have released a new trailer for Late Night, revealing many of the different locations and types of nights out you can have.



Screenshots


Press Release

GUILDFORD, UK., July 20, 2010 – The Sims players will soon have a reason to stay out late on the town! The EA Play Label of Electronic Arts Inc. (NASDAQ: ERTS) today announced The SimsTM 3 Late Night Expansion pack* is in development and will hit store shelves worldwide this fall. The newest expansion to The Sims 3, the best-selling PC game of 2009**, The Sims 3 Late Night gives players all-access and lets them loose on a vibrant, active downtown scene where they’ll rub elbows with celebrities at the hottest parties, hit the local bar after work, tour the scene with their Sims’ band, kick back in a plush hot tub, and discover what’s lurking as the lights go out and adventure begins after dark.

“The community has been very vocal about unleashing their Sims in more interesting and unpredictable social situations,” said Scott Evans, General Manager of The Sims Studio at EA. “The Sims 3 Late Night is full of ways to approach a rich, new life beyond a Sims’ normal day, such as schmoozing with celebrities on the rooftop of a skyscraper, wooing the crowd with your Sim’s band, or being the best bartender in town at the hottest new lounge.”

Players will be able to take their Sims into the bustling urban setting where they’ll be able to become a local celebrity, member of a music band, mixologist, director, and more. To gain entrance into the most elite clubs in town, players need to keep their attitude in check otherwise they’ll be given the cold shoulder by tough bouncers or find another way onto the list. If chilling is the player’s forte, their Sims can lounge at a chic club or dive bar or if they like to live on the edge, they can discover the secret of becoming a vampire. Whether embarking on a new career, painting the town red, or throwing a party on the rooftop of a penthouse, it’s always up to the player to tell their unique stories with The Sims 3. What will happen when the lights go out and Sims get all access?

For more information about The Sims 3 Late Night or The Sims 3, please visit www.TheSims3.com. Developed by The Sims Studio, The Sims 3 Late Night for PC/Mac has not yet been rated by PEGI. Join more than one million The Sims fans on Facebook by visiting the official fansite page for The Sims 3 athttp://www.facebook.com/TheSims3.


*Requires The Sims 3 for PC/MAC to play.
**In North America and Europe according to NPD data, Chart-track UK, Gfk France, Gfk Spain, Gfk-MCC Germany and EA internal estimate.

###

About The Sims
The SimsTM, the groundbreaking franchise that allows players to create and live a virtual, simulated life on a computer, celebrates its ten year anniversary in 2010 with an impressive more than 125 million units sold since its launch in February 2000. Now translated into 22 different languages and available in 60 different countries, The Sims has quickly become a universal gaming and cultural phenomenon. Since its June 2009 launch, The Sims 3 has sold more than 5 million copies worldwide to date and was the #1 best-selling PC title for 2009 in North America and Europe. Fan intensity is evidenced through the 150 million downloads of player created content including: Sims, houses, stories and more. The Sims 3 community site,www.thesims3.com, welcomes up to four million unique visitors monthly, handles nearly 300 content downloads every minute and more than 2.5 million uploads have been made to date, including 15 movies each hour. The Sims 3 YouTube Channel is within the top 10 most viewed sponsored channels of all time with more than 32 million video views. Visit The Sims 3 official website to see what the players are creating at www.TheSims3.com or the official YouTube Channel for The Sims at http://www.youtube.com/user/TheSims. The Sims 3 is currently available for PC, Mac, iPhone®, iPod touch® and mobile devices and in the fall 2010 on Nintendo DS, PlayStation 3, Xbox 360 and Wii and in 2011 the Nintendo 3DS.

About Electronic Arts
Electronic Arts Inc. (EA), headquartered in Redwood City, California, is a leading global interactive entertainment software company. Founded in 1982, the Company develops, publishes, and distributes interactive software worldwide for video game systems, personal computers, wireless devices and the Internet. Electronic Arts markets its products under four brand names: EA SPORTSTM, EATM, EA MobileTMand POGOTM. In fiscal 2010, EA posted GAAP net revenue of $3.7 billion and had 27 titles that sold more than one million units. EA's homepage and online game site is www.ea.com

EA, EA SPORTS, EA Mobile, POGO, and The Sims are trademarks of Electronic Arts Inc. Mac, iPhone, and iPod touch are trademarks of Apple Inc., registered in the U.S. and other countries. All other trademarks are the property of their respective owners.

EA Announce Andrew Stone Has Been Immortalised As A Sim And It Can Be Downloaded Via The Sims 3 Exchange

EA have announced that Andrew Stone, from Starman, has been immortalised as a Sim. this Sim can now be downloaded via the Sims 3 Exchange globally. EA have released a video of him at EA studios, seeing his Sim for the first time, as well as some screenshots of Andrew Stone's Sim in the game and them together.



Screenshots


Press Release

GUILDFORD, UK. 2 June 2010 – Pineapple Dance Studios phenomenon and face of Starman, Andrew Stone, has been immortalised as a Sim and will be available to download globally via The Sims 3 Exchange.

