Showing posts with label Blizzard. Show all posts
Showing posts with label Blizzard. Show all posts

Monday, January 10, 2011

Blizzard Announce World of Warcraft: Cataclysm Sold Over 4.7 Million Units In Its First Month On Sale


Blizzard have announced that World of Warcraft: Cataclysm sold more than 4.7 Million copies during its first month on sale. this is a new record for monthly PC Sales, beating another World of Warcraft expansion Wrath of The Lich King.

Press Release

IRVINE, Calif.--(BUSINESS WIRE)-- Blizzard Entertainment, Inc. today announced that World of Warcraft®: Cataclysm™, the third expansion for the critically acclaimed massively multiplayer online role-playing game (MMORPG), has sold through more than 4.7 million copies as of its first month of release, setting a new record for monthly PC-game sales.*

World of Warcraft: Cataclysm was simultaneously released in the United States, Canada, Mexico, Argentina, Chile, Europe, Russia, Southeast Asia, Australia, and New Zealand on December 7, and became available in Korea and the regions of Taiwan, Hong Kong, and Macau on December 9. With day-one sales topping 3.3 million copies,* World of Warcraft: Cataclysm became the fastest-selling PC game of all time, shattering the previous record, which was held by the second World of Warcraft expansion, Wrath of the Lich King®.

"We created thousands of new quests, introduced new lands to explore, and extensively revamped the game world for World of Warcraft: Cataclysm, making it our biggest and most ambitious expansion yet," said Mike Morhaime, CEO and cofounder of Blizzard Entertainment. "We've been floored by the community's response so far, and we'd like to thank them for their continued passion and support forWorld of Warcraft, and for helping Cataclysm reach this incredible milestone."

Prior to the launch of Cataclysm, World of Warcraft's subscriber population had grown to more than 12 million players globally, further strengthening the game's position as the world's most popular subscription-based MMORPG. More information about the new expansion can be found at the official World of Warcraft: Cataclysm website: http://www.blizzard.com/games/cataclysm/.

To keep pace with the continued growth of World of Warcraft as well as development on other Blizzard Entertainment® games, the company is currently hiring for numerous open positions. More information on career opportunities available at Blizzard Entertainment can be found at http://www.blizzard.com/jobs.

*Based on internal company records and reports from key distribution partners. Includes digital distribution.

About Blizzard Entertainment, Inc.
Best known for blockbuster hits including World of Warcraft® and the Warcraft®, StarCraft®, and Diablo® series, Blizzard Entertainment, Inc. (www.blizzard.com), a division of Activision Blizzard (NASDAQ: ATVI), is a premier developer and publisher of entertainment software renowned for creating some of the industry's most critically acclaimed games. Blizzard Entertainment's track record includes thirteen #1-selling games and multiple Game of the Year awards. The company's online-gaming service, Battle.net®, is one of the largest in the world, with millions of active players.

World of Warcraft's Subscriber Definition
World of Warcraft® subscribers include individuals who have paid a subscription fee or have an active prepaid card to play World of Warcraft, as well as those who have purchased the game and are within their free month of access. Internet Game Room players who have accessed the game over the last thirty days are also counted as subscribers. The above definition excludes all players under free promotional subscriptions, expired or cancelled subscriptions, and expired prepaid cards. Subscribers in licensees' territories are defined along the same rules.

Wednesday, September 1, 2010

Blizzard Entertainment Announce StarCraft II: Wings Of Liberty Sold More Than 3 Million Units In Its First Month On Sale

Blizzard Entertainment have announced that StarCraft II: Wings Of Liberty has sold over 3 Million units in its first month on sale.

Press Release

IRVINE, Calif., Sep 01, 2010 (BUSINESS WIRE) -- Blizzard Entertainment, Inc. today announced that StarCraft(R) II: Wings of Liberty(TM) has sold over 3 million copies worldwide in the first month of its release, building on the game's momentum as the bestselling PC game of 2010 and the fastest-selling real-time strategy game of all time.*

StarCraft II: Wings of Liberty was released simultaneously in North America, Europe, South Korea, Australia, New Zealand, Russia, Brazil, Chile, Argentina, Singapore, Indonesia, Malaysia, Thailand, the Philippines, and the regions of Taiwan, Hong Kong, and Macau on July 27. With day-one sales topping 1 million copies, StarCraft II: Wings of Liberty became the bestselling PC game of 2010 within its first 24 hours of availability. The game went on to sell more than 1.5 million copies in its first 48 hours, setting the record for fastest-selling strategy game of all time, and has won numerous critical accolades, including multiple editor's choice awards from major gaming publications.

"We appreciate all the enthusiasm that players around the world have shown for StarCraft II," said Mike Morhaime, CEO and cofounder of Blizzard Entertainment. "It was important to us to deliver an overall gameplay experience that was accessible, balanced, and fun, and it's been gratifying to see how strongly the global community has already embraced the game."

StarCraft II: Wings of Liberty is the sequel to Blizzard Entertainment's 1998 hit StarCraft, which has been hailed by players and critics worldwide as one of the top real-time strategy games of all time. Sporting a vibrant 3D-graphics engine, StarCraft II once again centers on the clash between the protoss, terrans, and zerg, with each side deploying legions of veteran, upgraded, and new unit types. Unparalleled online play for StarCraft II is available through a new version of Battle.net(R), Blizzard Entertainment's world-renowned gaming service. Battle.net has been redesigned from the ground up to be the premier online gaming destination for Blizzard gamers, with several enhancements and new features, such as voice communication, cloud file storage, leagues and ladders, achievements, stat-tracking, and more.

The solo campaign for StarCraft II: Wings of Liberty continues the epic saga where it left off in StarCraft: Brood War(R). The story line chronicles the exploits of marshal-turned-rebel-leader Jim Raynor and features both familiar faces and new heroes. Players are able to tailor the experience, choosing their own mission path and selecting technology and research upgrades to suit their playing style throughout the 29-mission campaign. Several challenge-mode mini-games are also included, with focused goals designed to ease players into the basics of multiplayer strategies.

For more information on StarCraft II: Wings of Liberty, visit the official website at www.blizzard.com/games/sc2/.
*Based on internal company records, public data, and/or reports from key distribution partners.

About Blizzard Entertainment, Inc.
Best known for blockbuster hits including World of Warcraft(R) and the Warcraft(R), StarCraft(R), and Diablo(R) series, Blizzard Entertainment, Inc. (www.blizzard.com), a division of Activision Blizzard (NASDAQ:ATVI), is a premier developer and publisher of entertainment software renowned for creating some of the industry's most critically acclaimed games. Blizzard Entertainment's track record includes twelve #1-selling games and multiple Game of the Year awards. The company's online-gaming service, Battle.net(R), is one of the largest in the world, with millions of active players.

