Showing posts with label Activison. Show all posts
Showing posts with label Activison. Show all posts

Wednesday, May 19, 2010

Activision Have Released The Debut Trailer For Call Of Duty: Black Ops

Activision have released the debut trailer for Call Of Duty: Black Ops. The previous trailer was the debut teaser trailer, that briefly showed hints of Black Ops. This trailer greatly expands on the teaser trailer by showing alot of in-game action.The trailer shows numerous locations, from Arctic type areas, Jungle, Built up areas, and even a Spacecraft launch Pad. The trailer is heavy on action, either from a helicopter, general shooting, and abseiling down a building. there also appears to be some sneaking around. there is alot more to see in the trailer than this brief overview so feel free to watch it a few times.


From GameTrailers


Thursday, May 13, 2010

Activision Reveal The Second Modern Warfare 2 Map Pack Is Coming out 3rd June

Activision have revealed that the next Map pack for Modern Warfare 2 will be the Resurgence Pack. the Resurgence Pack is coming out on 3rd June and will come with 5 maps. To celebrate this, there will be two double XP weekends, the first starting Friday 28th May and the second is on the following Friday, 4th June.

Press Release

SANTA MONICA, Calif., May 13 /PRNewswire-FirstCall/ -- The second pack of new multiplayer maps from Call of Duty®: Modern Warfare® 2, will hit first on Xbox LIVE® online entertainment network worldwide on June 3rd with the release of the Call of Duty®: Modern Warfare® 2 Resurgence Pack. Featuring five maps, the Resurgence Pack follows on the heels of the record-setting Call of Duty®: Modern Warfare® 2 Stimulus Package of maps.

Developed by Infinity Ward and published by Activision Publishing, Inc. (Nasdaq: ATVI), Call of Duty: Modern Warfare 2 is rated "M" (Mature) by the ESRB for Blood, Drug Reference, Intense Violence and Language. For more information, visit www.modernwarfare2.com.

Additionally, to celebrate the upcoming release, Infinity Ward will host two Double XP weekends. The first Double XP will take place beginning Friday, May 28, and the second will follow on Friday, June 4.

About Activision Publishing, Inc.
Headquartered in Santa Monica, California, Activision Publishing, Inc. is a leading worldwide developer, publisher and distributor of interactive entertainment and leisure products.
Activision maintains operations in the U.S., Canada, the United Kingdom, France, Germany, Ireland, Italy, Sweden, Spain, the Netherlands, Australia, Japan andSouth Korea. More information about Activision and its products can be found on the company's website, www.activision.com.

Cautionary Note Regarding Forward-looking Statements: Information in this press release that involves Activision Publishing's expectations, plans, intentions or strategies regarding the future are forward-looking statements that are not facts and involve a number of risks and uncertainties. Activision Publishing generally uses words such as "outlook", "will," "could," "would," "might," "remains," "to be," "plans," "believes", "may", "expects," "intends," "anticipates," "estimate," future," "plan," "positioned," "potential," "project," "remain," "scheduled," "set to," "subject to," "upcoming" and similar expressions to help identify forward-looking statements. Factors that could cause Activision Publishing's actual future results to differ materially from those expressed in the forward-looking statements set forth in this release include, but are not limited to, sales of Activision Publishing's titles, shifts in consumer spending trends, the seasonal and cyclical nature of the interactive game market, Activision Publishing's ability to predict consumer preferences among competing hardware platforms (including next-generation hardware), declines in software pricing, product returns and price protection, product delays, retail acceptance of Activision Publishing's products, adoption rate and availability of new hardware and related software, industry competition, rapid changes in technology and industry standards, protection of proprietary rights, litigation against Activision Publishing, maintenance of relationships with key personnel, customers, vendors and third-party developers, domestic and international economic, financial and political conditions and policies, foreign exchange rates, integration of recent acquisitions and the identification of suitable future acquisition opportunities, Activision Publishing's success in integrating the operations of Activision Publishing and Vivendi Games in a timely manner, or at all, and the combined company's ability to realize the anticipated benefits and synergies of the transaction to the extent, or in the timeframe, anticipated. Other such factors include additional risk factors identified in Activision Blizzard's most recent annual report on Form 10-K and any subsequent quarterly reports on Form 10-Q. The forward-looking statements in this release are based upon information available to Activision Publishing and Activision Blizzard as of the date of this release, and neither Activision Publishing nor Activision Blizzard assumes any obligation to update any such forward-looking statements. Forward-looking statements believed to be true when made may ultimately prove to be incorrect. These statements are not guarantees of the future performance of Activision Publishing or Activision Blizzard and are subject to risks, uncertainties and other factors, some of which are beyond its control and may cause actual results to differ materially from current expectations.

Activision, Call of Duty and Modern Warfare are registered trademarks of Activision Publishing, Inc. All rights reserved.

Xbox 360, Xbox LIVE, and Windows are either registered trademarks or trademarks of the Microsoft Corporation.
SOURCE Activision Publishing, Inc.

Saturday, May 1, 2010

The Debut Teaser Trailer For Call Of Duty: Black Ops Has Been Released

Activison and Treyarch have released the debut teaser trailer for Call Of Duty: Black Ops. things appear very quickly in this trailer so you may want to pause it as it plays.




Friday, April 30, 2010

Activision And Treyarch Announce Call Of Duty: Black Ops is Coming Out 9th November


Activision and Treyarch have revealed the next game in the Call Of Duty series is Call Of Duty: Black Ops. No information about the game was released, but they have announced it is coming out 9th November and that the game is set to appear on GameTrailers TV, on Spike, today.

Press Release

SANTA MONICA, Calif., April 30 /PRNewswire/ -- DECLASSIFIED: Prepare for the follow-up to the biggest entertainment launch in history: on November 9th Call of Duty®: Black Ops™ will introduce fans to the elite world of Black Ops. Activision Publishing, Inc. (Nasdaq: ATVI) and award-winning developer Treyarch will take players behind enemy lines in an entirely new chapter in the groundbreaking and record-setting, No. 1 first-person action series of all-time.

"We can't wait for our community to experience Call of Duty: Black Ops," said Mark Lamia, Studio Head for Treyarch. "We have focused our entire studio on this game, with dedicated multiplayer, single-player and co-op teams creating the most intense, gripping and riveting experience possible for our fans on all fronts."

For more information, visit www.callofduty.com/blackops immediately following the game's appearance on GameTrailers TV on Spike this Friday and also, via Twitter at JD_2020.
About Activision Publishing, Inc.

Headquartered in Santa Monica, California, Activision Publishing, Inc. is a leading worldwide developer, publisher and distributor of interactive entertainment and leisure products.
Activision maintains operations in the U.S., Canada, the United Kingdom, France, Germany, Ireland, Italy, Sweden, Spain, Norway, Denmark, the Netherlands,Australia, Russia, Japan, South Korea, China and the region of Taiwan. More information about Activision and its products can be found on the company's website, www.activision.com.

Cautionary Note Regarding Forward-looking Statements: Information in this press release that involves Activision Publishing's expectations, plans, intentions or strategies regarding the future are forward-looking statements that are not facts and involve a number of risks and uncertainties. Activision Publishing generally uses words such as "outlook," "will," "could," "would," "might," "remains," "to be," "plans," "believes," "may," "expects," "intends," "anticipates," "estimate," future," "plan," "positioned," "potential," "project," "remain," "scheduled," "set to," "subject to," "upcoming" and similar expressions to identify forward-looking statements. Factors that could cause Activision Publishing's actual future results to differ materially from those expressed in the forward-looking statements set forth in this release include, but are not limited to, sales levels of Activision Publishing's titles, shifts in consumer spending trends, the impact of the current macroeconomic environment, the seasonal and cyclical nature of the interactive game market, Activision Publishing's ability to predict consumer preferences among competing hardware platforms, declines in software pricing, product returns and price protection, product delays, retail acceptance of Activision Publishing's products, adoption rate and availability of new hardware (including peripherals) and related software, industry competition, rapid changes in technology, industry standards and consumer preferences, protection of proprietary rights, litigation against Activision Publishing, maintenance of relationships with key personnel, customers, licensees, licensors, vendors and third-party developers, counterparty risks relating to customers, licensees, licensors and manufacturers, domestic and international economic, financial and political conditions and policies, foreign exchange rates and tax rates, integration of recent acquisitions and the identification of suitable future acquisition opportunities, and the other factors identified in the risk factors section of Activision Blizzard's most recent annual report on Form 10-K and any subsequent quarterly reports on Form 10-Q. The forward-looking statements in this release are based upon information available to Activision Publishing and Activision Blizzard as of the date of this release, and neither Activision Publishing nor Activision Blizzard assumes any obligation to update any such forward-looking statements. Forward-looking statements believed to be true when made may ultimately prove to be incorrect. These statements are not guarantees of the future performance of Activision Publishing or Activision Blizzard and are subject to risks, uncertainties and other factors, some of which are beyond its control and may cause actual results to differ materially from current expectations.

© 2010 Activision Publishing, Inc. Activision and Call of Duty are registered trademarks and Black Ops is a trademark of Activision Publishing, Inc. All rights reserved. All other trademarks and trade names are the properties of their respective owners.

Monday, March 8, 2010

Activision Announce 10 Minute Solution For The Nintendo Wii

Activision have announced that they are publishing 10 Minute Solution this spring for the Nintendo Wii. the game is based on the exercise DVD's designed for fitness fans with busy schedules. 10 Minute Solution is priced at $19.99, making it one of the cheapest Fitness games on the Nintendo Wii.