Seen as the embodiment of ambition and determination, the creators of The Sims have decided to catapult Andrew to global stardom ahead of the release of The Sims 3 Ambitions on June 4th 2010. The Sims is the world’s biggest PC franchise and has sold over 125 million games since its launch in 2000. For ambitious Andrew this marks another milestone on his meteoric rise to success and will open him up to a fan base of millions across the world.

Simified music videos, songs in Simlish and a new global fanbase will be just some of the next steps in his career; ultimately turning a life-long dream into reality. With a new album, iphone apps, countless TV performances and the Pineapple series about to hit the US, there seems to be no stopping Starman’s global domination as he follows in the footsteps of previously Simified singing sensation, Pixie Lott.

“I am so excited about this new project. I mean, Pixie Lott is a huge star so it’s a great achievement for me to be Simified like she has. I know how tough this business is and I am just so grateful that people like my music, like me and want to see more of what I have to offer.” – said Andrew
There will be an exclusive webisode created with behind the scenes footage of Andrew seeing his Sim for the first time and recording his track “I don’t Wanna Dance” in Simlish.

Behind the scenes footage of Starman’s exclusive Simlish performance can be seen at:
http://www.youtube.com/watch?v=tUWs0IxSX3w

The Sims has fulfilled Andrew’s ambitions, now you fulfil yours:
The Sims 3 Ambitions is the latest expansion pack to the best-selling PC game of 2009, The Sims 3. The game allows players to pursue a variety of exciting careers in their Sims’ lives that in turn affect their overall gameplay experience and neighborhood. Careers include a Stylist, Inventor, Fire Fighter, Doctor, Architectural Designer, , Private Investigator and Ghost Hunter. For the first time, players will be in charge of how their Sims’ career progresses and decide if they will work for good or evil, pursue creative endeavors or technical affairs, change the town for the better or wreak havoc on everyone’s homes.

-Ends-

EA Have Released A Trailer For The Sims 3 Parodying Sex And The City

EA have released a new video for The Sims 3. this is a parody of the upcoming Sex And The City movie set in The Sims World.

EA Have Released A Developer Interview With The Ambitions DLC For The Sims 3 Associate Producer

EA have released a new developer interview from the EA Showcase event they recently held in London. this interview is with the Associate Producer behind the Ambitions DLC for The Sims 3. in this interview, they discuss how the Ambitions DLC pack gives your Sims jobs to do that affect the Sims world around them, for example buildings you design as an architect appear in the game. whilst the Sim is working, they will have choices to do something good, like a fireman, or bad, like beat Sims up for information as a P.I. In-Game footage of many of the jobs in this expansion pack are shown in the video.

EA Have Released New Ambitions DLC Screenshots For The Sims 3

EA have released new screenshots for the upcoming Ambitions DLC pack for The Sims 3. these screenshots show some more of the activities that you can do in this Ambitions pack, with the first screenshot showing the Mad Doctor and the final screenshot showing the good tattooist.

Screenshots

EA Announce The Sims 3 Create a Pattern Tool Is Coming Out This Summer For Free

EA have announced that The Sims 3 Pattern Tool is coming out this summer for free from www.TheSims3.com. this tool allows players to create their own designs and patterns and share them with other users as well as using them in your own game.

Features

• Pattern Masters - As the official pattern tool for The Sims 3, The Sims 3 Create a Pattern Tool makes it easy for players to make their own patterns and safely add them to their game
• Customize Sims’ Surroundings – Players can apply newly created patterns to their Sims’ furniture, clothing, floors, walls, and more
• Powerful and Easy - This powerful yet easy-to-use tool is perfect for all types of users ranging from beginners to advanced designers
• Preview to Check it Out – Players can view their patterns in 3D with the click of a button, then export directly to their game
• Share! Fans around the world can share and download creations throughThe Sims 3 Exchange

Screenshots


Press Release

EA’s The Sims Studio is putting the power of pattern creation directly into The Sims 3 players’ hands! Available this summer as a free download on www.TheSims3.com, The Sims 3 Create a Pattern Toolallows players to create and share their own original patterns. Registered The Sims 3 players will be able to design a pattern easily, whether simple or elaborate, using dozens of images available in the Sticker Library or layer and modify their own images to create any pattern their heart desires. Players’ creativity is the limit and once satisfied they can then share their pattern creations online on The Sims 3 Exchange.

FEATURES
· Pattern Masters - As the official pattern tool for The Sims 3, The Sims 3 Create a Pattern Tool makes it easy for players to make their own patterns and safely add them to their game
· Customize Sims’ Surroundings – Players can apply newly created patterns to their Sims’ furniture, clothing, floors, walls, and more
· Powerful and Easy - This powerful yet easy-to-use tool is perfect for all types of users ranging from beginners to advanced designers
· Preview to Check it Out – Players can view their patterns in 3D with the click of a button, then export directly to their game
· Share! Fans around the world can share and download creations throughThe Sims 3 Exchange

The Sims 3 Create a Pattern Tool is a robust creative tool, which allows players to create millions of patterns and place them on objects in their Sims’ world for a completely unique look and feel to their game. Whether they’ve been hankering for a new plaid for their Sims’ PJs or an exquisite flourish of tiles for their floors, everything they want to create is now within their grasp! For more information and assets, please visit info.ea.com.