Cautionary Note Regarding Forward-looking Statements: Information in this press release that involves Blizzard Entertainment's expectations, plans, intentions or strategies regarding the future are forward-looking statements that are not facts and involve a number of risks and uncertainties. Blizzard Entertainment generally uses words such as "outlook," "will," "could," "would," "might," "remains," "to be," "plans," "believes," "may," "expects," "intends," "anticipates," "estimate," future," "plan," "positioned," "potential," "project," "remain," "scheduled," "set to," "subject to," "upcoming," and similar expressions to help identify forward-looking statements. Factors that could cause Blizzard Entertainment's actual future results to differ materially from those expressed in the forward-looking statements set forth in this release include, but are not limited to, sales of Blizzard Entertainment's titles, shifts in consumer spending trends, the seasonal and cyclical nature of the interactive game market, Blizzard Entertainment's ability to predict consumer preferences among competing hardware platforms (including next-generation hardware), declines in software pricing, product returns and price protection, product delays, retail acceptance of Blizzard Entertainment's products, adoption rate and availability of new hardware and related software, industry competition, rapid changes in technology and industry standards, protection of proprietary rights, litigation against Blizzard Entertainment, maintenance of relationships with key personnel, customers, vendors and third-party developers, domestic and international economic, financial and political conditions and policies, foreign exchange rates, integration of recent acquisitions and the identification of suitable future acquisition opportunities, Activision Blizzard's success in integrating the operations of Activision Publishing and Vivendi Games in a timely manner, or at all, and the combined company's ability to realize the anticipated benefits and synergies of the transaction to the extent, or in the timeframe, anticipated. Other such factors include additional risk factors identified in Activision Blizzard's most recent annual report on Form 10-K and any subsequent quarterly reports on Form 10-Q. The forward-looking statements in this release are based upon information available to Blizzard Entertainment and Activision Blizzard as of the date of this release, and neither Blizzard Entertainment nor Activision Blizzard assumes any obligation to update any such forward-looking statements. Forward-looking statements believed to be true when made may ultimately prove to be incorrect. These statements are not guarantees of the future performance of Blizzard Entertainment or Activision Blizzard and are subject to risks, uncertainties, and other factors, some of which are beyond its control and may cause actual results to differ materially from current expectations.

Tuesday, August 3, 2010

Blizzard Entertainment Announce StarCraft II: Wings Of Liberty Sold More Than 1 Million Units In Just 24 Hours

Blizzard Entertainment have announced that StarCraft II: Wings Of Liberty sold over 1 Million units in just 24 hours, and over 1.5 Million units in just 48 hours. This means StarCraft II: Wings of Liberty now holds the record for the fastest selling strategy game of all time.

Press Release

IRVINE, Calif., Aug 03, 2010  - Blizzard Entertainment, Inc. today announced that StarCraft®II: Wings of LibertyTM achieved a day-one sales milestone of more than 1 million copies sold worldwide, making it the best-selling PC game of 2010 within its first 24 hours of availability.* The game went on to sell a total of more than 1.5 million copies in its first 48 hours, setting the record for fastest-selling strategy game of all time.*

StarCraft II: Wings of Liberty was released simultaneously in North America, Europe, South Korea, Australia, New Zealand, Russia, Brazil, Chile, Argentina, Singapore, Indonesia, Malaysia, Thailand, the Philippines, and the regions of Taiwan, Hong Kong, and Macau on July 27. More than 8,000 stores throughout the world opened their doors at midnight to celebrate the release, and Blizzard Entertainment developers were present at several locations to commemorate the event with players and sign copies of the game.

"We launched StarCraft II in 11 different languages and on 5 different continents because we wanted to make sure as many players as possible were able to log on and play on day one," said Mike Morhaime, CEO and cofounder of Blizzard Entertainment. "We're pleased that so many people around the world have already picked up a copy of the game, and we look forward to welcoming even more players to Battle.net® in the weeks and months ahead."
"GameStop had more than 3,000 stores open at midnight, so our StarCraft players got a jump start on playing the epic experience Blizzard consistently delivers with its games," said Bob McKenzie, senior vice president of merchandising at GameStop. "StarCraft II: Wings of Liberty is officially GameStop's fastest-selling PC game since Blizzard launched World of Warcraft®: Wrath of the Lich King® in 2008."

StarCraft II: Wings of Liberty is the sequel to Blizzard Entertainment's 1998 hit StarCraft, which has been hailed by players and critics worldwide as one of the top real-time strategy games of all time. Sporting a vibrant 3D-graphics engine, StarCraft II once again centers on the clash between the protoss, terrans, and zerg, with each side deploying legions of veteran, upgraded, and new unit types. Unparalleled online play for StarCraft II is available through a new version of Battle.net, Blizzard Entertainment's world-renowned gaming service. Battle.net has been redesigned from the ground up to be the premier online gaming destination for Blizzard gamers, with several enhancements and new features, such as voice communication, cloud file storage, leagues and ladders, achievements, stat-tracking, and more.

The solo campaign for StarCraft II: Wings of Liberty continues the epic saga where it left off in StarCraft: Brood War®. The story line chronicles the exploits of marshal-turned-rebel-leader Jim Raynor and features both familiar faces and new heroes. Players are able to tailor the experience, choosing their own mission path and selecting technology and research upgrades to suit their playing style throughout the 29-mission campaign. Several challenge-mode mini-games are also included, with focused goals designed to ease players into the basics of multiplayer strategies.
For more information on StarCraft II: Wings of Liberty, visit the official website atwww.starcraft2.com.

About Blizzard Entertainment, Inc.
Best known for blockbuster hits including World of Warcraft® and the Warcraft®, StarCraft®, and Diablo® series, Blizzard Entertainment, Inc. (www.blizzard.com), a division of Activision Blizzard (NASDAQ:ATVI), is a premier developer and publisher of entertainment software renowned for creating some of the industry's most critically acclaimed games. Blizzard Entertainment's track record includes twelve #1-selling games and multiple Game of the Year awards. The company's online-gaming service, Battle.net®, is one of the largest in the world, with millions of active users.
*Based on internal company records, public data, and/or reports from key distribution partners.

Cautionary Note Regarding Forward-looking Statements: Information in this press release that involves Blizzard Entertainment's expectations, plans, intentions or strategies regarding the future are forward-looking statements that are not facts and involve a number of risks and uncertainties. Blizzard Entertainment generally uses words such as "outlook," "will," "could," "would," "might," "remains," "to be," "plans," "believes," "may," "expects," "intends," "anticipates," "estimate," future," "plan," "positioned," "potential," "project," "remain," "scheduled," "set to," "subject to," "upcoming," and similar expressions to help identify forward-looking statements. Factors that could cause Blizzard Entertainment's actual future results to differ materially from those expressed in the forward-looking statements set forth in this release include, but are not limited to, sales of Blizzard Entertainment's titles, shifts in consumer spending trends, the seasonal and cyclical nature of the interactive game market, Blizzard Entertainment's ability to predict consumer preferences among competing hardware platforms (including next-generation hardware), declines in software pricing, product returns and price protection, product delays, retail acceptance of Blizzard Entertainment's products, adoption rate and availability of new hardware and related software, industry competition, rapid changes in technology and industry standards, protection of proprietary rights, litigation against Blizzard Entertainment, maintenance of relationships with key personnel, customers, vendors and third-party developers, domestic and international economic, financial and political conditions and policies, foreign exchange rates, integration of recent acquisitions and the identification of suitable future acquisition opportunities, Activision Blizzard's success in integrating the operations of Activision Publishing and Vivendi Games in a timely manner, or at all, and the combined company's ability to realize the anticipated benefits and synergies of the transaction to the extent, or in the timeframe, anticipated. Other such factors include additional risk factors identified in Activision Blizzard's most recent annual report on Form 10-K and any subsequent quarterly reports on Form 10-Q. The forward-looking statements in this release are based upon information available to Blizzard Entertainment and Activision Blizzard as of the date of this release, and neither Blizzard Entertainment nor Activision Blizzard assumes any obligation to update any such forward-looking statements. Forward-looking statements believed to be true when made may ultimately prove to be incorrect. These statements are not guarantees of the future performance of Blizzard Entertainment or Activision Blizzard and are subject to risks, uncertainties, and other factors, some of which are beyond its control and may cause actual results to differ materially from current expectations.

Thursday, May 27, 2010

GigaMedia Announce Its IAHGames Operation Is Releasing StarCraft II: Wings Of Liberty In Southeast Asia

GigaMedia have revealed that theri IAHGames operation has partnered with Blizzard Entertainment to bring StarCraft II: Wings Of Liberty to Southeast Asia. GigaMedia expects the Southeast Asia market to grow significantly and this partnership with Blizzard puts them in a great position to capture this growth. There will also be local servers for the game as well as local support in Southeast Asia, a first according to them.

