Screenshots
Guildford, UK. – April 25, 2013 –
Yesterday Electronic Arts Inc. and ESPN announced that
after six rounds and a record-breaking 40 million votes, Barry
Sanders stands triumphant as the cover athlete for Madden NFL
25. The results were revealed during a 1 hour primetime special
on SportsNation on ESPN 2 last night, when Old School
bracket champion Barry Sanders defeated New School bracket winner
Adrian Peterson by taking 58% of the final vote. Last night also
marked the debut of the Madden NFL 25 Run Free
trailer.
During his run to the cover, Sanders triumphed over a who’s who of NFL legends, including Ray Lewis, Marcus Allen, Joe Montana and Jerry Rice. Sanders’ win is historic in many ways, as not only will he be appearing on the cover of the 25th anniversary of the Madden NFLfranchise, but he is the first athlete ever to appear on back-to-back covers after sharing the NCAA Football 13 box with Robert Griffin III last year. This also marks the first time players from the same team have secured consecutive covers as Detroit Lions wide receiver Calvin, Johnson, Jr. appeared on the cover of Madden NFL 13.
“The Madden NFL franchise has such a rich tradition and history, and there’s no better way to celebrate our 25th Anniversary than by having one of the best players of all-time on the cover,” said Anthony Stevenson, Senior Director of Marketing for EA SPORTS. “Barry Sanders has long been a fan favorite, so we’re proud to have him as the face of Madden NFL 25.”
Following the cover reveal, the first two playbooks in the Madden NFL 25 Playbook series were revealed: “Run Free” and “Infinity Engine 2.” This year’s game celebrates 25 years of innovation and unlocks the power, precision, and creativity of the NFL ball carrier. Whether you’re a slashing running back, dual-threat QB, or ball-hawking safety, fans will be able unleash 30 new moves and string together devastating combos with the all-new precision modifier.
Year two of the award-winning Infinity Engine brings both a more polished physics simulation and introduces the all-new Force Impact System. Power moves including the Hit Stick, Truck, dive tackle and stiff-arm have been completely redesigned to harness the full potential of Infinity Engine 2, giving you more control over the outcome of a play than ever before.
Infinity Engine 2 also introduces a suite of new features and improvements, including hard run cutting for more natural changes of direction, user-controlled stumble recovery, improved run blocking, new post-play logic and more.
On defense, new tackle pursuit angles and “breakdown” behavior create a more authentic defensive experience. Defenders can now utilize hard cuts to recover quickly when caught out of position to get back into the play, and the introduction heat-seeker tackling, special lunge tackles and more accurate dive tackles create the ultimate game of cat-and-mouse between the offense and defense.
Embraced by fans and honored by critics for 25 years, Madden NFL is known as the NFL’s “33rd Franchise” due to its authentic gameplay, the development team’s unparalleled access to NFL resources and its prominent place in NFL culture.
Madden NFL 25 is developed in Orlando, Florida by EA Tiburon and will be available for the Xbox 360® video game and entertainment system and PlayStation®3 computer entertainment system.
All player participation has been facilitated by National Football League Players Incorporated (NFL PLAYERS), the licensing and marketing subsidiary of the NFL Players Association (NFLPA).
EA SPORTS is one of the leading sports entertainment brands in the world, with top-selling videogame franchises, award-winning interactive technology, fan programs and cross-platform digital experiences. EA SPORTS creates connected experiences that ignite the emotion of sports through industry-leading sports videogames, including Madden NFL football, FIFA Soccer, NHL® hockey, NBA LIVEbasketball, NCAA® Football, Tiger Woods PGA TOUR® golf, SSX™ andFight Night boxing.
For more information about EA SPORTS, including news, video, blogs, forums and game apps, please visit www.easports.com to connect, share and compete.
About Electronic Arts
Electronic Arts (NASDAQ: EA) is a global leader in digital interactive entertainment. The Company delivers games, content and online services for Internet-connected consoles, personal computers, mobile phones, tablets and social networks. EA has more than 275 million registered players and operates in 75 countries.
In fiscal 2012, EA posted GAAP net revenue of $4.1 billion. Headquartered in Redwood City, California, EA is recognized for a portfolio of critically acclaimed, high-quality blockbuster brands such as The Sims™, Madden NFL, FIFA Soccer, Need for Speed™, Battlefield™ and Mass Effect™. More information about EA is available athttp://info.ea.com.