EA Have Released A New Video For The Sims 3 Ambitions DLC

EA Have released a new video for the upcoming Ambitions expansion for The Sims 3. this video parodies many super heroes, and a current American president. the video uses in-game footage from the expansion to show off what could be done with Ambitions.

EA Announce A Partnership With Renault Brining Renault's Electric Vechiles To The Sims 3

EA have announced a Partnership with Renault that will bring Renault's Electric vehicles to the Sims 3 via an Electric Vehicle Pack. The first vehicle that is coming is the Twizy Z.E Concept car, the same vehicle that's in the screenshots and videos provided. other items that are included in this pack are solar panels and a windmill. Using the environmentally friendly items will reduce the household bills for Sims families.

The Screenshots show the Twizy car alone and being used in The Sims 3, whilst the videos are trailers talking about the Electric Vehicle Pack coming to The Sims 3.





Screenshots


Press Release

Guildford, UK – 19 April 2010 - Electronic Arts Inc. (NASDAQ:ERTS) and Renault today announced a multi-year agreement that will enable players of The SimsTM 3 PC/Mac to integrate Renault’s forthcoming range of electric vehicles into one of the world’s most successful entertainment franchises across Europe, the Middle East, Africa, Latin America and Asia.

This Spring, Renault’s Twizy Z.E Concept car - will be made available to download free of charge** by The Sims 3 players within an ‘Electric Vehicle Pack’ (EVP), which will comprise a number of sustainable environmental items including solar panels and a windmill. The use of the EVP inside The Sims 3 will have positive repercussions for a player’s in-game family by reducing their weekly virtual household bills.

“This partnership delivers benefits for Renault and the consumer that are unique in today’s media landscape,” said Elizabeth Harz, Senior Vice President of Global Media Sales for EA. “Millions of The Sims 3 players will be able to download Renault concept vehicles and have a deep experience with the brand, while receiving genuine added gameplay value.”

“The Sims 3 players have demonstrated consistent enthusiasm for bringing cool ‘real world’ brands into their virtual world,” said Steve Seabolt, VP of Global Brand Development for The Sims. “We’re excited to work with Renault on their electric vehicles and have them available for download for The Sims 3.”

“Electric vehicles are going to appeal to younger, more socially conscious customers and especially early adopters,” said Stephen Norman, SVP, Global Marketing for the Renault Group. “This is the heartland of The Sims 3 community and it thus provides a great innovative way to build the Renault Brand just ahead of the Renault range of affordable electric vehicles themselves.”

This partnership was negotiated by OMD Fuse International on behalf of Renault.
According to NPD data, Chart-track UK, Gfk France, Gfk Spain, Gfk-MCC Germany and EA internal estimate
**Download expires April 1, 2012. Update to the latest version of The Sims 3 launcher required for download. Download requires EA Online Account and online game registration with serial code enclosed with The Sims 3. EA Online Terms & Conditions can be found atwww.ea.com. Minimum age requirements to register for an EA Online Account vary by country. See The Sims 3 product for details. Offer may not be substituted, transferred, exchanged, sold or redeemed for cash or other goods or services. Void in US, Canada and where prohibited, taxed or restricted by law.

About The Sims
The Sims franchise celebrates its ten year anniversary this year and an impressive more than 125 million units sold since its launch in February 2000. Now translated into 22 different languages and available in 60 different countries, The Sims has quickly become a universal gaming and cultural phenomenon. Since its June 2009 launch, The Sims 3 has sold more than 4.5 million copies worldwide to date and holds the #1 best-selling PC title for 2009 in North America and Europe. Fan intensity is evidenced through the 130 million downloads of player created content including: Sims, houses, stories and more. The Sims 3 community site, www.thesims3.com, welcomes up to four million unique visitors monthly, handles 300 content downloads every minute and nearly 2 million uploads have been made to date, including 20 movies each hour. The Sims 3 YouTube Channel is in the top ten most viewed sponsored channels of all time with more than 28 million video views. Visit The Sims 3 official website to see what the players are creating at www.TheSims3.com or the official YouTube Channel for The Sims athttp://www.youtube.com/user/TheSims.

About Electronic Arts
Electronic Arts Inc. (EA), headquartered in Redwood City, California, is a leading global interactive entertainment software company. Founded in 1982, the Company develops, publishes, and distributes interactive software worldwide for video game systems, personal computers, wireless devices and the Internet. Electronic Arts markets its products under four brand names: EA™, EA SPORTS™, EA Mobile™ and POGO™. In fiscal 2009, EA posted GAAP net revenue of $4.2 billion and had 31 titles that sold more than one million copies. EA's homepage and online game site is www.ea.com. More information about EA's products and full text of press releases can be found on the Internet at http://www.electronicarts.co.uk/press.

EA, EA SPORTS, EA Mobile, POGO and The Sims are trademarks of Electronic Arts Inc.