Press Release

HONG KONG, May 27 /PRNewswire-Asia/ -- GigaMedia Limited (Nasdaq: GIGM) today announced that its IAHGames operation has partnered with Blizzard Entertainment, Inc., to bring StarCraft(R) II: Wings of Liberty(TM) to Southeast Asia.

StarCraft(R) II: Wings of Liberty(TM) is the highly anticipated sequel to Blizzard Entertainment's 1998 hit StarCraft, which has been hailed by players and critics worldwide as one of the top real-time strategy games of all time; the game will be available on July 27, 2010.

"We are honored and excited to partner with Blizzard Entertainment, renowned for providing the best entertainment to gamers," stated GigaMedia Limited Chief Executive Officer Arthur Wang. "Blizzard games are loved worldwide, and especially in Southeast Asia, where - for the first time - we will have local servers and local support."

"Southeast Asia has a huge population but is an even larger market opportunity," explained President and COO Thomas Hui, "We expect the online game market to grow significantly in the next few years and the partnership with Blizzard positions us strategically to best capture this important area of growth."

Tuesday, May 18, 2010

Blizzard Entertainment Announce Tickets For BlizzCon Will Go On Sale On 2nd June And 5th June


Blizzard have announced that tickets for this years BlizzCon will go on sale on Wednesday 2nd June at 7 p.m. Pacific time and 5th June at 10 a.m. Pacific time. Tickets to the convention will be priced at $150 each and will be available for purchase from the official BlizzCon website at www.blizzcon.com. To Make getting tickets easier, its recommended that those interested should have a Battle.net account.

BlizzCon is taking place at the Anaheim Convention Center in Anaheim, California, on October 22 and 23. Live coverage of the event will be available as a DIRECTV Pay Per View package and as a multi-channel Internet stream. Existing DIRECTV customers in the United States can get this package for $39.95, which also gives them the Internet streaming for free. Those without Direct TV Can subscribe to the internet stream for $39.95. They will both get access to multiple internet channels.


Press Release

IRVINE, Calif., May 18, 2010 (BUSINESS WIRE) -- Blizzard Entertainment, Inc. today announced that tickets for its fifth BlizzCon(R) gaming convention will go on sale in two batches on Wednesday, June 2 and Saturday, June 5, 2010. BlizzCon is a celebration of the global player communities surrounding Blizzard Entertainment's Warcraft(R), Diablo(R), and StarCraft(R)game universes. The event will take place at the Anaheim Convention Center in Anaheim, California on October 22 and 23. Live coverage of the event will be available as a DIRECTV(R)Pay Per View package and as a multi-channel Internet stream, allowing viewers online to switch between coverage of multiple panels and activities during the show.

"BlizzCon is a unique opportunity for our players to meet one another, strengthen the friendships they've formed online, and have a great time celebrating a shared passion for gaming together with Blizzard employees," said Mike Morhaime, CEO and cofounder of Blizzard Entertainment. "For those who can't attend, we're pleased to be providing an unprecedented level of access to the activities and attractions that BlizzCon has to offer."

In addition to serving as a gathering place for the different Blizzard Entertainment gaming communities, BlizzCon will have an array of activities, including discussion panels, competitive and casual tournaments, contests, hands-on playtime with current and upcoming Blizzard Entertainment games, and more.

Tickets to the convention will be priced at $150 USD each and will be available for purchase from the official BlizzCon website at www.blizzcon.com. Tickets will be released in two separate batches on June 2 at 7 p.m. Pacific time and on June 5 at 10 a.m. Pacific time. Those interested in attending BlizzCon can simplify the purchase process by registering a Battle.net account at www.battle.net before ticket sales begin.

The popular DIRECTV(R) BlizzCon Pay Per View event will return in 2010, available to existing DIRECTV customers in the United States for $39.95 USD. The event will again deliver comprehensive live HD coverage from the show floor on each day of the convention, including exclusive interviews, demos, and more.

Gamers around the world will also have the option to purchase the Pay Per View event as a multi-channel Internet stream, also priced at $39.95 USD (pricing may vary by region). For the first time, anyone who purchases the Internet stream will be able to switch freely between multiple channels of coverage dedicated to different areas of BlizzCon, allowing online viewers expanded access to the panels and events they're most interested in. DIRECTV customers who order the televised event will receive this Internet stream at no extra charge, allowing them to watch in the format of their choice. Those who order the event will also receive this year's BlizzCon-exclusive World of Warcraft(R) in-game item (availability may vary by region), to be revealed at a later date. Limited streaming coverage of the BlizzCon opening ceremony and certain BlizzCon tournaments will be available via the Internet for free.

As BlizzCon draws closer, further details about the show, including ordering and programming information for the DIRECTV BlizzCon Pay Per View event and multi-channel Internet stream, will be announced at www.blizzcon.com.

To keep pace with the continued growth of World of Warcraft as well as development on other Blizzard Entertainment games, the company is currently hiring for numerous open positions. More information on available career opportunities can be found at www.blizzard.com/jobs.

About Blizzard Entertainment, Inc.
Best known for blockbuster hits including World of Warcraft(R) and the Warcraft(R), StarCraft(R), and Diablo(R) series, Blizzard Entertainment, Inc. (www.blizzard.com), a division of Activision Blizzard (NASDAQ:ATVI), is a premier developer and publisher of entertainment software renowned for creating some of the industry's most critically acclaimed games. Blizzard Entertainment's track record includes eleven #1-selling games and multiple Game of the Year awards. The company's online-gaming service, Battle.net(R), is one of the largest in the world, with millions of active players.

About DIRECTV
DIRECTV (NASDAQ:DTV) is the world's most popular video service delivering state-of-the-art technology, unmatched programming, the most comprehensive sports packages available and industry leading customer service to its more than 25.6 million customers in the U.S. and Latin America. In the U.S., DIRECTV offers its 18.6 million customers more than 130 HD channels and Dolby-Digital(R) 5.1 theater-quality sound (when available), access to exclusive sports programming such as NFL SUNDAY TICKET(TM), award winning technology like its DIRECTV(R)DVR Scheduler and higher customer satisfaction than the leading cable companies for nine years running. DIRECTV Latin America, through its subsidiaries and affiliated companies in Brazil, Mexico, Argentina, Venezuela, Colombia, and other Latin American countries, leads the pay-TV category in technology, programming and service, delivering an unrivaled digital television experience to 7 million customers. DIRECTV sports and entertainment properties include three Regional Sports Networks (Northwest, Rocky Mountain and Pittsburgh) as well as a 65 percent interest in Game Show Network. For the most up-to-date information on DIRECTV, please call 1-800-DIRECTV or visit directv.com.
Cautionary Note Regarding Forward-looking Statements: Information in this press release that involves Blizzard Entertainment's expectations, plans, intentions or strategies regarding the future are forward-looking statements that are not facts and involve a number of risks and uncertainties. Blizzard Entertainment generally uses words such as "outlook," "will," "could," "would," "might," "remains," "to be," "plans," "believes," "may," "expects," "intends," "anticipates," "estimate," "future," "plan," "positioned," "potential," "project," "remain," "scheduled," "set to," "subject to," "upcoming" and similar expressions to identify forward-looking statements. Factors that could cause Blizzard Entertainment's actual future results to differ materially from those expressed in the forward-looking statements set forth in this release include, but are not limited to, sales levels of Blizzard Entertainment's titles, shifts in consumer spending trends, the impact of the current macroeconomic environment, the seasonal and cyclical nature of the interactive game market, declines in software pricing, product returns and price protection, product delays, retail acceptance of Blizzard Entertainment's products, competition from the used game market, industry competition and competition from other forms of entertainment, rapid changes in technology, industry standards and consumer preferences, including interest in specific genres such as real-time strategy, action-role-playing and massively multiplayer online games, protection of proprietary rights, litigation against Blizzard Entertainment, maintenance of relationships with key personnel, customers, licensees, licensors, vendors and third-party developers, including the ability to attract, retain and develop key personnel and developers who can create high quality "hit" titles, counterparty risks relating to customers, licensees, licensors and manufacturers, domestic and international economic, financial and political conditions and policies, foreign exchange rates and tax rates, and the identification of suitable future acquisition opportunities, and the other factors identified in the risk factors section of Activision Blizzard's most recent annual report on Form 10-K and any subsequent quarterly reports on Form 10-Q. The forward-looking statements in this release are based upon information available to Blizzard Entertainment and Activision Blizzard as of the date of this release, and neither Blizzard Entertainment nor Activision Blizzard assumes any obligation to update any such forward-looking statements. Forward-looking statements believed to be true when made may ultimately prove to be incorrect. These statements are not guarantees of the future performance of Blizzard Entertainment or Activision Blizzard and are subject to risks, uncertainties and other factors, some of which are beyond its control and may cause actual results to differ materially from current expectations.

