Transformers Prime is based on the current Transformers Prime cartoon and lets gamers play as Optimus Prime, Bumblebee, Arcee, Ratchet, and Bulkhead. Transformers Prime has you, the Autobots, making friends with the Humans and defending them against the Decepticons.
Watch Transformers Prime - Debut Teaser Trailer in Tech & Gaming | View More Free Videos Online at Veoh.com
Press Release
London , UK –
15th March 2012 – Activision Publishing, Inc., a wholly
owned subsidiary of Activision Blizzard, Inc. (Nasdaq: ATVI),
is bringing the ultimate TRANSFORMERS video game experience to kids
of all ages with theTRANSFORMERS PRIME video game for Nintendo
Platforms. Based on the hit animated television show produced
by Hasbro Studios and currently airing on Cartoon Network television
network in the U.K., the game lets fans play as their favourite
AUTOBOT characters and embark on an action-packed adventure to save
the earth from the evil MEGATRON and his new secret weapon.
Players step into the roles of OPTIMUS PRIME, BUMBLEBEE, ARCEE,
AUTOBOT RATCHET, BULKHEAD and more as they explore unique vistas all
around the world with brawler-style combat and diverse driving
sequences. Along the way, gamers cultivate friendships with
Jack, Miko and Raf – the human characters from the show – as Team
Prime sets out to protect mankind and eliminate the DECEPTICONS once
and for all.
“Hasbro Studios has done a phenomenal job with the TRANSFORMERS PRIME television show,” said David Oxford, Executive Vice President at Activision Publishing. “We are collaborating closely with the series creators to capture all the adventure, humour and friendships from the show to create an authentic action experience for TRANSFORMERS fans of all ages to enjoy.”
“Hasbro is thrilled to be working with Activision again on an exciting new TRANSFORMERS video game,” said Mark Blecher, Senior Vice President of Digital Media and Marketing at Hasbro. “The TRANSFORMERS PRIME animated series has resonated strongly with kids and fans and we’re looking forward to delivering this new way to experience the adventure.”
TRANSFORMERS PRIME will hit stores later this year and is being developed exclusively for Nintendo’s Wii™ system and the Nintendo 3DS™ hand-held system by Now Production (NowPro), and for the Nintendo DS™ hand-held system by Altron Corporation. The game has not yet been PEGI rated.
For more information and exclusive updates, fans can visit www.TransformersPrimeTheGame.com.
About Hasbro
Hasbro, Inc. (NASDAQ: HAS) is a branded play company providing children and families around the world with a wide-range of immersive entertainment offerings based on the Company’s world class brand portfolio. From toys and games, to television programming, motion pictures, video games and a comprehensive licensing program, Hasbro strives to delight its customers through the strategic leveraging of well-known and beloved brands such as TRANSFORMERS, LITTLEST PET SHOP, NERF, PLAYSKOOL, MY LITTLE PONY, G.I. JOE, MAGIC: THE GATHERING and MONOPOLY. The Hub, Hasbro’s multi-platform joint venture with Discovery Communications (NASDAQ: DISCA, DISCB, DISCK) launched on October 10, 2010. The online home of The Hub iswww.hubworld.com. The Hub logo and name are trademarks of Hub Television Networks, LLC. All rights reserved.
Come see how we inspire play through our brands athttp://www.hasbro.com. © 2012 Hasbro, Inc. All Rights Reserved.
About Activision Publishing, Inc.
Headquartered in Santa Monica, California, Activision Publishing, Inc. is a leading worldwide developer, publisher and distributor of interactive entertainment and leisure products.
Activision maintains operations in the U.S., Canada, the United Kingdom, France, Germany, Ireland, Italy, Sweden, Spain, Norway, Denmark, the Netherlands, Australia, South Korea, China and the region of Taiwan. More information about Activision and its products can be found on the company’s website, www.activision.com.
Cautionary Note Regarding Forward-looking Statements: Information in this press release that involves Activision Publishing’s expectations, plans, intentions or strategies regarding the future are forward-looking statements that are not facts and involve a number of risks and uncertainties. Activision Publishing generally uses words such as “outlook,” “will,” “could,” “would,” “might,” “remains,” “to be,” “plans,” “believes,” “may,” “expects,” “intends,” “anticipates,” “estimate,” future,” “plan,” “positioned,” “potential,” “project,” “remain,” “scheduled,” “set to,” “subject to,” “upcoming” and similar expressions to identify forward-looking statements. Factors that could cause Activision Publishing’s actual future results to differ materially from those expressed in the forward-looking statements set forth in this release include, but are not limited to, sales levels of Activision Publishing’s titles, shifts in consumer spending trends, the impact of the current macroeconomic environment, the seasonal and cyclical nature of the interactive game market, Activision Publishing’s ability to predict consumer preferences among competing hardware platforms, declines in software pricing, product returns and price protection, product delays, retail acceptance of Activision Publishing’s products, adoption rate and availability of new hardware (including peripherals) and related software, industry competition including from used games and other forms of entertainment, litigation risks and associated costs, rapid changes in technology, industry standards, business models including online and used games, and consumer preferences, including interest in specific genres such as music, first-person action and massively multiplayer online games, protection of proprietary rights, maintenance of relationships with key personnel, customers, licensees, licensors, vendors, and third-party developers, including the ability to attract, retain and develop key personnel and developers that can create high quality “hit” titles, counterparty risks relating to customers, licensees, licensors and manufacturers, domestic and international economic, financial and political conditions and policies, foreign exchange rates and tax rates, and the identification of suitable future acquisition opportunities and potential challenges associated with geographic expansion, and the other factors identified in the risk factors sections of Activision Blizzard’s most recent annual report on Form 10-K and any subsequent quarterly reports on Form 10-Q. The forward-looking statements in this release are based upon information available to Activision Publishing and Activision Blizzard as of the date of this release, and neither Activision Publishing nor Activision Blizzard assumes any obligation to update any such forward-looking statements. Forward-looking statements believed to be true when made may ultimately prove to be incorrect. These statements are not guarantees of the future performance of Activision Publishing or Activision Blizzard and are subject to risks, uncertainties and other factors, some of which are beyond its control and may cause actual results to differ materially from current expectations.