About Renault Electric Vehicles
Electric vehicles represent the clean-break solution that can put zero-emission mobility within everybody’s reach. In line with the brand’s Renault-eco2 environmental policy, Renault ZE electric vehicles are poised to be marketed on a large scale with a view to taking a decisive stand on the environmental front. This clean break already possesses significant political support around the world in the form of tax incentives based on CO2 emission savings, as well as infrastructure development for electricity-based mobility. Renault will be selling affordable mass-production electric vehicles from 2011. Visit the Renault Z.E. official website at www.renault-ze.com

About TWIZY Z.E. CONCEPT: 100% electric, 100% practical, 100% innovative
Twizy Z.E. is the definitive city-car for busy people seeking an efficient and practical means of mobility. It is an innovative response to the challenge of urban mobility. With its four-wheel chassis, Twizy Z.E. offers the driver and passenger – seated one behind the other – an all-electric means of transport, which produces no CO2 emissions. Twizy Z.E. is an all-electric vehicle aimed primarily at busy city dwellers who need to pick their way through the urban jungle. Every day, they juggle work commitments with a busy social life, so efficiency, speed and simplicity are key. The ultra-compact dimensions of Twizy Z.E. (2.30m in length, and just 1.13m wide) ensure that it is nimble enough for urban use. The four-wheel arrangement, open bodywork and a seat format which puts the driver and passenger behind one another express Twizy Z.E.'s distinctive character.

EA Reveal The Boxart For The Sims 3 Ambitions

EA Have revealed the boxart for the upcoming expansion for the Sims 3. The Sims 3 Ambitions is currently set for a June release. You can click the picture to see it bigger.

EA Have Released A New Trailer For The Sims 3 Ambitions Expansion Pack

EA Have released a new trailer for the recently announced Ambitions expansion pack for The Sims 3. The trailer shows many of the new jobs in the expansion pack and how you can use the jobs for good or bad.

EA Announce The Next Expansion Pack For The Sims 3 Is Ambitions

EA has revealed that the next expansion for The Sims 3 is Ambitions. The Sims 3 Ambitions Expansion pack is currently set for a June release on the PC. This expansion pack will allow Sims to pursue a variety of exciting career paths that can affect the gameplay experience and the neighbourhood.

Whilst on a job, the player can directly control the Sims and choose how they spend their day, for example a Player can make house calls as a doctor or use the patients to test experimental medicine on them. Other jobs include a Ghost Hunter, an Inventor, Sculptor, Investigator, and a firefighter.

The Sims 3 Ambitions


Press Release

REDWOOD CITY, Calif., March 4, 2010 –The EA Play Label of Electronic Arts Inc. (NASDAQ: ERTS) today announced that The Sims™ 3 Ambitions Expansion pack* is in development and will launch in June 2010. As the second expansion pack to The Sims 3, the best-selling PC game of 2009**, The Sims 3 Ambitions allows players to pursue a variety of exciting paths and careers in their Sims’ lives that in turn affect their overall gameplay experience and neighborhood. While on the job, the player has direct control over their Sims’ work and can choose how to spend their days. Players can opt to make house calls and save lives as a doctor or choose the devious route and test experimental medicine on patients, be the hero firefighter tackling raging infernos or smashing everything in sight at the victim’s home with an axe, or take a shot at solving cases as an investigator, nicely convincing sources to divulge secrets or roughing up perpetrators in a dark alley to get information.

“The variety of careers to choose from is unmatched and we’ve never given players the opportunity to follow their Sims to work and affect their actions on the job,” said Scott Evans, General Manager of The Sims Studio at EA. “The Sims 3 Ambitions changes that. Players’ actions at work now directly affect their lives, community and neighbors and become an extremely important part of how the game is played.”

Players can now experience some of the most exciting and varied jobs. In The Sims 3 Ambitions, players can choose to hunt down vengeful spirits as the ghost hunter, invent brilliant and potentially destructive gadgets as an inventor, craft glorious masterpieces as a sculptor, and solve riveting cases by any means necessary as an investigator with dozens of cases to solve and numerous clues to find. Additionally, players will be able to change the look and feel of their town by becoming an architect and directly affecting the neighborhood around them leveraging Build and Buy mode. The stylist career and new tattoo system allow players to make over their Sim neighbors in fashionable or catastrophic ways. For the first time, players will be in charge of how their Sims’ career progresses and decide if they will work for good or evil, pursue creative endeavors or technical affairs, climb to the top quickly, or be a slacker. The future of a Sims’ success or failure is entirely in the hands of the player.

The Sims 3 Ambitions will also be available for feature phones, iPhone and iPod touch in late 2010 from EA Mobile™. These versions will have customized mobile gameplay features which will be revealed in the coming months and will not require a base game to play. For information on carrier availability and pricing for all EA Mobile games, please visit www.eamobile.com.
For more information about The Sims 3 Ambitions or The Sims 3, please visit www.TheSims3.com. Developed by The Sims Studio, The Sims 3 Ambitions for PC/Mac has not yet been rated by the ESRB. To download artwork, please visit www.info.ea.com.

*Requires The Sims 3 for PC/MAC to play.
**According to NPD data.


About The Sims
The Sims franchise celebrated its ten year anniversary in February 2010 and an impressive more than 125 million units sold since its launch in February 2000. Now translated into 22 different languages and available in 60 different countries, The Sims has quickly become a universal gaming and cultural phenomenon. Since its June 2009 launch, The Sims 3 has sold more than 4.5 million copies worldwide to date and holds the #1 best-selling PC title for 2009 in North America and Europe. Fan intensity is evidenced through the 110 million downloads of player created content including: Sims, houses, stories and more. The Sims 3 community site, www.thesims3.com, welcomes up to six million unique visitors monthly, handles 300 content downloads every minute and more than 1.8 million uploads have been made to date, including 20 movies each hour. The Sims 3 YouTube Channel is in the top 5 most viewed sponsored channels of all time with more than 26 million video views. Visit The Sims 3 official website to see what the players are creating at www.TheSims3.com or the official YouTube Channel for The Sims at http://www.youtube.com/user/TheSims.