Wednesday, May 5, 2010

Blizzard Entertainment Announce Battle.net Has Facebook Intergration


Blizzard have announced that its gaming service, Battle.net, will have Facebook integration and the first game to see this will be StarCraft II: Wings of Liberty. players will be able to check their Facebook friends to see who is on battle.net and add them to their friends list. Those in the StarCraft II: Wings of Liberty Beta will be the first to try out this new system in the near future.

Press Release

IRVINE, Calif., May 05, 2010 (BUSINESS WIRE) -- Blizzard Entertainment, Inc. announced today that its Battle.net(R) gaming service will integrate with Facebook(R), linking the world's premier online gaming platform with the world's most popular social platform. The first step in the integration will enable StarCraft(R) II: Wings of Liberty(TM) players to quickly add Blizzard gamers who are friends on Facebook to their Battle.net friend lists, facilitating their social gaming experience on the service.

"We're pleased to be working with Facebook to integrate their platform with Battle.net to enhance the social-entertainment experience for our players," said Paul Sams, chief operating officer of Blizzard Entertainment. "This new functionality will make it easier than ever to connect with friends on Battle.net and play StarCraft II and future Blizzard Entertainment games together."

The new Facebook functionality in Battle.net will be tested in the near future via the ongoing StarCraft II: Wings of Liberty beta test and will be available to all StarCraft II players when the game ships later this year. Information about other Facebook-related features on Battle.net will be announced at a later date.

About Blizzard Entertainment, Inc.
Best known for blockbuster hits including World of Warcraft(R) and the Warcraft(R), StarCraft(R), and Diablo(R) series, Blizzard Entertainment, Inc. (www.blizzard.com), a division of Activision Blizzard (NASDAQ:ATVI), is a premier developer and publisher of entertainment software renowned for creating some of the industry's most critically acclaimed games. Blizzard Entertainment's track record includes eleven #1-selling games and multiple Game of the Year awards. The company's online-gaming service, Battle.net(R), is one of the largest in the world, with millions of active players.

Facebook(R) is a registered trademark of Facebook Inc.

Cautionary Note Regarding Forward-looking Statements: Information in this press release that involves Blizzard Entertainment's expectations, plans, intentions or strategies regarding the future are forward-looking statements that are not facts and involve a number of risks and uncertainties. Blizzard Entertainment generally uses words such as "outlook," "will," "could," "would," "might," "remains," "to be," "plans," "believes," "may," "expects," "intends," "anticipates," "estimate," "future," "plan," "positioned," "potential," "project," "remain," "scheduled," "set to," "subject to," "upcoming" and similar expressions to identify forward-looking statements. Factors that could cause Blizzard Entertainment's actual future results to differ materially from those expressed in the forward-looking statements set forth in this release include, but are not limited to, sales levels of Blizzard Entertainment's titles, shifts in consumer spending trends, the impact of the current macroeconomic environment, the seasonal and cyclical nature of the interactive game market, declines in software pricing, product returns and price protection, product delays, retail acceptance of Blizzard Entertainment's products, competition from the used game market, industry competition and competition from other forms of entertainment, rapid changes in technology, industry standards and consumer preferences, including interest in specific genres such as real-time strategy, action-role-playing and massively multiplayer online games, protection of proprietary rights, litigation against Blizzard Entertainment, maintenance of relationships with key personnel, customers, licensees, licensors, vendors and third-party developers, including the ability to attract, retain and develop key personnel and developers who can create high quality "hit" titles, counterparty risks relating to customers, licensees, licensors and manufacturers, domestic and international economic, financial and political conditions and policies, foreign exchange rates and tax rates, and the identification of suitable future acquisition opportunities, and the other factors identified in the risk factors section of Activision Blizzard's most recent annual report on Form 10-K and any subsequent quarterly reports on Form 10-Q. The forward-looking statements in this release are based upon information available to Blizzard Entertainment and Activision Blizzard as of the date of this release, and neither Blizzard Entertainment nor Activision Blizzard assumes any obligation to update any such forward-looking statements. Forward-looking statements believed to be true when made may ultimately prove to be incorrect. These statements are not guarantees of the future performance of Blizzard Entertainment or Activision Blizzard and are subject to risks, uncertainties and other factors, some of which are beyond its control and may cause actual results to differ materially from current expectations.

Tuesday, May 4, 2010

Blizzard Entertainment Announce StarCraft II: Wings Of Liberty Is Coming Out 27th July

Blizzard Entertainment have announced that StarCraft II: Wings Of Liberty is coming out on 27th July.

The Full List of countries its coming out are:
United States,
Canada,
Europe,
South Korea,
Australia,
New Zealand,
Russia,
Mexico,
Singapore,
Indonesia,
Malaysia,
Thailand,
Philippines,
Taiwan,
Hong Kong,
Macau

Press Release

IRVINE, Calif., May 03, 2010 (BUSINESS WIRE) -- Blizzard Entertainment, Inc. announced today that its highly anticipated real-time strategy game, StarCraft(R) II: Wings of Liberty(TM), will arrive in stores throughout the United States, Canada, Europe, South Korea, Australia, New Zealand, Russia, Mexico, Singapore, Indonesia, Malaysia, Thailand, the Philippines, and the regions of Taiwan, Hong Kong, and Macau starting on July 27, 2010. Players will also be able to purchase StarCraft II: Wings of Liberty directly from Blizzard Entertainment shortly after the retail launch.

"We've been looking forward to revisiting the StarCraft universe for many years, and we're excited that the time for that is almost here," said Mike Morhaime, CEO and cofounder of Blizzard Entertainment. "Thanks to our beta testers, we're making great progress on the final stages of development, and we'll be ready to welcome players all over the world to StarCraft II and the new Battle.net(R) in just a few months."

StarCraft II: Wings of Liberty is the sequel to Blizzard Entertainment's 1998 hit StarCraft, which has been hailed by players and critics worldwide as one of the top real-time strategy games of all time. Sporting a vibrant 3D-graphics engine, StarCraft II will once again center on the clash between the protoss, terrans, and zerg, with each side deploying legions of veteran, upgraded, and new unit types. Unparalleled online play for StarCraft II will be available through a new version of Battle.net, Blizzard Entertainment's world-renowned gaming service. Battle.net has been redesigned from the ground up to be the premier online gaming destination for Blizzard gamers, with several enhancements and new features, such as voice communication, cloud file storage, leagues and ladders, achievements, stat-tracking, and more.