10 Minute Workout enables players to construct exercise regimes from a wide variety of 10 Minute routine blocks, from 3 main categories: cardio boxing, mixed games and aerobics. Like the DVDs, the game is designed to make these workouts easy whilst combining causal gaming fun. 10 Minute Workout is compatible with the Wii Balance Board, but works just as good without it.

10 Minute Workout Screenshots


Press Release

MINNEAPOLIS, March 8, 2010 /PRNewswire via COMTEX News Network/ -- Activision Publishing, Inc. (Nasdaq: ATVI) today announced an agreement with Anchor Bay Entertainment to release 10 Minute Solution, a video game for Wii(TM) based on the popular exercise DVDs. Coming this Spring, 10 Minute Solution will bring focused exercise activities to fitness fans with busy schedules, in an affordable and fun way.

"10 Minute Solution DVDs give users a unique fitness experience: customizable routines that fit into any lifestyle," said David Oxford, Activision Publishing. "We've taken this concept and combined it with the interactivity of the Wii, creating a new kind of workout that gets results."
10 Minute Solution combines the ease of the popular fitness DVDs with casual gaming fun. The game allows players to construct regimens from a wide variety of 10 minute routine blocks, organized into three main categories: cardio boxing, mixed games and aerobics. 10 Minute Solution is designed to captivate fitness enthusiasts and gamers alike with intense routines that play as a game, unlike other fitness games that simply have the player following a trainer on screen. The game is enhanced when played with the Wii Balance Board(TM), but still offers a fantastic workout without it.

"Our legions of 10 Minute Solution DVD users will tell you these simple 10 minute exercises work," said Julie Cartwright, SVP Marketing at Anchor Bay Entertainment. "We are ecstatic to be partnering with Activision to do something progressive in the fitness gaming space."
10 Minute Solution will be available for $19.99, a fantastic value compared to the other Wii(TM) fitness game options. The game is not yet rated by the ESRB. For more information visitwww.activision.com.

About Anchor Bay Entertainment
Anchor Bay Entertainment is the home entertainment division of Starz Media, LLC. It includes the Anchor Bay Films and Manga Entertainment brands. It distributes feature films, children's entertainment, fitness, TV series, documentaries, anime and other filmed entertainment on DVD and Blu-ray(TM) formats. It is the exclusive distributor in the U.S. of the theatrical titles from Overture Films. Headquartered in Beverly Hills, CA, Anchor Bay Entertainment has offices in Troy, MI, as well as Canada, the United Kingdom and Australia. Starz Media (www.starzmedia.com) is a controlled subsidiary of Liberty Media Corporation attributed to the Liberty Capital Group.

About Activision Publishing, Inc.
Headquartered in Santa Monica, California, Activision Publishing, Inc. is a leading worldwide developer, publisher and distributor of interactive entertainment and leisure products.
Activision Publishing maintains operations in the U.S., Canada, the United Kingdom, France, Germany, Ireland, Italy, Sweden, Spain, the Netherlands, Australia, Japan and South Korea. More information about Activision and its products can be found on the company's website, www.activision.com.

Cautionary Note Regarding Forward-looking Statements: Information in this press release that involves Activision Publishing's expectations, plans, intentions or strategies regarding the future are forward-looking statements that are not facts and involve a number of risks and uncertainties. Activision Publishing generally uses words such as "outlook," "will," "could," "would," "might," "remains," "to be," "plans," "believes," "may," "expects," "intends," "anticipates," "estimate," future," "plan," "positioned," "potential," "project," "remain," "scheduled," "set to," "subject to," "upcoming" and similar expressions to help identify forward-looking statements. Factors that could cause Activision Publishing's actual future results to differ materially from those expressed in the forward-looking statements set forth in this release include, but are not limited to, sales levels of Activision Publishing's titles, shifts in consumer spending trends, the impact of the current macroeconomic environment, the seasonal and cyclical nature of the interactive game market, Activision Publishing's ability to predict consumer preferences among competing hardware platforms (including next-generation hardware), declines in software pricing, product returns and price protection, product delays, retail acceptance of Activision Publishing's products, adoption rate and availability of new hardware and related software, industry competition, rapid changes in technology and industry standards, protection of proprietary rights, litigation against Activision Publishing, maintenance of relationships with key personnel, customers, vendors and third-party developers, domestic and international economic, financial and political conditions and policies, foreign exchange rates, integration of recent acquisitions and the identification of suitable future acquisition opportunities, Activision Blizzard's success in integrating the operations of Activision Publishing and Vivendi Games in a timely manner, or at all, and the combined company's ability to realize the anticipated benefits and synergies of the transaction to the extent, or in the timeframe, anticipated, and the other factors identified in Activision Blizzard's most recent annual report on Form 10-K and any subsequent quarterly reports on Form 10-Q. The forward-looking statements in this release are based upon information available to Activision Publishing and Activision Blizzard as of the date of this release, and neither Activision Publishing nor Activision Blizzard assumes any obligation to update any such forward-looking statements. Forward-looking statements believed to be true when made may ultimately prove to be incorrect. These statements are not guarantees of the future performance of Activision Publishing or Activision Blizzard and are subject to risks, uncertainties and other factors, some of which are beyond its control and may cause actual results to differ materially from current expectations.

©2009 Activision Publishing, Inc. Activision is a registered trademark of Activision Publishing, Inc. Wii is trademark of Nintendo. © 2006 Nintendo. All other trademarks and trade names are the properties of their respective owners. All rights reserved.

Friday, February 26, 2010

Activision Have Released A Gameplay Trailer For Transformers War For Cybertron

Activision have released a new trailer for Transformers War For Cybertron. this is the first trailer to show in-game footage of gameplay from both the Autobot and Decepticon campaigns. the trailer also shows new in-game cutscenes from both campaigns.


Tuesday, January 19, 2010

Activision Announce That DJ Hero Was The Number 1 New Intellectual Property In The USA And Europe In 2009


Activision have announced that DJ Hero was the Number 1 selling new intellectual property, by revenue, in the USA and Europe in 2009.

Activision were proud to announce that DJ Hero had 15 Best Music Game Awards in the USA and was also featured on more than a dozen "best of" lists.

Press Release

SANTA MONICA, Calif., Jan 19, 2010 /PRNewswire via COMTEX News Network/ -- Activision Blizzard, Inc. (Nasdaq: ATVI) announced today that DJ Hero(TM) was the #1 new intellectual property by revenue in the U.S. and Europe for calendar 2009, according to The NPD Group.
The gamehas garnered critical acclaim, securing more than 15 Best Music Game Awards in the U.S. alone and was featured in more than two dozen year end "best of" lists including those from Time Magazine, USA Today.com and Official Xbox Magazine.

"DJ Hero has transformed music gaming by marrying an innovative turntable controller and exhilarating gameplay with the biggest artists and incredible music from around the world," said Robert Kotick, CEO, Activision Blizzard. "Consumers and critics agree that DJ Hero is one of the best music games ever created and further establishes Guitar Hero(R) as the premier franchise of its kind."

DJ Hero delivers an all-new interactive music experience that allows players to interact with music in an all-new way. Featuring 93 exclusive mixes created by DJ AM, Cut Chemist, Grandmaster Flash, DJ Jazzy Jeff, J. Period, DJ Shadow, DJ Z-Trip from such genres as hip-hop, pop, rock and dance, the game offers the most diverse and international collection of music ever assembled in a music game.

DJ Hero was developed by FreeStyleGames for the Xbox 360(R) video game and entertainment system from Microsoft, the PLAYSTATION(R)3 and PlayStation(R)2 computer entertainment systems and the Wii(TM) system from Nintendo. The game is rated "T" (Teen - Mild Suggestive Themes, Lyrics) by the ESRB. For more information about DJ Hero, please visit djhero.com, facebook.com/djhero and twitter.com/djhero.

Headquartered in Santa Monica, California, Activision Blizzard, Inc. is a worldwide online, PC, console and handheld game publisher with leading market positions across every major category of the rapidly growing interactive entertainment software industry.

Activision Blizzard maintains operations in the U.S., Canada, the United Kingdom, France, Germany, Ireland, Italy, Sweden, Spain, Norway, Denmark, the Netherlands, Australia, Russia, South Korea, China, and the region of Taiwan. More information about Activision Blizzard and its products can be found on the company's website, www.activisionblizzard.com.

Cautionary Note Regarding Forward-looking Statements: Information in this press release that involves Activision Blizzard's expectations, plans, intentions or strategies regarding the future, including statements under the heading "Company Outlook," are forward-looking statements that are not facts and involve a number of risks and uncertainties. Activision Blizzard generally uses words such as "outlook,""will," "remains," "to be," "plans," "believes," "may," "expects," "intends," and similar expressions to identify forward-looking statements. Factors that could cause Activision Blizzard's actual future results to differ materially from those expressed in the forward-looking statements set forth in this release include, but are not limited to, sales levels of Activision Blizzard's titles, shifts in consumer spending trends, the impact of the current macroeconomic environment, the seasonal and cyclical nature of the interactive game market, any further difficulties related to World of Warcraft in China, Activision Blizzard's ability to predict consumer preferences among competing hardware platforms, declines in software pricing, product returns and price protection, product delays, retail acceptance of Activision Blizzard's products, adoption rate and availability of new hardware (including peripherals) and related software, industry competition, rapid changes in technology, industry standards and consumer preferences, protection of proprietary rights, litigation against Activision Blizzard, maintenance of relationships with key personnel, customers, licensees, licensors, vendors, and third-party developers, counterparty risks relating to customers, licensees, licensors and manufacturers, domestic and international economic, financial and political conditions and policies, foreign exchange rates and tax rates, integration of recent acquisitions and the identification of suitable future acquisition opportunities, and the other factors identified in the risk factors sections of Activision Blizzard's annual report on Form 10-K for the year ended December 31, 2008 and subsequent filed quarterly reports on Form 10-Q. The forward-looking statements in this release are based upon information available to Activision Blizzard as of the date of this release, and Activision Blizzard assumes no obligation to update any such forward-looking statements. Forward-looking statements believed to be true when made may ultimately prove to be incorrect. These statements are not guarantees of the future performance of Activision Blizzard and are subject to risks, uncertainties and other factors, some of which are beyond its control and may cause actual results to differ materially from current expectations.
© 2009 Activision Publishing, Inc. Guitar Hero and Activision are registered trademarks and DJ Hero is a trademark of Activision Publishing, Inc.