About Electronic Arts
Electronic Arts Inc. (EA), headquartered in Redwood City, California, is a leading global interactive entertainment software company. Founded in 1982, the Company develops, publishes, and distributes interactive software worldwide for video game systems, personal computers, wireless devices and the Internet. Electronic Arts markets its products under four brand names: EATM, EA SPORTSTM, EA MobileTM and POGOTM. In fiscal 2009, EA posted GAAP net revenue of $4.2 billion and had 31 titles that sold more than one million copies. EA's homepage and online game site is www.ea.com. More information about EA's products and full text of press releases can be found on the Internet at http://info.ea.com.
EA, EA SPORTS, EA Mobile, POGO, and The Sims are trademarks of Electronic Arts Inc.. Mac, iPhone, and iPod touch are trademarks of Apple Inc., registered in the U.S. and other countries. All other trademarks are the property of their respective owners.

EA Announces That The Sims Series Is Now 10 Years Old

EA have announced that the Sims series is now 10 years old. The Sims was first released on February 4th 2000. Now, the series has sold over 125 Million units worldwide. The series has been released in 60 countries and been translated into 22 languages.
The Sims 3 has sold over 4.5 Million units and has had 110 Million downloads of user created content.
The Franchise has generated $2.5 Billion in revenue, the same as movies like Avatar, Titantic, and the Matrix Trilogy.

Press Release

REDWOOD CITY, Calif., February 4, 2010 – The EA Play Label of Electronic Arts Inc. (NASDAQ: ERTS) announces the celebration of the ten year anniversary of The Sims™, the groundbreaking game that allowed players to create and live a virtual, simulated life on a computer. Since the original The Sims debut on February 4, 2000, the unstoppable, award-winning franchise has produced three core games – The Sims, The Sims 2, and The Sims 3 – supported by dozens of expansion and stuff packs with lifetime unit sales eclipsing 125 million worldwide. As the best-selling PC game* in nearly every major video game market worldwide, The Sims has continuously reset the bar over the past decade delivering new content, gameplay elements, platform support, and partnerships that resonate with its global fan base in meaningful ways and take the play experience to new levels of fun and entertainment.

“The success of The Sims is something gamers and the gaming business as a whole can be proud of. With its charming and quirky style, lovely emergent game mechanics and user created creativity that delights every day, The Sims is a game that can be enjoyed by everybody and reflects what you put into it,” explained Rod Humble, Head of the EA Play label. “The future of The Sims is going to be a lot of fun; it is rare for an entertainment franchise to be gaining momentum a decade after release, so this is a particularly pleasant moment for everyone who has worked on the games.”

“No other game in the history of electronic entertainment has ever had the broad, nearly universal appeal of The Sims franchise,” says Logan Decker, Editor-in-Chief of PC Gamer magazine. “Everybody plays it: hardcore gamers, young women, celebrities, conservatives, professors, soldiers, grandmothers, even people who say they don’t like computer games. And the game—or, rather, the experience—has thrived throughout 10 years of sequels and countless expansion packs because EA has kept the environment fresh and infinitely customizable while never getting in the way of the game’s primary focus—the player’s imagination, and the natural inclination of all human beings to create meaningful stories.”

Just how popular is The Sims?
The franchise has generated more than $2.5B of revenue putting it in the same class as blockbuster films Avatar, Titanic, and The Matrix Trilogy.

The Sims, available in 60 countries and 22 languages, remains a worldwide cultural touchstone for its enormous and growing fan base by continuing to evolve its content and remain current. Since its June 2009 launch, The Sims 3 has sold more than 4.5 million units worldwide to date and holds the #1 best-selling PC title for 2009 in North America and Europe*. The Sims 3, like its predecessors, allows players to create, download and share player content on its online exchange fueling nearly 110 million downloads for The Sims 3 alone in a matter of months. The Sims 3 community site alone,www.thesims3.com, welcomes up to six million unique visitors monthly, handles 300 content downloads every minute and more than 1.8 million uploads have been made to date, including 20 movies each hour. The Sims 3 App for iPhone and iPod touch became the top selling game on the App Store for 2009 and reached the #1 position in the top paid Apps in nearly 40 countries worldwide in the same year.**

What does it feel like to host 6 million visitors each month?
Invite the entire city of San Francisco to drop by your house and you’ll get the gist.

Social networking sites play a significant role in the ongoing popularity of The Sims with pages on Facebook, MySpace, Twitter and YouTube, amassing a following of a million friends to date worldwide. That’s enough people to fill the world’s largest stadium, North Korea’s Rungrado May Day Stadium, more than four times. The Sims 3 YouTube Channel is the second most subscribed to sponsored channel of all time with nearly 55,000 subscribers and over 26 million video views. Through social networks, The Sims development team shares the latest news and content, hosts contests and showcases player creations, and provides answers to game-related questions.