The solo campaign for StarCraft II: Wings of Liberty will continue the epic saga where it left off in StarCraft: Brood War(R). The story line chronicles the exploits of marshal-turned-rebel-leader Jim Raynor and features both familiar faces and new heroes. Players will be able to tailor the experience, choosing their own mission path and selecting technology and research upgrades to suit their playing style throughout the 29-mission campaign. Several challenge-mode mini-games will also be included, with focused goals designed to ease players into the basics of multiplayer strategies.

For more information on StarCraft II: Wings of Liberty, visit the official website at www.starcraft2.com. Further details about the game, including the alternative pricing options previously mentioned for certain regions, will be announced in the coming weeks. With multiple games in development, Blizzard Entertainment has numerous positions currently available -- visitwww.blizzard.com/jobs for more information and to learn how to apply.

About Blizzard Entertainment, Inc.
Best known for blockbuster hits including World of Warcraft and the Warcraft, StarCraft(R), and Diablo(R) series, Blizzard Entertainment, Inc. (www.blizzard.com), a division of Activision Blizzard (NASDAQ: ATVI), is a premier developer and publisher of entertainment software renowned for creating some of the industry's most critically acclaimed games. Blizzard Entertainment's track record includes eleven #1-selling games and multiple Game of the Year awards. The company's online-gaming service, Battle.net(R), is one of the largest in the world, with millions of active players.

Cautionary Note Regarding Forward-looking Statements: Information in this press release that involves Blizzard Entertainment's expectations, plans, intentions or strategies regarding the future are forward-looking statements that are not facts and involve a number of risks and uncertainties. Blizzard Entertainment generally uses words such as "outlook," "will," "could," "would," "might," "remains," "to be," "plans," "believes," "may," "expects," "intends," "anticipates," "estimate," "future," "plan," "positioned," "potential," "project," "remain," "scheduled," "set to," "subject to," "upcoming" and similar expressions to identify forward-looking statements. Factors that could cause Blizzard Entertainment's actual future results to differ materially from those expressed in the forward-looking statements set forth in this release include, but are not limited to, sales levels of Blizzard Entertainment's titles, shifts in consumer spending trends, the impact of the current macroeconomic environment, the seasonal and cyclical nature of the interactive game market, declines in software pricing, product returns and price protection, product delays, retail acceptance of Blizzard Entertainment's products, competition from the used game market, industry competition and competition from other forms of entertainment, rapid changes in technology, industry standards and consumer preferences, including interest in specific genres such as real-time strategy, action-role-playing and massively multiplayer online games, protection of proprietary rights, litigation against Blizzard Entertainment, maintenance of relationships with key personnel, customers, licensees, licensors, vendors and third-party developers, including the ability to attract, retain and develop key personnel and developers who can create high quality "hit" titles, counterparty risks relating to customers, licensees, licensors and manufacturers, domestic and international economic, financial and political conditions and policies, foreign exchange rates and tax rates, and the identification of suitable future acquisition opportunities, and the other factors identified in the risk factors section of Activision Blizzard's most recent annual report on Form 10-K and any subsequent quarterly reports on Form 10-Q. The forward-looking statements in this release are based upon information available to Blizzard Entertainment and Activision Blizzard as of the date of this release, and neither Blizzard Entertainment nor Activision Blizzard assumes any obligation to update any such forward-looking statements. Forward-looking statements believed to be true when made may ultimately prove to be incorrect. These statements are not guarantees of the future performance of Blizzard Entertainment or Activision Blizzard and are subject to risks, uncertainties and other factors, some of which are beyond its control and may cause actual results to differ materially from current expectations.

Thursday, April 8, 2010

Blizzard Announce There Will Be A Standard And Collector's Edition Of StarCraft II: Wings of Liberty

Standard Edition

Blizzard Entertainment have announced that there will be a Standard and Collectors Edition of StarCraft II: Wings of Liberty when the game is released. The standard edition has a suggested retail price of $59.99 whilst the collectors edition will retail for $99.99.

The Collectors Edition comes with:
  • The Art of StarCraft II: Wings of Liberty, a 176-page book featuring artwork from the game
  • An exclusive 2GB USB flash drive replica of Jim Raynor's dog tag, which comes preloaded with the originalStarCraft and the StarCraft: Brood War® expansion set
  • A behind-the-scenes DVD containing over an hour of developer interviews, cinematics with director’s commentary, and more
  • The official StarCraft II: Wings of Liberty soundtrack CD, containing 14 epic tracks from the game along with exclusive bonus tracks
  • StarCraft comic book issue #0, a prequel to the comic series
  • A World of Warcraft® mini Thor in-game pet that can be applied to all World of Warcraft characters on a single Battle.net account
  • Exclusive Battle.net downloadable content, including special portraits for your Battle.net profile, decals to customize your units in-game, and a visually unique version of the terran Thor unit

Collectors Edition
Press Release

IRVINE, Calif. --(Business Wire)-- Apr 08, 2010 Blizzard Entertainment, Inc. announced today that its highly anticipated real-time strategy game, StarCraft® II: Wings of Liberty™, will be available both in a standard edition and in a limited-release Collector's Edition packed with exclusive bonus materials. Players who purchase either edition will be able to play online for no additional fee through the new version of Battle.net®, the premier online gaming destination for Blizzard Entertainment gamers.

StarCraft II: Wings of Liberty will be available on DVD-ROM for Windows® XP/Windows Vista®/Windows® 7 and Macintosh®. The standard edition will sell for a suggested retail price of $59.99 and will also be available shortly after release as a download through the online Blizzard Store. The special Collector’s Edition package, which is priced at $99.99 and will only be available at retail stores, will include the following bonus items in addition to the game disc:

*The Art of StarCraft II: Wings of Liberty, a 176-page book featuring artwork from the game
*An exclusive 2GB USB flash drive replica of Jim Raynor's dog tag, which comes preloaded with the originalStarCraft and the StarCraft: Brood War® expansion set
*A behind-the-scenes DVD containing over an hour of developer interviews, cinematics with director’s commentary, and more
*The official StarCraft II: Wings of Liberty soundtrack CD, containing 14 epic tracks from the game along with exclusive bonus tracks
*StarCraft comic book issue #0, a prequel to the comic series
*A World of Warcraft® mini Thor in-game pet that can be applied to all World of Warcraft characters on a single Battle.net account
*Exclusive Battle.net downloadable content, including special portraits for your Battle.net profile, decals to customize your units in-game, and a visually unique version of the terran Thor unit
"We've been looking forward to revisiting the StarCraft universe with our players for over 10 years, and we wanted to offer an epic collector's edition that commemorated the occasion," said Mike Morhaime, CEO and cofounder of Blizzard Entertainment. "This special version of StarCraft II: Wings of Liberty -- easily our biggest collector's edition to date -- does just that, and we think StarCraft II gamers will really enjoy all of the exclusive contents."

StarCraft II: Wings of Liberty is the sequel to Blizzard Entertainment’s 1998 hit StarCraft, which has been hailed by players and critics worldwide as one of the top real-time strategy games of all time. StarCraft II will once again center on the clash between the protoss, terrans, and zerg, with each side deploying favorite units from the original StarCraft, along with numerous upgraded and brand-new units and abilities that allow for fresh tactics and strategies. The game's new 3D-graphics engine maintains the speed and responsive control of its predecessor while rendering hundreds of units onscreen for massive battles.