"PlayStation" and the "PS" Family logo are registered trademarks of Sony Computer Entertainment America Inc. Microsoft, Xbox, Xbox 360, Xbox LIVE, and the Xbox logos are trademarks of the Microsoft group of companies. Wii and Nintendo DS are trademarks of Nintendo. © 2006 Nintendo. All rights reserved.

SOURCE Activision Blizzard, Inc.

Copyright (C) 2010 PR Newswire. All rights reserved

Thursday, January 14, 2010

Activision Announce Modern Warfare 2 Retail Sales Have Surpassed $1 Billion Worldwide


Activision have announced that Modern Warfare 2 has sold over $1 Billion at retail worldwide Since its launch in November 2009.

Press Release

SANTA MONICA, Calif., Jan 13, 2010 /PRNewswire via COMTEX News Network/ -- Activision Blizzard, Inc. (Nasdaq: ATVI) announced today that Infinity Ward's Call of Duty: Modern Warfare 2 continues to set sell-through records crossing the $1 billion mark in retail sales worldwide since its launch in November, according to internal Activision estimates.

In its first five days alone, the game sold an estimated $550 million worldwide, outpacing five-day worldwide theatrical box office gross figures for such films as Avatar, Harry Potter and the Half-Blood Prince and The Dark Night, according to internal Activision estimates and boxofficemojo.com.

"Call of Duty:Modern Warfare 2 has exceeded our expectations and shattered theatrical box office and video game records," said Robert Kotick, CEO of Activision Blizzard. "There are only a handful of entertainment properties that have ever reached the $1 billion mark, which illustrates the power of the Call of Duty franchise and mass appeal of this game."

Modern Warfare 2 is rated "M" (Mature) by the ESRB for Blood, Drug Reference, Intense Violence and Language. For additional information about the game, visit www.modernwarfare2.com.

About Activision Publishing, Inc.
Headquartered in Santa Monica, California, Activision Publishing, Inc. is a leading worldwide developer, publisher and distributor of interactive entertainment and leisure products.

Activision Publishing maintains operations in the U.S., Canada, the United Kingdom, France, Germany, Ireland, Italy, Sweden, Spain, Norway, Denmark, the Netherlands, Australia, Russia, Japan, South Korea, China and the region of Taiwan. More information about Activision and its products can be found on the company's website, www.activision.com.

Cautionary Note Regarding Forward-looking Statements: Information in this press release that involves Activision Publishing's expectations, plans, intentions or strategies regarding the future are forward-looking statements that are not facts and involve a number of risks and uncertainties. Activision Publishing generally uses words such as "outlook," "will," "could," "would," "might," "remains," "to be," "plans," "believes," "may," "expects," "intends," "anticipates," "estimate," future," "plan," "positioned," "potential," "project," "remain," "scheduled," "set to," "subject to," "upcoming" and similar expressions to identify forward-looking statements. Factors that could cause Activision Publishing's actual future results to differ materially from those expressed in the forward-looking statements set forth in this release include, but are not limited to, sales levels of Activision Publishing's titles, shifts in consumer spending trends, the impact of the current macroeconomic environment, the seasonal and cyclical nature of the interactive game market, Activision Publishing's ability to predict consumer preferences among competing hardware platforms, declines in software pricing, product returns and price protection, product delays, retail acceptance of Activision Publishing's products, adoption rate and availability of new hardware (including peripherals) and related software, industry competition, rapid changes in technology, industry standards and consumer preferences, protection of proprietary rights, litigation against Activision Publishing, maintenance of relationships with key personnel, customers, licensees, licensors, vendors and third-party developers, counterparty risks relating to customers, licensees, licensors and manufacturers, domestic and international economic, financial and political conditions and policies, foreign exchange rates and tax rates, integration of recent acquisitions and the identification of suitable future acquisition opportunities, and the other factors identified in the risk factors section of Activision Blizzard's most recent annual report on Form 10-K and any subsequent quarterly reports on Form 10-Q. The forward-looking statements in this release are based upon information available to Activision Publishing and Activision Blizzard as of the date of this release, and neither Activision Publishing nor Activision Blizzard assumes any obligation to update any such forward-looking statements. Forward-looking statements believed to be true when made may ultimately prove to be incorrect. These statements are not guarantees of the future performance of Activision Publishing or Activision Blizzard and are subject to risks, uncertainties and other factors, some of which are beyond its control and may cause actual results to differ materially from current expectations.

*All references cited are sourced according to www.boxofficemojo.com or www.guinnessworldrecords.com

© 2009 Activision Publishing, Inc. Activision, Call of Duty and Modern Warfare are registered trademarks of Activision Publishing, Inc. All rights reserved. All other trademarks and trade names are the properties of their respective owners.

Xbox 360, Xbox LIVE, and Windows are either registered trademarks or trademarks of Microsoft Corporation.

SOURCE Activision Blizzard, Inc.

Copyright (C) 2010 PR Newswire. All rights reserved

Wednesday, January 13, 2010

Activision Release A New Cinematic Trailer For Transformers War For Cybertron

The First Trailer has been released for Transformers War For Cybertron. a short reveal had previously been released, but this trailer is a extended version of that trailer. the trailer is cinematic and doesn't appear to show anything in-game. the transformers have a classic look, before they took on earth vehicle form, with several familiar transformers shown in the trailer, namely Optimus Prime, Megatron, Starscreem ,Bumblebee, Omega Supreme, Soundwave, And Tripticon.




Wednesday, December 16, 2009

Activision Reveal Details On Transformers War For Cybertron


Following the reveal of Transformers War For Cybertron at this years Video Game Awards, Activision have released some details for the game. Activision have confirmed that there will be Wii, DS, Playstation 3, Xbox 360, And PC versions of the game.

Activision have also revealed that there will be Single Player, Online Co-Op, and head to head Multiplayer. the game will have two distinct story lines, the Autobot campaign will have them saving their planet against overwhelming odds, whilst the Decepticon campaign tells a story of a thirst for power and control of the universe.

This move by Activision and Hasbro, to tell a story before the Transformers came to earth, has given them the chance to create something that can be expanded in the future beyond just this game.

Press Release

SANTA MONICA, Calif., Dec 16, 2009 /PRNewswire-FirstCall via COMTEX News Network/ -- Experience the legendary battle between the AUTOBOTS and DECEPTICONS as Activision Publishing, Inc. (Nasdaq: ATVI) announced today that Transformers(TM): War for Cybertron is in development by award-winning High Moon Studios. Based on Hasbro's legendary TRANSFORMERS property, the game takes players to the TRANSFORMERS characters' home planet of CYBERTRON for a new look into the epic story of the grand civil war that spawned one of the most brutal rivalries of all time.

"Transformers: War for Cybertron is an origins story, taking players on a gripping, adrenaline-fueled journey that precedes the TRANSFORMERS characters' arrival on Earth," said Rob Kostich, head of marketing, licensed products, Activision Publishing, Inc. "The game transports players to a living, metallic planet where they will battle as giant converting robots in single player, online co-op or head-to-head multiplayer matches that are fully immersive from start to finish."
"For the first time, Hasbro is working with Activision to drive the TRANSFORMERS fiction forward into new story arcs, demonstrating pivotal moments in Transformers history that defined who they are," said Aaron Archer, Senior Design Director, Hasbro. "This remarkable video game helps us to tell a critical event in TRANSFORMERS lore that will be used as canon for future storylines in a way we could have only dreamed of a few years ago. It is a testament to the success of the TRANSFORMERS brand and a key element to the story we look forward to telling in 2010 and beyond."

Transformers: War for Cybertron features two distinct storylines: the AUTOBOT campaign tells a story of heroism to save their home planet against overwhelming odds, and the DECEPTICON campaign tells a story of an unquenchable thirst for power to control the universe. For the first time in a TRANSFORMERS title, fans will be able to play the game with their friends through team-based online co-op, or go head to head in a variety of intense, online multiplayer game modes. The game features a sci-fi art style that introduces to fans the entire living, metallic world of CYBERTRON, as well as all-new visualizations of the iconic TRANSFORMERS characters in their original Cybertronian forms.

Transformers: War for Cybertron is in development for the Xbox 360(R) video game and entertainment system from Microsoft, PlayStation(R)3 computer entertainment system, Windows PC, Wii(TM) and Nintendo DS(TM), and is not yet rated by the ESRB.

For more information and to receive exclusive updates about the Transformers: War for Cybertron video game, visit www.TransformersGame.com.

