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Press Release
SANTA MONICA, Calif., Aug. 9, 2012 /PRNewswire/ -- The iconic Pitfall Harry® is in peril yet again, 30-years after his namesake Atari 2600 video game cemented 'jump-and-run' as a fixture in gaming history. Activision Publishing, Inc., a wholly owned subsidiary of Activision Blizzard, Inc. (Nasdaq: ATVI), is celebrating the cherished franchise with the launch of a new Pitfall!™ App for the iPhone, iPad and iPod touch, available now on the App Store. Inspired by the original 1982 classic, this modern incarnation features thrilling new environments and twists on classic Pitfall! gameplay that will appeal to fans of all generations.
Pitfall! has been
in development at Activision's recently revealed Leeds, UK-based
studio The Blast Furnace™. This newly formed studio team is
led by veteran developer and former head of Rockstar London, Mark
Washbrook, and Activision is now announcing the addition of Rockstar
Leeds legend Gordon Hall, who will partner with Washbrook to
oversee The Blast Furnace. Hall will also join Activision
Mobile's leadership team as Chief Creative Officer, and will focus on
bringing AAA interactive experiences to the mobile space.
"The
original Pitfall! on the Atari 2600 pioneered the
action-platform/runner genre," said Gordon Hall. "We
loved Pitfall! then—along with millions of gamers around
the world—and we still love it now. In fact, it was the game
that inspired quite a few of us to seek a career in game development.
This new incarnation delivers a best-in-class experience of the
game for iPhone, iPad and iPod touch. The team has kept the
elements that made the original so much fun to play, and merged them
with a cool, retro HD art style, updated controls and play mechanics
to keep both old-school fans and newcomers happy. We're really
excited to kick off Pitfall!'s 30th birthday by
rebooting the franchise for the mobile audience."
From the moment mobile
gamers start playing Pitfall!, they'll experience an
ever-changing landscape with different environments and shifting
camera perspectives, vehicles and mine carts, branching paths, and a
wide range of hazards to overcome. With the iconic objects from
the 2600 classic game — crocodiles, rope swings, gold bars, diamond
rings, cobras and more, players will traverse a volcanic island
carpeted in sweltering jungle and explore villages long since
forgotten by time as they dodge danger in maze-like cave systems.
Every level—crafted from the ground up exclusively for
mobile—packs stunning 3D visuals, instinctive controls and engaging
action-adventure gameplay. As players progress, they can sweep
up loot, buy power-ups and earn experience, enabling them to advance
through the leveling system and compete with friends for the best
high scores. The excitement doesn't stop there, as plans call
for the game to evolve over time through future content updates.
The new Pitfall! App
for mobile is available for purchase today from the App
Store for iPhone, iPad and iPod touch or
at www.itunes.com/appstore. Additionally, The Blast
Furnace is also working on a version of the game for Android devices
planned to launch at a later date. Be sure and follow the
new Pitfall! mobile game on Facebook
at www.facebook.com/pitfallmobilegame and @PitfallMobile on
Twitter.
About Activision
Publishing, Inc.
Headquartered in Santa
Monica, California, Activision Publishing, Inc. is a
leading worldwide developer, publisher and distributor of interactive
entertainment and leisure products.
Activision maintains
operations in the U.S., Canada, the United
Kingdom, France, Germany, Ireland, Italy, Sweden, Spain, Norway, Denmark, the
Netherlands, Australia, South Korea, mainland China and
the region of Taiwan. More information about Activision and its
products can be found on the company's Web site, www.activision.com.
All trademarks and
trade names are the properties of their respective owners. All rights
reserved.
SOURCE Activision
Publishing, Inc.
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