StarCraft II: Wings of Liberty's solo campaign will continue the epic saga where it left off in StarCraft: Brood War. The storyline chronicles the exploits of marshal-turned-rebel-leader Jim Raynor and features both familiar faces and new heroes. Players will be able to tailor the experience, choosing their own mission path and selecting technology and research upgrades to suit their playing style throughout the 29-mission campaign.

Several challenge-mode mini-games will also be included, with focused goals designed to ease players into the basics of multiplayer strategies. In addition, dozens of multiplayer maps will be available for competitive play through the new version of Battle.net, which is launching alongside StarCraft II: Wings of Liberty. This new version of the service has been built from the ground up to offer an unparalleled online play experience, with new features such as voice communication, character profiles and achievements, stat-tracking, ladders and leagues, cloud file storage, and more.

Additional information about StarCraft II: Wings of Liberty, including the release date, will be announced in the coming weeks.

About Blizzard Entertainment, Inc.
Best known for blockbuster hits including World of Warcraft® and the Warcraft®, StarCraft®, and Diablo® series, Blizzard Entertainment, Inc. (www.blizzard.com), a division of Activision Blizzard (NASDAQ: ATVI), is a premier developer and publisher of entertainment software renowned for creating some of the industry’s most critically acclaimed games. Blizzard Entertainment’s track record includes eleven #1-selling games and multiple Game of the Year awards. The company’s online-gaming service, Battle.net®, is one of the largest in the world, with millions of active players.

Cautionary Note Regarding Forward-looking Statements: Information in this press release that involves Blizzard Entertainment’s expectations, plans, intentions or strategies regarding the future are forward-looking statements that are not facts and involve a number of risks and uncertainties. Blizzard Entertainment generally uses words such as “outlook,” “will,” “could,” “would,” “might,” “remains,” “to be,” “plans,” “believes,” “may,” “expects,” “intends,” “anticipates,” “estimate,” future,” “plan,” “positioned,” “potential,” “project,” “remain,” “scheduled,” “set to,” “subject to,” “upcoming” and similar expressions to help identify forward-looking statements. Factors that could cause Blizzard Entertainment’s actual future results to differ materially from those expressed in the forward-looking statements set forth in this release include, but are not limited to, sales levels of Blizzard Entertainment’s titles, shifts in consumer spending trends, the impact of the current macroeconomic environment, the seasonal and cyclical nature of the interactive game market, Blizzard Entertainment’s ability to predict consumer preferences among competing hardware platforms (including next-generation hardware), declines in software pricing, product returns and price protection, product delays, retail acceptance of Blizzard Entertainment’s products, adoption rate and availability of new hardware and related software, industry competition, rapid changes in technology and industry standards, protection of proprietary rights, litigation against Blizzard Entertainment, maintenance of relationships with key personnel, customers, vendors and third-party developers, domestic and international economic, financial and political conditions and policies, foreign exchange rates, integration of recent acquisitions and the identification of suitable future acquisition opportunities, Activision Blizzard’s success in integrating the operations of Activision Publishing and Vivendi Games in a timely manner, or at all, and the combined company’s ability to realize the anticipated benefits and synergies of the transaction to the extent, or in the timeframe, anticipated, and the other factors identified in Activision Blizzard’s most recent annual report on Form 10-K and any subsequent quarterly reports on Form 10-Q. The forward-looking statements in this release are based upon information available to Blizzard Entertainment and Activision Blizzard as of the date of this release, and neither Blizzard Entertainment nor Activision Blizzard assumes any obligation to update any such forward-looking statements. Forward-looking statements believed to be true when made may ultimately prove to be incorrect. These statements are not guarantees of the future performance of Blizzard Entertainment or Activision Blizzard and are subject to risks, uncertainties and other factors, some of which are beyond its control and may cause actual results to differ materially from current expectations.

Thursday, March 25, 2010

Blizzard Announce This Years BlizzCon Convention Will Run From 22nd - 23rd October


Blizzard have announced that this years BlizzCon will run from 22nd - 23rd october 2010. it will be held at the Anaheim Convention Center in Anaheim, California.

In addition to serving as a gathering place for Blizzard Entertainment gaming communities, BlizzCon will offer attendees a chance to enjoy:
*Hands-on play time with upcoming Blizzard Entertainment games
*Discussion panels with Blizzard Entertainment developers
*Competitive and casual tournaments for players to showcase their talents
*Community contests with great prizes
*Commemorative merchandise based on Blizzard Entertainment’s game universes
*More exciting activities and attractions to be announced

Ticket information and further information about BlizzCon 2010 will be revealed on the BlizzCon website in the future.

Press Release

IRVINE, Calif. --(Business Wire)-- Mar 25, 2010 Blizzard Entertainment, Inc. today announced plans for its fifth BlizzCon® gaming convention, to be held at the Anaheim Convention Center in Anaheim, California on Friday, October 22 and Saturday, October 23, 2010. BlizzCon is a celebration of the global player communities surrounding Blizzard Entertainment’s Warcraft®, StarCraft®, and Diablo® universes.

“BlizzCon offers us a great opportunity to meet with our players and share our enthusiasm for gaming with one of the most passionate communities in the world,” said Mike Morhaime, CEO and cofounder of Blizzard Entertainment. “We’re looking forward to providing another great show filled with entertainment, competition, and the latest information about Blizzard Entertainment games.”

In addition to serving as a gathering place for Blizzard Entertainment gaming communities, BlizzCon will offer attendees a chance to enjoy:

Hands-on play time with upcoming Blizzard Entertainment games
Discussion panels with Blizzard Entertainment developers
Competitive and casual tournaments for players to showcase their talents
Community contests with great prizes
Commemorative merchandise based on Blizzard Entertainment’s game universes
More exciting activities and attractions to be announced
The previous BlizzCon was held in Anaheim in August 2009. Tickets to the event sold out in minutes, and some of the highlights included the announcement ofWorld of Warcraft®: Cataclysm™, the unveiling of a new playable class in Diablo® III, the first public hands-on with the single-player campaign of StarCraft® II: Wings of Liberty™, and a closing concert featuring rock legend Ozzy Osbourne.

Further details about BlizzCon 2010, including ticket availability and pricing, will be announced on the official BlizzCon website, www.blizzcon.com, as the event draws closer.

To keep pace with the continued growth of World of Warcraft as well as development on other Blizzard Entertainment games, the company is currently hiring for numerous open positions. More information on available career opportunities can be found at www.blizzard.com/jobs.

About Blizzard Entertainment, Inc.
Best known for blockbuster hits including World of Warcraft® and the Warcraft®, StarCraft®, and Diablo® series, Blizzard Entertainment, Inc. (www.blizzard.com), a division of Activision Blizzard (NASDAQ: ATVI), is a premier developer and publisher of entertainment software renowned for creating some of the industry’s most critically acclaimed games. Blizzard Entertainment’s track record includes eleven #1-selling games and multiple Game of the Year awards. The company’s online-gaming service, Battle.net®, is one of the largest in the world, with millions of active players.