Sims are the trendiest virtual people on the block.
In 2008, nearly 1,000 H&M stores worldwide featured a garment designed by a player of The Sims for purchase, and real-world IKEA home furnishings could be used to decorate living spaces and more with the releases of The Sims 2 H&M Fashion Stuff and The Sims 2 IKEA® Home Stuff packs.

The Sims has continued to hold magnetic appeal because it is relevant, quirky, edgy, and fun; it’s a microcosm of society. The games give players the ability to create and control another life for themselves complete with relationships, children, homes, travel, business and pure entertainment.

If the games were buried in a time capsule, when unearthed in 100 years, The Sims would give future generations an instant understanding of how people lived between 2000-2010. For example, music would come alive from blockbuster recording artists such as The Black Eyed Peas, Nelly Furtado, Katy Perry, Natasha Bedingfield and Depeche Mode, all of whom have recorded songs for various The Sims games in Simlish, the official language of the Sims.

The popular franchise has also kept pace with societal trends such as “going green” with The Sims 3 allowing players to live off the land, grow their own food and or use pedal power or a Toyota Prius to travel, all in an effort to reduce their personal carbon Sim footprints.

For more information about The Sims, visit http://thesims.ea.com/. Press materials and assets can be found athttp://info.ea.com/product.asp?s=2715.
According to NPD data, Chart-track UK, Gfk France, Gfk Spain, Gfk-MCC Germany and EA internal estimate
** iTunes 2009 Rewind

About Electronic Arts
Electronic Arts Inc. (EA), headquartered in Redwood City, California, is a leading global interactive entertainment software company. Founded in 1982, the Company develops, publishes, and distributes interactive software worldwide for video game systems, personal computers, wireless devices and the Internet. Electronic Arts markets its products under four brand names: EATM, EA SPORTSTM, EA Mobile TM and POGOTM. In fiscal 2009, EA posted GAAP net revenue of $4.2 billion and had 31 titles that sold more than one million copies. EA's homepage and online game site is www.ea.com. More information about EA's products and full text of press releases can be found on the Internet at http://info.ea.com.

EA, EA SPORTS, EA Mobile, POGO, and The Sims are trademarks or registered trademarks of Electronic Arts Inc. in the U.S. and/or other countries. H&M (device mark) ® and H&M (word mark) ® are trademarks of H & M Hennes & Mauritz AB. IKEA is a registered trademark of Inter IKEA Systems B.V. IKEA furniture designs and other product rights are protected by © Inter IKEA Systems B.V. 2008. Mac, iPhone, and iPod touch are trademarks of Apple Inc., registered in the U.S. and other countries. All other trademarks are the property of their respective owners.

EA Has Released A New Trailer For The Sims 3

EA has released a new trailer for the Sims 3. this trailer counts down a top 10 list of reasons to get The Sims 3 this holiday season. Playing in the background is a rock version of "Jingle Bells" sung in Simlish

EA Has Revealed That Michael Perham Will Be A Downloadable Sim Character For The Sims 3 World Adventures

EA Has annoucned that Michael Perham, a British Solo-Sailor, has been immortalised as a Sims character that will be available to download for free in their The Sims 3 World Adventures PC Game.

Michael Perham sailed across the Atlantic single-handed at the age of 14, and at the age of 17 he sailed around the world solo.

Michael Perham


Press Release

Guildford, UK, 3rd December, 2009 – British teen and solo-sailor, Michael Perham, has been immortalised as a downloadable Sim character for EA’s hot new game, The Sims™ 3 World Adventures, the first expansion pack* to the best-selling PC game of calendar 2009**, The Sims 3. The record-breaker has been recreated as a Sim character in honour of his globe-trotting world adventures.

A real-life adventurer, Michael made history at the age of 14 when he became the youngest person to sail single-handed across the Atlantic Ocean in a 28ft yacht. In August this year, aged 17, he made it into the record books again when he became the youngest person to sail solo around the world, completing the journey on a 50ft racing yacht.

His achievements have been recognised by games publisher EA, turning Michael Perham into a character for free download for The Sims 3 World Adventures The teenage sailor’s Sim character will be available for download at http://www.thesims3.com/exchangeallowing players to take Michael on their own virtual adventures to real-world inspired destinations within the game including China, Egypt and France.

Michael Perham comments, “My life has been like one long adventure for the past few years, so this game has got my name written all over it. I’m concentrating on college at the moment, but having my own character in the game will allow me to continue travelling and adventuring, even if only in a virtual world.”

In The Sims 3 World Adventures players can take their Sims to new destinations to conquer challenges, find treasures, discover what’s lurking in hidden caves, and much more with the first ever Sims adventure gameplay.

The Sims 3 World Adventures is available now, rated PEGI 12 (For more information visit www.pegi.info) and is available at retail and online through digital distribution at http://eastore.ea.com/. For more information on The Sims 3 or The Sims 3 World Adventures, go towww.thesims3.com. To download artwork, please visitwww.eagames.co.uk/press

The game will also be available for feature phones, the iPhone™ and iPod touch® in early 2010 from EA Mobile™. These versions do not require a base game to play and will have customized mobile gameplay features. For information on carrier availability and pricing for all EA Mobile games, please visit www.eamobile.com.