About HASBRO
Hasbro, Inc. (NYSE: HAS) is a worldwide leader in children's and family leisure time products and services with a rich portfolio of brands and entertainment properties that provides some of the highest quality and most recognizable play and recreational experiences in the world. As a brand-driven, consumer-focused global company, Hasbro brings to market a range of toys, games and licensed products, from traditional to high-tech and digital, under such powerful brand names as TRANSFORMERS, PLAYSKOOL, TONKA, MILTON BRADLEY, PARKER BROTHERS, CRANIUM and WIZARDS OF THE COAST. Come see how we inspire play through our brands athttp://www.hasbro.com. A(C) 2009 Hasbro, Inc. All Rights Reserved.

About Activision Publishing, Inc.
Headquartered in Santa Monica, California, Activision Publishing, Inc. is a leading worldwide developer, publisher and distributor of interactive entertainment and leisure products.
Activision Publishing maintains operations in the U.S., Canada, the United Kingdom, France, Germany, Ireland, Italy, Sweden, Spain, Norway, Denmark, the Netherlands, Australia, Russia, Japan, South Korea, China and the region of Taiwan. More information about Activision and its products can be found on the company's website, www.activision.com.

Cautionary Note Regarding Forward-looking Statements: Information in this press release that involves Activision Publishing's expectations, plans, intentions or strategies regarding the future are forward-looking statements that are not facts and involve a number of risks and uncertainties. Activision Publishing generally uses words such as "outlook," "will," "could," "would," "might," "remains," "to be," "plans," "believes," "may," "expects," "intends," "anticipates," "estimate," future," "plan," "positioned," "potential," "project," "remain," "scheduled," "set to," "subject to," "upcoming" and similar expressions to identify forward-looking statements. Factors that could cause Activision Publishing's actual future results to differ materially from those expressed in the forward-looking statements set forth in this release include, but are not limited to, sales levels of Activision Publishing's titles, shifts in consumer spending trends, the impact of the current macroeconomic environment, the seasonal and cyclical nature of the interactive game market, Activision Publishing's ability to predict consumer preferences among competing hardware platforms, declines in software pricing, product returns and price protection, product delays, retail acceptance of Activision Publishing's products, adoption rate and availability of new hardware (including peripherals) and related software, industry competition, rapid changes in technology, industry standards and consumer preferences, protection of proprietary rights, litigation against Activision Publishing, maintenance of relationships with key personnel, customers, licensees, licensors, vendors and third-party developers, counterparty risks relating to customers, licensees, licensors and manufacturers, domestic and international economic, financial and political conditions and policies, foreign exchange rates and tax rates, integration of recent acquisitions and the identification of suitable future acquisition opportunities, and the other factors identified in the risk factors section of Activision Blizzard's most recent annual report on Form 10-K and any subsequent quarterly reports on Form 10-Q. The forward-looking statements in this release are based upon information available to Activision Publishing and Activision Blizzard as of the date of this release, and neither Activision Publishing nor Activision Blizzard assumes any obligation to update any such forward-looking statements. Forward-looking statements believed to be true when made may ultimately prove to be incorrect. These statements are not guarantees of the future performance of Activision Publishing or Activision Blizzard and are subject to risks, uncertainties and other factors, some of which are beyond its control and may cause actual results to differ materially from current expectations.

HASBRO and its logo, TRANSFORMERS and all related characters are trademarks of Hasbro and are used with permission. A(C) 2010 Hasbro. All Rights Reserved. Game A(C) 2010 Activision Publishing, Inc. Activision is a registered trademark of Activision Publishing, Inc. All rights reserved.

All other trademarks and trade names are the properties of their respective owners.
SOURCE Activision Publishing, Inc.

Tuesday, December 15, 2009

Activision Have Announced They Are Going To Publish A Videogame Based On Zhu Zhu Pets (Go Go Hamsters)

Activision have announced that, in partnership with GameMill Publishing, they are going to publish videogames based on the Zhu Zhu Pets (Go Go Hamsters) range. The first of these games is coming to the Nintendo DS in the Spring of 2010. Activision have said that the game will bring arcade action as well as the caring and nurturing of the hamsters.

Press Release

SANTA MONICA, Calif., Dec 15, 2009 /PRNewswire-FirstCall via COMTEX News Network/ -- Activision Publishing (Nasdaq: ATVI) and GameMill Publishing, Inc. announced today an agreement with Cepia, LLC to develop and publish video games based on the smash hit Zhu Zhu Pets(TM). The first Zhu Zhu Pets(TM) game will be released on the Nintendo DS(TM) system in the spring of 2010.

"Zhu Zhu Pets(TM) success in 2009 speaks for itself and we're confident it will be even bigger in 2010," said David Oxford at Activision Publishing. Gary Miller, President, GameMill Publishing, stated, "It is our goal to expand this proven franchise in a way that fans of the wildly popular hamster toy line and video gamers alike will embrace and love to play."

A genuine craze in the toy aisle, Zhu Zhu Pets(TM) was recently nominated for two top industry awards including: "Girl Toy of the Year" and "Innovative Toy of the Year." It is expected to be one of the top selling toys of the 2009 holiday season.

"Ever since Zhu Zhu Pets(TM) exploded in popularity, launching a video game has felt like a natural fit in product evolution," said Natalie Hornsby, Director of Marketing Strategies and Brand Development, Cepia, LLC. "We share our fans' excitement in bringing Zhu Zhu Pets(TM) to the video game space, and think this will help us reach more kids to engage in the Zhu Zhu Pets(TM) experience."

The video games will be created and marketed by Activision and GameMill in close collaboration with toy maker Cepia, LLC. The Zhu Zhu Pets(TM) video game for Nintendo DS is in development now with Black Lantern Studios, Inc., who is bringing forward the brand DNA elements that have made Zhu Zhu Pets(TM) a worldwide phenomenon - arcade action as well as care and nurturing of beloved hamsters!
For more information visit www.activision.com or www.gamemillpublishing.com.

About GameMill Entertainment
GameMill Entertainment is located in Minneapolis, Minnesota. GameMill is a third party publisher of various Children's and Casual games for the PC, Nintendo DS, and Wii from Nintendo. With development across the globe, GameMill is a source of entertaining and fun games for all ages. www.game-mill.com

About Zhu Zhu Pets(TM)
Zhu Zhu Pets(TM) are innovative, realistic, interactive, plush, and artificially intelligent hamsters that talk and move around in their own playsets. Zhu Zhu Pets(TM) include two play modes: nurturing mode where the hamsters coo and purr and adventure mode where the hamsters explore their habitat with intelligent audio and mechanical responses to various habitat stimuli. Over a dozen add-ons can be purchased to build an ever-evolving hamsterworld for your hamster to play in and explore. Powered by 2 AAA batteries (included), Zhu Zhu Pets(TM) are suitable for ages 3 and up. For more information, please visit www.zhuzhupets.com.

About Cepia, LLC
Cepia was founded in 2002 in St. Louis, Missouri by a senior management team boasting over 100 years of combined history in the toy industry. Ingenuity, creativity, playfulness, and passion are the heart of Cepia and everything it creates. Cepia is especially known for its use of advanced technology, which is employed in such an unobtrusive way that the toys are not only fun to play with, but often viewed as "wonderful" or "magical." Cepia's toy brand building enterprises include Glo-e a light-up plush bear, Hydro Max a motorized water blaster, Sky Raptors, Sk8, and their newest venture Zhu Zhu Pets(TM). For more information, please visit www.cepiallc.com.

About Black Lantern
Black Lantern Studios, Inc. is an independent interactive entertainment software developer for consoles and the PC. Founded in 2003 and headquartered in Springfield, Missouri, Black Lantern Studios is committed to providing the highest quality, richest, and most satisfying gaming experience to its customers, and delivering value to its publishers and partners. For more information about Black Lantern Studios, please visit www.blacklanternstudios.com or e-mail info@blacklanternstudios.com.

About Activision Publishing, Inc.
Headquartered in Santa Monica, California, Activision Publishing, Inc. is a leading worldwide developer, publisher and distributor of interactive entertainment and leisure products.

Activision Publishing maintains operations in the U.S., Canada, the United Kingdom, France, Germany, Ireland, Italy, Sweden, Spain, Norway, Denmark, the Netherlands, Australia, Russia, Japan, South Korea, China and the region of Taiwan. More information about Activision and its products can be found on the company's website, www.activision.com.

Cautionary Note Regarding Forward-looking Statements: Information in this press release that involves Activision Publishing's expectations, plans, intentions or strategies regarding the future are forward-looking statements that are not facts and involve a number of risks and uncertainties. Activision Publishing generally uses words such as "outlook," "will," "could," "would," "might," "remains," "to be," "plans," "believes," "may," "expects," "intends," "anticipates," "estimate," future," "plan," "positioned," "potential," "project," "remain," "scheduled," "set to," "subject to," "upcoming" and similar expressions to identify forward-looking statements. Factors that could cause Activision Publishing's actual future results to differ materially from those expressed in the forward-looking statements set forth in this release include, but are not limited to, sales levels of Activision Publishing's titles, shifts in consumer spending trends, the impact of the current macroeconomic environment, the seasonal and cyclical nature of the interactive game market, Activision Publishing's ability to predict consumer preferences among competing hardware platforms, declines in software pricing, product returns and price protection, product delays, retail acceptance of Activision Publishing's products, adoption rate and availability of new hardware (including peripherals) and related software, industry competition, rapid changes in technology, industry standards and consumer preferences, protection of proprietary rights, litigation against Activision Publishing, maintenance of relationships with key personnel, customers, licensees, licensors, vendors and third-party developers, counterparty risks relating to customers, licensees, licensors and manufacturers, domestic and international economic, financial and political conditions and policies, foreign exchange rates and tax rates, integration of recent acquisitions and the identification of suitable future acquisition opportunities, and the other factors identified in the risk factors section of Activision Blizzard's most recent annual report on Form 10-K and any subsequent quarterly reports on Form 10-Q. The forward-looking statements in this release are based upon information available to Activision Publishing and Activision Blizzard as of the date of this release, and neither Activision Publishing nor Activision Blizzard assumes any obligation to update any such forward-looking statements. Forward-looking statements believed to be true when made may ultimately prove to be incorrect. These statements are not guarantees of the future performance of Activision Publishing or Activision Blizzard and are subject to risks, uncertainties and other factors, some of which are beyond its control and may cause actual results to differ materially from current expectations.