Cautionary Note Regarding Forward-looking Statements: Information in this press release that involves Blizzard Entertainment’s expectations, plans, intentions or strategies regarding the future are forward-looking statements that are not facts and involve a number of risks and uncertainties. Blizzard Entertainment generally uses words such as “outlook,” “will,” “could,” “would,” “might,” “remains,” “to be,” “plans,” “believes,” “may,” “expects,” “intends,” “anticipates,” “estimate,” future,” “plan,” “positioned,” “potential,” “project,” “remain,” “scheduled,” “set to,” “subject to,” “upcoming” and similar expressions to help identify forward-looking statements. Factors that could cause Blizzard Entertainment’s actual future results to differ materially from those expressed in the forward-looking statements set forth in this release include, but are not limited to, sales levels of Blizzard Entertainment’s titles, shifts in consumer spending trends, the impact of the current macroeconomic environment, the seasonal and cyclical nature of the interactive game market, Blizzard Entertainment’s ability to predict consumer preferences among competing hardware platforms (including next-generation hardware), declines in software pricing, product returns and price protection, product delays, retail acceptance of Blizzard Entertainment’s products, adoption rate and availability of new hardware and related software, industry competition, rapid changes in technology and industry standards, protection of proprietary rights, litigation against Blizzard Entertainment, maintenance of relationships with key personnel, customers, vendors and third-party developers, domestic and international economic, financial and political conditions and policies, foreign exchange rates, integration of recent acquisitions and the identification of suitable future acquisition opportunities, Activision Blizzard’s success in integrating the operations of Activision Publishing and Vivendi Games in a timely manner, or at all, and the combined company’s ability to realize the anticipated benefits and synergies of the transaction to the extent, or in the timeframe, anticipated, and the other factors identified in Activision Blizzard’s most recent annual report on Form 10-K and any subsequent quarterly reports on Form 10-Q. The forward-looking statements in this release are based upon information available to Blizzard Entertainment and Activision Blizzard as of the date of this release, and neither Blizzard Entertainment nor Activision Blizzard assumes any obligation to update any such forward-looking statements. Forward-looking statements believed to be true when made may ultimately prove to be incorrect. These statements are not guarantees of the future performance of Blizzard Entertainment or Activision Blizzard and are subject to risks, uncertainties and other factors, some of which are beyond its control and may cause actual results to differ materially from current expectations.

Wednesday, February 17, 2010

The Make-A-Wish Foundation Announce That Blizzard Entertainment Have Made A Donation Of $1.1 Million

The Make-A-Wish foundation have revealed that Blizzard Entertainment have made a donation of $1.1 Million. Blizzard Entertainment released a special World of Warcraft in-game pet, The Pandaren Monk, from which 50% of the total sales between November 2009 and December 2009 would be donated to the Make-A-Wish Foundation.

Blizzard Entertainment made the presentation at their California headquarters were 15 Wish Children were invited to learn and experience the development of World Of Warcraft. The Pictures and captions below were provided with the press release.

Wish kid Jordan Cofinco shares a light moment with Frank Pearce and Chris Metzen of Blizzard Entertainment during an exclusive tour of the company's headquarters in Irvine, Calif.

Blizzard Entertainment CEO and cofounder Mike Morhaime presents a $1.1 million donation to the Make-A-Wish Foundation on behalf of Blizzard and its World of Warcraft player community. Accepting the donation are Mark Pilon (right), president and CEO of the Make-A-Wish Foundation of Orange County and the Inland Empire, and Jon Stettner (left), Make-A-Wish Foundation International president and CEO

Press Release

PHOENIX --(Business Wire)-- Feb 17, 2010 The Make-A-Wish Foundation today announced a $1.1 million donation from Blizzard Entertainment, a premier developer and publisher of entertainment software. The donation is based on 50 percent of the total sales during November and December 2009 of a special in-game pet, the Pandaren Monk, for Blizzard's award-winning, massively multiplayer online role-playing game, World of Warcraft®.

On Tuesday, Feb. 16, Blizzard made the presentation during a special ceremony at the company's headquarters in Irvine, Calif. Blizzard invited 15 wish children who are also gaming enthusiasts and their families to enjoy an exclusive learning experience with the World of Warcraft development team, including an inside look at how the game is created.

“We've had a long relationship with the Make-A-Wish Foundation, and we're proud to support the priceless work they do for children,” said Mike Morhaime, CEO and cofounder of Blizzard Entertainment. “This donation also reflects the spirit and generosity of our players – their enthusiasm for World of Warcraft and for supporting a good cause made this possible.”

The contribution will benefit the Make-A-Wish Foundation of America, which serves children with life-threatening medical conditions in the United States and its territories, and Make-A-Wish Foundation International, which grants the wishes of children outside the United States in 35 countries.

“Thanks to Blizzard Entertainment and World of Warcraft players around the world, we will be able to grant the heartfelt wishes of even more courageous children with life-threatening medical conditions,” said David Williams, Make-A-Wish Foundation of America president and chief executive officer. “This generosity is helping us bring hope, strength and joy to children when they – and their families – are facing an unimaginably difficult time in their young lives.”

About the Make-A-Wish Foundation
The Make-A-Wish Foundation grants the wishes of children with life-threatening medical conditions to enrich the human experience with hope, strength and joy. Founded in 1980 when a group of caring volunteers helped a young boy fulfill his dream of becoming a police officer, the Foundation is now the largest wish-granting charity in the world. With the help of generous donors and more than 30,000 volunteers worldwide, the Make-A-Wish Foundation has granted more than 240,000 wishes worldwide since its inception. For more information about the Make-A-Wish Foundation of America, visitwish.org, and for Make-A-Wish Foundation International, visit worldwish.org.

About Blizzard Entertainment, Inc.
Best known for blockbuster hits including World of Warcraft® and the Warcraft®, StarCraft®, and Diablo® series, Blizzard Entertainment, Inc. (www.blizzard.com), a division of Activision Blizzard (NASDAQ: ATVI), is a premier developer and publisher of entertainment software renowned for creating some of the industry's most critically acclaimed games. Blizzard Entertainment's track record includes eleven #1-selling games and multiple Game of the Year awards. The company's online-gaming service, Battle.net®, is one of the largest in the world, with millions of active users.

Wednesday, July 22, 2009

Blizzard Entertainnmanet Announce Sam Raimi As Director Of Warcraft Movie.

Blizzard Entertainment have announced that Sam Raimi is the director behind a new movie based on the Warcraft Universe. Charles Roven is the producer, and the movie will fall under Legendary pictures and Warner Bros.

Press Release

LOS ANGELES --(Business Wire)-- Jul 22, 2009 Blizzard Entertainment, Inc. and Legendary Pictures announced today that Sam Raimi has signed on to direct the eagerly-anticipated major motion picture based on Blizzard Entertainment®’s award-winning Warcraft® universe. Raimi has, in the course of his career, clearly demonstrated a genius for developing and adapting existing fictional universes for mainstream audiences while staying true to the spirit of the original content.

Raimi directed the Spider-Man trilogy, which has broken box-office records around the world and garnered five Academy Award® nominations. Known for his imaginative filmmaking style, richly drawn characters and offbeat humor, Raimi wrote and directed the cult classic, The Evil Dead and produced 30 Days Of Night. He most recently wrote and directed the supernatural thriller, Drag Me To Hell.

“At its core, Warcraft is a fantastic, action-packed story,” said Raimi. “I am thrilled to work with such a dynamite production team to bring this project to the big screen.”

Charles Roven’s producing talents were recently seen with last summer’s blockbuster The Dark Knight, which grossed in excess of $1 billion, was nominated for eight Academy Awards® and won two. His body of work also includes the widely acclaimed Batman Begins and the sci-fi classic 12 Monkeys. Roven, with Atlas producing partner Alex Gartner, will be producing with Legendary Pictures CEO Thomas Tull, Legendary’s Chief Creative Officer Jon Jashni, Raimi and Raimi’s producing partner Joshua Donen. Raimi’s partner, Robert Tapert, will be an Executive Producer and Blizzard Entertainment’s Senior Vice President of Creative Development, Chris Metzen, a Co-Producer.