*Requires The Sims™ 3 or The Sims™ 3 Collector’s Edition for PC/Mac to play.
**According to NPD data.
***INTERNET CONNECTION REQUIRED, see product pack or digital distribution rules for details

About The Sims
The Sims franchise celebrates an impressive over 100 million units sold since its launch in February 2000. Now translated into 22 different languages and available in 60 different countries, The Sims quickly has become a universal gaming and cultural phenomenon. The Sims 3 sold more than 4.5 million copies since launch through October 2009 and was the best-selling PC launch in EA’s history. Fan intensity is evidenced through more than 80 million downloads of player created content including: Sims, houses, stories and more. The Sims 3 YouTube Channel is within the top 5 most viewed sponsored channels of all time with more than 22 million video views. The Sims 3 took the social media sites by storm with half a million fans on the official Facebook page for the game and nearly 30,000 followers on the Twitter official game page making it one of the most popular games on Twitter. Visit The Sims 3 official website to see what the players are creating at www.TheSims3.com or the official YouTube Channel for The Sims at http://www.youtube.com/user/TheSims.

About Electronic Arts
Electronic Arts Inc. (EA), headquartered in Redwood City, California, is a leading global interactive entertainment software company. Founded in 1982, the Company develops, publishes, and distributes interactive software worldwide for video game systems, personal computers, wireless devices and the Internet. Electronic Arts markets its products under four brand names: EATM, EA SPORTSTM, EA Mobile TM and POGOTM. In fiscal 2009, EA posted GAAP net revenue of $4.2 billion and had 31 titles that sold more than one million copies. EA's homepage and online game site is www.electronicarts.co.uk. More information about EA's products and full text of press releases can be found on the Internet at.www.eagames.co.uk/press
EA, EA SPORTS, EA Mobile, POGO, and The Sims are trademarks or registered trademarks of Electronic Arts Inc. in the U.S. and/or other countries. Mac is a trademark of Apple Inc., registered in the U.S. and other countries. All other trademarks are the property of their respective owners.

EA Spoofs Twilight New Moon With The Sims 3

EA has released a couple of screenshots and a trailer which spoof the upcoming new Twilight Movie, Twilight New Moon.

EA Has Released The Music Video For Pixie Lott's The Sims 3 World Adventures Song "Mama Do (uh oh, uhoh)"

EA has released Pixie Lott's Music Video for her Song "Mama Do (uh oh, uhoh)". the song is in both english and Simlish and is for EA's upcoming World Adventures Expansion for The Sims 3. the video is shot with a mix of The Sims 3 World Adventures and the real Pixie Lott.

EA Has Released The Music Video For Nelly Furtado's The Sims 3 World Adventures Song "Manos Al Aire"

EA has released Nelly Furtado's Music Video for her Song "Manos Al Aire". the song is in Simlish and is for EA's upcoming World Adventures Expansion for The Sims 3. the video is shot entirely from The Sims 3 World Adventures.

EA Has Released A New Video For The Sims 3 World Adventures On The PC

EA Has released a new video for the Sims 3 World Adventures. this is a behind the scenes video that focuses on the Sims language Simlish. Nelly Furtado, the games producer and Audio Director talk about their experience with the language and making songs in that language.

EA Has Released New Screenshots For The Sims 3 Expansion, World Adventures

EA has released 4 screenshots for their upcoming expansion for The Sims 3, World Adventures. the first 2 screenshots are from the France location, and the second two screenshots are from the China location.

EA Reveal The Music Artists In the Sims 3 Expansion, World Adventures

EA have revealed that in their expansion for The Sims 3, World Adventures, there will be music artists who have done some of their songs in Simlish. the musicians include:

• LeAnn Rimes – “You've Ruined Me”
• Fefe Dobson – “I Want You”
• Katie Melua – “If the lights go out”
• Madina Lake – “Lets Get Outta Here”
• Manchester Orchestra – “I've Got Friends”
• Natalie Portman's Shaved Head – “Me + Yr Daughter”
• Esme Denters – “Outta Here”
• Hot Chelle Rae – “Say”
• Audrye Sessions – “Turn Me Off”
• Metalkpretty – “Wake Up, Wake Up”
• Evan Taubenfeld – “Pumpkin Pie”
• Friday Night Boys – “Can't Take That Away”
• Cassie Steele – “Summer Nights”
• Broken Hearts College – “Na Na Na”
• Nelly Furtado – “Manos al Aire”
• Pixie Lott – “Mama Do”
• Stefanie Heinzmann – “No One (Can Ever Change My Mind)”
• Matt & Kim – “Daylight”
• Young Punx – “Juice and Sim”

Sims 3 World Adventures Music Artists


Press Release

REDWOOD CITY, Calif., October 13, 2009 – The Sims™ fans around the world will be rockin’ out to new Simlish music in The Sims™ 3 World Adventures Expansion Pack* for the PC and Mac® this November. The EA™ Play Label of Electronic Arts Inc. (NASDAQ: ERTS) today announced over a dozen additional artists who will lend their Simlish voice stylings to The Sims 3 World Adventures including GRAMMY Award-winner LeAnn Rimes and hot rising stars Fefe Dobson, Natalie Portman’s Shaved Head, Katie Melua, Esme Denters, Evan Taubenfeld, Madina Lake, and more.

