Activision have announced that they have teamed up with Earnhardt Ganassi Racing and Martin Truex Jr.'s No. 1 Chevrolet to feature DJ Hero on his NASCAR Car at this weeks Charlotte, North Carolina's Lowe's Motor Speedway Race.
Activision also announce that at the race there will be a DJ Hero station located on the "Fan Midway".
Press Release
CHARLOTTE, N.C. --(Business Wire)-- Oct 15, 2009 Earnhardt Ganassi Racing with Felix Sabates announced today that it has partnered with Activision Publishing, Inc. and its long-time sponsor Target® to feature the highly anticipated, critically acclaimed new interactive music experience, DJ Hero™, on Martin Truex Jr.'s No. 1 Chevrolet in the NASCAR Sprint Cup Series (NSCS) race at Charlotte, North Carolina's Lowe's Motor Speedway on Saturday, October 17.
At the race, Target invites race fans to take DJ Hero for a spin 10 days before its launch at the Target DJ Hero station located on “The Fan Midway” across the street from Lowe’s Motor Speedway. Truex Jr. will test his DJ Hero mixing and scratching skills at the Target DJ Hero station on Saturday, October 17 from 3:30 – 4:00pm ET. The station, decorated to give fans a true party feel, welcomes race fans to enter and test their skills on numerous DJ Hero kiosks.
"Our partnership with Activision and Earnhardt Ganassi Racing at Lowe’s Motor Speedway offers race fans a sneak preview of the new DJ Hero game in a very exciting setting," said Mark Schindele, senior vice president, Target.
Truex Jr., in his sixth season driving the No. 1 Chevrolet for Earnhardt Ganassi Racing, looks to head into Victory Lane with a bold new look, as Target, in association with Activision and Earnhardt Ganassi Racing, will paint his No. 1 Chevrolet car in a special DJ Hero theme. Truex has a total of 147 starts in the NSCS, with one win, 12 top-five finishes, 34 top-10 results, and three pole awards. The Mayetta, NJ native made his mark in the NSCS after claiming his first pole award, seven top-five finishes, 14 top-10s, and his career first victory at Dover International Raceway during the 2007 season. The win “catapulted” Truex and his team into the “Chase for the Sprint Cup” where they finished 11th in the 2007 Championship Points Standings. Truex is a two-time winner of the NASCAR Nationwide Series Championship in 2004 and 2005. Building on success in both 2008 and his current NSCS season, Truex and team now look to bring home a first-place finish at Charlotte.
"Playing videogames has always been a favorite activity of mine, and I can't wait to get my hands on DJ Hero," said Martin Truex, Jr. "We’ve had some great partners on our Chevy this year, including two of Activision’s biggest hits, Guitar Hero®Smash Hits and Guitar Hero®5. They were both awesome, but I’ve really been waiting on DJ Hero to hit the shelves. I know NASCAR fans are going to love both the game and our car. Target and Activision have really helped to give my Chevrolet an awesome new look that is sure to turn some heads!”
DJ Hero delivers an all-new interactive music experience that allows players to start the party and not only experience, but to hear music in an all-new way. With over 100 individual songs, highlighted in 93 unique never-before-released mixes that blend genres of music, including hip-hop, pop, rock and dance, DJ Hero delivers the most diverse and international collection of music ever assembled in a music game by incorporating anthems from legendary artists. Created exclusively for DJ Hero, the turntable controller immerses fans into DJ culture and a sea of music as they utilize and master various DJ techniques including scratching, crossfading and sampling, while leaving room for creative expression with a variety of effects and player chosen samples and scratches, transforming a face in the crowd into the life of the party.
Available in North America on October 27, 2009, DJ Hero is being developed by FreeStyleGames for Xbox 360®, the PLAYSTATION®3 and PlayStation®2 computer entertainment systems and the Wii™ system from Nintendo. The game is rated “T” (Teen – Mild Suggestive Themes, Lyrics) by the ESRB.
Be sure to tune into ABC on Saturday, October 17 at 2:30 pm ET to watch Martin Truex Jr. and the No. 1 DJ Hero Team as they compete against 43 of the world’s best racers at NASCAR’s home track in Charlotte, North Carolina. Fans should look for a DJ Hero paint scheme that is sure to add a fresh style to Truex’s already supreme skills on the race track.
For more information about DJ Hero, please visit djhero.com, facebook.com/djhero and twitter.com/djhero. To pre-order DJ Hero, check out djhero.com/preorder.
For a high-resolution image please go to: http://www.triplepointpr.com/dl/DJ_Hero_NASCAR.JPG
About Activision Publishing, Inc.
Headquartered in Santa Monica, California, Activision Publishing, Inc. is a leading worldwide developer, publisher and distributor of interactive entertainment and leisure products.
Activision maintains operations in the U.S., Canada, the United Kingdom, France, Germany, Ireland, Italy, Sweden, Spain, the Netherlands and Australia. More information about Activision and its products can be found on the company’s website,www.activision.com.
Cautionary Note Regarding Forward-looking Statements: Information in this press release that involves Activision Publishing’s expectations, plans, intentions or strategies regarding the future are forward-looking statements that are not facts and involve a number of risks and uncertainties. “remains,” “to be,” “plans,” “believes,” “may,” “expects,” “intends,” “anticipates,” “estimate,” future,” “plan,” “positioned,” “potential,” “project,” “remain,” “scheduled,” “set to,” “subject to,” “upcoming” and similar expressions to help identify forward-looking statements. Factors that could cause Activision Publishing’s actual future results to differ materially from those expressed in the forward-looking statements set forth in this release include, but are not limited to, sales levels of Activision Publishing’s titles, shifts in consumer spending trends, the impact of the current macroeconomic environment, the seasonal and cyclical nature of the interactive game market, Activision Publishing’s ability to predict consumer preferences among competing hardware platforms (including next-generation hardware), declines in software pricing, product returns and price protection, product delays, retail acceptance of Activision Publishing’s products, adoption rate and availability of new hardware and related software, industry competition, rapid changes in technology and industry standards, protection of proprietary rights, litigation against Activision Publishing, maintenance of relationships with key personnel, customers, vendors and third-party developers, domestic and international economic, financial and political conditions and policies, foreign exchange rates, integration of recent acquisitions and the identification of suitable future acquisition opportunities, Activision Blizzard’s success in integrating the operations of Activision Publishing and Vivendi Games in a timely manner, or at all, and the combined company’s ability to realize the anticipated benefits and synergies of the transaction to the extent, or in the timeframe, anticipated, and the other factors identified in Activision Blizzard’s most recent annual report on Form 10-K and any subsequent quarterly reports on Form 10-Q. The forward-looking statements in this release are based upon information available to Activision Publishing and Activision Blizzard as of the date of this release, and neither Activision Publishing nor Activision Blizzard assumes any obligation to update any such forward-looking statements. Forward-looking statements believed to be true when made may ultimately prove to be incorrect. These statements are not guarantees of the future performance of Activision Publishing or Activision Blizzard and are subject to risks, uncertainties and other factors, some of which are beyond its control and may cause actual results to differ materially from current expectations.
© 2009 Activision Publishing, Inc. Guitar Hero and Activision are registered trademarks and DJ Hero is a trademark of Activision Publishing, Inc.
About Target
Minneapolis-based Target Corporation (NYSE:TGT) serves guests at 1,719 stores in 49 states nationwide and at Target.com. Target is committed to providing a fun and convenient shopping experience with access to unique and highly differentiated products at affordable prices. Since 1946, the corporation has given 5 percent of its income through community grants and programs like Take Charge of Education. Today, that giving equals more than $3 million a week.
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