A(C)2009 Activision Publishing, Inc. Activision is a registered trademark of Activision Publishing, Inc. Wii and Nintendo DS are trademarks of Nintendo. A(C) 2006 Nintendo. All other trademarks and trade names are the properties of their respective owners. All other trademarks and trade names are the properties of their respective owners. All rights reserved.

Sunday, December 13, 2009

True Crime Revealed At This Years Video Game Awards

Activision's True Crime was revealed at this years Video Game Awards. the debut trailer, which is included in this post, appears to be all in-engine with perhaps a couple of in-game moments. the setting is in China, and the trailer shows many of things that can happen in the game, as well as some story elements.




Friday, November 27, 2009

Activision Blizzard Have Announced That The Call Of Duty Series Has Sold 55 Million Units Worldwide


Activision Blizzard have announced that the Call Of Duty series has now sold over 55 Million Units worldwide. this means the series has surpassed $3 Billion in retail sales worldwide. Modern Warfare 2 5 day sales are estimated to be $550 Million worldwide.

Press Release

SANTA MONICA, Calif., Nov 27, 2009 /PRNewswire-FirstCall via COMTEX News Network/ -- Activision Blizzard, Inc. (Nasdaq: ATVI) announced today that the Call of Duty(R) franchise has surpassed $3 billion in retail sales worldwide, according to The NPD Group, Charttrack, GfK and internal Activision estimates.

Since its first release, the award-winning Call of Duty franchise has sold in excess of 55 million units worldwide. The latest title in the franchise, Infinity Ward's Call of Duty(R):Modern Warfare(R) 2, recently shattered box office and video game records with a worldwide estimated five-day sale through of approximately $550 million, establishing the game as the biggest entertainment launch in history.

"Call Of Duty has become one of the greatest entertainment franchises of all time," said Bobby Kotick, CEO of Activision Blizzard, Inc. "If you consider the number of hours our audiences are engaged in playing Call of Duty games, it is likely to be one of the most viewed of all entertainment experiences in modern history."

Modern Warfare 2 picks up following the historic events of Call of Duty(R) 4: Modern Warfare(R), the blockbuster title that remains the top selling first person action game in history. Modern Warfare 2 is rated "M" (Mature) by the ESRB for Blood, Drug Reference, Intense Violence and Language. For additional information about the game, visit www.modernwarfare2.com.

Headquartered in Santa Monica, California, Activision Publishing, Inc. is a leading worldwide developer, publisher and distributor of interactive entertainment and leisure products.

Activision Publishing maintains operations in the U.S., Canada, the United Kingdom, France, Germany, Ireland, Italy, Sweden, Spain, Norway, Denmark, the Netherlands, Australia, Russia, Japan, South Korea, China and the region of Taiwan. More information about Activision and its products can be found on the company's website, www.activision.com.

Cautionary Note Regarding Forward-looking Statements: Information in this press release that involves Activision Publishing's expectations, plans, intentions or strategies regarding the future are forward-looking statements that are not facts and involve a number of risks and uncertainties. Activision Publishing generally uses words such as "outlook," "will," "could," "would," "might," "remains," "to be," "plans," "believes," "may," "expects," "intends," "anticipates," "estimate," future," "plan," "positioned," "potential," "project," "remain," "scheduled," "set to," "subject to," "upcoming" and similar expressions to identify forward-looking statements. Factors that could cause Activision Publishing's actual future results to differ materially from those expressed in the forward-looking statements set forth in this release include, but are not limited to, sales levels of Activision Publishing's titles, shifts in consumer spending trends, the impact of the current macroeconomic environment, the seasonal and cyclical nature of the interactive game market, Activision Publishing's ability to predict consumer preferences among competing hardware platforms, declines in software pricing, product returns and price protection, product delays, retail acceptance of Activision Publishing's products, adoption rate and availability of new hardware (including peripherals) and related software, industry competition, rapid changes in technology, industry standards and consumer preferences, protection of proprietary rights, litigation against Activision Publishing, maintenance of relationships with key personnel, customers, licensees, licensors, vendors and third-party developers, counterparty risks relating to customers, licensees, licensors and manufacturers, domestic and international economic, financial and political conditions and policies, foreign exchange rates and tax rates, integration of recent acquisitions and the identification of suitable future acquisition opportunities, and the other factors identified in the risk factors section of Activision Blizzard's most recent annual report on Form 10-K and any subsequent quarterly reports on Form 10-Q. The forward-looking statements in this release are based upon information available to Activision Publishing and Activision Blizzard as of the date of this release, and neither Activision Publishing nor Activision Blizzard assumes any obligation to update any such forward-looking statements. Forward-looking statements believed to be true when made may ultimately prove to be incorrect. These statements are not guarantees of the future performance of Activision Publishing or Activision Blizzard and are subject to risks, uncertainties and other factors, some of which are beyond its control and may cause actual results to differ materially from current expectations.

A(C) 2009 Activision Publishing, Inc. Activision, Call of Duty and Modern Warfare are registered trademarks of Activision Publishing, Inc. All rights reserved. All other trademarks and trade names are the properties of their respective owners.
SOURCE Activision Blizzard, Inc.

Wednesday, November 18, 2009

Modern Warfare 2 Breaks Videogame And Theatrical Box Office 5 Day Sale Records

http://upload.wikimedia.org/wikipedia/en/d/db/Modern_Warfare_2_cover.PNG

Activision have announced that Modern Warfare 2 is continuing to break records. Modern Warfare 2's estimated Worldwide five-day sell-through is approximately $550 Million. the game has broken the following Videogame records and Theatrical Box Office records:

-- The largest reported five-day opening worldwide box office gross
figures, held by Harry Potter and the Half-Blood Prince ($394 million)

-- The largest reported five-day opening domestic box office gross figures,
held by The Dark Knight ($203.8 million)

-- The largest reported five-day worldwide video game sales record,
previously held by Grand Theft Auto IV (6 million units, $500 million)

-- The largest reported opening first-day domestic box office gross
figures, held by The Dark Knight ($66.4 million)

-- The largest reported first-day book sales in dollars, held by Harry
Potter & The Deathly Hallows ($220 million)

-- The largest reported first-day worldwide video game sales record,
previously held by Grand Theft Auto IV (3.6 million units, $310 million)

Some Xbox Live records have also been broken:

-- More than 5.2 million multiplayer hours were logged playing Call of
Duty: Modern Warfare 2 on the first day alone.

-- More than 2.2 million unique gamers played Call of Duty: Modern Warfare
2 in one day on November 10th. A new one-day record for Xbox LIVE.

-- More than 11 million achievements were unlocked on Call of Duty: Modern
Warfare 2 on the first day.

Press Release

SANTA MONICA, Calif., Nov 18, 2009 /PRNewswire-FirstCall via COMTEX News Network/ -- Activision Blizzard, Inc. (Nasdaq: ATVI) announced today that Infinity Ward's Call of Duty: Modern Warfare 2 continues to shatter theatrical box office and video game sales records for five-day worldwide sell through in dollars. The biggest entertainment launch in history set a new worldwide estimated five-day sell-through record of approximately $550 million, according to internal Activision estimates.

Modern Warfare 2's launch beat all previous first-and five-day entertainment industry box office, book and video game sell-through records*:

-- The largest reported five-day opening worldwide box office gross
figures, held by Harry Potter and the Half-Blood Prince ($394 million)

-- The largest reported five-day opening domestic box office gross figures,
held by The Dark Knight ($203.8 million)

-- The largest reported five-day worldwide video game sales record,
previously held by Grand Theft Auto IV (6 million units, $500 million)

-- The largest reported opening first-day domestic box office gross
figures, held by The Dark Knight ($66.4 million)

-- The largest reported first-day book sales in dollars, held by Harry
Potter & The Deathly Hallows ($220 million)

-- The largest reported first-day worldwide video game sales record,
previously held by Grand Theft Auto IV (3.6 million units, $310 million)

Modern Warfare 2's blast radius also extends to Xbox LIVE, in which the blockbuster title's epic release established the following new standards, according to Microsoft:

-- More than 5.2 million multiplayer hours were logged playing Call of
Duty: Modern Warfare 2 on the first day alone.

-- More than 2.2 million unique gamers played Call of Duty: Modern Warfare
2 in one day on November 10th. A new one-day record for Xbox LIVE.

-- More than 11 million achievements were unlocked on Call of Duty: Modern
Warfare 2 on the first day.

"In just five days of sell through Call of Duty: Modern Warfare 2 has become the largest entertainment launch in history and a pop culture phenomenon," said Robert Kotick, CEO, Activision Blizzard, Inc. "The title's success redefines entertainment as millions of consumers have chosen to play Modern Warfare 2 at unprecedented levels rather than engage in other forms of media."