The Sims and Need for Speed are trademarks of Electronic Arts Inc. Mass Effect is a trademark of EA International (Studio and Publishing) Ltd. Battlefield is a trademark of EA Digital Illusions CE AB. John Madden, NFL, FIFA, NHL, NBA, NCAA, Tiger Woods, and PGA TOUR are the property of their respective owners and used with permission. All other trademarks are the property of their respective owners.
During his run to the cover, Sanders triumphed over a who’s who of NFL legends, including Ray Lewis, Marcus Allen, Joe Montana and Jerry Rice. Sanders’ win is historic in many ways, as not only will he be appearing on the cover of the 25th anniversary of the Madden NFLfranchise, but he is the first athlete ever to appear on back-to-back covers after sharing the NCAA Football 13 box with Robert Griffin III last year. This also marks the first time players from the same team have secured consecutive covers as Detroit Lions wide receiver Calvin, Johnson, Jr. appeared on the cover of Madden NFL 13.
“The Madden NFL franchise has such a rich tradition and history, and there’s no better way to celebrate our 25th Anniversary than by having one of the best players of all-time on the cover,” said Anthony Stevenson, Senior Director of Marketing for EA SPORTS. “Barry Sanders has long been a fan favorite, so we’re proud to have him as the face of Madden NFL 25.”
Following the cover reveal, the first two playbooks in the Madden NFL 25 Playbook series were revealed: “Run Free” and “Infinity Engine 2.” This year’s game celebrates 25 years of innovation and unlocks the power, precision, and creativity of the NFL ball carrier. Whether you’re a slashing running back, dual-threat QB, or ball-hawking safety, fans will be able unleash 30 new moves and string together devastating combos with the all-new precision modifier.
Year two of the award-winning Infinity Engine brings both a more polished physics simulation and introduces the all-new Force Impact System. Power moves including the Hit Stick, Truck, dive tackle and stiff-arm have been completely redesigned to harness the full potential of Infinity Engine 2, giving you more control over the outcome of a play than ever before.
Infinity Engine 2 also introduces a suite of new features and improvements, including hard run cutting for more natural changes of direction, user-controlled stumble recovery, improved run blocking, new post-play logic and more.
On defense, new tackle pursuit angles and “breakdown” behavior create a more authentic defensive experience. Defenders can now utilize hard cuts to recover quickly when caught out of position to get back into the play, and the introduction heat-seeker tackling, special lunge tackles and more accurate dive tackles create the ultimate game of cat-and-mouse between the offense and defense.
Embraced by fans and honored by critics for 25 years, Madden NFL is known as the NFL’s “33rd Franchise” due to its authentic gameplay, the development team’s unparalleled access to NFL resources and its prominent place in NFL culture.
Madden NFL 25 is developed in Orlando, Florida by EA Tiburon and will be available for the Xbox 360® video game and entertainment system and PlayStation®3 computer entertainment system.
All player participation has been facilitated by National Football League Players Incorporated (NFL PLAYERS), the licensing and marketing subsidiary of the NFL Players Association (NFLPA).
EA SPORTS is one of the leading sports entertainment brands in the world, with top-selling videogame franchises, award-winning interactive technology, fan programs and cross-platform digital experiences. EA SPORTS creates connected experiences that ignite the emotion of sports through industry-leading sports videogames, including Madden NFL football, FIFA Soccer, NHL® hockey, NBA LIVEbasketball, NCAA® Football, Tiger Woods PGA TOUR® golf, SSX™ andFight Night boxing.
For more information about EA SPORTS, including news, video, blogs, forums and game apps, please visit www.easports.com to connect, share and compete.
About Electronic Arts
Electronic Arts (NASDAQ: EA) is a global leader in digital interactive entertainment. The Company delivers games, content and online services for Internet-connected consoles, personal computers, mobile phones, tablets and social networks. EA has more than 275 million registered players and operates in 75 countries.
In fiscal 2012, EA posted GAAP net revenue of $4.1 billion. Headquartered in Redwood City, California, EA is recognized for a portfolio of critically acclaimed, high-quality blockbuster brands such as The Sims™, Madden NFL, FIFA Soccer, Need for Speed™, Battlefield™ and Mass Effect™. More information about EA is available athttp://info.ea.com.
The Sims and Need for Speed are trademarks of Electronic Arts Inc. Mass Effect is a trademark of EA International (Studio and Publishing) Ltd. Battlefield is a trademark of EA Digital Illusions CE AB. John Madden, NFL, FIFA, NHL, NBA, NCAA, Tiger Woods, and PGA TOUR are the property of their respective owners and used with permission. All other trademarks are the property of their respective owners.
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