“Partnering with Sam Raimi exemplifies Legendary's mandate of marrying the highest quality intellectual property to world-class filmmakers,” said Legendary’s Tull. “Sam's passion for 'Warcraft' is undeniable and we know that he will create an incredible film worthy of Blizzard's phenomenal franchise. We look forward to collaborating with our partners at Warner Bros. and continuing our successful relationship with Chuck in bringing this rich new world to the screen.”
“Blizzard Entertainment and Legendary Pictures have a shared vision for this film and we searched at length to find the very best director to bring that vision to life,” said Paul Sams, chief operating officer of Blizzard Entertainment. “From our first conversation with Sam, we could tell he was the perfect choice. Sam knows how to simultaneously satisfy the enthusiasts and the mainstream audience that might be experiencing that content for the first time. We're looking forward to working with him to achieve that here.”

“Blizzard Entertainment’s Warcraft has become a second home for millions of players and Sam’s experience and talent make him the perfect director for this remarkable and action-packed world,” said Atlas’ Roven. “Alex and I are proud to be working with Sam and re-teaming with our friends at Legendary and Warner Bros.”

The film will fall under Legendary Pictures’ co-production and co-financing deal with Warner Bros. “Warcraft is emblematic of the kind of branded, event films for which our studio is best known. We have enjoyed great success with our partners at Legendary, and this is an incredible opportunity for us to work with Sam on a project that is so eagerly anticipated by so many,” said Jeff Robinov, President, Warner Bros. Pictures Group.

Blizzard Entertainment’s Warcraft universe is a rich fantasy setting that revolves around the epic conflict between the opposing forces of the Horde and the Alliance. Since its debut in 1994, Warcraft has developed a loyal following across the globe, with several bestselling, award-winning PC games and a range of popular licensed products including novels, action figures, apparel, comic books, board games, and more. World of Warcraft®, Blizzard Entertainment’s subscription-based massively multiplayer online role-playing game set in the Warcraft universe, is the most popular game of its kind in the world. Its most recent expansion, Wrath of the Lich King™, is the fastest-selling PC game of all time, with more than 2.8 million copies sold in its first 24 hours of availability and more than 4 million in its first month.

Further details about the upcoming Warcraft movie, including cast and targeted release date, will be revealed as development progresses.

About Blizzard Entertainment, Inc.
Best known for blockbuster hits including World of Warcraft® and the Warcraft®, StarCraft®, and Diablo® series, Blizzard Entertainment, Inc. (www.blizzard.com), a division of Activision Blizzard (NASDAQ:ATVI), is a premier developer and publisher of entertainment software renowned for creating some of the industry’s most critically acclaimed games. Blizzard Entertainment’s track record includes eleven #1-selling games and multiple Game of the Year awards. The company’s online-gaming service, Battle.net®, is one of the largest in the world, with millions of active users.

Cautionary Note Regarding Forward-looking Statements: Information in this press release that involves Blizzard Entertainment’s expectations, plans, intentions or strategies regarding the future are forward-looking statements that are not facts and involve a number of risks and uncertainties. Blizzard Entertainment generally uses words such as “outlook,” “will,” “could,” “would,” “might,” “remains,” “to be,” “plans,” “believes,” “may,” “expects,” “intends,” “anticipates,” “estimate,” future,” “plan,” “positioned,” “potential,” “project,” “remain,” “scheduled,” “set to,” “subject to,” “upcoming” and similar expressions to help identify forward-looking statements. Factors that could cause Blizzard Entertainment’s actual future results to differ materially from those expressed in the forward-looking statements set forth in this release include, but are not limited to, sales levels of Blizzard Entertainment’s titles, shifts in consumer spending trends, the impact of the current macroeconomic environment, the seasonal and cyclical nature of the interactive game market, Blizzard Entertainment’s ability to predict consumer preferences among competing hardware platforms (including next-generation hardware), declines in software pricing, product returns and price protection, product delays, retail acceptance of Blizzard Entertainment’s products, adoption rate and availability of new hardware and related software, industry competition, rapid changes in technology and industry standards, protection of proprietary rights, litigation against Blizzard Entertainment, maintenance of relationships with key personnel, customers, vendors and third-party developers, domestic and international economic, financial and political conditions and policies, foreign exchange rates, integration of recent acquisitions and the identification of suitable future acquisition opportunities, Activision Blizzard’s success in integrating the operations of Activision Publishing and Vivendi Games in a timely manner, or at all, and the combined company’s ability to realize the anticipated benefits and synergies of the transaction to the extent, or in the timeframe, anticipated, and the other factors identified in Activision Blizzard’s most recent annual report on Form 10-K and any subsequent quarterly reports on Form 10-Q. The forward-looking statements in this release are based upon information available to Blizzard Entertainment and Activision Blizzard as of the date of this release, and neither Blizzard Entertainment nor Activision Blizzard assumes any obligation to update any such forward-looking statements. Forward-looking statements believed to be true when made may ultimately prove to be incorrect. These statements are not guarantees of the future performance of Blizzard Entertainment or Activision Blizzard and are subject to risks, uncertainties and other factors, some of which are beyond its control and may cause actual results to differ materially from current expectations.

Tuesday, July 21, 2009

StarCraft II Accessories Announced by SteelSeries


SteelSeries, a manufactourer of peripherals and accessories, has announced that they are releasing a series of gaming surfaces with art from StarCraft II. The pads are designed for mice with laser and optical tracking, and have a non slip rubber base.
They are set for a July 2009 release at Amazon.com and GameStop for $14.99.



Press Release

CHICAGO --(Business Wire)-- Jul 21, 2009 Today, SteelSeries, a leading manufacturer of game peripherals and accessories, unveiled a new line of gaming surfaces featuring art from Blizzard Entertainment’s highly anticipated StarCraft® II. The QcK Limited Edition Terran Marine and Kerrigan vs. Zeratul editions are designed with a non-slip rubber base which prevents the pads from sliding, no matter what surface the mousepad is placed on, and is optimized for optical and laser technology providing an overall more reliable gaming experience.

“StarCraft and its expansion have together sold more than 11 million copies worldwide, and we believe StarCraft II will prove equally influential and popular, making this a great opportunity to provide gamers with surfaces that help to improve performance and game play,” said Brian Stech, SteelSeries President of the Americas. “We are incredibly excited to have an opportunity to continue our partnership with the designers from Blizzard Entertainment and develop surfaces that we know StarCraft players will enjoy.”

The SteelSeries QcK Limited Edition Terran Marine and Kerrigan vs. Zeratul gaming surfaces are made of high quality cloth material and optimized textured surface which guarantees both smoothness and glide. The special surface graphic on each mousepad depicts characters from the upcoming StarCraft II, which will pick up where the events of StarCraft: Brood War left off, following familiar characters and new heroes through the next chapter of the series’ epic story.
The gaming surfaces will be available in July 2009 and will be sold for $14.99 from GameStop and Amazon.

About SteelSeries
SteelSeries is a leading manufacturer of gaming peripherals and accessories, including headsets, keyboards, mice, software and gaming surfaces, selling in more than 75 countries. SteelSeries has been on the forefront of professional gaming gear since its inception in 2001, thanks to continued innovation and product development in cooperation with leading professional gamers. All SteelSeries products are developed in cooperation with professional gamers to ensure optimum performance and durability. SteelSeries supports the growth of competitive gaming and electronic sports through professional team sponsorships and community support all over the world. For more information, please visit www.SteelSeries.com.

About Blizzard Entertainment, Inc.
Best known for blockbuster hits including World of Warcraft® and the Warcraft®, StarCraft®, and Diablo® series, Blizzard Entertainment, Inc. (www.blizzard.com), a division of Activision Blizzard (NASDAQ: ATVI), is a premier developer and publisher of entertainment software renowned for creating some of the industry's most critically acclaimed games. Blizzard Entertainment's track record includes eleven #1-selling games and multiple Game of the Year awards. The company's online-gaming service, Battle.net®, is one of the largest in the world, with millions of active users.