Despite the success of Call of Duty: Modern Warfare 2, Activision Blizzard remains cautious about the U.S. and global economy as well as other variables that can affect industry fundamentals and our own performance, including consumer spending which remains a significant concern.
Modern Warfare 2 is rated "M" (Mature) by the ESRB for Blood, Drug Reference, Intense Violence and Language. For additional information about the game, visit www.modernwarfare2.com.
About Activision Publishing, Inc.

Headquartered in Santa Monica, California, Activision Publishing, Inc. is a leading worldwide developer, publisher and distributor of interactive entertainment and leisure products.
Activision Publishing maintains operations in the U.S., Canada, the United Kingdom, France, Germany, Ireland, Italy, Sweden, Spain, Norway, Denmark, the Netherlands, Australia, Russia, Japan, South Korea, China and the region of Taiwan. More information about Activision and its products can be found on the company's website, www.activision.com.

Cautionary Note Regarding Forward-looking Statements: Information in this press release that involves Activision Publishing's expectations, plans, intentions or strategies regarding the future are forward-looking statements that are not facts and involve a number of risks and uncertainties. Activision Publishing generally uses words such as "outlook," "will," "could," "would," "might," "remains," "to be," "plans," "believes," "may," "expects," "intends," "anticipates," "estimate," future," "plan," "positioned," "potential," "project," "remain," "scheduled," "set to," "subject to," "upcoming" and similar expressions to identify forward-looking statements.

Factors that could cause Activision Publishing's actual future results to differ materially from those expressed in the forward-looking statements set forth in this release include, but are not limited to, sales levels of Activision Publishing's titles, shifts in consumer spending trends, the impact of the current macroeconomic environment, the seasonal and cyclical nature of the interactive game market, Activision Publishing's ability to predict consumer preferences among competing hardware platforms, declines in software pricing, product returns and price protection, product delays, retail acceptance of Activision Publishing's products, adoption rate and availability of new hardware (including peripherals) and related software, industry competition, rapid changes in technology, industry standards and consumer preferences, protection of proprietary rights, litigation against Activision Publishing, maintenance of relationships with key personnel, customers, licensees, licensors, vendors and third-party developers, counterparty risks relating to customers, licensees, licensors and manufacturers, domestic and international economic, financial and political conditions and policies, foreign exchange rates and tax rates, integration of recent acquisitions and the identification of suitable future acquisition opportunities, and the other factors identified in the risk factors section of Activision Blizzard's most recent annual report on Form 10-K and any subsequent quarterly reports on Form 10-Q. The forward-looking statements in this release are based upon information available to Activision Publishing and Activision Blizzard as of the date of this release, and neither Activision Publishing nor Activision Blizzard assumes any obligation to update any such forward-looking statements. Forward-looking statements believed to be true when made may ultimately prove to be incorrect. These statements are not guarantees of the future performance of Activision Publishing or Activision Blizzard and are subject to risks, uncertainties and other factors, some of which are beyond its control and may cause actual results to differ materially from current expectations.

*All references cited are sourced according to www.boxofficemojo.com or www.guinnessworldrecords.com
A(C) 2009 Activision Publishing, Inc. Activision, Call of Duty and Modern Warfare are registered trademarks of Activision Publishing, Inc. All rights reserved. All other trademarks and trade names are the properties of their respective owners.

Xbox 360, Xbox LIVE, and Windows are either registered trademarks or trademarks of Microsoft Corporation.
SOURCE Activision Blizzard, Inc.
http://www.activision.com
Copyright (C) 2009 PR Newswire. All rights reserved


Monday, October 19, 2009

Activision Have Released The Full Track List For Band Hero

http://upload.wikimedia.org/wikipedia/en/b/b5/Band_Hero.jpg


Activision have revealed the full set lists for both the console versions and the Nintendo DS Lite versions of the game.

Activision have also revealed that players with Guitar Hero 5, Guitar Hero Smash Hits and Guitar Hero World Tour can import the tracks from those games into Band Hero for a small fee. To transfer 69 tracks from Guitar Hero 5 on the Xbox 360, the fee is 480 MS Points, whilst the PS3 price is $5.99, and Wii is 600 Wii Points.
Band Hero Tracks can be imported into Guitar Hero 5 on the Xbox 360 for 420 MS Points, $4.99, And 500 Wii Points.

-- 3 Doors Down - "When I'm Gone"
-- The Airborne Toxic Event - "Gasoline"
-- The All American Rejects - "Dirty Little Secret"
-- Alphabeat - "Fascination"
-- Aly and AJ - "Like Whoa"
-- Angels & Airwaves - "The Adventure"
-- Ben Harper and the Innocent Criminals - "Steal My Kisses"
-- Big Country - "In a Big Country"
-- The Bravery - "Believe"
-- Carl Douglas - "Kung Fu Fighting"
-- Cheap Trick - "I Want You To Want Me (live)"
-- Cold War Kids - "Hang Me Up To Dry"
-- Corinne Bailey Rae - "Put Your Records On"
-- Counting Crows - "Angels of the Silences"
-- Culture Club - "Do You Really Want To Hurt Me"
-- Dashboard Confessional - "Hands Down"
-- David Bowie - "Let's Dance"
-- Devo - "Whip It"
-- Don McLean - "American Pie"
-- Duffy - "Warwick Avenue"
-- Duran Duran - "Rio"
-- Evanescence - "Bring Me To Life"
-- Everclear - "Santa Monica (Watch The World Die)"
-- Fall Out Boy - "Sugar, We're Goin' Down"
-- Filter - "Take A Picture"
-- Finger Eleven - "Paralyzer"
-- The Go-Go's - "Our Lips Are Sealed"
-- Hilary Duff - "So Yesterday"
-- Hinder - "Lips Of An Angel"
-- Jackson 5 - "ABC"
-- Janet Jackson - "Black Cat"
-- Jesse McCartney - "Beautiful Soul"
-- Joan Jett - "Bad Reputation"
-- Joss Stone - "You Had Me"
-- Katrina and The Waves - "Walking On Sunshine"
-- The Kooks - "Naive"
-- KT Tunstall - "Black Horse and the Cherry Tree"
-- The Last Goodnight - "Pictures Of You"
-- Lily Allen - "Take What You Take"
-- Maroon 5 - "She Will Be Loved"
-- Marvin Gaye - "I Heard It Through The Grapevine"
-- Mighty Mighty Bosstones - "The Impression That I Get"
-- Nelly Furtado - "Turn Off The Light"
-- N.E.R.D. - "Rockstar"
-- No Doubt - "Just A Girl"
-- No Doubt - "Don't Speak"
-- OK Go - "A Million Ways"
-- Papa Roach - "Lifeline"
-- Parachute - "Back Again"
-- Pat Benatar - "Love Is A Battlefield"
-- Poison - "Every Rose Has Its Thorn"
-- Robbie Williams and Kylie Minogue - "Kids"
-- The Rolling Stones - "Honky Tonk Women"
-- Roy Orbison - "Oh Pretty Woman"
-- Santigold - "L.E.S. Artistes"
-- Snow Patrol - "Take Back the City"
-- Spice Girls - "Wannabe"
-- Styx - "Mr. Roboto"
-- Taylor Swift - "Love Story"
-- Taylor Swift - "Picture To Burn"
-- Taylor Swift - "You Belong With Me"
-- Tonic - "If You Could Only See"
-- The Turtles - "Happy Together"
-- Village People - "YMCA"
-- Yellowcard - "Ocean Avenue"

The Set list for The Nintendo DS Lite:

-- The All-American Rejects - "Believe"
-- Avril Lavigne - "Girlfriend"
-- Black Eyed Peas - "Let's Get It Started"
-- Blink-182 - "First Date"
-- Boys Like Girls - "The Great Escape"
-- Duran Duran - "Hungry Like The Wolf"
-- Eagles of Death Metal - "Wannabe In L.A."
-- Evanescence - "Call Me When You're Sober"
-- Fall Out Boy - "Thnks Fr Th Mmrs"
-- Foo Fighters - "Monkey Wrench"
-- Kaiser Chiefs - "I Predict A Riot"
-- The Killers - "Spaceman"
-- Kings of Leon - "Manhattan"
-- KT Tunstall - "Suddenly I See"
-- Lacuna Coil - "Our Truth"
-- No Doubt - "Excuse Me Mr."
-- Pink - "So What"
-- The Presidents of the United States of America - "Lump"
-- The Pretenders - "Boots of Chinese Plastic"
-- Queen - "Crazy Little Thing Called Love"
-- Queens of the Stone Age - "No One Knows"
-- The Red Jumpsuit Apparatus - "You Better Pray"
-- The Rolling Stones - "Under My Thumb (live)"
-- Spin Doctors - "Two Princes"
-- Sublime - "All You Need"
-- Sum 41 - "In Too Deep"
-- Ugly Kid Joe - "Everything About You"
-- Vampire Weekend - "A-Punk"
-- The Vines - "Get Free"
-- Weezer - "Troublemaker"

Press Release

SANTA MONICA, Calif., Oct 19, 2009 /PRNewswire-FirstCall via COMTEX News Network/ -- The most popular bands from yesterday and today will be coming to living rooms this Fall as Activision Publishing, Inc.'s (Nasdaq: ATVI)Band Hero(TM) delivers the most exciting and accessible music collection ever assembled for the entire family. The game's set list is packed with No. 1 hits, including Jackson 5's "ABC," Don McLean's "American Pie," KT Tunstall's "Black Horse and the Cherry Tree," The Turtles' "Happy Together" and Taylor Swift's "Love Story." Music fans will enjoy all of the critically-acclaimed innovations from Guitar Hero(R) 5, such as Party Play, RockFest and various Nintendo exclusive modes, in the most social music gaming experience ever as they strum, drum and sing along to their favorite, popular tunes as a full band with any combination of four singers, guitarists, bassists and drummers or simply sing together in the all-new karaoke-style Sing-Along Mode.

