Sony and Taco Bell Announce "Unlock The Box". a competition where people can win a PS Vita every 15 Minutes at Taco Bell from 26th January. this means people have the chance to get a PS Vita before it comes out on 22nd February. From 26th January to 11th March, at participating Taco Bell locations all you need to do is get a $5 Buck Box and enter the code at the bottom of the box online.
The Prize is PS Vita 3G/Wi-Fi model,
one Little Deviants game, one 4GB PS Vita Memory Card, and
a choice of one of the following games: ModNation Racers: Road
Trip, LittleBigPlanet or MLB 12 The Show.
Press Release
FOSTER CITY,
Calif., Jan. 11, 2012 /PRNewswire/ -- Sony Computer
Entertainment America LLC. (SCEA) and Taco Bell Corp. today announced
a new "Unlock the Box" promotion to give away one
PlayStation® Vita (PS Vita) portable entertainment system for every
15 minutes to consumers beginning January 26, 2012. Fans will
have the chance to win a PS Vita before it becomes available in U.S.
stores on February 22, 2012, exclusively through Taco Bell.
"This partnership
is the perfect way to deliver PS Vita's game changing technology
directly to our passionate fans in the weeks leading up to launch,"
said Guy Longworth senior vice president of marketing and
PlayStation Network at Sony Computer Entertainment America LLC. "We
know anticipation around PS Vita in the U.S. is reaching a fever
pitch, and we're happy to be working with Taco Bell to give away one
PS Vita for every fifteen minutes, ensuring thousands of gamers get
their hands on the revolutionary entertainment system before it
becomes available in stores."
At participating Taco
Bell locations from January 26 through March 11, 2012, Taco Bell
and PlayStation fans can "Unlock the Box" for a chance to
win a PS Vita. Codes found on Taco Bell's specially marked $5 Buck
Box – which includes a Cheesy Gordita Crunch, Crunchy Taco,
Burrito Supreme® and medium fountain drink – can be entered online
for an instant chance to win a PS Vita prize pack. Prize packs
include one PS Vita 3G/Wi-Fi model, one Little Deviants game,
one 4GB PS Vita Memory Card, and a choice of one of the following
games: ModNation Racers: Road Trip, LittleBigPlanet or MLB
12 The Show*.
Consumers can win a PS
Vita through a total of three different ways. In addition to "Unlock
the Box," fans can win through Taco Bell's mobile app by
battling their friends on Reality Fighters™ Dojo, an exclusive
augmented reality game experience set on the $5 Buck Box.
The third opportunity is by entering an online contest that will
encourage users to boast about what they'd be willing to do for a PS
Vita. Consumer videos and images that are submitted will be placed in
an online gallery where viewers can vote for the winners.
"Taco Bell has
always been a brand of firsts and we wanted to kick off the year with
an innovative combination – our great food, PlayStation's cool new
technology and multiple ways to play and win," said Brian
Niccol, Chief Marketing and Innovation Officer at Taco Bell Corp. "We
have an incredibly engaged customer fan base and we are excited to
leverage this partnership and help them become early adopters."
PS Vita will launch in
the U.S. on February 22, 2012 and be available at major
retailers for $249.99 (MSRP) for the Wi-Fi model
and $299.99 (MSRP) for the 3G/Wi-Fi model. The PS Vita
system will offer unparalleled interactive entertainment anytime and
anywhere, bringing consumers new ways to play through its stunning
5-inch OLED multi-touch screen and rear touch pad, dual analog
sticks, six-axis motion sensing system, and dual cameras. With nearly
100 games currently in production from first and third party studios
including "Sound Shapes™," "wipEout® 2048,"
"Resistance: Burning Skies™," "UNCHARTED: Golden
Abyss™," Ubisoft's "Assassin's Creed," EA
SPORTS 'FIFA,' Activision's 'Call of Duty®', and many
more, PS Vita is poised to deliver gameplay experiences unmatched by
any handheld or mobile device on the market.
*Select software titles
will be shipped at launch and may not be available at time of win.
No Purchase Necessary
to Enter or Win. Game begins at 12:01 AM (ET) on 1/26/12 and
ends at 11:59 PM (ET) on 3/11/12. Void Where Prohibited.
Game open to legal residents of the 50 United States or D.C. who are
18 or older (19 in Al or NE). For one (1) free Code by mail, while
supplies last, send self-addressed stamped business size (#10)
envelope to: Taco Bell® Big Box Request, P.O. Box 9319, Medford,
NY 11763-9319, postmarked by 3/1/12 and received
3/5/12. Subject to Official Rules at http://unlock.tacobell.com.
About Sony Computer
Entertainment America LLC
Sony Computer
Entertainment America LLC continues to redefine the entertainment
lifestyle with its PlayStation® and PS one® game console, the
PlayStation®2 computer entertainment system, the PSP®
(PlayStation®Portable) handheld entertainment system, the
PlayStation®Vita (PS Vita) portable entertainment system the
ground-breaking PlayStation®3 (PS3™) computer entertainment system
and its online and network services the PlayStation®Network and
PlayStation®Store. Recognized as the undisputed industry leader,
Sony Computer Entertainment America LLC markets the PlayStation®
family of products and develops, publishes, markets and distributes
software for the PS one, PlayStation®2, PSP, PS Vita and PS3 systems
for the North American market. Based inFoster City, Calif., Sony
Computer Entertainment America LLC serves as headquarters for all
North American operations.
PlayStation is a
registered trademark of Sony Computer Entertainment Inc.
About Taco Bell Corp.:
Taco Bell Corp. ("Taco
Bell"), a subsidiary of Yum! Brands, Inc., (NYSE: YUM), is the
nation's leading Mexican-style quick service restaurant chain. Taco
Bell serves tacos, burritos, signature quesadillas, XXL Grilled Stuft
Burritos, nachos, and other specialty items such as Crunchwrap
Supreme®, in addition to the Why Pay More!® Value Menu. Taco Bell
serves more than 36.8 million consumers each week in nearly 5,600
restaurants in the U.S.
SOURCE Sony Computer
Entertainment America LLC.; Taco Bell Corp.
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