“Hasbro Studios has done a phenomenal job with the TRANSFORMERS PRIME television show,” said David Oxford, Executive Vice President at Activision Publishing. “We are collaborating closely with the series creators to capture all the adventure, humour and friendships from the show to create an authentic action experience for TRANSFORMERS fans of all ages to enjoy.”
“Hasbro is thrilled to be working with Activision again on an exciting new TRANSFORMERS video game,” said Mark Blecher, Senior Vice President of Digital Media and Marketing at Hasbro. “The TRANSFORMERS PRIME animated series has resonated strongly with kids and fans and we’re looking forward to delivering this new way to experience the adventure.”
TRANSFORMERS PRIME will hit stores later this year and is being developed exclusively for Nintendo’s Wii™ system and the Nintendo 3DS™ hand-held system by Now Production (NowPro), and for the Nintendo DS™ hand-held system by Altron Corporation. The game has not yet been PEGI rated.
For more information and exclusive updates, fans can visit www.TransformersPrimeTheGame.com.
About Hasbro
Hasbro, Inc. (NASDAQ: HAS) is a branded play company providing children and families around the world with a wide-range of immersive entertainment offerings based on the Company’s world class brand portfolio. From toys and games, to television programming, motion pictures, video games and a comprehensive licensing program, Hasbro strives to delight its customers through the strategic leveraging of well-known and beloved brands such as TRANSFORMERS, LITTLEST PET SHOP, NERF, PLAYSKOOL, MY LITTLE PONY, G.I. JOE, MAGIC: THE GATHERING and MONOPOLY. The Hub, Hasbro’s multi-platform joint venture with Discovery Communications (NASDAQ: DISCA, DISCB, DISCK) launched on October 10, 2010. The online home of The Hub iswww.hubworld.com. The Hub logo and name are trademarks of Hub Television Networks, LLC. All rights reserved.
Come see how we inspire play through our brands athttp://www.hasbro.com. © 2012 Hasbro, Inc. All Rights Reserved.
About Activision Publishing, Inc.
Headquartered in Santa Monica, California, Activision Publishing, Inc. is a leading worldwide developer, publisher and distributor of interactive entertainment and leisure products.
Activision maintains operations in the U.S., Canada, the United Kingdom, France, Germany, Ireland, Italy, Sweden, Spain, Norway, Denmark, the Netherlands, Australia, South Korea, China and the region of Taiwan. More information about Activision and its products can be found on the company’s website, www.activision.com.
Cautionary Note Regarding Forward-looking Statements: Information in this press release that involves Activision Publishing’s expectations, plans, intentions or strategies regarding the future are forward-looking statements that are not facts and involve a number of risks and uncertainties. Activision Publishing generally uses words such as “outlook,” “will,” “could,” “would,” “might,” “remains,” “to be,” “plans,” “believes,” “may,” “expects,” “intends,” “anticipates,” “estimate,” future,” “plan,” “positioned,” “potential,” “project,” “remain,” “scheduled,” “set to,” “subject to,” “upcoming” and similar expressions to identify forward-looking statements. Factors that could cause Activision Publishing’s actual future results to differ materially from those expressed in the forward-looking statements set forth in this release include, but are not limited to, sales levels of Activision Publishing’s titles, shifts in consumer spending trends, the impact of the current macroeconomic environment, the seasonal and cyclical nature of the interactive game market, Activision Publishing’s ability to predict consumer preferences among competing hardware platforms, declines in software pricing, product returns and price protection, product delays, retail acceptance of Activision Publishing’s products, adoption rate and availability of new hardware (including peripherals) and related software, industry competition including from used games and other forms of entertainment, litigation risks and associated costs, rapid changes in technology, industry standards, business models including online and used games, and consumer preferences, including interest in specific genres such as music, first-person action and massively multiplayer online games, protection of proprietary rights, maintenance of relationships with key personnel, customers, licensees, licensors, vendors, and third-party developers, including the ability to attract, retain and develop key personnel and developers that can create high quality “hit” titles, counterparty risks relating to customers, licensees, licensors and manufacturers, domestic and international economic, financial and political conditions and policies, foreign exchange rates and tax rates, and the identification of suitable future acquisition opportunities and potential challenges associated with geographic expansion, and the other factors identified in the risk factors sections of Activision Blizzard’s most recent annual report on Form 10-K and any subsequent quarterly reports on Form 10-Q. The forward-looking statements in this release are based upon information available to Activision Publishing and Activision Blizzard as of the date of this release, and neither Activision Publishing nor Activision Blizzard assumes any obligation to update any such forward-looking statements. Forward-looking statements believed to be true when made may ultimately prove to be incorrect. These statements are not guarantees of the future performance of Activision Publishing or Activision Blizzard and are subject to risks, uncertainties and other factors, some of which are beyond its control and may cause actual results to differ materially from current expectations.
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