Tuesday, August 11, 2009

Mad Catz Licenses Rights to Dale Earnhardt, Jr. Likeness and Trademarks for Videogame and PC Game Accessories


Mad Catz have announced taht they have obtained rights to disturbute gaming accessories in the USA with the likness and Trademakrs of NASCAR's Hendrick Motorsports Driver Dale Earnhardt Jr. this is a multi year deal.

Press Release

SAN DIEGO --(Business Wire)-- Aug 11, 2009 Mad Catz Interactive, Inc. (AMEX/TSX: MCZ), a leading third-party interactive entertainment accessory provider, announced today that it has entered into a license agreement with JRM Licensing, LLC providing Mad Catz the rights to produce gaming accessories for all videogame platforms and the PC featuring the NASCAR® motorsports racing attributes, including the likeness and trademarks, of Dale Earnhardt, Jr. The multi-year license agreement allows Mad Catz to distribute licensed products throughout North America.

“Dale Earnhardt, Jr. is synonymous with motorsports and NASCAR,” said Darren Richardson, President and Chief Executive Officer of Mad Catz. He added, “We are thrilled to be able to produce accessories featuring one of the sport’s most popular drivers to complement our NASCAR license and broad portfolio of professional sports, videogame and lifestyle licenses. NASCAR is one of the United States’ most viewed professional sports in terms of live attendance and television ratings and boasts a loyal and enthusiastic following. We look forward to addressing this large market with a new range of gaming accessories designed to appeal to motorsports and videogame fans.”

For more information about Mad Catz and its product range, please visit www.madcatz.com.

About Mad Catz Interactive, Inc.
Mad Catz is a global leader in providing innovative peripherals for the interactive entertainment industry. Mad Catz designs and markets accessories for video game systems and publishes video game software, including the industry-leading GameShark video game enhancements, under its Mad Catz, GameShark and Joytech brands. Mad Catz also designs and markets mice, keyboards, headsets, PC gaming controllers and other PC peripherals through its Saitek brand, and recently began manufacturing and marketing proprietary portable earphones under its AirDrives brand. Mad Catz distributes its products through most of the leading retailers offering interactive entertainment products and has offices across Canada, Europe and Asia. For additional information please go towww.madcatz.com, as well as www.gameshark.com, www.airdrives.com, www.saitek.com and www.joytech.net.

About Dale Earnhardt, Jr.
Dale Earnhardt, Jr. is a third-generation driver in a family forever connected to the sport of stock-car racing, and while his innate ability behind the wheel comes from Earnhardt DNA, his competitive driving style and keen business sense is all his own. His flare for originality and common-sense charisma has helped propel him to one of the most popular figures in sports. Race fans have selected him five times as the winner of NASCAR’s Most Popular Driver award, joining Richard Petty and Bill Elliott as the only drivers to win the award five consecutive seasons since 1956. His appeal is not limited to race fans, as he has appeared numerously on Harris Interactive’s annual polling of America’s Top 10 Favorite Athletes, frequenting lists with such names as Michael Jordan, Tiger Woods, Brett Favre and Derek Jeter.

Safe Harbor for Forward Looking Statements: This press release contains forward-looking statements about the Company's business prospects that involve substantial risks and uncertainties. The Company assumes no obligation to update the forward-looking statements contained in this press release as a result of new information or future events or developments. You can identify these statements by the fact that they use words such as "anticipate," "estimate," "expect," "project," "intend," "should," "plan," "goal," "believe," and other words and terms of similar meaning in connection with any discussion of future operating or financial performance. Among the factors that could cause actual results to differ materially are the following: the ability to maintain or renew the Company's licenses; competitive developments affecting the Company's current products; first party price reductions; the ability to successfully market both new and existing products domestically and internationally; difficulties or delays in manufacturing; or a downturn in the market or industry. A further list and description of these risks, uncertainties and other matters can be found in the Company's reports filed with the Securities and Exchange Commission and the Canadian Securities Administrators.

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