Friday, December 11, 2009

Funcom Announce Sweet Robot And A Casual MMO Called Pets Vs Monsters

Funcom have announced that they have established a new Subsidiary called Sweet Robot. Sweet Robot will publish Funcom's Social and Casual MMO Games. the first of these games is Pets Vs Monsters.

Pets Vs Monsters has been in development for nearly two years, being worked on by a team of 15 people. There will be a public beta for Pets Vs Monsters later this month. The game is intended for children between 8 and 12 years of age.

Pets Vs Monsters will require a short download before players can start playing. the game has numerous worlds, from deserts to jungles, in which players and their pets go and explore. typical role playing mechanics like Statistics, equipment, and loot are featured in the game.

Gameplay Video



Press Release

DURHAM, N.C. --(Business Wire)-- Dec 11, 2009 Funcom today announced the establishment of a new subsidiary, SweetRobot, who will be publishing Funcom’s ventures into the social and casual MMO-gaming markets. The first project to be made available through SweetRobot is the upcoming MMO-game‘Pets vs. Monsters’ which will go into public beta testing later this month. The game is a massively multiplayer online game aimed at a younger demographic, specifically children aged eight to twelve.

“SweetRobot will be focusing on publishing games outside the traditional high-end MMO-segment which Funcom has been focusing on the last years,” says Funcom CEO Trond Arne Aas. “This will allow us to explore new market opportunities that differ from what we have been doing before while still retaining Funcom’s familiar profile. This definitely marks a new and exciting direction for us.”

A team of fifteen people have been working on ‘Pets vs. Monsters’ for almost two years, during which time the team has also focused on developing a highly flexible game engine that can easily be customized to work with multiple concepts. ‘Pets vs. Monsters’ is the company’s first venture into the more casual, social gaming segment, and SweetRobot will use this as an opportunity to experiment with different concepts, gameplay mechanisms and business models. No release date has been set for ‘Pets vs. Monsters’, and the upcoming public beta is intended to help the developers gather early, but valuable feedback from the target audience that will prove important to the game’s direction and development.

“Our passion and dedication for high-end online games remains the same, and ‘Age of Conan’ and ‘The Secret World’ are still our primary focus,” says Aas. “But we are also eager to explore new opportunities within the industry, and it felt natural for us to step into the social gaming segment especially considering our outstanding experience with making online worlds and communities. ‘Pets vs. Monsters’ is very much an exciting project for us, our first attempt at creating an online game for a younger target audience with gameplay mechanics and production values that differ from what we have done before. The fact that these productions require significantly lower budgets and smaller teams to develop is very attractive to us, as it allows us to try out several concepts instead of placing all our resources into one single bet.”

‘Pets vs. Monsters’ is a massively multiplayer online game intended for children between eight and twelve years of age. The user is treated to a quick download and will be logged in and playing in no time due to the game’s streaming technology. Players will adventure through numerous different ‘worlds’ – from deserts to jungles – accompanied by their trusted pet which they ride into exciting battles. It is also possible to chat and play with other players from all over the world, and the game employs typical role-playing mechanics such as statistics, equipment and loot to incentivize progress.

ABOUT FUNCOM - Funcom is an independent developer and publisher of online games for PC, consoles and mobile platforms. Funcom has provided outstanding entertainment since 1993 and continues to expand its track-record of more than twenty released games. Recent titles include 'The Longest Journey', 'Anarchy Online' and 'Dreamfall: The Longest Journey'. For corporate information please visit. For information about Funcom games visit, or Funcom is listed on the Oslo Stock Exchange under the ticker FUNCOM.

ABOUT SWEETROBOT – SweetRobot is a publisher of casual MMO games. Established in 2009, SweetRobot is currently working on ‘Pets vs. Monsters’. SweetRobot is a subsidiary of Funcom. Visit for more information.

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