THQ have announced a competition to coincide with the UK release of Drawn To Life: The Next Chapter on the Nintendo DS and Nintendo Wii.
At www.drawyourhero.com , children have the opportunity to create their own hero, have it voted on. The top 5 creations from each region are voted on by celebrity judges, with the top picture from each region being created on a billboard in the winners town. those winners also win art supplies for their school and the game.
The top prize will be go to the overall winner, who will be chosen at a celebrity event i London in October. the prizes are a secret, but they are exclusive.
Press Release
THQ Inc. today announced the launch of a nationwide competition to find the UK’s most imaginative and creative up-and-coming child artists.
To celebrate the upcoming launch of Drawn to Life®: The Next Chapter™, the innovative new videogame releasing on the Wii™ and Nintendo DS™, which actually allows children to create their own world by drawing directly into the game, THQ has launched the ‘Your Hero’ competition. This nationwide initiative invites children from across the UK to create their own videogame hero for a chance to win art supplies for their school as well as the unique opportunity to have their creation appear on advertising billboards around their home town as part of the game’s outdoor advertising campaign.
The “Your Hero” competition centers around an online hub (www.drawyourhero.com), where visitors can create their own character using the in-game drawing tools before entering them into the competition and sharing them with friends through the website’s gallery. Visiting guests to the site will vote for their favourite designs, with the top five from each region moving through to the final voting stage where regional winners will be selected by a celebrity judge. Each regional winner will see their creation brought to life in their local town via a billboard, win art supplies for their school and copy of the game for themselves.
An overall national winner will be selected by the celebrity judge in October and will have their design unveiled to the world at a secret London event as well as bagging a host of exclusive prizes.
Elizabeth Blackman, Product Marketing Manager for UK & Europe commented:
“The Drawn to Life brand is all about fostering creativity so we are hoping this promotion will enable children to engage with games in a creative and fun way. Drawing is fundamental to every child's development so working to put art supplies in schools is a natural fit.”
About Drawn to Life: The Next Chapter
In Drawn to Life: The Next Chapter for Wii, players will draw their own heroes using the Wii Remote™ to find the Artifacts of Power and rid the Raposa village of an evil, shadowy figure that has taken over the land. Throughout the game, players can? draw more than 100 unique items from robust drawing tools, such as vehicles, weapons and tools, to conquer their enemies. The all-new Action Drawing tool allows for objects to be drawn directly into the game to help navigate through several environments, including a sky world, a jungle and a shadow city. In addition, the game’s multi-player feature will allow players to draw their team members and equipment to compete against others in a variety of mini-games, such as soccer, hockey and basketball.
In Drawn to Life: The Next Chapter for Nintendo DS, players will be able to draw their own heroes, be it humans, animals or multi-limbed creatures, and will embark on a brand new adventure aboard a Turtle Ship to defeat the evil Wilfre and restore color to the Raposa civilization. Players will have the ability to morph their hero into a blob or a spider, adding more gameplay and allowing for players to play each level a variety of different ways. The game’s Action Drawing Tool gives each color special properties when drawing objects into the game to help solve puzzles and player progression. Along the way, they will collect coins and color drops to unlock a variety of content, including challenges and quests, customization options and hero abilities. In addition, the game’s multi-player aspect allows players to trade heroes, weapons, items and accessories with friends.
About THQ
THQ Inc. is a leading worldwide developer and publisher of interactive entertainment software. The company develops its products for all popular game systems, personal computers and wireless devices. Headquartered in Los Angeles County, California, THQ sells product through its global network of offices located throughout North America, Europe and Asia Pacific. More information about THQ and its products may be found at www.thq.com. THQ, Drawn to Life, Drawn to Life: The Next Chapter and their respective logos are trademarks and/or registered trademarks of THQ Inc.
This press release contains statements that are forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. Such statements include, but are not limited to the release of Drawn to Life: the Next Chapter for the Nintendo Wii, Ds and DSi and the “Your Hero” competition for the videogame. These forward-looking statements are based on current expectations, estimates and projections about the business of THQ Inc. and its subsidiaries (collectively referred to as “THQ”) and are based upon management’s beliefs and certain assumptions made by management. Such forward-looking statements are subject to risks and uncertainties that could cause actual results to differ materially from those expressed or implied by such forward-looking statements, including, but not limited to, economic, competitive and technological factors affecting the operations, markets, products, services and pricing of THQ. Unless otherwise required by law, THQ disclaims any obligation to update its view on any such risks or uncertainties or to revise or publicly release the results of any revision to these forward-looking statements. Readers should carefully review the risk factors and the information that could materially affect THQ’s financial results, described in other documents that THQ files from time to time with the Securities and Exchange Commission, including its Quarterly Reports on Form 10-Q and its Annual Report on Form 10-K for the fiscal period ended March 31, 2009, and particularly the discussion of risk factors that may affect results of operations set forth therein. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the date of this press release.
Wii, Nintendo DS and are trademarks of Nintendo.
All other trademarks are the property of their respective owners.
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