“Once again, the musical world of The Sims comes to life with some of the world’s biggest stars of today and tomorrow performing their hits in Simlish,” says Steve Schnur, Worldwide Executive of Music for EA. “In the future, look for exciting music videos to accompany some of these songs, which will further demonstrate that Simlish is truly a global language.”

“My friends have told me about The Sims for years and I’ve also heard Natasha Bedingfield and Black Eyed Peas versions of their songs in Simlish, so I was thrilled to be in on the fun,” said LeAnn Rimes. “It’s so cool to have my own music in such an iconic game.”

New global artists with Simlish songs in The Sims 3 World Adventures include:
• LeAnn Rimes – “You've Ruined Me”
• Fefe Dobson – “I Want You”
• Katie Melua – “If the lights go out”
• Madina Lake – “Lets Get Outta Here”
• Manchester Orchestra – “I've Got Friends”
• Natalie Portman's Shaved Head – “Me + Yr Daughter”
• Esme Denters – “Outta Here”
• Hot Chelle Rae – “Say”
• Audrye Sessions – “Turn Me Off”
• Metalkpretty – “Wake Up, Wake Up”
• Evan Taubenfeld – “Pumpkin Pie”
• Friday Night Boys – “Can't Take That Away”
• Cassie Steele – “Summer Nights”
• Broken Hearts College – “Na Na Na”

Previously announced artists and songs featured in the game include:
• Nelly Furtado – “Manos al Aire”
• Pixie Lott – “Mama Do”
• Stefanie Heinzmann – “No One (Can Ever Change My Mind)”
• Matt & Kim – “Daylight”
• Young Punx – “Juice and Sim”

The Sims are on the adventure of their lifetime in The Sims™ 3 World Adventures, the first expansion pack to the #1 best-selling PC game of calendar 2009**, The Sims 3. Players will guide their Sims to acclaimed fortune—or potential doom. Gamers will take their Sims to famous real-world inspired destinations to conquer challenges, find treasures, discover what’s lurking in hidden caves, and more with the first ever adventure gameplay. From mastering martial arts in Shang Simla, China, discovering rich culture and famous landmarks on a romantic getaway to Champs Les Sims, France or exploring the depths of ancient tombs in Al Simhara, Egypt, Sims will learn new skills and chase down new personal opportunities, meet new Sims with unique personalities, share their culture and bring them home, discover new styles on their travels, and share everything they encounter on their adventures with the world through personal photographs, movies, and stories. Those who register their copy of the PC/Mac version of the game online will receive 1,000 SimPoints*** to be used in The Sims 3 Store. Adventure is on the horizon — what will the Sims discover?

The Sims 3 World Adventures Expansion Pack for the PC and Mac will ship to retailers worldwide the week of November 16, 2009. For those who haven’t already purchased The Sims 3 or need a good gift idea for friends or family, a special limited Holiday Collector’s Edition will be available on November 17, 2009. The special edition will feature The Sims 3 Collector’s Edition along with new holiday content.

For more information about The Sims 3 World Adventures or The Sims 3, please visit www.TheSims3.com. Developed by The Sims Studio, The Sims 3 World Adventures is rated 12+ by PEGI. To download artwork, please visit www.info.ea.com.

*Requires The Sims 3 for PC/MAC to play.
**According to NPD data.
***INTERNET CONNECTION REQUIRED, see product pack or digital distribution rules for details

About The Sims
The Sims franchise celebrates an impressive over 100 million units sold since its launch in February 2000. Now translated into 22 different languages and available in 60 different countries, The Sims quickly has become a universal gaming and cultural phenomenon. The Sims 3 sold 3.7 million copies since launch through June 30, 2009 and was the best-selling PC launch in EA’s history. Fan intensity is evidenced through the nearly 65 million downloads of player created content including: Sims, houses, stories and more. The Sims 3 YouTube Channel is within the top 5 most viewed sponsored channels of all time with more than 22 million video views. The Sims 3 took the social media sites by storm with half a million fans on the official Facebook page for the game and nearly 30,000 followers on the Twitter official game page making it one of the most popular games on Twitter. Visit The Sims 3 official website to see what the players are creating at www.TheSims3.com or the official YouTube Channel for The Sims at http://www.youtube.com/user/TheSims.

About Electronic Arts
Electronic Arts Inc. (EA), headquartered in Redwood City, California, is a leading global interactive entertainment software company. Founded in 1982, the Company develops, publishes, and distributes interactive software worldwide for video game systems, personal computers, wireless devices and the Internet. Electronic Arts markets its products under four brand names: EATM, EA SPORTSTM, EA Mobile TM and POGOTM. In fiscal 2009, EA posted GAAP net revenue of $4.2 billion and had 31 titles that sold more than one million copies. EA's homepage and online game site is www.ea.com. More information about EA's products and full text of press releases can be found on the Internet at http://info.ea.com.
EA, EA SPORTS, EA Mobile, POGO, and The Sims are trademarks or registered trademarks of Electronic Arts Inc. in the U.S. and/or other countries. Mac is a trademark of Apple Inc., registered in the U.S. and other countries. All other trademarks are the property of their respective owners.