Band Hero also offers a great value to owners of multiple Guitar Hero(R) games by allowing players to import songs from Guitar Hero 5, Guitar Hero(R) Smash Hits and Guitar Hero(R) World Tour. The week Band Hero hits store shelves, 69 tracks from the acclaimed Guitar Hero 5 will be available to importfor Xbox 360(R) video game and entertainment system from Microsoft for 480 Microsoft Points, on the PlayStation(R)3 computer entertainment system for $5.99, and Wii(TM) for 600 Wii Points(TM). In addition, 61 of the chart-topping hits featured in Band Hero can be imported into Guitar Hero 5 for Xbox 360 for 420 Microsoft Points, on the PlayStation 3 system for $4.99, and Wii for 500 Wii Points. The previously released forward compatible songs from Guitar Hero World Tour and Guitar Hero Smash Hits will also be available for import into Band Hero at launch. Finally, Guitar Hero fans can play almost all of their previously purchased Guitar Hero downloadable content in Band Hero, for a music library of up to 300 tracks. For further information and a complete listing of forward compatible content, please visit http://hub.guitarhero.com/support/faq/song-import-information.

When Band Hero ships on November 3, the whole family can jam together and sing along to their favorite, chart-topping tracks:
Set List for Band Hero console:
-- 3 Doors Down - "When I'm Gone"
-- The Airborne Toxic Event - "Gasoline"
-- The All American Rejects - "Dirty Little Secret"
-- Alphabeat - "Fascination"
-- Aly and AJ - "Like Whoa"
-- Angels & Airwaves - "The Adventure"
-- Ben Harper and the Innocent Criminals - "Steal My Kisses"
-- Big Country - "In a Big Country"
-- The Bravery - "Believe"
-- Carl Douglas - "Kung Fu Fighting"
-- Cheap Trick - "I Want You To Want Me (live)"
-- Cold War Kids - "Hang Me Up To Dry"
-- Corinne Bailey Rae - "Put Your Records On"
-- Counting Crows - "Angels of the Silences"
-- Culture Club - "Do You Really Want To Hurt Me"
-- Dashboard Confessional - "Hands Down"
-- David Bowie - "Let's Dance"
-- Devo - "Whip It"
-- Don McLean - "American Pie"
-- Duffy - "Warwick Avenue"
-- Duran Duran - "Rio"
-- Evanescence - "Bring Me To Life"
-- Everclear - "Santa Monica (Watch The World Die)"
-- Fall Out Boy - "Sugar, We're Goin' Down"
-- Filter - "Take A Picture"
-- Finger Eleven - "Paralyzer"
-- The Go-Go's - "Our Lips Are Sealed"
-- Hilary Duff - "So Yesterday"
-- Hinder - "Lips Of An Angel"
-- Jackson 5 - "ABC"
-- Janet Jackson - "Black Cat"
-- Jesse McCartney - "Beautiful Soul"
-- Joan Jett - "Bad Reputation"
-- Joss Stone - "You Had Me"
-- Katrina and The Waves - "Walking On Sunshine"
-- The Kooks - "Naive"
-- KT Tunstall - "Black Horse and the Cherry Tree"
-- The Last Goodnight - "Pictures Of You"
-- Lily Allen - "Take What You Take"
-- Maroon 5 - "She Will Be Loved"
-- Marvin Gaye - "I Heard It Through The Grapevine"
-- Mighty Mighty Bosstones - "The Impression That I Get"
-- Nelly Furtado - "Turn Off The Light"
-- N.E.R.D. - "Rockstar"
-- No Doubt - "Just A Girl"
-- No Doubt - "Don't Speak"
-- OK Go - "A Million Ways"
-- Papa Roach - "Lifeline"
-- Parachute - "Back Again"
-- Pat Benatar - "Love Is A Battlefield"
-- Poison - "Every Rose Has Its Thorn"
-- Robbie Williams and Kylie Minogue - "Kids"
-- The Rolling Stones - "Honky Tonk Women"
-- Roy Orbison - "Oh Pretty Woman"
-- Santigold - "L.E.S. Artistes"
-- Snow Patrol - "Take Back the City"
-- Spice Girls - "Wannabe"
-- Styx - "Mr. Roboto"
-- Taylor Swift - "Love Story"
-- Taylor Swift - "Picture To Burn"
-- Taylor Swift - "You Belong With Me"
-- Tonic - "If You Could Only See"
-- The Turtles - "Happy Together"
-- Village People - "YMCA"
-- Yellowcard - "Ocean Avenue"

Band Hero for Nintendo DS(TM) Lite, also available on November 3, introduces full band play for the DS system, utilizing the built-in mic, renowned Guitar Grip(R) attachment and all-new innovative Drum Grip(TM). Players can take Band Hero on the road with music from today's top artists:

Set list for Band Hero for Nintendo DS Lite:

-- The All-American Rejects - "Believe"
-- Avril Lavigne - "Girlfriend"
-- Black Eyed Peas - "Let's Get It Started"
-- Blink-182 - "First Date"
-- Boys Like Girls - "The Great Escape"
-- Duran Duran - "Hungry Like The Wolf"
-- Eagles of Death Metal - "Wannabe In L.A."
-- Evanescence - "Call Me When You're Sober"
-- Fall Out Boy - "Thnks Fr Th Mmrs"
-- Foo Fighters - "Monkey Wrench"
-- Kaiser Chiefs - "I Predict A Riot"
-- The Killers - "Spaceman"
-- Kings of Leon - "Manhattan"
-- KT Tunstall - "Suddenly I See"
-- Lacuna Coil - "Our Truth"
-- No Doubt - "Excuse Me Mr."
-- Pink - "So What"
-- The Presidents of the United States of America - "Lump"
-- The Pretenders - "Boots of Chinese Plastic"
-- Queen - "Crazy Little Thing Called Love"
-- Queens of the Stone Age - "No One Knows"
-- The Red Jumpsuit Apparatus - "You Better Pray"
-- The Rolling Stones - "Under My Thumb (live)"
-- Spin Doctors - "Two Princes"
-- Sublime - "All You Need"
-- Sum 41 - "In Too Deep"
-- Ugly Kid Joe - "Everything About You"
-- Vampire Weekend - "A-Punk"
-- The Vines - "Get Free"

-- Weezer - "Troublemaker"

This holiday season, the biggest music event of the year will hit living rooms around the world as family and friends come together to ascend the virtual stage and rock their way to superstardom with Band Hero. Brought to you by the makers of Guitar Hero, one of the best-selling video game franchises of all time, Band Hero features the hottest chart-topping hits from everyone's favorite bands including Fall Out Boy, Nelly Furtado, Lily Allen, The All-American Rejects and Jackson 5. Headlined by some of the leading names in music as in-game artists and playable characters, including singer, songwriter and guitarist Taylor Swift and Maroon 5 frontman Adam Levine, Band Hero is the ultimate party game where friends and family can choose to join the band or "take five" at any time without interrupting the performance, in Party Play mode. Band Hero allows fans to create the band of their dreams, using any combination of vocals and guitar or drum controllers, providing budding pop stars the chance to customize how they interact with and experience their favorite music.

Band Hero is being developed by Neversoft Entertainment for the Xbox 360 and PlayStation 3 system, by Vicarious Visions for Wii and Nintendo DS Lite and by Budcat for the PlayStation(R)2 computer entertainment system. The game is rated E10+ (Everyone 10+ - mild lyrics, mild suggestive themes). Become a fan of Band Hero on Facebook at facebook.com/bandhero and for more information about Band Hero, please visit bandhero.com.

About Activision Publishing, Inc.
Headquartered in Santa Monica, California, Activision Publishing, Inc. is a leading worldwide developer, publisher and distributor of interactive entertainment and leisure products.
Activision maintains operations in the U.S., Canada, the United Kingdom, France, Germany, Ireland, Italy, Sweden, Spain, Norway, Denmark, the Netherlands, Australia, Russia, Japan, South Korea, China and the region of Taiwan. More information about Activision and its products can be found on the company's website, www.activision.com.

Cautionary Note Regarding Forward-looking Statements: Information in this press release that involves Activision Publishing's expectations, plans, intentions or strategies regarding the future are forward-looking statements that are not facts and involve a number of risks and uncertainties. Activision Publishing generally uses words such as "outlook," "will," "could," "would," "might," "remains," "to be," "plans," "believes," "may," "expects," "intends," "anticipates," "estimate," future," "plan," "positioned," "potential," "project," "remain," "scheduled," "set to," "subject to," "upcoming" and similar expressions to identify forward-looking statements. Factors that could cause Activision Publishing's actual future results to differ materially from those expressed in the forward-looking statements set forth in this release include, but are not limited to, sales levels of Activision Publishing's titles, shifts in consumer spending trends, the impact of the current macroeconomic environment, the seasonal and cyclical nature of the interactive game market, Activision Publishing's ability to predict consumer preferences among competing hardware platforms (including next-generation hardware), declines in software pricing, product returns and price protection, product delays, retail acceptance of Activision Publishing's products, adoption rate and availability of new hardware and related software, industry competition, rapid changes in technology and industry standards, protection of proprietary rights, litigation against Activision Publishing, maintenance of relationships with key personnel, customers, vendors, licensees, licensors and third-party developers, counterparty risks relating to customers, licensees, licensors and manufacturers, domestic and international economic, financial and political conditions and policies, foreign exchange rates, integration of recent acquisitions and the identification of suitable future acquisition opportunities, Activision Blizzard's success in completing the integration of the operations of Activision Publishing and Vivendi Games in a timely manner, or at all, and the combined company's ability to realize the anticipated benefits and synergies of the transaction to the extent, or in the timeframe, anticipated, and the other factors identified in the risk factors section of Activision Blizzard's most recent annual report on Form 10-K and any subsequent quarterly reports on Form 10-Q. The forward-looking statements in this release are based upon information available to Activision Publishing and Activision Blizzard as of the date of this release, and neither Activision Publishing nor Activision Blizzard assumes any obligation to update any such forward-looking statements. Forward-looking statements believed to be true when made may ultimately prove to be incorrect. These statements are not guarantees of the future performance of Activision Publishing or Activision Blizzard and are subject to risks, uncertainties and other factors, some of which are beyond its control and may cause actual results to differ materially from current expectations.
A(C) 2009 Activision Publishing, Inc. Guitar Hero and Activision are registered trademarks and Band Hero is a trademark of Activision Publishing, Inc. All other trademarks and trade names are the properties of their respective owners. All rights reserved.

"PlayStation" and the "PS" Family logo are registered trademarks of Sony Computer Entertainment America Inc. Microsoft, Xbox, Xbox 360, Xbox LIVE, and the Xbox logos are trademarks of the Microsoft group of companies. Wii and Nintendo DS are trademarks of Nintendo. A(C) 2006 Nintendo.

SOURCE Activision Publishing, Inc.
http://www.activision.com
Copyright (C) 2009 PR Newswire. All rights reserved

Thursday, October 15, 2009

Activision Announce They Have Partnered With Earnhardt Ganassi Racing To Feature DJ Hero On Martin Truex Jr.'s No. 1 Chevrolet


Activision have announced that they have teamed up with Earnhardt Ganassi Racing and Martin Truex Jr.'s No. 1 Chevrolet to feature DJ Hero on his NASCAR Car at this weeks Charlotte, North Carolina's Lowe's Motor Speedway Race.
Activision also announce that at the race there will be a DJ Hero station located on the "Fan Midway".


Press Release

CHARLOTTE, N.C. --(Business Wire)-- Oct 15, 2009 Earnhardt Ganassi Racing with Felix Sabates announced today that it has partnered with Activision Publishing, Inc. and its long-time sponsor Target® to feature the highly anticipated, critically acclaimed new interactive music experience, DJ Hero™, on Martin Truex Jr.'s No. 1 Chevrolet in the NASCAR Sprint Cup Series (NSCS) race at Charlotte, North Carolina's Lowe's Motor Speedway on Saturday, October 17.

At the race, Target invites race fans to take DJ Hero for a spin 10 days before its launch at the Target DJ Hero station located on “The Fan Midway” across the street from Lowe’s Motor Speedway. Truex Jr. will test his DJ Hero mixing and scratching skills at the Target DJ Hero station on Saturday, October 17 from 3:30 – 4:00pm ET. The station, decorated to give fans a true party feel, welcomes race fans to enter and test their skills on numerous DJ Hero kiosks.

"Our partnership with Activision and Earnhardt Ganassi Racing at Lowe’s Motor Speedway offers race fans a sneak preview of the new DJ Hero game in a very exciting setting," said Mark Schindele, senior vice president, Target.

Truex Jr., in his sixth season driving the No. 1 Chevrolet for Earnhardt Ganassi Racing, looks to head into Victory Lane with a bold new look, as Target, in association with Activision and Earnhardt Ganassi Racing, will paint his No. 1 Chevrolet car in a special DJ Hero theme. Truex has a total of 147 starts in the NSCS, with one win, 12 top-five finishes, 34 top-10 results, and three pole awards. The Mayetta, NJ native made his mark in the NSCS after claiming his first pole award, seven top-five finishes, 14 top-10s, and his career first victory at Dover International Raceway during the 2007 season. The win “catapulted” Truex and his team into the “Chase for the Sprint Cup” where they finished 11th in the 2007 Championship Points Standings. Truex is a two-time winner of the NASCAR Nationwide Series Championship in 2004 and 2005. Building on success in both 2008 and his current NSCS season, Truex and team now look to bring home a first-place finish at Charlotte.

"Playing videogames has always been a favorite activity of mine, and I can't wait to get my hands on DJ Hero," said Martin Truex, Jr. "We’ve had some great partners on our Chevy this year, including two of Activision’s biggest hits, Guitar Hero®Smash Hits and Guitar Hero®5. They were both awesome, but I’ve really been waiting on DJ Hero to hit the shelves. I know NASCAR fans are going to love both the game and our car. Target and Activision have really helped to give my Chevrolet an awesome new look that is sure to turn some heads!”

DJ Hero delivers an all-new interactive music experience that allows players to start the party and not only experience, but to hear music in an all-new way. With over 100 individual songs, highlighted in 93 unique never-before-released mixes that blend genres of music, including hip-hop, pop, rock and dance, DJ Hero delivers the most diverse and international collection of music ever assembled in a music game by incorporating anthems from legendary artists. Created exclusively for DJ Hero, the turntable controller immerses fans into DJ culture and a sea of music as they utilize and master various DJ techniques including scratching, crossfading and sampling, while leaving room for creative expression with a variety of effects and player chosen samples and scratches, transforming a face in the crowd into the life of the party.

Available in North America on October 27, 2009, DJ Hero is being developed by FreeStyleGames for Xbox 360®, the PLAYSTATION®3 and PlayStation®2 computer entertainment systems and the Wii™ system from Nintendo. The game is rated “T” (Teen – Mild Suggestive Themes, Lyrics) by the ESRB.

Be sure to tune into ABC on Saturday, October 17 at 2:30 pm ET to watch Martin Truex Jr. and the No. 1 DJ Hero Team as they compete against 43 of the world’s best racers at NASCAR’s home track in Charlotte, North Carolina. Fans should look for a DJ Hero paint scheme that is sure to add a fresh style to Truex’s already supreme skills on the race track.

For more information about DJ Hero, please visit djhero.com, facebook.com/djhero and twitter.com/djhero. To pre-order DJ Hero, check out djhero.com/preorder.

For a high-resolution image please go to: http://www.triplepointpr.com/dl/DJ_Hero_NASCAR.JPG

About Activision Publishing, Inc.
Headquartered in Santa Monica, California, Activision Publishing, Inc. is a leading worldwide developer, publisher and distributor of interactive entertainment and leisure products.

Activision maintains operations in the U.S., Canada, the United Kingdom, France, Germany, Ireland, Italy, Sweden, Spain, the Netherlands and Australia. More information about Activision and its products can be found on the company’s website,www.activision.com.

Cautionary Note Regarding Forward-looking Statements: Information in this press release that involves Activision Publishing’s expectations, plans, intentions or strategies regarding the future are forward-looking statements that are not facts and involve a number of risks and uncertainties. “remains,” “to be,” “plans,” “believes,” “may,” “expects,” “intends,” “anticipates,” “estimate,” future,” “plan,” “positioned,” “potential,” “project,” “remain,” “scheduled,” “set to,” “subject to,” “upcoming” and similar expressions to help identify forward-looking statements. Factors that could cause Activision Publishing’s actual future results to differ materially from those expressed in the forward-looking statements set forth in this release include, but are not limited to, sales levels of Activision Publishing’s titles, shifts in consumer spending trends, the impact of the current macroeconomic environment, the seasonal and cyclical nature of the interactive game market, Activision Publishing’s ability to predict consumer preferences among competing hardware platforms (including next-generation hardware), declines in software pricing, product returns and price protection, product delays, retail acceptance of Activision Publishing’s products, adoption rate and availability of new hardware and related software, industry competition, rapid changes in technology and industry standards, protection of proprietary rights, litigation against Activision Publishing, maintenance of relationships with key personnel, customers, vendors and third-party developers, domestic and international economic, financial and political conditions and policies, foreign exchange rates, integration of recent acquisitions and the identification of suitable future acquisition opportunities, Activision Blizzard’s success in integrating the operations of Activision Publishing and Vivendi Games in a timely manner, or at all, and the combined company’s ability to realize the anticipated benefits and synergies of the transaction to the extent, or in the timeframe, anticipated, and the other factors identified in Activision Blizzard’s most recent annual report on Form 10-K and any subsequent quarterly reports on Form 10-Q. The forward-looking statements in this release are based upon information available to Activision Publishing and Activision Blizzard as of the date of this release, and neither Activision Publishing nor Activision Blizzard assumes any obligation to update any such forward-looking statements. Forward-looking statements believed to be true when made may ultimately prove to be incorrect. These statements are not guarantees of the future performance of Activision Publishing or Activision Blizzard and are subject to risks, uncertainties and other factors, some of which are beyond its control and may cause actual results to differ materially from current expectations.

© 2009 Activision Publishing, Inc. Guitar Hero and Activision are registered trademarks and DJ Hero is a trademark of Activision Publishing, Inc.

About Target
Minneapolis-based Target Corporation (NYSE:TGT) serves guests at 1,719 stores in 49 states nationwide and at Target.com. Target is committed to providing a fun and convenient shopping experience with access to unique and highly differentiated products at affordable prices. Since 1946, the corporation has given 5 percent of its income through community grants and programs like Take Charge of Education. Today, that giving equals more than $3 million a week.